Spark Consulting
OCTOBER 10, 2019
Let’s say you’re over email and want to take your welcome, retention, and/or renewal communications to the next level. Should you call, or should you text? Well, who are your members? What generations are represented and in what quantities? It’s not just your imagination – Millennials and GenZ genuinely do prefer text to voice calls, by pretty significant majorities (in the US, nearly 3/4 prefer text).
YourMembership
OCTOBER 7, 2019
Here are four quick tips for getting your association started with a preference center How can your association provide a more personalized experience? Give them an easy way to control what communications they receive from your organization. We’ve all come to expect great online experiences like those from Amazon and Netflix. These days, your association.
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Associations Now
OCTOBER 10, 2019
Give new members short, high-value content that takes little time to absorb. Also: Incorporate health and wellness into your next event. We’re all pressed for time, and the new members of your association are likely no exception. Don’t lose their attention with dense, time-consuming programs. “I like to tell clients to make their early interactions with members frictionless,” says Amanda Kaiser from the Smooth the Path blog.
WBT Systems
OCTOBER 7, 2019
Why You Should Rethink Association Leadership Training. Read more about Why You Should Rethink Association Leadership Training.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
.orgCommunity
OCTOBER 8, 2019
Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. There has been a profound shift in that concept. Technology has made the leap out of the toolbox. It is become integral to almost every customer experience. And, any successful plan to grow membership or develop new business must be centered around how people interact with your brand.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Smooth The Path
OCTOBER 10, 2019
I have a good friend that I see too infrequently. When we do see each other, we have lovely, interesting, far-ranging conversations. If time were not a constraint, these conversations could continue non-stop for days. But time is always an issue. We schedule one-hour morning walks, and those walks often stretch to two-hours. Because we run overtime so often, I think we book our walking “appointments” less often than if we stuck to the hour.
Associations Now
OCTOBER 10, 2019
Sample Policies Think your association needs a whistleblower policy and want some guidance on creating one? Or do you have a policy, but want to make sure that it’s got all the right elements? Either way, check out the ASAE Ethics Toolkit in the Models and Samples Library [ASAE member login required; search for “Ethics Toolkit”]. It includes three sample policies.
Wild Apricot
OCTOBER 10, 2019
Having these 4 tactics under your sleeve will help grow your nonprofit email list in no time.
YourMembership
OCTOBER 10, 2019
Pricing your association’s learning courses can be tricky, but important, business. With the new year quickly approaching, here’s a look at some strategic pricing practices you should be thinking about. Continuing education is a valuable member benefit and a great source of non-dues revenue for your association. How you price your content can make a.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Higher Logic
OCTOBER 10, 2019
Customer upsell and cross-sell is a huge revenue opportunity for subscription-based software businesses, but many sales teams tasked with account expansion face a similar problem: It’s not always easy to tell which customers are ready for an upsell or cross-sell pitch, and which ones you should continue to nurture. Determining where each customer is in their (ideally) lifelong journey with your company can be challenging, and just like new-customer acquisition, trying to make a pitch or close a
Blue Sky eLearn
OCTOBER 9, 2019
Recently, we had the pleasure of hosting Sonya Pittman Guthrie and Jennifer Rowell, co-owners of Up10 Solutions , on one of our monthly webinars. If you missed their webinar, Association Value Prop Remix & Laying the Track for Member Persona Creation , we’ve recapped it below and have made the recording available here. 1. Get Better Acquainted with Your Members.
Wild Apricot
OCTOBER 11, 2019
What should you include in your annual report to inspire and inform?
YourMembership
OCTOBER 8, 2019
We have all had the experience where we have Googled a product only to be hounded by targeted ads for weeks and months to come. This type of product pushing can give targeted communication a bad rap as it can feel creepy and even intrusive. But when done right personalizing content can be extremely helpful. The post Digital Evolution and Learning: Make it personal appeared first on YourMembership.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Association Success
OCTOBER 7, 2019
There’s a quick way John Spence can tell if an organization’s culture is effective: Are people smiling when they get to work? Are people actually happy to be there? . It may sound a little strange — after all, it can be incredibly easy to get caught up in the day to day: There are emails to answer, meetings to attend and goals to hit — but Spence believes the culture of an organization is one of the most important things a leader must maintain.
