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Onboarding new members is a critical step for associations, and often one that is missed or under-emphasized. That first year of membership has a big influence on whether that member will renew with you. If you’re onboarding with the goal of retention (and you should be), it’s all about connecting your members and continuing to engage them at strategic touchpoints.
When you’re trying to increase your association membership figures, you have to ask yourself two big questions: how do you attract new members, and how do you hang onto the members you’ve already got?
Being a volunteer association leader can be very rewarding both professionally and personally. At the same time, it can be one of the most challenging undertakings for a leader. Let’s face it – people who choose to lead are typically the busiest people we know. There is an old adage, “If you want to get something done, give it to someone that doesn’t have time to do it”.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The weekly list of free educational events and resources for the association community… Billhighway asks, “ Do your chapter awards spark joy? ” If your chapter awards program has turned into an obligatory yet tortuous task and yawn-inducing night of ho hum, take a look at Billhighway’s new series of posts. They suggest ideas for unconventional approaches to awards programs; increasing entries ; scoring, selecting, and awarding winners ; livening up the award presentation; and sharing
The weekly list of free educational events and resources for the association community… Billhighway asks, “ Do your chapter awards spark joy? ” If your chapter awards program has turned into an obligatory yet tortuous task and yawn-inducing night of ho hum, take a look at Billhighway’s new series of posts. They suggest ideas for unconventional approaches to awards programs; increasing entries ; scoring, selecting, and awarding winners ; livening up the award presentation; and sharing
Ready for something innovative, insightful, and inspirational? We’ve got just the thing! Xperience 2019, the preeminent technology show for association, nonprofit, and K-12 school leaders! Created by Community Brands, the immersive digital experience is packed with new product announcements, user training, inspirational keynotes, research, education, a bustling expo hall, and valuable networking opportunities.
Here's an easy, step-by-step guide on how to create a donation website that will drastically boost your online donations — plus ten great examples to inspire you.
This week's blog post is partly inspired by this post on Seth Godin's blog. In it, he makes the case that the idea of "reach" is overrated. Why do you care if you can, for more money, reach more people? Why wouldn’t it make more sense to reach the right people instead? I agree entirely. Here's a specific case in point. My association has a website. There's a lot of good content up there, most of it intended for our members.
Welcome to our seventh episode of Virtual’s podcast, Five Minutes with Andy. In Episode 7, Andy shares information about how Virtual runs its internship program. Internships are valuable for college students and for companies if programs are performed well. “If the job of an intern is to be seen and not heard then you’re not taking advantage of the program,” says Andy.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Tweet. In an article recently featured in Minnesota Meetings and Events magazine, GrowthZone explored benefits that attract young professional members. This demographic has high expectations for their association memberships; with the influx of millennials and Gen Z into the workspace, associations must continue to consider their offerings carefully.
Do you have a vision for how your website should look? Here's your guide to using website themes, master layouts, and page templates to make it a reality.
How can you improve engagement in young professionals in your organization? Young professional members are the future of associations, so it is vital to keep them involved. As a young professional (YP) myself, I can tell you that what we want most from associations is a sense of community. This includes being able to make personal connections, use available programs and services to fill gaps in our professional development, and contribute to the association’s advancement.
Welcome to our seventh episode of Virtual’s podcast, Five Minutes with Andy. In Episode 7, Andy shares information about how Virtual runs its internship program. Internships are valuable for college students and for companies if programs are performed well. “If the job of an intern is to be seen and not heard then you’re not taking advantage of the program,” says Andy.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
If you'd like an easy way to create a Members Only Website, use Wild Apricot. Wild Apricot is the #1 rated Membership Management Software, plus you can get a free 30-day trial.
Do you know how you can leverage changing freelance economy trends? The American workforce or rather the workforce around the world is seeing trends of independent workers increasing in numbers , Millennials with strong entrepreneurial spirits wanting to take matters of financial stability into their own hands, increased virtualization of association offices, increased technology-enabled efficiencies and time savings, etc.
64 % The percentage of respondents who said their meetings were somewhat healthy, according to the Incentive Research Foundation’s 2019 Wellness in Meetings and Incentive Travel Study. Just 24 percent said their meetings were “mostly” healthy, and 5 percent said they were “very” healthy. There’s a growing interest in plant-based meals, clean eating, and gluten-free foods, according to an array of recent studies.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Every association needs to try to attract new members, especially those associations that are experiencing membership decay as long-term members move towards retirement. But is it possible to grow your membership without a huge advertising spend or a massive recruitment push?
San Francisco has become the first US city to prohibit the use of facial recognition from local authorities such as law enforcement and transport police. Legislators voted 8-1 in favour of the ban and if the law passes another vote, which it is expected to do, it will be put into effect in June this year. Supporters of the new law stated that this type of technology infringes on people’s right to privacy.
Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined. The following charts illustrates an example of this: As the chart illustrates, each of the five industry suppliers executes their own marketing strategies using different combinations of our association’s offerin
A series of recent studies highlights numerous ways that sleep deprivation negatively affects the ability of leaders to do their job properly. (Take the hint!). Want to get a little better at leading your organization? A good night’s sleep might help. In fact, a not-so-good night’s sleep might actually be a big problem when it comes to your leadership capabilities.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Have you calculated the lifetime value of a member for your association? This exercise could lead to some very positive strategies for the organization overall. It may be easy for a board member to assume that the loss of each new member is merely the cost of one year of membership. But the lifetime value of a member calculation tells us the cost of losing a new member is so much more.
The Events Industry Council, in partnership with IMEX, awarded the 2019 IMEX-EIC Innovation in Sustainability Award to Global Climate Action Summit before an audience of hundreds of industry leaders at an awards gala during IMEX Frankfurt last night. The IMEX-EIC Innovation in Sustainability Award was designed to recognise event professionals who are driving sustainability forward through innovation, collaboration and idea sharing.
Tweet. Fishing Week, Gay Pride Month, and Paul Bunyan Day are just a few June holidays. Easily schedule your organization’s social media feed with these themes: June Monthly Holidays and Observances. Dairy Month. Zoo and Aquarium Month. Adopt-a-Cat Month. Gay Pride Month. Fresh Fruit and Vegetables Month. June Weekly Holidays and Observances. June 2-8 National Gardening Week (1 st week in June).
Three conference practices that associations need to put into action now to ensure your attendees feel welcome, happy, and included. For my final blog post of 2018, I identified three conference elements I didn’t want to see stick around this year. On my list: event technology that lacks purpose, “manels,” and marathon days. But now that we’re almost five months in to 2019, I wanted to offer up the flipside by highlighting three conference practices I want to see more of now and in t
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? You aren’t alone! Let’s sort it all out, so you can figure out what you really need to create. First, let’s address the definitions. Right or wrong, marketing and communications are often used interchangeably in the nonprofit sector.
It has been widely circulated that employment in the events industry is demanding, and not without reason. Being ranked the fifth most stressful job in the world, event organisers are in charge of ensuring their events run without a glitch and are held accountable if not, resulting in mounting pressure from venues, suppliers and clients. emc3, an events agency based in London, is actively doing more to improve mental health wellbeing in the sector, starting with improving their own corner of the
I’ve written before about how your relationship with your vendor is much like a marriage. Can you imagine if you only talked to your significant other when there is a problem? Yet that’s exactly how most associations treat their relationship with their AMS vendor. The vast majority of associations only talk to their vendor when there is a problem.
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