Ungrated
JANUARY 31, 2023
This month, as spring rush gets underway at some colleges and universities, my daughter is following in my footsteps and serving as her sorority’s recruitment chair. As I watched and listened to her during winter break, I was reminded just how similar Greek recruitment is to my role as head of communications and marketing for a professional membership organization.
PROPEL
JANUARY 30, 2023
These culture patterns will throw you off, no matter how hard you’re working. But if you can spot the patterns in time, you can stay ahead of the game (without getting burned out). Your culture patterns are underneath the surface, and they don’t reflect your ideal culture. No one comes to work and thinks, I’m so excited that a member or customer is going to ask me for information today, and I will.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Multiview
FEBRUARY 2, 2023
Having trouble keeping your industry engaged with memberships and events? Ever thought about the metaverse? Might not seem legitimate, but it’s a new frontier for trade associations and nonprofits.
Association Adviser
JANUARY 31, 2023
On October 20, 2022, I stood on stage at the CSAE Conference in Halifax Nova Scotia and presented an Award of Distinction to the Coalition of Hardest Hit Businesses – which was co-chaired by the Hotel Association of Canada, and the Tourism Industry Association of Canada – in recognition of the incredible voice that had […] The post A Down Economy is the Call-to-Arms the Association Sector Is Built For appeared first on Association Adviser.
Advertisement
Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Higher Logic
JANUARY 31, 2023
The post How and Why to Get Valuable Insight from Community Polls appeared first on Higher Logic. If you want an answer to something, sometimes it’s as simple as just asking. But how, when, and where you ask can have a direct result on the quantity and quality of the answers. The post How and Why to Get Valuable Insight from Community Polls appeared first on Higher Logic.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Association Analytics
JANUARY 30, 2023
When’s the last time you heard a board member say, “Members want…” followed by an aggregate of the last five conversations they’ve had. While anecdotal observations can be helpful, there’s often an unseen gap between what members say and their actual behavior (like when you tell your friends you mostly watch documentaries on Netflix but you’re actually watching reality TV).
Wild Apricot
JANUARY 31, 2023
The post 20 Club Event Ideas To DELIGHT Your Members! (+ Planning in 8 Steps) appeared first on WildApricot.
Higher Logic
FEBRUARY 2, 2023
The post How to Structure Forum Categories for a Growing Community appeared first on Higher Logic. Here’s what you need to know about structuring your forum: The post How to Structure Forum Categories for a Growing Community appeared first on Higher Logic.
Nimble AMS
JANUARY 31, 2023
Is your l egacy association management software ( AMS ) caus ing your organization to feel stuck? If so, you’re not alone! Many associations that have leveraged the same technology for years may believe it’s their only option because it’s the software solution they’ve always known. This s ituation can leave many users feeling trapped. Learn how Nimble AMS empowers legacy AMS users to decrease low – value staff processes and elevate the member experience.
Advertisement
Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Associations Now
JANUARY 31, 2023
The new domain, made available to the public in late January, is designed to help individuals and organizations streamline donations. Associations looking to expand the range of websites they use for their charitable foundations and other donation-focused functions now have a new option. On January 20, the Public Interest Registry (PIR) announced the public availability of the.giving top-level domain.
PROPEL
JANUARY 31, 2023
Change leadership is a crucial aspect of any organization’s success, one which is often overlooked in all the tactical discussions about new technology implementation. Change leadership involves the ability to inspire and guide individuals and teams through periods of transformation, helping them to adapt and thrive in an ever-evolving business landscape.
Ungrated
JANUARY 31, 2023
This month, as spring rush gets underway at some colleges and universities, my daughter is following in my footsteps and serving as her sorority’s recruitment chair. As I watched and listened to her during winter break, I was reminded just how similar Greek recruitment is to my role as head of communications and marketing for a professional membership organization.
Nimble AMS
FEBRUARY 2, 2023
Microsoft users: Are you ready to disrupt the status quo at your organization? With the powerful combination of Nimble AMS and Salesforce , the world’s #1 CRM, you can set your entire association up for success with solutions like built-in automation ( Salesforce Flows ), data analytics (Tableau Analytics), AI (Salesforce Einstein), the Salesforce AppExchange, and more.
Advertisement
Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Associations Now
FEBRUARY 2, 2023
Onboarding doesn’t stop after you’ve welcomed new members into the fold. Read on for ways to ensure that new members are primed to take part in the organization months or years down the line. This is the final part of a three-part series on member onboarding. The first part was on the state of welcome packets , and the second part was on making sure members get their money’s worth.
Elevating Engagement
FEBRUARY 3, 2023
[Here’s the super speedy recap on the last few weeks of articles] Engagement has been synonymous with value. We focus on value—creating value, communicating our value, ensuring there’s enough value, finding new value when members’ needs change, and finding our value proposition. But focusing exclusively on value doesn’t seem to be moving the needle, so it’s time to focus on experiences, too.
