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This month, as spring rush gets underway at some colleges and universities, my daughter is following in my footsteps and serving as her sorority’s recruitment chair. As I watched and listened to her during winter break, I was reminded just how similar Greek recruitment is to my role as head of communications and marketing for a professional membership organization.
These culture patterns will throw you off, no matter how hard you’re working. But if you can spot the patterns in time, you can stay ahead of the game (without getting burned out). Your culture patterns are underneath the surface, and they don’t reflect your ideal culture. No one comes to work and thinks, I’m so excited that a member or customer is going to ask me for information today, and I will.
Having trouble keeping your industry engaged with memberships and events? Ever thought about the metaverse? Might not seem legitimate, but it’s a new frontier for trade associations and nonprofits.
On October 20, 2022, I stood on stage at the CSAE Conference in Halifax Nova Scotia and presented an Award of Distinction to the Coalition of Hardest Hit Businesses – which was co-chaired by the Hotel Association of Canada, and the Tourism Industry Association of Canada – in recognition of the incredible voice that had […] The post A Down Economy is the Call-to-Arms the Association Sector Is Built For appeared first on Association Adviser.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The post How and Why to Get Valuable Insight from Community Polls appeared first on Higher Logic. If you want an answer to something, sometimes it’s as simple as just asking. But how, when, and where you ask can have a direct result on the quantity and quality of the answers. The post How and Why to Get Valuable Insight from Community Polls appeared first on Higher Logic.
Soon after a new vendor member pays their dues, they receive emails asking them to spend even more money with the association. Upgrade your directory listing! The advertising deadline is coming up!
Soon after a new vendor member pays their dues, they receive emails asking them to spend even more money with the association. Upgrade your directory listing! The advertising deadline is coming up!
When we talk about successful event planning, the emphasis is quite often on the word “planning” and all the tools and techniques we employ to ensure a successful event. But what about after the event? Let’s take a look at a few ways we can use an After Action Review (AAR) to help wrap up an event planning cycle and guide us in future events.
The weekly list of free educational events and resources for the association community… Vendor member education. WBT Systems explains why and how to help industry partners get the most value out of their membership. They describe educational programs that will help these member develop relationships and generate more leads. Hybrid workplace worries.
The post How to Structure Forum Categories for a Growing Community appeared first on Higher Logic. Here’s what you need to know about structuring your forum: The post How to Structure Forum Categories for a Growing Community appeared first on Higher Logic.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
The new domain, made available to the public in late January, is designed to help individuals and organizations streamline donations. Associations looking to expand the range of websites they use for their charitable foundations and other donation-focused functions now have a new option. On January 20, the Public Interest Registry (PIR) announced the public availability of the.giving top-level domain.
Is your l egacy association management software ( AMS ) caus ing your organization to feel stuck? If so, you’re not alone! Many associations that have leveraged the same technology for years may believe it’s their only option because it’s the software solution they’ve always known. This s ituation can leave many users feeling trapped. Learn how Nimble AMS empowers legacy AMS users to decrease low – value staff processes and elevate the member experience.
Louisa Watson, Director of Marketing at Wyboston Lakes Resort and Sustainability Director of beam has been recognised as Sustainability Industry Champion at the prestigious Greengage Sustainability Awards. Louisa Watson commented “I’m completely overwhelmed. This was a marvellous surprise and a wonderful honour for me and for Wyboston Lakes Resort.
Your nonprofit’s brand is an important tool for communicating your mission to supporters and earning their trust. Effective branding also gives potential donors an accurate and compelling picture of your organization that encourages their vital support. But what if you decide to rebrand your nonprofit? Rebranding can be used to improve public perception of a nonprofit’s organization, but it’s a major decision and significant project to undertake.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Onboarding doesn’t stop after you’ve welcomed new members into the fold. Read on for ways to ensure that new members are primed to take part in the organization months or years down the line. This is the final part of a three-part series on member onboarding. The first part was on the state of welcome packets , and the second part was on making sure members get their money’s worth.
