Eric Lanke

MAY 27, 2019

This article on Forbes.com caught my eye this week. It's titled Why Companies That Embrace "Red Is Good" Get The Best Results , and it makes that very argument -- that companies that rigidly adhere to an honest and unflinching measure of their success, even if it means putting those dreaded red lights on their color-coded dashboards, do better than those that purposely or otherwise fudge their yardsticks to make sure their dashboards are always covered with those pleasing green lights.

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Associations Now

MAY 28, 2019

Potential members often make first impressions about an association by visiting its website. A UX expert says that designing a homepage with head and heart appeal can help prospects feel welcome. First impressions matter a lot, and if you’re like me, you spend a lot of time doing online research and sleuthing before meeting a new person, place, or thing.

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Discount DC Washington Recruitment 101

Wild Apricot

MAY 29, 2019

Here are all the free nonprofit webinars happening in June 2019 that the internet has to offer.

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WBT Systems

MAY 27, 2019

Are Your Members Reading Like They Used To? Read more about Are Your Members Reading Like They Used To?

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Member Engagement

Association Leaders

MAY 31, 2019

I view leadership as a journey. Like most journeys it has its highs and lows. Sometimes I am working on all cylinders and practicing great leadership techniques. Other times, I struggle and find myself practicing more of the “don’ts” than the “do’s” of leadership. I suspect most leaders have similar experiences. Like most worthwhile things in life, I find when I’m struggling with leadership I need to go back to the basics – to remember that leadership isn’t about ME – it’s about others!

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Leadership Maine Resources System 210

Wild Apricot

MAY 29, 2019

Version 7.0 is nearly here! We’re currently planning to release the version in mid-June, and we’re excited for a couple of reasons. Firstly, we’ll be updating the way the admin view looks. The admin view of Wild Apricot has looked the same for quite.

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Blue Sky eLearn

MAY 28, 2019

Nowadays, eLearning or online learning isn’t a new or foreign concept. Most associations have some sort of eLearning program – be it recordings from annual meetings, monthly webinars, or content created specifically for on-demand courses. . So why, when we’ve made the transition from hosting all educational opportunities in person to hosting many aspects of them online, has sponsorship not followed suit?

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Tips LMS Discount Course 144

Association Success

MAY 30, 2019

How can associations tell their advocacy story? For some association leaders and practitioners, advocacy remains a “black box.” While advocacy has always been one of the most powerful ways that associations engage their members, some associations struggle to link and communicate that work back to their members in a way that shows them that “My association is fighting for me!”.

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Discount Communications Certificate Survey 130

Membersuite

MAY 27, 2019

Millennials are the biggest generation in the workplace, but only account for 19% of association members. Learn how you can do better than this benchmark by improving the membership experience - and retention - for young professionals.

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How To millennials 130

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

Member Experience

Wild Apricot

MAY 31, 2019

If you want to spend more time with your kids and less time in the office managing your booster club, Booster Club Management Software may be for you.

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Software Examples 220

GrowthZone

MAY 28, 2019

Tweet. The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. This article covers two aspects of membership certain to appeal to this generation. Written by the GrowthZone team, a recent article in Minnesota Meetings and Events magazine discusses a variety of ways to promote unrecognized membership benefits to young members and prospects.

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HighRoad Solution

MAY 31, 2019

Associations put a lot of effort into their programs and services. In theory, this should result in excellent levels of member engagement, as people take advantage of what’s on offer to further their careers.

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Association Success

MAY 28, 2019

How is your association consistently aligning its strategic plan and business strategy with its brand? In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission. Advocacy can also mean telling your organization’s and members’ stories through branding and at the Society For Marketing Professional Services , that is exactly what we did.

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Survey Social Media Marketing Member Research 113

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Education

Association Adviser

MAY 30, 2019

We spoke with Tracy Folkes Hanson of the Canadian Society of Asosciation Executives about what a “typical” day looks like, the advice she'd give to someone working toward an ED/president, and her favorite part about working in associations. The post It Takes an Association Leader to Know How to Be an Association Leader appeared first on Association Adviser.

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Associations Now

MAY 27, 2019

If the wrong visitors dominate traffic on your association’s website or if pages targeted at members aren’t carrying their weight, look at ways to change that conversation. Here are a few ideas. How do you ensure that the people showing up at your digital front door are the ones you want to welcome—and that you’re not scaring them off? It’s a multipronged question, and one that requires some sophisticated thinking.

