Higher Logic
MARCH 1, 2022
The post Lessons Learned on How to Create Forever Members appeared first on Higher Logic. Why stop at member acquisition? You can create an association whose members engage habitually and renew like clockwork because you’re who they’ve chosen…for keeps. The post Lessons Learned on How to Create Forever Members appeared first on Higher Logic.
Aaron Wolowiec
MARCH 4, 2022
No matter your viewpoints on strategic planning, one thing’s for certain: the plan that sits on the shelf and is never referenced is not doing anyone any good. So if you’re going to create a plan that’s worth anything at all, at least consider the following strategic planning primer strongly rooted in the ToP values of profound respect and inclusive participation.
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GrowthZone
MARCH 1, 2022
For associations, membership retention is a critical component in day-to-day operations and yearly strategic planning. As you organize events, deliver content, and find solutions for your members, it is also important to serve your own needs by tracking membership retention. The number of members you engage and retain each year will determine how you can grow as an association and expand your horizons.
WBT Systems
FEBRUARY 28, 2022
We’re big on differentiators. We’re always on the lookout for ideas to help you design and deliver educational programs that will stand out from your competition. Here’s another one: action mapping.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Reid All About it
MARCH 4, 2022
The weekly list of free educational events and resources for the association community…. Ukraine. If you’d like updates from Ukraine plus expert commentary, I created a Twitter list of Ukraine journalists, academics and others. Russian tanks vs. global networks. Steven Johnson points out the contrast between the dismal perspective of the mainstream media on events in Ukraine and the energizing, hopeful perspective he sees from Ukrainians on Twitter.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Association Analytics
MARCH 1, 2022
In our most recent blog post , we shared tips on how to build a business case to make data analytics a priority in 2022. Now that you are prioritizing data analytics, we want you to keep the momentum going with some quick wins. Quick wins will give you tangible results to keep data top of mind throughout your organization. Get your quick wins quickly by starting now!
Association Adviser
MARCH 4, 2022
Welcome to the third and final part of our three-part blog series of Implementing eLearning Into Your Association. We have looked beyond LMS features through the eyes of an instructional designer by considering three fundamental questions that will inform and shape the decision-making around choosing an LMS. We have asked two of the three core […].
Nimble AMS
MARCH 1, 2022
Here are six effective ways to demonstrate greater member value and keep members around longer. What association isn’t focused on increasing membership and improving member retention? . For most associations, membership dues represent the single largest source of revenue. So, it’s probably not too surprising that the 2021 Association Trends Study shows that those who work at associations see increasing membership and improving member retention as their top two most important activities in the
Higher Logic
MARCH 1, 2022
The post Deliverability Manners With Amanda – Unsub Confirmations appeared first on Higher Logic. To send an unsub confirmation, or not to send an unsub confirmation – that is the question. The post Deliverability Manners With Amanda – Unsub Confirmations appeared first on Higher Logic.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
ReviewMyAMS
MARCH 1, 2022
Guest post by Fonteva Consult any published list of concerns, challenges, and/or priorities for CIOs in 2022, and certain themes emerge quickly and repeatedly. While these may be broken down further into any number of categories and some may even be overlapping, there are three central areas of focus that all association CIOs should be prioritizing today: 1.
Association Adviser
MARCH 2, 2022
By: Nate Brown and Jeff Horne Ralph Waldo Emerson once said, “A good system shortens the road to the goal.” The sentiment rings true for associations around the world, where many professionals are seeking ways to reach their association’s goals, such as: Member retention Membership growth Earning more non-dues revenue Launching new and profitable events […].
Ungrated
MARCH 4, 2022
The first in a series about women in leadership roles during International Women’s Month. Early in my career, I found it disheartening when colleagues would immediately peg me as half-committed or not a true team player when I would make time for my family. Whether I left early to pick up a sick child, arrived late because my husband was traveling, or took time off to bring my dog to the vet, for years, I carried around the sting of not feeling valued.
Smooth The Path
MARCH 3, 2022
Just last week, an association executive asked me, “when are you going to update the data for that new member study you all did way back when?” The week before, two people asked a similar question. We also noticed a robust flurry of conversation whenever someone asks about new member engagement on a public forum. New member engagement is once again a big topic.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
ReviewMyAMS
MARCH 1, 2022
Guest post by Thomas McClintock, Empowered Margins To keep up with your AMS now, you may need to find a new gear… Up the Onramp Associations have known for a couple decades now that one size no longer fits all. In the last 15 years, socially savvy members have stopped depending on the annual meeting for networking. More recently, these members have also.