Association Alert
FEBRUARY 1, 2023
Need to Know: Unit Owners and association members often say mean and rude things about Board members, even though those Board Members are volunteers. For a Board Member to have a viable claim for defamation the Board member must recognize that the courts view them as limited public figures, which means they MUST be able to allege and prove that. The defendant published a false and defamatory statement about the plaintiff, and The statement was made with actual malice, i.e., with knowledge the s
AssociationChat
FEBRUARY 1, 2023
Artificial Intelligence (AI) technology has become increasingly popular, with many industries embracing its potential to enhance processes, streamline communication, and boost efficiency. Association work is no exception. ChatGPT , a cutting-edge AI language model developed by OpenAI , offers associations many opportunities to improve the member experience and simplify their daily operations.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Associations Now
JANUARY 31, 2023
The welcome kits of yore might be losing their luster in an age of immediate engagement. But mixing them with other tactics could prove a success. This is the first part of a three-part series on member onboarding. The second part is on making sure members get their money’s worth , and the third part is on long-term onboarding strategies. Forging a good relationship with new members—whether they’re individuals or organizations—is an essential part of keeping members around.
HighRoad Solution
FEBRUARY 1, 2023
Every year, associations and nonprofits clamor to reinvent their marketing, programming, and member experience strategies. And while the table always turns with new technologies and approaches, in 2023 and beyond, new audiences are also entering the mix. That's right. Gen Z is slowly working its way into the workplace and the buying market. In fact, according to World Economic Forum, by 2025, it's expected that Gen Z will be taking up 27% of this space.
MemberClicks
FEBRUARY 2, 2023
You want your members to be glad they bought your membership – and prospective members to be eager to join. One problem. Your membership site is outdated. When it comes to memberships, your website is the digital (and often primary) home of your membership program. An outdated membership site platform or a site that lacks the feature you need for your membership program to succeed will cost your organization.
Raklet
FEBRUARY 1, 2023
Chambers of commerce are essential to the growth of our communities, from making introductions and facilitating projects to maintaining data. The post Ideas To Provide More Value To Your Chamber of Commerce Members appeared first on Raklet - All-in-one platform to grow your audience.
Advertisement
The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Associations Now
JANUARY 30, 2023
Associations regularly say they want to innovate, but often remain steeped in traditional ways. If your organization is serious about change and pushing new ideas forward, it needs to create a work environment that is psychologically safe, according to new research. The term “innovation” has been thrown around all organizations for years. But it’s more than a buzzword: Research, case studies, and numerous articles show that groups that are innovative can increase brand awareness, build market sh
AMG
FEBRUARY 1, 2023
Residents are the heart of any community. The community would not function without the engagement and buy-in of its residents. That is why you should foster a good community through resident engagement. Many communities saw a drastic drop in resident engagement with the rise of the Covid-19 pandemic. However, with infections leveling off in many locations, and the widespread availability of the vaccine, communities are beginning to open back up.
CMA Solutions
JANUARY 31, 2023
A brand’s image evolves over time. It was perfectly fine when you launched your venture many years ago, but time has passed and things have changed. It seems like yesterday wearing jeans in the office on Fridays was a big deal. Now, your employees aren’t in the office on Fridays and, perhaps, a few other days. The marketplace has shifted, and your company had adapted.
Association Reserves
JANUARY 31, 2023
Everyone wants a good reserve study. What does that imply, though? Here’s a list: All the “right” components on your Reserve Component List (none missing that should be on the list, and none on the list that should be handled in the Operating Budget) Accurate estimates of Useful Life (UL) and Remaining Useful Life (RUL) Accurate estimates of Repair/Replacement costs ($) An accurate projection of the starting Reserve balance ($) A Funding Plan that allows for the timely repair & replacement
Advertisement
Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Associations Now
FEBRUARY 1, 2023
An important way of keeping members engaged early on is to make sure they know what they’re getting—and that means creating frequent touchpoints throughout that first year. This is the second part of a three-part series on member onboarding. The first part was on the state of welcome packets , and the third part is on long-term onboarding strategies.
The Journal by EXEC
JANUARY 30, 2023
Blogging is not a novel concept. However, despite its humble beginnings in the “blogosphere,” in 2023, it’s an extremely powerful communication and marketing tool for associations and businesses, the world over. The expansive reach of the internet has created more significant opportunities for association marketing professionals to reach their members and target markets.
Raklet
JANUARY 30, 2023
Things can easily get difficult in your ever-growing organization. However, if you use a successful association management system, you will. The post What is an Association Management System (AMS)? appeared first on Raklet - All-in-one platform to grow your audience.
Expert insights. Personalized for you.
93 
Let's personalize your content