Sat.May 30, 2020 - Fri.Jun 05, 2020

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Why failure is more valuable than success

Association Success

The most challenging moments in life have some things in common. They are the moments we disappoint our peers or loved ones, don’t meet expectations, or fail to accomplish a goal. The fear of failure is deeply embedded in our culture, from the education system to the way many companies work. Failure is simply not an option. . But what if that wasn’t true?

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Online Communities in 2020: 28 Key Facts + Statistics to Know

Higher Logic

Every year, The Community Roundtable releases the State of Community Management Report. It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. This year is no different. 2020's report, The State of Community Management: Changing the Way the World Works , highlights three big themes: Advanced communities create generative value.

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Pledge Fundraising: 4 Tips for Creating a Powerful Campaign

Wild Apricot

Pledge fundraising raises money through promises of donations to be collected at a later date. Here's how you can pull off a successful campaign.

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Postponing Member-Centric Engagement Webinar

Spark Consulting

Out of respect for the ongoing uprisings protesting the murder of George Floyd and longstanding, unaddressed racism and racial discrimination in American society, I’ve requested that Association Insights postpone our scheduled Wednesday, June 3 webinar, Leading Engagement from the Outside In, to a later date. I don’t feel it is appropriate to host this session in the middle of yet another tragic moment in our shared history.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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Your Association?s Role in Students? Lives During the COVID-19 Summer and Gap Year

WBT Systems

Your Association’s Role in Students’ Lives During the COVID-19 Summer and Gap Year. Read more about Your Association’s Role in Students’ Lives During the COVID-19 Summer and Gap Year.

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Changing Your Website Theme: Tips from a Home Beer and Wine-Making Organization

Wild Apricot

If you're thinking about redesigning your site by switching your Wild Apricot website theme, this blog covers some best practices that have been shared with us by our guest blogger, Karen Wall, Webmaster of Wines and Steins.

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What is CAE Certification for Association Professionals?

GrowthZone

The Certified Association Executive (CAE) Program was established in 1960 by the American Society of Association Executives (ASAE) to promote the highest standards of association management. For over 60 years , it has served to credential association professionals and has stood as a mark of excellence. A vibrant program, CAE is designed to enhance individual performance, elevate professional standards, and designate individuals who demonstrate the knowledge essential to the practice of associati

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Are Your Comms Helpful Now or Just Adding More Noise?

Nonprofit Marketing Guide

In days following the murder of George Floyd. I had no words. This is unusual for me as a journalist, speaker, leadership team member of an advocacy-based nonprofit, and downright talkative person. . Image: Unsplash by munshots. My nonprofit wanted to put out a statement. Freelance news stories [demanding a Black perspective] awaited. And then there was the white cashier who decided I “looked tired.

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10 Ways to Provide Value to Your Virtual Event Sponsors and Exhibitors

Association Adviser

Even as cities across the country begin a phased reopening of businesses following a months-long shutdown, large-scale events and conferences are being approached with caution. Events throughout the spring rapidly shifted from in-person to virtual-only – to varying levels of success – and, as we look ahead, it’s likely most events for the foreseeable future […].

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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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Whiskey Bravo Productions anounce major Oktoberfest events

Event Industry News

• Three-day extravaganza billed as one of first big post COVID-19 lock-down events. • Cloud based technology to provide cashless bar and ticketing service. Brighton’s biggest and best Oktoberfest is set to return later this year for three days of beer, food, music, and Bavarian fun. Events management group Whiskey Bravo Productions have announced The BIG Brighton Oktoberfest will host four sessions across three days from Thursday, October 8 at The Level.

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Hello — is it this association you’re looking for?

Association Success

It feels as though the world is changing every single day, and with a global pandemic, that process has only accelerated. But one of the best ways to manage this change is through enforcing and developing our key relationships. . For associations, that means reaching out more regularly to our members. Sometimes the best way to do that isn’t by retooling an email newsletter or coming up with a punchier message for social media: It’s by picking up the phone and dialing.

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Extend the Attendee Experience Beyond Your Virtual Conference

Membersuite

At in-person and virtual conferences, attendees listen to speakers, take in new information, get excited about new ideas, and jot down next steps. Keep the momentum going and help attendees apply what they learned with these post-event activities.

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Welcoming New Members During a Pandemic

Smooth The Path

Some people are huggers. They greet everyone, even people they don’t know, with a big bear hug. From handshakes to hugs to friendly smooches, our welcomes are about to change. Because of COVID, welcoming new members is changing too. Two years ago, the three most popular and effective new member onboarding tactics were emails, phone calls, and welcoming new members at in-person events, events like chapter meetings, or conferences.

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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How to reset your attendee acquisition amidst a crisis

Event Industry News

By Kimberly Hardcastle-Geddes, chief marketing strategist at mdg. Over the past couple of months, the world has changed in significant, unprecedented ways. As such, the approach to building live event audiences must change in significant, unprecedented ways. While no one knows exactly what the aftermath of the global COVID-19 pandemic will mean for the events industry, we expect to see two competing sentiments: lingering concerns about travel and mass gatherings and a pent-up demand for the comm

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You’ve Decided to Take Your Event Virtual, Now What?