Aptify
FEBRUARY 28, 2022
Here are some effective ways to drive non-dues revenue by offering sponsorship and advertising opportunities. Producing non-dues revenue helps your membership-based organization continue to provide great member value even when membership growth flattens out or dips. . Producing non-dues revenue is an important driver in the financial health of trade associations, labor unions, and other membership-based organizations.
Achieve
MARCH 4, 2022
It’s called the information age for a reason! Data is now the gold standard resource for decision-making in organizations of all shapes and sizes. And nonprofits are no exception. Today, continually learning more about your donors, constituents, communities, and how they all engage with you can generate a lot of data. This information likely includes names, addresses, email addresses, birth dates, payment information, donation histories, volunteer histories, and more.
Smooth The Path
MARCH 1, 2022
The half-life of hit formulas is surprisingly minuscule. The unexpected can be delightful. Take this 2Cellos video , for example [a super fun 5 minutes, and if you are short on time, you will get the idea by the 1:46 mark]. Go ahead and watch it. I’ll wait. Did you watch it? Good! The artists Luka Šuli? and Stjepan Hauser offer us something completely unexpected.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Multiview
MARCH 3, 2022
Non-dues revenue has never been more important to associations. A recent study released by McKinley Advisors r evealed that generating non-dues revenue was the top priority for associations. These alternate income streams contribute significantly to an association’s financial stability and security, particularly in times of economic turmoil, as well as substitute for the dwindling membership and renewal rates that many associations are currently experiencing.
PROPEL
MARCH 1, 2022
Recently we announced our new “Core Concepts” series of online courses. The first course, Understanding Culture and Employee Engagement, has been live for a couple of weeks now. We are pleased to announced that the next two courses in the four-part series are also now available: Assessing Your Culture Changing Your Culture The fourth should be live by the end of this week, and the most sensible.
Achieve
MARCH 2, 2022
Technological advances and changing times have made it necessary for nonprofits and organizations everywhere to develop dynamic online fundraising strategies to find success. Online giving grew 21 percent in 2020, and it continues to grow substantially year after year. In addition to its convenience and low cost, online fundraising is ideal for organizations and nonprofits who are looking to easily expand their reach.
Velvet Chainsaw
MARCH 2, 2022
Greater Public (GP), an association whose members are public media fundraisers from more than 240 stations across the U.S., plans the Public Media Development and Marketing Conference (PMDMC) each year, hosting NPR, PBS, and community media stations. After the death of George Floyd in late spring 2020, GP embraced the goal of improving its diversity, equity, and inclusion efforts.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Virginia Condo & HOA Law Blog
FEBRUARY 28, 2022
CA DAY is approaching. After being called off for the last two years it will be held on March 12 all day at the Virginia Beach Convention Center. You can read all about it on www.sevacai.org. An excellent day of information and interaction is planned. Mike Inman and Jeanne Lauer are presenters in two of the morning sessions. Mike is teamed up with Peter Miller and Kellie Dickerson to discuss various issues and new board responsibilities arising from the disastrous condominium collapse in Surfs
Multiview
FEBRUARY 28, 2022
Each February, the United States honors and recognizes the sacrifices and contributions made by the African-Americans who helped shape this nation. While our country has made generous strides in achieving increased levels of diversity, equity, and inclusion, the complexity of hundreds of years of structural and institutional racism points to the prominent challenge of where to focus, what to address, and how to make real changes that heal, not bandage.
Effective Database
MARCH 2, 2022
Ask your members to update their info One of the greatest data management challenges any association faces is keeping individual contact information up to date. As I like to tell my clients, "Your members don't care about you until they need something from you.
Robert Skrob
FEBRUARY 28, 2022
What’s the BEST way to communicate with NEW members, so you can stop them from canceling their subscription shortly after joining? How you communicate with NEW subscribers needs to be different than the language you use with LONG-TERM members. To stop new subscribers from quitting and to retain members for the long-term, you must structure your member communication around three.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
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