Sat.May 11, 2019 - Fri.May 17, 2019

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The Member Journey Has Changed: Are You Changing With It?

Higher Logic

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join. A member’s experience with your association or nonprofit used to look different.

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Strategies to Grow Membership: Data-Driven Insights and Marketing

HighRoad Solution

Every hour of every day, data is accumulating in the depths of your tech stack. If you can make sense of this data, you'll find everything you need to increase membership, build engagement and offer the kind of programming that your members desperately want. But how do you turn data into insight?

Strategy 110
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How to Write a Sponsorship Letter (+ 2 Templates)

Wild Apricot

Ready to get into the wild and exciting world of sponsorship? Here's a complete guide to writing a sponsorship letter to help you get started.

How To 377
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Will Your Association’s Credentials Become an Alternative to College?

WBT Systems

Will Your Association’s Credentials Become an Alternative to College? Read more about Will Your Association’s Credentials Become an Alternative to College?

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How to Create a Community Your Members Can't Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Partnership v. Membership: Is There a Membership Role for Suppliers?

Spark Consulting

In my previous post in this series, I concluded with the question: What role, if any, does supplier membership play in this ecosystem? Lewis responded with a strong statement that suppliers should NOT be association members , because they have “divergent interests and motivations” for their relationships with your association. I would argue that there is, or at least can be, a role for supplier membership.

More Trending

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7 Proven Ways to Increase Member Retention Right Now

Wild Apricot

Here are 7 proven ways to increase Member Retention. Expert Advice, Real life examples, research, and more. By the end, you'll have the blueprints to create a solid strategy to start increasing member retention at your organization right away.

Examples 396
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Association Brain Food Weekly: 5.17.19

Reid All About it

The weekly list of free educational events and resources for the association community… Superstition Mountains Wilderness, AZ. Colleges isn’t the only path to success these days. Many young adults are finding other ways to obtain the skills and knowledge they need to succeed, including credentialing programs. WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market.

DC 170
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Be a helping hand for your members through their career journey

YourMembership

Separate career goals and separate learning goals are great to have. But, by combining the two sets of goals, members can really start to make their dreams a reality. Chocolate and peanut butter. Strawberry and banana. Burger and fries. These pairings just fit. Each is great as a standalone item, but by putting them together, The post Be a helping hand for your members through their career journey appeared first on YourMembership.

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Everybody’s Due-ing It! Ideas to Drive Non-Dues Revenue

Blue Sky eLearn

Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue. We hope by sharing the ideas below, that you’ll be inspired to try some of these out within your own organization.

Revenue 168
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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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Event Management Software: 43 First-Rate Tools for Any Organization [2019 Update]

Wild Apricot

If you’re looking to managing your events easier, here’s a list of 43 event management software tools that can help you out from mobile apps to all-in-one solutions.

Software 258
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Do Destiny and Management Mix?

Jamie Notter

I was in Dallas this week speaking at an internal meeting at a large corporation. The session was on “Employee Engagement in the Real World,” and during the session I was talking about how Maddie and I define “deep success.”. One of the core arguments in our latest book is that employee engagement is ultimately driven by people being successful in the workplace (not being happy or satisfied).

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15 Tips to Help Successfully Move Your Community to a New Platform

Higher Logic

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night. There are logistical and personal challenges to migrating an entire community, like: What if engagement totally dies? What if we lose all the activity from our old community when we transition?

Tips 120
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Are Site Visits an Art or a Science?

Eric Lanke

This past week I was on the road again -- this time siting a couple of properties for a future Board strategy retreat. My current association takes the word "retreat" pretty seriously. We're always on the lookout for interesting and exclusive destinations -- places most of our Board members haven't been before, where they can spend some time out of their businesses and in the association, sprinkled with liberal amounts of social activity and outdoor excursions.

System 113
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Try This Simple Membership Database Right Now - Free

Wild Apricot

Wild Apricot is a simple membership database software that makes it easy to register members, collect payments, and communicate with them. Start your free trial now.

Software 236
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Breaking Down Silos with Coffee Chats

Association Adviser

How the American College of Radiology is eliminating silos between departments and onsite/remote employees with a simple tool they've dubbed "Coffee Chats.". The post Breaking Down Silos with Coffee Chats appeared first on Association Adviser.

