Ungrated
JANUARY 31, 2023
This month, as spring rush gets underway at some colleges and universities, my daughter is following in my footsteps and serving as her sorority’s recruitment chair. As I watched and listened to her during winter break, I was reminded just how similar Greek recruitment is to my role as head of communications and marketing for a professional membership organization.
PROPEL
JANUARY 30, 2023
These culture patterns will throw you off, no matter how hard you’re working. But if you can spot the patterns in time, you can stay ahead of the game (without getting burned out). Your culture patterns are underneath the surface, and they don’t reflect your ideal culture. No one comes to work and thinks, I’m so excited that a member or customer is going to ask me for information today, and I will.
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Multiview
FEBRUARY 2, 2023
Having trouble keeping your industry engaged with memberships and events? Ever thought about the metaverse? Might not seem legitimate, but it’s a new frontier for trade associations and nonprofits.
Association Adviser
JANUARY 31, 2023
On October 20, 2022, I stood on stage at the CSAE Conference in Halifax Nova Scotia and presented an Award of Distinction to the Coalition of Hardest Hit Businesses – which was co-chaired by the Hotel Association of Canada, and the Tourism Industry Association of Canada – in recognition of the incredible voice that had […] The post A Down Economy is the Call-to-Arms the Association Sector Is Built For appeared first on Association Adviser.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Higher Logic
JANUARY 31, 2023
The post How and Why to Get Valuable Insight from Community Polls appeared first on Higher Logic. If you want an answer to something, sometimes it’s as simple as just asking. But how, when, and where you ask can have a direct result on the quantity and quality of the answers. The post How and Why to Get Valuable Insight from Community Polls appeared first on Higher Logic.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Association Analytics
JANUARY 30, 2023
When’s the last time you heard a board member say, “Members want…” followed by an aggregate of the last five conversations they’ve had. While anecdotal observations can be helpful, there’s often an unseen gap between what members say and their actual behavior (like when you tell your friends you mostly watch documentaries on Netflix but you’re actually watching reality TV).
Wild Apricot
JANUARY 31, 2023
The post 20 Club Event Ideas To DELIGHT Your Members! (+ Planning in 8 Steps) appeared first on WildApricot.
Aaron Wolowiec
FEBRUARY 3, 2023
When we talk about successful event planning, the emphasis is quite often on the word “planning” and all the tools and techniques we employ to ensure a successful event. But what about after the event? Let’s take a look at a few ways we can use an After Action Review (AAR) to help wrap up an event planning cycle and guide us in future events.
Reid All About it
FEBRUARY 3, 2023
The weekly list of free educational events and resources for the association community… Vendor member education. WBT Systems explains why and how to help industry partners get the most value out of their membership. They describe educational programs that will help these member develop relationships and generate more leads. Hybrid workplace worries.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Higher Logic
FEBRUARY 2, 2023
The post How to Structure Forum Categories for a Growing Community appeared first on Higher Logic. Here’s what you need to know about structuring your forum: The post How to Structure Forum Categories for a Growing Community appeared first on Higher Logic.
Nimble AMS
JANUARY 31, 2023
Is your l egacy association management software ( AMS ) caus ing your organization to feel stuck? If so, you’re not alone! Many associations that have leveraged the same technology for years may believe it’s their only option because it’s the software solution they’ve always known. This s ituation can leave many users feeling trapped. Learn how Nimble AMS empowers legacy AMS users to decrease low – value staff processes and elevate the member experience.
Associations Now
JANUARY 31, 2023
The new domain, made available to the public in late January, is designed to help individuals and organizations streamline donations. Associations looking to expand the range of websites they use for their charitable foundations and other donation-focused functions now have a new option. On January 20, the Public Interest Registry (PIR) announced the public availability of the.giving top-level domain.
Elevating Engagement
FEBRUARY 3, 2023
[Here’s the super speedy recap on the last few weeks of articles] Engagement has been synonymous with value. We focus on value—creating value, communicating our value, ensuring there’s enough value, finding new value when members’ needs change, and finding our value proposition. But focusing exclusively on value doesn’t seem to be moving the needle, so it’s time to focus on experiences, too.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
PROPEL
JANUARY 31, 2023
Change leadership is a crucial aspect of any organization’s success, one which is often overlooked in all the tactical discussions about new technology implementation. Change leadership involves the ability to inspire and guide individuals and teams through periods of transformation, helping them to adapt and thrive in an ever-evolving business landscape.
Nimble AMS
FEBRUARY 2, 2023
Microsoft users: Are you ready to disrupt the status quo at your organization? With the powerful combination of Nimble AMS and Salesforce , the world’s #1 CRM, you can set your entire association up for success with solutions like built-in automation ( Salesforce Flows ), data analytics (Tableau Analytics), AI (Salesforce Einstein), the Salesforce AppExchange, and more.