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Tips Content Industry Strategy 104

HighRoad Solution

MAY 29, 2019

Marketing would be so much easier if you could just ask each individual member what they want. That would be impossible, of course, especially if you have a large, nationwide association. And yet, members do expect a high level of personalization.

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Strategy Course Marketing Member Engagement 112

Velvet Chainsaw

MAY 28, 2019

This is the second installment of a two-part blog on team learning. In the first , we looked at why it’s a smart conference strategy. In this post, we’ll explore how to design, promote and execute it for your next conference. Since our work culture is mostly team-based, it’s about time we reflected it in our conference design. Teams that learn together actually implement together!

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Team Discount Case Study Conference 96

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Revenue

Association Adviser

MAY 29, 2019

When it comes to programmatic advertising, a cookie is not a delicious treat – it’s an essential advertising component that helps you reach the right audience. Cookies can be a revenue driver, a tracking beacon and even a method to expand your online audience. The post Anatomy of a Retargeting Cookie appeared first on Association Adviser.

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Associations Now

MAY 29, 2019

As a major public relations group moves toward requiring its members to offer paid internships, here’s an update on the state of paid internship programs—both inside and outside of associations. As we go into another internship season this summer, the phenomenon of the paid internship—long a sore spot for students—is on a bit of an upswing. And that’s thanks, in no small part, to the world of associations.

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Sample Class Survey Report 98

HighRoad Solution

MAY 27, 2019

It's very worrying when you see membership rates dropping. How can you tell where your association is going wrong? How can you identify the areas where you need to improve.

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Member Engagement 111

Delcor

MAY 31, 2019

Effective websites are mission-critical for associations—used for communicating with members, providing services, managing ecommerce, and acquiring new customers. However, it can be difficult to find the right content management systems (CMS) to publish your websites. Before you begin your selection process, ask yourself the following questions to get started on the right foot.

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System Content Proposal Cost 79

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

eBook

Association Adviser

MAY 30, 2019

Trade shows remain one of the most profitable B2B media strategies, generating more than $12.8 billion in revenue in 2016. But they're also about networking & supporting your association and membership. The post Why Participating in Trade Shows is About More Than the Sale appeared first on Association Adviser.

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Revenue Strategy Conference 99

Associations Now

MAY 30, 2019

Looking to take your relationship with a nonmember attendee to the next level? Here are three ideas for encouraging a conference attendee to become a member of your association. It’s great to get a prospect to register to attend one of your association’s conferences. But what can you do to convert them from an attendee to a full-fledged member? Here are three ideas that may help them take that next step.

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How To Discount Conference Resources 97

Association Advocacy Chick

MAY 26, 2019

A week ago, Robert Smith, the commencement speaker for Morehouse College pledged to pay off the student loans of the class of 2019. Reaction has ranged from shock to elation to envy. The Washington Post even had an editorial asking if it was even fair that this generous gift was made as others struggle to pay for their education. However, I think it’s shortsighted to just think about the donation in and of itself.

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Class Washington Education 73

ReviewMyAMS

MAY 29, 2019

Guest post by Jeff Golembiewski, Director of Product Enablement, Community Brands We’ve all come to expect the highly personalized experiences that companies like Amazon and Netflix provide using artificial intelligence (AI). As for-profit companies provide these types of increasingly personalized experiences, your members expect the same in more areas of their lives.

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Products 71

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Certificate

Association Adviser

MAY 30, 2019

How does an association start and build a sales department?This question is a big one to answer, but making the decision to build a sales department in your association – either on your own or by outsourcing to a company like Naylor – has the potential to pay off in big ways. The post How to Succeed at Association Sales: The First Step appeared first on Association Adviser.

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Associations Now

MAY 28, 2019

Contractors might be temporary, but treating them like part of the larger team can boost talent and productivity. Also: Improve your facilitation skills. If your association works with freelancers, it’s not alone: About 60 million Americans make up the freelance economy—and that number is only growing. But even as freelance workers become more commonplace, more often than not, they aren’t considered part of the larger team.

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Dallas Team Examples Products 95

Smooth The Path

MAY 30, 2019

There is a room in a grand old hotel that used to be magnificent. In my memory, the place is full of dark, ornate woodwork, and deep, plush leather chairs, and Tiffany lamps. At one end of the room, there is a massive fireplace with cheery fire. A few old-fashion ornate murals hang on the walls. Entering the room is like being instantly transported back to the 1920s.

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Recruitment Recruiting How To Innovation 68