Sat.May 15, 2021 - Fri.May 21, 2021

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9 Ways to Get Your Members to Read Your Chamber of Commerce Newsletter

MemberClicks

For a long time, the term “newsletter” brought to mind memories of one-pagers students took home to their parents that they either crumpled into their backpacks or tossed in the trash. But the digital world has given the newsletter a fresh makeover! Newsletters are still relatively brief (though they’re getting longer) and contain only the most essential and eye-catching information, but now they’re delivered via email.

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From Problem Child to Genius—Energizing Chapters

.orgSource

The smiles are back! Yesterday the CDC announced that anyone who is fully vaccinated need not wear a mask in most circumstances. But wait. The comments on my Facebook page tell an interesting story. Everyone isn’t jumping on Open Table or heading to the movies. Some of us are quite happy, thank you very much, […]. The post From Problem Child to Genius—Energizing Chapters appeared first on.orgSource.

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The Power of Three – Higher Logic Communities, Marketing Automation, & iMIS

Higher Logic

The post The Power of Three – Higher Logic Communities, Marketing Automation, & iMIS appeared first on Higher Logic. Software integrations play a big role in creating a productive, effective association marketing team. See what this looks like in action when you pair an AMS and Higher Logic together. The post The Power of Three – Higher Logic Communities, Marketing Automation, & iMIS appeared first on Higher Logic.

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The Riches Are in the Niches: Consider the Appeal of Smaller, Niche Conferences

WBT Systems

The Riches Are in the Niches: Consider the Appeal of Smaller, Niche Conferences. Read more about The Riches Are in the Niches: Consider the Appeal of Smaller, Niche Conferences.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Association Brain Food Weekly: 5.21.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Niche conferences. The riches are in the niches, says WBT Systems. They make an argument for adding smaller, niche virtual conferences to your event lineup. Makes sense: hyper-relevant programming and more opportunities for attendees to spend quality time with peers.

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Engagement: You’re Doing It Right!

Spark Consulting

One of the other hot topics on the engagement virtual panel Mary Byers had organized for the Veterinary Medical Association on April 22 was: Who’s doing member engagement well, and what can we learn from them? A few years ago, Anna Caraveli and I wrote Leading from the Outside-In , in which we describe what member-centric engagement looks like, enumerate eight keys to member-centric engagement, and profile 11 different membership organizations that are doing a great job at it.

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Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. But are you truly leveraging that information? Are you using it to increase revenue and lower costs per renewal?

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Make Your Giving Tuesday Bigger Than Ever with These 5 Ideas

Higher Logic

The post Make Your Giving Tuesday Bigger Than Ever with These 5 Ideas appeared first on Higher Logic. One of the biggest fundraising days of the year means a lot of competition. Starting early and planning ahead will help you distinguish your campaign and make it a bigger success than ever. The post Make Your Giving Tuesday Bigger Than Ever with These 5 Ideas appeared first on Higher Logic.

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Print is Part of Our Identity: William Jones, IIABA

Association Adviser

William Jones, editor-in-chief of Independent Agent, talks about the power of writing, where IIABA's great ideas come from, and why print still matters. The post Print is Part of Our Identity: William Jones, IIABA appeared first on Association Adviser.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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ASAE Annual Meeting 2021

Forj

Virtual ASAE Annual Meeting & Exposition 2021. We’re excited to be back at this year’s Annual Meeting. Talk to us and learn how Web Courseworks can help you take your online learning business to the next level. Learn More. Association Digital Transformation. Day(s). : Hour(s). : Minute(s). : Second(s). Monday, August 16 | 1:30 PM – 2:15 PM CDT.

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5 Post-Pandemic Conference Program Design Changes

Velvet Chainsaw

“Never let a good crisis go to waste” has become a popular adage in the business world over the past year, for good reason. As it becomes more apparent that face-to-face events will return in some form this year, conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past. It’s a good time for planners to challenge their organizations to make the meeting experience more valuable than ever.

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Insight to Action: 5 Ways Your Association Can Use Online Community Data

Higher Logic

The post Insight to Action: 5 Ways Your Association Can Use Online Community Data appeared first on Higher Logic. If you have an online member community, you have an invaluable source of member data. Here’s how to put it to work. The post Insight to Action: 5 Ways Your Association Can Use Online Community Data appeared first on Higher Logic.

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Sustainable Social for Nonprofits with Canva

Achieve

For nonprofits, social media is one of the most effective methods of raising funds and awareness. Not only are social media pages free to have, but you can utilize all the extensive features of each platform to reach people that may have never even heard of your organization. The part that many nonprofits and small businesses get hung up on is content creation!

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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What You Need to Know About Video Interviews

Forj

Through the pandemic, everyone is learning to get more and more used to being on video. That being said, it’s no mystery there’s a plethora of video services on the market right now. But the most crucial distinction is in their uses. Each tool has its own time and place. Video interviewing platforms frequently field questions around the benefits of implementing video interviews when you are already using a video chat or video conferencing tool.

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Reasonable requests: Regulating assistance animals in community associations

Ungrated

Close to 80 million U.S. households have an animal in their home. Pets come in all shapes and sizes and provide companionship to their respective families, but there also are assistance animals that play an important role in the lives of people with disabilities and mental health issues by helping with day-to-day activities or providing emotional support.