Tools 113
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Segmenting Your Market - An Overview

Association Success

How wisely is your association presenting its products and services to a diverse market of buyers? Most of us today are accustomed to receiving advertising from companies that are based on our behaviors in the marketplace. For example, when we search for a product on Amazon, we are offered similar or complementary items based on our previous purchases and searches and our behavior in the marketplace.

Marketing 112
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5 Ideas to Increase Membership in Your Association

HighRoad Solution

Membership decay is a pressing problem for many associations, even those with excellent engagement statistics.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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An Association Mission Statement: What it is (?isn’t)

GrowthZone

Tweet Writing an association mission statement isn’t difficult; the key is to make sure you have a clear understanding of what it is (and isn’t). Keep yours simple, make it compelling, and ensure it’s measurable and remains relevant. Mission statements for associations are essential to planning and can be as short as one sentence, or a brief paragraph.

Analysis 107
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How Leaders Can Help Employees With Stress Management

Associations Now

Employees feeling on-the-job stress might struggle without a little help and guidance. Where can leaders step in? Some stress-management techniques for managers to keep in mind. Sure, work stress is a fact of life, and it may be unavoidable when there’s a tough-to-digest project or a staffing crunch. But, as a manager, what can you do to ensure that the daily grind is a little more manageable for everyone?

Maine 105
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Associations Need to Get Better at Governing

Association Success

How can a board become a force for good? Every year, thousands upon millions of hours of dollars are wasted and volunteers and staff get burned out all because of boards that are flying blind without a clue on how to really be a board. So why do we have so many poorly performing boards out there especially since so many of them clearly want to be a force for good?

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How to Increase Millennial/Gen Z Membership in Professional Organizations

HighRoad Solution

Many associations are facing a daunting generational challenge. Baby Boomers are retiring en masse, having provided many associations with a stable membership for the past 40 years.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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The Importance of Standards in Digital Transformation

Delcor

It may sound counter to what you might imagine is true, but you have to standardize before you can innovate. If each department of your association has its own standards, you'll spend more time bogged down in unproductive discussions over color schemes and font types than you will actually transforming your organization. Here are four areas of your business you may want to focus on standardizing: Platform.

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Fun and Games At Your Next Conference

Associations Now

Hosting competitions, bowl games, and other types of contests during your annual conference is not just a fun idea but also a chance to highlight the skill and knowledge required of your members. If you’ve been watching Jeopardy! recently, then you know that contestant James Holzhauer is on a winning streak. So far, he’s won $1.69 million in 22 games—and appears to be headed toward surpassing all-time money leader Ken Jennings’ $2.5 million.

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Member Engagement Is Not Convenient for Us

Smooth The Path

Most scratch-made home-cooked food tastes great while grocery store prepared food tastes just meh. I will blow a diet for a piece of homemade chocolate cake with homemade frosting while I will not even feel slightly compelled to try a grocery store cake. I object to the frosting. You see, I am a self-professed frosting scrapper-off-er. Store or factory-made frosting is too sugary, too thick, made with too much vegetable shortening.

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Paul Mengert to Address Management Convention

AMG

President of One of North Carolina's Leading Homeowner and Condominium Association Management Companies - Paul Mengert to Address Annual Convention on Community Management. Greensboro, N.C- Paul Mengert, President of Association Management Group, which manages condominium and homeowner associations throughout North and South Carolina, has been tapped to address the 42nd annual international Community Association Institute convention, which will be held in Orlando, Florida May 15th - May 19th.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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6 Ways to Onboard & Engage New Members

Membersuite

New members have different preferences for engagement. Ensure your member onboarding programs appeal to all by offering a mix of face-to-face and digital experiences. Here are 6 ways to onboard and engage new members.

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Go Ahead, Speak Up for Yourself

Associations Now

Tell ASAE About Your Contributions ASAE’s Individual Honors Awards recognize exceptional contributions to the association community by CEOs, other senior staff leaders, and industry partners. This year’s winners will be honored at the ASAE Annual Meeting & Exposition in Columbus in August. Applications for this year’s awards are being accepted until May 21.

Columbus 101
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Corporate Marketing Tricks Hurt Associations

Smooth The Path

Nearly all of the time association professionals are playing the long game, and we do this because we must earn our member’s trust. Other companies can swindle customers, incentivize impulse purchases and game attention. Spam is on the rise, but this is not a tool for associations. Selfish marketing creates customers who count on sales, coupons, and tricks to make purchases.