Smooth The Path
OCTOBER 8, 2019
Who says conferences or chapter meetings have to be in traditional meeting spaces? The problem with some meeting rooms is they are not always all that conducive to learning and networking. They are usually cold, sometimes down-right frigid, making everyone but the speaker uncomfortable. Conference rooms tend to be dark, and participants may find themselves fighting post-lunch naps.
Wild Apricot
OCTOBER 11, 2019
Here are some tips and examples of how to tell your organization's story to make your annual report more engaging and compelling.
Association Adviser
OCTOBER 10, 2019
Mobile content needs to be tailored to your social media audiences. That content falls somewhere on what Nina Mishkin calls the Storytelling Spectrum. The post Storytelling in the Day of Twitter appeared first on Association Adviser.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Associations Now
OCTOBER 6, 2019
Accelerating change is putting more pressure on boards to be alert to disruption and respond quickly to it. A new study suggests how they can do that work. Associations are often described as slow-moving ships, but the message to their boards is increasingly clear: Step on it. Among the latest reports making that point is Fit for the Future: An Urgent Imperative for Board Leadership [registration required], produced by the National Association of Corporate Directors.
ReviewMyAMS
OCTOBER 7, 2019
Guest post by Higher Logic and Benel Solutions We are drowning in a sea of data, every minute of every day. In fact, according to Domo’s 5th edition of Data Never Sleeps , “90% of all data created today was created in the last two years – that’s 2.5 quintillion bytes of data per. Read more. Tags: webinar. AMS. AI.
Wild Apricot
OCTOBER 11, 2019
Here's the first in our Annual Report blog series and details on our new Getting Started With Annual Reports guide and checklist.
Association Adviser
OCTOBER 8, 2019
Monetizing eLearning can provide many benefits to your association and members. Start by asking yourself questions around eCommerce capabilities and functionality. The post Best Practices for Monetizing Your eLearning Content appeared first on Association Adviser.
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Associations Now
OCTOBER 8, 2019
Recent research finds that giving days on sites like Facebook are shifting nonprofit fundraising strategies. But while social media keeps small nonprofits in the game, larger ones still have an advantage. A lot has changed for nonprofits in the past few decades, but perhaps there’s no change bigger than Facebook. It’s not just an engagement tool for many nonprofits—it’s also a lifeline for receiving access to new donations.
Membersuite
OCTOBER 7, 2019
Volunteer leaders already have a full-time job, yet they give your association one of their most valuable resources: time. But do they get enough in return? Read the blog post to learn best practices to engage and retain your volunteer leaders.
Association Success
OCTOBER 10, 2019
We encounter problems everyday in our personal and professional lives. It’s nothing new, and certainly nothing to be afraid of. Imagine if every time something unexpectedly bad happened, we just panicked and froze. It wouldn’t get us anywhere. Instead, we need to stay positive and work the elements to deal with our problems. Element 1: A plan. We need a plan, well in advance of a problem.
Delcor
OCTOBER 8, 2019
DelCor was pleased to welcome Erin Shy, Managing Director at Community Brands, to discuss recent leadership changes at the organization. View TechTalk here: Subscribe to our YouTube channel.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Associations Now
OCTOBER 10, 2019
Employee engagement is often a challenging thing to get right, especially long term. But a focus on cultural needs and offering the right resources could help rekindle a flagging employee’s mojo. The key to executing your mission is strategy, leadership, and overall drive. But if your employees are flagging, you might find the execution loses something along the way.
HighRoad Solution
OCTOBER 10, 2019
When it comes to IT investment, association management teams tend to be subject to a lot more scrutiny than their counterparts in the for-profit world. With good reason too – you’re spending members’ money, so you need to make sure you’re spending it wisely.
Nimble AMS
OCTOBER 8, 2019
The critical role personalization plays in member engagement and loyalty. Members expect a personalized experience with your association. And, they value different benefits through each stage of their career. Here are three ways to give them the experience they expect. We’ve all come to expect highly personalized online experiences like those of Amazon and Netflix.
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