Association Success
JUNE 2, 2020
The most challenging moments in life have some things in common. They are the moments we disappoint our peers or loved ones, don’t meet expectations, or fail to accomplish a goal. The fear of failure is deeply embedded in our culture, from the education system to the way many companies work. Failure is simply not an option. . But what if that wasn’t true?
Higher Logic
JUNE 5, 2020
Every year, The Community Roundtable releases the State of Community Management Report. It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. This year is no different. 2020's report, The State of Community Management: Changing the Way the World Works , highlights three big themes: Advanced communities create generative value.
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Wild Apricot
JUNE 2, 2020
Pledge fundraising raises money through promises of donations to be collected at a later date. Here's how you can pull off a successful campaign.
Reid All About it
JUNE 5, 2020
The weekly list of free educational events and resources for the association community… What a week. This tweet summed it up for me. It feels somewhat like that week in March when the impact of COVID-19 hit us all. It’s been hard to focus. I find myself staring blankly at whatever I’m writing while my mind is far away. Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Spark Consulting
JUNE 2, 2020
Out of respect for the ongoing uprisings protesting the murder of George Floyd and longstanding, unaddressed racism and racial discrimination in American society, I’ve requested that Association Insights postpone our scheduled Wednesday, June 3 webinar, Leading Engagement from the Outside In, to a later date. I don’t feel it is appropriate to host this session in the middle of yet another tragic moment in our shared history.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Wild Apricot
JUNE 4, 2020
If you're thinking about redesigning your site by switching your Wild Apricot website theme, this blog covers some best practices that have been shared with us by our guest blogger, Karen Wall, Webmaster of Wines and Steins.
Association Adviser
JUNE 4, 2020
Even as cities across the country begin a phased reopening of businesses following a months-long shutdown, large-scale events and conferences are being approached with caution. Events throughout the spring rapidly shifted from in-person to virtual-only – to varying levels of success – and, as we look ahead, it’s likely most events for the foreseeable future […].
Jamie Notter
JUNE 4, 2020
When the pace of change goes through the roof, you will need new skills and new knowledge in order to adapt to the new reality. Providing those skills and knowledge, of course, is a big part of what I do, and since the in-person events are obviously being put off for who-knows-how-long, we just completely revamped our online training website, the Culture Campus , to help you keep up with the pace of change.
GrowthZone
JUNE 5, 2020
The Certified Association Executive (CAE) Program was established in 1960 by the American Society of Association Executives (ASAE) to promote the highest standards of association management. For over 60 years , it has served to credential association professionals and has stood as a mark of excellence. A vibrant program, CAE is designed to enhance individual performance, elevate professional standards, and designate individuals who demonstrate the knowledge essential to the practice of associati
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Association Success
JUNE 3, 2020
It feels as though the world is changing every single day, and with a global pandemic, that process has only accelerated. But one of the best ways to manage this change is through enforcing and developing our key relationships. . For associations, that means reaching out more regularly to our members. Sometimes the best way to do that isn’t by retooling an email newsletter or coming up with a punchier message for social media: It’s by picking up the phone and dialing.
Association Adviser
JUNE 3, 2020
It doesn’t matter if you are an individual or a company, we’re all in the same boat trying to make sense of some very new territory because of challenges brought on by the COVID-19 pandemic. Changes are happening quickly, requiring that we adjust how we live and go about our routines as well as how […]. The post Empathetic Marketing: Cultivating Creativity and Connection appeared first on Association Adviser.
Membersuite
JUNE 3, 2020
At in-person and virtual conferences, attendees listen to speakers, take in new information, get excited about new ideas, and jot down next steps. Keep the momentum going and help attendees apply what they learned with these post-event activities.
Smooth The Path
JUNE 4, 2020
Some people are huggers. They greet everyone, even people they don’t know, with a big bear hug. From handshakes to hugs to friendly smooches, our welcomes are about to change. Because of COVID, welcoming new members is changing too. Two years ago, the three most popular and effective new member onboarding tactics were emails, phone calls, and welcoming new members at in-person events, events like chapter meetings, or conferences.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Achurch
JUNE 1, 2020
Virtual Event Platform Considerations. For the foreseeable future organizations will be providing virtual and/or hybrid events. Moving from an in-person to a virtual event requires more than just throwing together a few Zoom recordings or sessions. You need to consider platforms that will offer your attendees the highest quality experience and sponsors meaningful opportunities for exposure.
AssociationChat
JUNE 1, 2020
Support Black Lives Matter: [link]. What a strange and extraordinary time to be alive in the United States. We are living in a land full of people who have reached a breaking point. With the ridiculous racist evil that continues to take place in our country, we need to collectively and individually do more. We need to do better. I need to do better.