Achurch

Virtual Event Platform Considerations. For the foreseeable future organizations will be providing virtual and/or hybrid events. Moving from an in-person to a virtual event requires more than just throwing together a few Zoom recordings or sessions. You need to consider platforms that will offer your attendees the highest quality experience and sponsors meaningful opportunities for exposure.

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Black Lives Matter

AssociationChat

Support Black Lives Matter: [link]. What a strange and extraordinary time to be alive in the United States. We are living in a land full of people who have reached a breaking point. With the ridiculous racist evil that continues to take place in our country, we need to collectively and individually do more. We need to do better. I need to do better.

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You Have Permission to Try New Things? Even Wacky, Silly Things

Smooth The Path

If your pool noodle knocks someone else’s pool noodles, it means you are closer than 6 feet. You may have seen the article about a German cafe that passed out pool noodle hats to help customers keep their distance. Pool noodle hats are a clever (and silly) solution to a real-world problem. People want to get out and be social, but they also want to be safe.

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Empathetic Marketing: Cultivating Creativity and Connection

Association Adviser

It doesn’t matter if you are an individual or a company, we’re all in the same boat trying to make sense of some very new territory because of challenges brought on by the COVID-19 pandemic. Changes are happening quickly, requiring that we adjust how we live and go about our routines as well as how […]. The post Empathetic Marketing: Cultivating Creativity and Connection appeared first on Association Adviser.

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Breaking Open a New Channel for Member Engagement

ReviewMyAMS

Guest post by Peggy Hoffman, FASAE, CAE, Mariner Management More than 50% of associations have reported a disruption in existing member programs or activities. Nearly 40% indicated they don’t see resuming in-person events before 2021. We don’t have any projections on member retention yet however the first two data. Read more. Tags: AMS. associations. member retention. member engagement.

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Where Do We Go From Here? How COVID-19 Hit One Small Company and How They Are Hitting Back

AssociationChat

The year 2020 has been dedicated to change. Through COVID-19, economic crisis, and a growing population of US citizens demanding meaningful societal change, there is nowhere to run and nowhere to hide. . If you are in business, you are undoubtedly seeing some kind of impact. For many in the association and events industries, that means reevaluating value propositions.

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Podcast: Pioneering Digital and Online Events

Event Industry News

Joining the podcast this week is William Thomson, author, event consultant and head honcho at Gallus Events. The digital and online event world is new territory to many event professionals, but William started his digital event journey more than a decade ago. In this episode, he offers insight into monetising events, how to make sure the content for attendees is on point and how to produce long-term evergreen content that can generate recurring revenue, post-event.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Upping My Online Education Game: The Culture Campus

Jamie Notter

When the pace of change goes through the roof, you will need new skills and new knowledge in order to adapt to the new reality. Providing those skills and knowledge, of course, is a big part of what I do, and since the in-person events are obviously being put off for who-knows-how-long, we just completely revamped our online training website, the Culture Campus , to help you keep up with the pace of change.

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Promote and Profit Off Your Virtual Events with Retargeting

Multiview

As the novelty of virtual and hybrid events wears off, one thing that will also mature is the monetization models… The post Promote and Profit Off Your Virtual Events with Retargeting appeared first on MultiView.

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Webinar Recap: How Much Does an AMS Really Cost?

ReviewMyAMS

Guest post by Sigmund VanDamme, Membership Software Evangelist, Community Brands When you consider moving to a new association management software (AMS) system for the first time, or changing the one you have, one of the first questions you’re likely to ask is, “How much does it cost?”. The truth is, there isn’t just one answer because the answer depends on multiple factors.

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etc.venues partners with Glisser, striving for broadcast standard pictures, sound and transmission for hybrid meetings

Event Industry News

“Event planners want broadcast standard pictures, sound and transmission in world class venues for the many important hybrid meetings that will be a major feature of events over the coming months,” says Nick Hoare, Chief Operating Officer of etc.venues. To meet this demand, etc.venues is excited to announce they have partnered with Glisser, a recognised leader in meetings technology and audience engagement, to offer a first class comprehensive solution for hybrid.

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Turn Messy Data into a Strategic Asset with This Essential Guide

Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.

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Silver lining: Lessons learned from social distancing

Ungated

All of us have been forced to adapt as a result of the COVID-19 pandemic. We’ve canceled nonessential meetings and events to limit large gatherings of people, moved our operations online , and adjusted our daily routines and interactions with others now that we’re observing social distancing. We’ve learned some valuable lessons. Social distancing has promoted and fostered civility.

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Meet our SURGE Connect keynote interviewees

Association Success

We are so excited our SURGE Connect virtual conference is almost here! . Each day of SURGE Connect begins with a keynote interview, conducted by AssociationSuccess.org’s content manager Chelsea Brasted, meant to present new ideas and creative connections between association professionals and experts in other industries. For SURGE Connect, we’ve got a diverse trio of conversations dedicated to brain science, cybersecurity and entrepreneurism thanks to keynote interviewees Alexander McCobin, Jo Bo

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How to provide the personalized experience your members expect

Nimble AMS

Your members’ last great online experience is their new expectation. Is your association keeping up? Here’s how to catch up with member expectations – no Amazon-sized staff or budget required. Here’s something to think about: Your members’ last great online experience is their new expectation. So, even if their last experience was with a personalization powerhouse like Amazon or Netflix (highly likely), that experience sets the bar for their experience with your association.

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