Microsoft users: Are you ready to disrupt the status quo at your organization? With the powerful combination of Nimble AMS and Salesforce , the world’s #1 CRM, you can set your entire association up for success with solutions like built-in automation ( Salesforce Flows ), data analytics (Tableau Analytics), AI (Salesforce Einstein), the Salesforce AppExchange, and more.
[Here’s the super speedy recap on the last few weeks of articles] Engagement has been synonymous with value. We focus on value—creating value, communicating our value, ensuring there’s enough value, finding new value when members’ needs change, and finding our value proposition. But focusing exclusively on value doesn’t seem to be moving the needle, so it’s time to focus on experiences, too.
In the previous blog of this two-part series, we introduced our jillionaire friend, Bob, and his love of animals in his hometown to help illustrate what DAFs are all about. We also explored how he arrived at the decision to give his money to nonprofits that support his favorite animals in perpetuity through his own donor-advised fund. Well, this is all well and good for Bob.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
The welcome kits of yore might be losing their luster in an age of immediate engagement. But mixing them with other tactics could prove a success. This is the first part of a three-part series on member onboarding. The second part is on making sure members get their money’s worth , and the third part is on long-term onboarding strategies. Forging a good relationship with new members—whether they’re individuals or organizations—is an essential part of keeping members around.
Change leadership is a crucial aspect of any organization’s success, one which is often overlooked in all the tactical discussions about new technology implementation. Change leadership involves the ability to inspire and guide individuals and teams through periods of transformation, helping them to adapt and thrive in an ever-evolving business landscape.
Consistently ranked among the world’s best universities, Imperial College London is internationally renowned for excellence in teaching and research, making it an ideal choice for educational groups and academic organisations.
This month, as spring rush gets underway at some colleges and universities, my daughter is following in my footsteps and serving as her sorority’s recruitment chair. As I watched and listened to her during winter break, I was reminded just how similar Greek recruitment is to my role as head of communications and marketing for a professional membership organization.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Associations regularly say they want to innovate, but often remain steeped in traditional ways. If your organization is serious about change and pushing new ideas forward, it needs to create a work environment that is psychologically safe, according to new research. The term “innovation” has been thrown around all organizations for years. But it’s more than a buzzword: Research, case studies, and numerous articles show that groups that are innovative can increase brand awareness, build market sh
We coach nonprofit communications staff on how to say No to work requests all the time (or not yet, or not until. we have a whole list of ways to say no. ) You may think, “What’s wrong with executives and programmatic leaders setting communications and marketing priorities? They are the bosses and the mission-oriented staff who know best. Comms is just a service!
With just 4 weeks to go until The Green Events and Innovations Conference (GEI15) opens its doors, the foremost conference for sustainable events is delighted to announce a new batch Of Climate-Busting Sessions And Speakers Including Jane Healy (Glastonbury/Boomtown Festival), Artur Mendes (Boom Festival, Portugal), Abena Fairweather (Legacy Marketplace), Jonathan Overend (BBC / Ninetyfour1) and […]
GrowthZone recently surveyed over 300 association professionals across the U.S. and Canada. Included in this survey was a section on Values and Policies. Nearly 40% of survey respondents believe members do not understand the value of their organization and the specific solutions offered to them. Is your association in the same boat? Is it time to refresh your value proposition?
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
An important way of keeping members engaged early on is to make sure they know what they’re getting—and that means creating frequent touchpoints throughout that first year. This is the second part of a three-part series on member onboarding. The first part was on the state of welcome packets , and the third part is on long-term onboarding strategies.
Looking for ideas on what to write about in February? Then keep reading! We have ideas you can use for newsletter articles, social media updates, blog posts and more. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter. Fill out the form below to get March’s prompts emailed to you this Friday. On the Calendar 2/2: Groundhog Day.
The Blue-i Group, a leading provider of Event Technology & Technical Production, today announced that they are opening a new office in Mechelen, Belgium, to accommodate the requirements of its growing client base, to furthermore support their current ongoing European clients, and to continue expanding its operations by investing in a new base in mainland […]
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