Associations Now
JANUARY 31, 2023
The welcome kits of yore might be losing their luster in an age of immediate engagement. But mixing them with other tactics could prove a success. This is the first part of a three-part series on member onboarding. The second part is on making sure members get their money’s worth , and the third part is on long-term onboarding strategies. Forging a good relationship with new members—whether they’re individuals or organizations—is an essential part of keeping members around.
Ungrated
JANUARY 31, 2023
This month, as spring rush gets underway at some colleges and universities, my daughter is following in my footsteps and serving as her sorority’s recruitment chair. As I watched and listened to her during winter break, I was reminded just how similar Greek recruitment is to my role as head of communications and marketing for a professional membership organization.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
AssociationChat
FEBRUARY 1, 2023
Artificial Intelligence (AI) technology has become increasingly popular, with many industries embracing its potential to enhance processes, streamline communication, and boost efficiency. Association work is no exception. ChatGPT , a cutting-edge AI language model developed by OpenAI , offers associations many opportunities to improve the member experience and simplify their daily operations.
Association Alert
FEBRUARY 1, 2023
Need to Know: Unit Owners and association members often say mean and rude things about Board members, even though those Board Members are volunteers. For a Board Member to have a viable claim for defamation the Board member must recognize that the courts view them as limited public figures, which means they MUST be able to allege and prove that. The defendant published a false and defamatory statement about the plaintiff, and The statement was made with actual malice, i.e., with knowledge the s
Associations Now
FEBRUARY 2, 2023
Onboarding doesn’t stop after you’ve welcomed new members into the fold. Read on for ways to ensure that new members are primed to take part in the organization months or years down the line. This is the final part of a three-part series on member onboarding. The first part was on the state of welcome packets , and the second part was on making sure members get their money’s worth.
HighRoad Solution
FEBRUARY 1, 2023
Every year, associations and nonprofits clamor to reinvent their marketing, programming, and member experience strategies. And while the table always turns with new technologies and approaches, in 2023 and beyond, new audiences are also entering the mix. That's right. Gen Z is slowly working its way into the workplace and the buying market. In fact, according to World Economic Forum, by 2025, it's expected that Gen Z will be taking up 27% of this space.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
MemberClicks
FEBRUARY 2, 2023
You want your members to be glad they bought your membership – and prospective members to be eager to join. One problem. Your membership site is outdated. When it comes to memberships, your website is the digital (and often primary) home of your membership program. An outdated membership site platform or a site that lacks the feature you need for your membership program to succeed will cost your organization.
Raklet
FEBRUARY 1, 2023
Chambers of commerce are essential to the growth of our communities, from making introductions and facilitating projects to maintaining data. The post Ideas To Provide More Value To Your Chamber of Commerce Members appeared first on Raklet - All-in-one platform to grow your audience.
Associations Now
JANUARY 30, 2023
Associations regularly say they want to innovate, but often remain steeped in traditional ways. If your organization is serious about change and pushing new ideas forward, it needs to create a work environment that is psychologically safe, according to new research. The term “innovation” has been thrown around all organizations for years. But it’s more than a buzzword: Research, case studies, and numerous articles show that groups that are innovative can increase brand awareness, build market sh
AMG
FEBRUARY 1, 2023
Residents are the heart of any community. The community would not function without the engagement and buy-in of its residents. That is why you should foster a good community through resident engagement. Many communities saw a drastic drop in resident engagement with the rise of the Covid-19 pandemic. However, with infections leveling off in many locations, and the widespread availability of the vaccine, communities are beginning to open back up.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
CMA Solutions
JANUARY 31, 2023
A brand’s image evolves over time. It was perfectly fine when you launched your venture many years ago, but time has passed and things have changed. It seems like yesterday wearing jeans in the office on Fridays was a big deal. Now, your employees aren’t in the office on Fridays and, perhaps, a few other days. The marketplace has shifted, and your company had adapted.
Association Reserves
JANUARY 31, 2023
Everyone wants a good reserve study. What does that imply, though? Here’s a list: All the “right” components on your Reserve Component List (none missing that should be on the list, and none on the list that should be handled in the Operating Budget) Accurate estimates of Useful Life (UL) and Remaining Useful Life (RUL) Accurate estimates of Repair/Replacement costs ($) An accurate projection of the starting Reserve balance ($) A Funding Plan that allows for the timely repair & replacement
Associations Now
FEBRUARY 1, 2023
An important way of keeping members engaged early on is to make sure they know what they’re getting—and that means creating frequent touchpoints throughout that first year. This is the second part of a three-part series on member onboarding. The first part was on the state of welcome packets , and the third part is on long-term onboarding strategies.
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