Higher Logic
MAY 23, 2019
Onboarding new members is a critical step for associations, and often one that is missed or under-emphasized. That first year of membership has a big influence on whether that member will renew with you. If you’re onboarding with the goal of retention (and you should be), it’s all about connecting your members and continuing to engage them at strategic touchpoints.
HighRoad Solution
MAY 24, 2019
When you’re trying to increase your association membership figures, you have to ask yourself two big questions: how do you attract new members, and how do you hang onto the members you’ve already got?
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Association Leaders
MAY 21, 2019
Being a volunteer association leader can be very rewarding both professionally and personally. At the same time, it can be one of the most challenging undertakings for a leader. Let’s face it – people who choose to lead are typically the busiest people we know. There is an old adage, “If you want to get something done, give it to someone that doesn’t have time to do it”.
Wild Apricot
MAY 23, 2019
Here's an easy, step-by-step guide on how to create a donation website that will drastically boost your online donations — plus ten great examples to inspire you.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
WBT Systems
MAY 20, 2019
Who’s in Charge of Talent Development at Your Association? Read more about Who’s in Charge of Talent Development at Your Association?
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
YourMembership
MAY 20, 2019
Ready for something innovative, insightful, and inspirational? We’ve got just the thing! Xperience 2019, the preeminent technology show for association, nonprofit, and K-12 school leaders! Created by Community Brands, the immersive digital experience is packed with new product announcements, user training, inspirational keynotes, research, education, a bustling expo hall, and valuable networking opportunities.
Wild Apricot
MAY 22, 2019
Do you have a vision for how your website should look? Here's your guide to using website themes, master layouts, and page templates to make it a reality.
Eric Lanke
MAY 20, 2019
This week's blog post is partly inspired by this post on Seth Godin's blog. In it, he makes the case that the idea of "reach" is overrated. Why do you care if you can, for more money, reach more people? Why wouldn’t it make more sense to reach the right people instead? I agree entirely. Here's a specific case in point. My association has a website. There's a lot of good content up there, most of it intended for our members.
Virtual
MAY 20, 2019
Welcome to our seventh episode of Virtual’s podcast, Five Minutes with Andy. In Episode 7, Andy shares information about how Virtual runs its internship program. Internships are valuable for college students and for companies if programs are performed well. “If the job of an intern is to be seen and not heard then you’re not taking advantage of the program,” says Andy.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
GrowthZone
MAY 21, 2019
Tweet. In an article recently featured in Minnesota Meetings and Events magazine, GrowthZone explored benefits that attract young professional members. This demographic has high expectations for their association memberships; with the influx of millennials and Gen Z into the workspace, associations must continue to consider their offerings carefully.
Wild Apricot
MAY 21, 2019
Browse a comprehensive list of meeting minutes templates for maximum efficiency, accuracy and formatting.
Association Success
MAY 20, 2019
How can you improve engagement in young professionals in your organization? Young professional members are the future of associations, so it is vital to keep them involved. As a young professional (YP) myself, I can tell you that what we want most from associations is a sense of community. This includes being able to make personal connections, use available programs and services to fill gaps in our professional development, and contribute to the association’s advancement.
Virtual
MAY 20, 2019
Welcome to our seventh episode of Virtual’s podcast, Five Minutes with Andy. In Episode 7, Andy shares information about how Virtual runs its internship program. Internships are valuable for college students and for companies if programs are performed well. “If the job of an intern is to be seen and not heard then you’re not taking advantage of the program,” says Andy.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
HighRoad Solution
MAY 22, 2019
Every association needs to try to attract new members, especially those associations that are experiencing membership decay as long-term members move towards retirement. But is it possible to grow your membership without a huge advertising spend or a massive recruitment push?
Wild Apricot
MAY 22, 2019
If you'd like an easy way to create a Members Only Website, use Wild Apricot. Wild Apricot is the #1 rated Membership Management Software, plus you can get a free 30-day trial.