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Five Quick Ways to Earn More Non-Dues Revenue from Your Online Career Center

Association Adviser

Add value to members' careers and money to your association's bottom line with these 5 easy ways to earn non-dues revenue from your online career center. The post Five Quick Ways to Earn More Non-Dues Revenue from Your Online Career Center appeared first on Association Adviser.

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Nominate the Top Association Leaders

AssociationChat

Association Chat is asking for nominations of the individuals who most inspire, influence, or otherwise positively impact the association industry. You can nominate more than one person. You can nominate yourself. There is no limit to the number of nominations you contribute. We will create a listing based off of the nominations received for the community to vote on, and provide more detailed profile about the top 10 selected.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Managing eLearning Podcast: Episode 1 Summary & Highlights

Forj

On the very first episode of the new Web Courseworks podcast, Managing eLearning , Dr. Jon Aleckson & Matt Harpold introduce Dr. Michael Tatonetti , an expert in educational pricing and the founder of Pricing for Association. They dive deep into the challenges associations face to determine product pricing, as well as Michael’s personal experience working with associations during the pandemic.

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Enhancing The Modern Member Experience

ReviewMyAMS

Guest post by HeidiAnne Malcom, RSM US Members interact with your organization in many ways, but the main way is through your website. When members and nonmembers visit your website they already have an expectation of the experience they should encounter. We are used to point and click, add to cart, and stored payments or integrated payments like PayPal.

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Take a Peak Behind Our (Virtual) Main Stage Curtain!

Smooth The Path

Early in February, Arianna Rehak at Matchbox Virtual Media and I embarked on a big audacious goal. We wanted to find out if virtual networking could, well – work! We wondered if virtual networking can start relationships, foster meaningful conversations, solve problems, and help people feel like they are a part of a community? (It can, but more on that later).

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How one association is expanding member engagement using Nimble Communities

Nimble AMS

Providing software for associations is great. Even better is when we hear how Nimble AMS is helping associations reach their goals. Better still: Sharing our clients’ success stories. Here’s a recent story of how one of our clients is expanding member engagement using Nimble Communities. The American Ceramic Society (ACerS) began using Nimble AMS in 2018 to manage their association.

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Unlock the Future of Learning Growth and Retention at Cognition24!

The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

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Managing eLearning Podcast: Episode 2 Summary & Highlights

Forj

In episode two of the new Web Courseworks podcast, Managing eLearning , Dr. Jon Aleckson & Matt Harpold sit down with Jeffrey Gorton , author of “ The Seven Secrets to Managing Remote Employees ” to discuss the source of inspiration for the book, highlight some of the major themes, and walk through the seven steps. Jeffrey Gorton is a client focused leader and technology enthusiast who gives great insight on how to deal with the current working-from-home phenomenon caused by the pande

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Hear Reggie and Ron talk association digital maturity

HighRoad Solution

"Our stacks are mismatched to our future," said Reggie Henry, Chief Information and Engagement Officer at ASAE. The controversial albeit thought-provoking statement kicked off our HighRoad Spring VirCon 2021 virtual event last month, where Ron McGrath, HighRoad's CEO, interviewed Reggie in an exceptionally data-forward keynote. In the talk, the two industry leaders riffed on the definition of digital maturity as it becomes more and more synonymous with organizational success.

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Spot Member Engagement Opportunities in Seconds

Smooth The Path

Museums all over the world are closed, have reduced hours, or reduced capacity. The decreased foot traffic must hurt their bottom line, so staff must be anxious to welcome back guests. Yesterday I got one free complimentary pass to a local museum in the mail. Included in the envelope were a brochure and the ticket. “MARKETING COMP” was printed in big, bold letters on the face of the ticket.

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5 things associations do every day to deliver a stellar member experience

Aptify

Despite the title of this article, great associations don’t need to do everything in this article every single day. But the truth is, at the very least, they’re likely considering them regularly as part of their overall association management strategy. In our work with associations, we’ve learned a few things that great associations incorporate into their day-to-day world to deliver a great member experience.

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Unlock the Secrets to Building Community

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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Managing eLearning Podcast: Episode 3 Summary & Highlights

Forj

Non-profits and national associations are moving to the Salesforce ecosystem in large numbers to satisfy customer relationship management and other operational database requirements. The association management system is a non-profits system of record. Matt Harpold and Jon Aleckson interview Mark Patterson of Fíonta to get his perspective on choosing branded systems like Nimble and Fonteva (association management systems built on top of Salesforce) compared to tricking out a native Salesforce ins

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How to Choose an Online Voting System for your Union Election

Yes Elections

The United States is home to more than 14 million union members, including many that take great pride in their membership and the associated union benefits.

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How to Make the Most of Your Membership Directory + Examples

MemberClicks

It's exciting (and a bit creepy) when you find who you're looking for right away online. But sometimes, a quick online search isn't enough. There could be many people who share the same name. How do you tell which profile is the right one? Or maybe the person you're looking for is hiding from social media, and you can't find their information anywhere.