Sat.Oct 05, 2019 - Fri.Oct 11, 2019

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Membership Q&A: Call or Text?

Spark Consulting

Let’s say you’re over email and want to take your welcome, retention, and/or renewal communications to the next level. Should you call, or should you text? Well, who are your members? What generations are represented and in what quantities? It’s not just your imagination – Millennials and GenZ genuinely do prefer text to voice calls, by pretty significant majorities (in the US, nearly 3/4 prefer text).

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Serve your members better with a preference center

YourMembership

Here are four quick tips for getting your association started with a preference center How can your association provide a more personalized experience? Give them an easy way to control what communications they receive from your organization. We’ve all come to expect great online experiences like those from Amazon and Netflix. These days, your association.

Tips 150
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Daily Buzz: Make It Easy for New Members to Engage

Associations Now

Give new members short, high-value content that takes little time to absorb. Also: Incorporate health and wellness into your next event. We’re all pressed for time, and the new members of your association are likely no exception. Don’t lose their attention with dense, time-consuming programs. “I like to tell clients to make their early interactions with members frictionless,” says Amanda Kaiser from the Smooth the Path blog.

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Why You Should Rethink Association Leadership Training

WBT Systems

Why You Should Rethink Association Leadership Training. Read more about Why You Should Rethink Association Leadership Training.

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Forecasting Failures Are Costly: Here's How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. There has been a profound shift in that concept. Technology has made the leap out of the toolbox. It is become integral to almost every customer experience. And, any successful plan to grow membership or develop new business must be centered around how people interact with your brand.

More Trending

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Members Do Not Have Time to Engage with Their Association

Smooth The Path

I have a good friend that I see too infrequently. When we do see each other, we have lovely, interesting, far-ranging conversations. If time were not a constraint, these conversations could continue non-stop for days. But time is always an issue. We schedule one-hour morning walks, and those walks often stretch to two-hours. Because we run overtime so often, I think we book our walking “appointments” less often than if we stuck to the hour.

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Why Your Association Needs a Whistleblower Policy

Associations Now

Sample Policies Think your association needs a whistleblower policy and want some guidance on creating one? Or do you have a policy, but want to make sure that it’s got all the right elements? Either way, check out the ASAE Ethics Toolkit in the Models and Samples Library [ASAE member login required; search for “Ethics Toolkit”]. It includes three sample policies.

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4 Tactics You Definitely Aren’t Using to Grow Your Nonprofit Email List

Wild Apricot

Having these 4 tactics under your sleeve will help grow your nonprofit email list in no time.

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Association Brain Food Weekly: 10.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Instead, they should aim to meet the needs of advanced practitioners—and he’s seen survey results that back up his argument. “Early and mid-career professionals can catch on, and are in fact more attracted to challenging content and to making connections with experienced colle

DC 50
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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Your 2020 guide to setting pricing for your association’s educational content

YourMembership

Pricing your association’s learning courses can be tricky, but important, business. With the new year quickly approaching, here’s a look at some strategic pricing practices you should be thinking about. Continuing education is a valuable member benefit and a great source of non-dues revenue for your association. How you price your content can make a.

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How to Use Customer Engagement Data to Identify New Sales Opportunities

Higher Logic

Customer upsell and cross-sell is a huge revenue opportunity for subscription-based software businesses, but many sales teams tasked with account expansion face a similar problem: It’s not always easy to tell which customers are ready for an upsell or cross-sell pitch, and which ones you should continue to nurture. Determining where each customer is in their (ideally) lifelong journey with your company can be challenging, and just like new-customer acquisition, trying to make a pitch or close a

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What to Include in Your Annual Report

Wild Apricot

What should you include in your annual report to inspire and inform?

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Webinar Recap: Association Value Prop Remix

Blue Sky eLearn

Recently, we had the pleasure of hosting Sonya Pittman Guthrie and Jennifer Rowell, co-owners of Up10 Solutions , on one of our monthly webinars. If you missed their webinar, Association Value Prop Remix & Laying the Track for Member Persona Creation , we’ve recapped it below and have made the recording available here. 1. Get Better Acquainted with Your Members.

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Turn Messy Data into a Strategic Asset with This Essential Guide

Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.

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Join your association peers for learning, networking, and fun at Xperience 2019 tech conference

YourMembership

For associations, there’s no better place to be November 10 through 13 than the Xperience 2019 Conference in Orlando, Florida. It’s always important to read the latest resources for small associations to stay up to date on technology and best practices for your organization. But to really dig deeper, nothing beats live, in-person, interactive learning.