Association Success
MAY 23, 2019
Do you know how you can leverage changing freelance economy trends? The American workforce or rather the workforce around the world is seeing trends of independent workers increasing in numbers , Millennials with strong entrepreneurial spirits wanting to take matters of financial stability into their own hands, increased virtualization of association offices, increased technology-enabled efficiencies and time savings, etc.
Smooth The Path
MAY 23, 2019
Have you calculated the lifetime value of a member for your association? This exercise could lead to some very positive strategies for the organization overall. It may be easy for a board member to assume that the loss of each new member is merely the cost of one year of membership. But the lifetime value of a member calculation tells us the cost of losing a new member is so much more.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Associations Now
MAY 24, 2019
64 % The percentage of respondents who said their meetings were somewhat healthy, according to the Incentive Research Foundation’s 2019 Wellness in Meetings and Incentive Travel Study. Just 24 percent said their meetings were “mostly” healthy, and 5 percent said they were “very” healthy. There’s a growing interest in plant-based meals, clean eating, and gluten-free foods, according to an array of recent studies.
GrowthZone
MAY 23, 2019
Tweet. Fishing Week, Gay Pride Month, and Paul Bunyan Day are just a few June holidays. Easily schedule your organization’s social media feed with these themes: June Monthly Holidays and Observances. Dairy Month. Zoo and Aquarium Month. Adopt-a-Cat Month. Gay Pride Month. Fresh Fruit and Vegetables Month. June Weekly Holidays and Observances. June 2-8 National Gardening Week (1 st week in June).
Association Success
MAY 21, 2019
Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined. The following charts illustrates an example of this: As the chart illustrates, each of the five industry suppliers executes their own marketing strategies using different combinations of our association’s offerin
Association Adviser
MAY 24, 2019
Your business members look to your association as a way to network with peers and potential customers, and share ideas. But what can you do for them when their ideas have outgrown your website or newsletter ads? Offer native sponsored content. What it is Native sponsored content looks just like content from your association, but […]. The post Why Your Association Should Sell Native Sponsored Content in Your Media Programs appeared first on Association Adviser.
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Associations Now
MAY 20, 2019
A series of recent studies highlights numerous ways that sleep deprivation negatively affects the ability of leaders to do their job properly. (Take the hint!). Want to get a little better at leading your organization? A good night’s sleep might help. In fact, a not-so-good night’s sleep might actually be a big problem when it comes to your leadership capabilities.
Effective Database
MAY 23, 2019
I’ve written before about how your relationship with your vendor is much like a marriage. Can you imagine if you only talked to your significant other when there is a problem? Yet that’s exactly how most associations treat their relationship with their AMS vendor. The vast majority of associations only talk to their vendor when there is a problem.
Velvet Chainsaw
MAY 22, 2019
Traditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. The challenge with that strategy is that it’s very unlikely any real change will occur when the one team member who experienced the learning returns to work. Will they share what they’ve learned from a session?
Smooth The Path
MAY 21, 2019
Rarely are there huge overnight successes in the association industry. Our work is the work of patience. We try new things, learn, iterate and improve over time. We learn to engage members more and the dividends slowly pay off. We try different communication, innovation, and change strategies, some work and some don’t. We find that the most engaged members are engaged personally and this takes time.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Associations Now
MAY 23, 2019
Three conference practices that associations need to put into action now to ensure your attendees feel welcome, happy, and included. For my final blog post of 2018, I identified three conference elements I didn’t want to see stick around this year. On my list: event technology that lacks purpose, “manels,” and marathon days. But now that we’re almost five months in to 2019, I wanted to offer up the flipside by highlighting three conference practices I want to see more of now and in t
Delcor
MAY 24, 2019
Every organization wants t o make better, data-informed decisions. But that’s easier said than done when you have too much data to wade through in too many different systems. Data analytics has become an overwhelming task for many organizations. It’s hard to know where to begin to make sense of the data you have. Instead of making confident decisions, you end up floundering in a nalysis paralysis.
HighRoad Solution
MAY 20, 2019
Low member engagement is a major concern for every organization.
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