ReviewMyAMS
JUNE 2, 2020
Guest post by Peggy Hoffman, FASAE, CAE, Mariner Management More than 50% of associations have reported a disruption in existing member programs or activities. Nearly 40% indicated they don’t see resuming in-person events before 2021. We don’t have any projections on member retention yet however the first two data. Read more. Tags: AMS. associations. member retention. member engagement.
Smooth The Path
JUNE 2, 2020
If your pool noodle knocks someone else’s pool noodles, it means you are closer than 6 feet. You may have seen the article about a German cafe that passed out pool noodle hats to help customers keep their distance. Pool noodle hats are a clever (and silly) solution to a real-world problem. People want to get out and be social, but they also want to be safe.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Jamie Notter
JUNE 4, 2020
When the pace of change goes through the roof, you will need new skills and new knowledge in order to adapt to the new reality. Providing those skills and knowledge, of course, is a big part of what I do, and since the in-person events are obviously being put off for who-knows-how-long, we just completely revamped our online training website, the Culture Campus , to help you keep up with the pace of change.
AssociationChat
JUNE 5, 2020
The year 2020 has been dedicated to change. Through COVID-19, economic crisis, and a growing population of US citizens demanding meaningful societal change, there is nowhere to run and nowhere to hide. . If you are in business, you are undoubtedly seeing some kind of impact. For many in the association and events industries, that means reevaluating value propositions.
Multiview
JUNE 5, 2020
As the novelty of virtual and hybrid events wears off, one thing that will also mature is the monetization models… The post Promote and Profit Off Your Virtual Events with Retargeting appeared first on MultiView.
ReviewMyAMS
JUNE 2, 2020
Guest post by Sigmund VanDamme, Membership Software Evangelist, Community Brands When you consider moving to a new association management software (AMS) system for the first time, or changing the one you have, one of the first questions you’re likely to ask is, “How much does it cost?”. The truth is, there isn’t just one answer because the answer depends on multiple factors.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Ungrated
JUNE 2, 2020
All of us have been forced to adapt as a result of the COVID-19 pandemic. We’ve canceled nonessential meetings and events to limit large gatherings of people, moved our operations online , and adjusted our daily routines and interactions with others now that we’re observing social distancing. We’ve learned some valuable lessons. Social distancing has promoted and fostered civility.
Association Success
JUNE 4, 2020
We are so excited our SURGE Connect virtual conference is almost here! . Each day of SURGE Connect begins with a keynote interview, conducted by AssociationSuccess.org’s content manager Chelsea Brasted, meant to present new ideas and creative connections between association professionals and experts in other industries. For SURGE Connect, we’ve got a diverse trio of conversations dedicated to brain science, cybersecurity and entrepreneurism thanks to keynote interviewees Alexander McCobin, Jo Bo
Nimble AMS
JUNE 3, 2020
Your members’ last great online experience is their new expectation. Is your association keeping up? Here’s how to catch up with member expectations – no Amazon-sized staff or budget required. Here’s something to think about: Your members’ last great online experience is their new expectation. So, even if their last experience was with a personalization powerhouse like Amazon or Netflix (highly likely), that experience sets the bar for their experience with your association.
Idea Architects
JUNE 3, 2020
A decade ago, the Professional Convention Management Association (PCMA) asked 14 thought leaders about the metamorphosis we need to see in meetings and conferences. I was privileged to be one of them. I recently revisited my contribution to see how it stood up 10 years later: I want more meetings that crackle with energy and excitement—where participants are on the edge of their seats in general sessions and the din of hallway conversations between breakouts is ear-splitting because people have
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
AssociationChat
JUNE 2, 2020
Why we need to work together now more than ever. In a Forbes article titled, “Why Collaborating With Your Competition Can Be A Great Idea,” the author shared research indicating that “coopetition” could be a financial win for the organizations that opt to go that direction. “Nowadays, the best partner might be your direct competitor,” says Paavo Ritala, a professor of Strategy and Innovation at LUT University of Technology in Finland.
Aptify
JUNE 2, 2020
Provide a personalized experience while keeping your member data safe. . Your member’s expectations for a personaliz ed experience are high. But, so are their demands for data security. Here’s how to balance the two. These days, your members expect a high level of personalization. T he Community Brands Digital Evolution Study shows that 79 percent of members of professional associations say it’s very or somewhat important that their organization provide targeted, valuable content.
MemberClicks
JUNE 3, 2020
The following blog post was written by Elizabeth Weaver Engel, MA, CAE, Chief Strategist at Spark Consulting and Hilary Marsh, Chief Strategist at Content Company. We are all overwhelmed by information these days. So much is coming at us from so many sources that it’s hard to know what to pay attention to, what to trust, or how to put things in context.
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