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Why you need to be intentional about culture

Association Success

There’s a quick way John Spence can tell if an organization’s culture is effective: Are people smiling when they get to work? Are people actually happy to be there? . It may sound a little strange — after all, it can be incredibly easy to get caught up in the day to day: There are emails to answer, meetings to attend and goals to hit — but Spence believes the culture of an organization is one of the most important things a leader must maintain.

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70 Frats & Sororities Use This #1 Frat Management Software

Wild Apricot

Need a quick and easy way to send email blasts to your chapter? Hate all the paperwork involved in processing dues? How about standing at the front of an event to collect all the ticket fees? Frat Management Software is something that can make your life much easier, so you can get back to bonding with the brotherhood (or sisterhood).

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Guest blog: The event industry gets serious about sustainability

Event Industry News

By Chris Farrell, MD, Impact Reporting. Social value is an umbrella term used to describe any initiative that makes a positive contribution to society and the environment such as smart resource usage, working with suppliers that are social enterprises, providing good working conditions and environmental sustainability. Demonstrating a commitment to social value, welfare and sustainability is now an integral part of succeeding in the UK event sector.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Digital Evolution and Learning: Make it personal 

YourMembership

We have all had the experience where we have Googled a product only to be hounded by targeted ads for weeks and months to come. This type of product pushing can give targeted communication a bad rap as it can feel creepy and even intrusive. But when done right personalizing content can be extremely helpful. The post Digital Evolution and Learning: Make it personal appeared first on YourMembership.

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How Boards Can Equip Themselves for Rapid Change

Associations Now

Accelerating change is putting more pressure on boards to be alert to disruption and respond quickly to it. A new study suggests how they can do that work. Associations are often described as slow-moving ships, but the message to their boards is increasingly clear: Step on it. Among the latest reports making that point is Fit for the Future: An Urgent Imperative for Board Leadership [registration required], produced by the National Association of Corporate Directors.

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Telling Your Story Through Your Annual Report

Wild Apricot

Here are some tips and examples of how to tell your organization's story to make your annual report more engaging and compelling.

Report 150
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Sound City Ipswich organisers highlight demand for more music events

Event Industry News

The organisers of a brand-new multi-venue music festival in Ipswich have said there is a need for more small- to medium-sized venues in the town. Liverpool Sound City partnered with the Smokehouse in Ipswich to demonstrate the town’s live music capabilities. The event sold-out with around 800 tickets bought to see performances at the Smokehouse, Corn Exchange, Manor Ballroom and The Cornhill.

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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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Conference Rooms Are Freezing!

Smooth The Path

Who says conferences or chapter meetings have to be in traditional meeting spaces? The problem with some meeting rooms is they are not always all that conducive to learning and networking. They are usually cold, sometimes down-right frigid, making everyone but the speaker uncomfortable. Conference rooms tend to be dark, and participants may find themselves fighting post-lunch naps.

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How Facebook (and Social Media in General) Shifted Fundraising Strategies

Associations Now

Recent research finds that giving days on sites like Facebook are shifting nonprofit fundraising strategies. But while social media keeps small nonprofits in the game, larger ones still have an advantage. A lot has changed for nonprofits in the past few decades, but perhaps there’s no change bigger than Facebook. It’s not just an engagement tool for many nonprofits—it’s also a lifeline for receiving access to new donations.

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Tips for Association and Non-profit Annual Reports

Wild Apricot

Here's the first in our Annual Report blog series and details on our new Getting Started With Annual Reports guide and checklist.

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Evolving Event Design with David Ball from Brandfuel

Event Industry News

The second lecture in the University of Westminster’s autumn Event Design Lecture Series takes place on Monday 14th October. Brandfuel, the award-winning London based creative agency produces major experiences for Google and other global brands year on year. This includes designing the internationally acclaimed Zeitgeist event in the UK for the last 14 years.

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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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Data, Data Everywhere and There is a Lot to Drink

ReviewMyAMS

Guest post by Higher Logic and Benel Solutions We are drowning in a sea of data, every minute of every day. In fact, according to Domo’s 5th edition of Data Never Sleeps , “90% of all data created today was created in the last two years – that’s 2.5 quintillion bytes of data per. Read more. Tags: webinar. AMS. AI.

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Lagging Employee Engagement? Four Ways to Fix It

Associations Now

Employee engagement is often a challenging thing to get right, especially long term. But a focus on cultural needs and offering the right resources could help rekindle a flagging employee’s mojo. The key to executing your mission is strategy, leadership, and overall drive. But if your employees are flagging, you might find the execution loses something along the way.

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TechTalk with Erin Shy from Community Brands

Delcor

DelCor was pleased to welcome Erin Shy, Managing Director at Community Brands, to discuss recent leadership changes at the organization. View TechTalk here: Subscribe to our YouTube channel.