The Member Journey Has Changed: Are You Changing With It?
Higher Logic
MAY 16, 2019
“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join. A member’s experience with your association or nonprofit used to look different.
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