Spark Consulting
JULY 18, 2019
Which is more member-centric? In most cases, an anniversary renewal cycle – that is, I renew at same time as I joined (or renewed) last year – is going to make the most sense to your members. My annual membership starts when I pay, and I get 12 months of service for my dues. A calendar renewal cycle is generally seen as association-centric.
Associations Now
JULY 15, 2019
Sometimes, the most innovative ideas come not from established companies but from people moonlighting with off-hours experiments. Associations are in a position to capture this energy. It’s one thing to have an internal side project that you can work on at the office. It’s another to hustle something into being while off the clock. But the effort can bring big rewards: You never know how powerful one little idea might be.
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Membersuite
JULY 15, 2019
It’s easy to take vendor members for granted. After all, your members are their prospective customers. But, have you considered treating them as a membership segment? Read the post to learn why and how to improve the membership experience of vendors.
Wild Apricot
JULY 19, 2019
Managing your donors doesn't have to be difficult. Explore these 19 donor management software solutions to engage, nurture and give value to your donors!
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
YourMembership
JULY 19, 2019
Does your small association emphasize member retention as much as it should? The recent Community Brands benchmark study on associations with small staffs suggests it may not. Your association likely has some type of membership renewal program to support retention goals. Most member-based organizations do. But, in a recent benchmark study of small associations, Community.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
WBT Systems
JULY 15, 2019
What Depop Can Teach Associations About Attracting the Next Generation. Read more about What Depop Can Teach Associations About Attracting the Next Generation.
Wild Apricot
JULY 15, 2019
Learn how to get your passionate team off the ground and spreading your mission
YourMembership
JULY 18, 2019
3 strategies for associations to elevate the event experience for your members. Events and conferences are one of the largest sources of non-dues revenue for associations. Learn how to enhance and elevate the event experience for your members. Events and conferences are powerful tools for associations. In fact, in the Community Brands benchmark report on small staff associations, 83 percent of respondents said that events.
Association Adviser
JULY 17, 2019
Sandhu spoke with Association Adviser about the challenges and evolution of the construction industry and how technology will change what and how workers contribute to this vital industry. He explains how MBT plans to grow to meet the needs of Canadian workers for the next 100 years. The post Manitoba Building Trades Constructs a Safe, Sustainable Centennial appeared first on Association Adviser.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Eric Lanke
JULY 15, 2019
It's budget time at the association I work for. And what I mean by that is that the budget for our new fiscal year has been approved by our Board of Directors, and now it's time to code all our projected expenses for upload into our accounting system, and to prepare the worksheet by which all our staff members can be sure to submit their expenses to the right codes as their invoices come in throughout the year ahead.
GrowthZone
JULY 16, 2019
Does the thought of having to calculate retention, churn, or the cost of acquiring a new member make your head hurt? For many association pros, crunching numbers is (unfortunately) a part of their daily grind. You don’t have to be a math person to use this easy-to-understand calculation to determine retention rates. RETENTION RATE: (the percentage of members retained over a given period of time).
Association Success
JULY 16, 2019
How can mid-careerists create their own opportunities when resources in associations are lacking? When you get to a stage in your career where you are too seasoned to get much value out of young professional content, but you’re not quite on the CEO track, then you’ve probably reached your mid-career. Or rather the “messy middle” that associations aren’t too sure how to address, and that professionals find difficult to navigate.
Associations Now
JULY 16, 2019
Two new reports indicate that membership growth and retention are holding steady despite global economic uncertainty. And many associations currently seeing membership growth are tapping into the power of innovation and optimism about the future. If someone were to ask me to describe what 2019 feels like in one word, I might say “anxiety.”. The fact is we are living in uncertain times, with constant change and volatility underpinning everything from our political climate to economic conditions—a
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Delcor
JULY 16, 2019
Google Tag Manager is a product that has quietly revolutionized how organizations deploy and manage analytics, remarketing, and testing tags across their suite of digital products. If your organization isn't already using Google Tag Manager , here are five reasons why it might help optimize your analytics and remarketing efforts. If you are already using Google Tag Manager, perhaps you'll discover a new method for getting the most from your deployment.
GrowthZone
JULY 18, 2019
Keeping fun ice-breaker questions on-hand is always a good idea. Whether it’s a staff meeting or a networking event, loosening up the attendees leads to a more laid-back environment. Check out these 31 ice-breaker ideas: What is your most-used emoji? Who was your childhood actor/actress crush? If you were a wrestler, what would be your entrance theme song?
Smooth The Path
JULY 16, 2019
For a long time silos have been talked about as the bane of the business world, because silos throw up barriers to communication. But silos do something else that is perhaps more insidious (or equally as insidious), they can allow one department to set expectations with members that another department fails to deliver on. Sometimes the staff groups doing the selling, marketing, and soliciting feedback are not the same people who are serving the members throughout their membership.
Associations Now
JULY 15, 2019
A recent email benchmarking guide from Campaign Monitor notes that, based on the average, the best day to send that email is Thursday—but numbers vary wildly by industry and may not make sense for your readers. When should you send an email anyway, and what metric matters more than any other? Those are complicated questions, with lots of variables. But a recent report from Campaign Monitor has some useful answers—including for nonprofits.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Association Adviser
JULY 17, 2019
Starting or improving an association online career center doesn't have to be a Herculean task. We've distilled 6 steps for updating your career center into an infographic for easy reference. The post [Infographic] Grow Your Online Career Center appeared first on Association Adviser.
Association Success
JULY 15, 2019
How can you successfully transition into your mid-career while creating opportunities for yourself? I’m at an interesting point in my career journey where I’ve recently transitioned from a young professional to a mid-careerist. What I’ve found is that defining your mid-career, and your career in general, is really up to you. It’s up to you to pave your own path, and the good thing is that you can do anything you want to do, especially in the association landscape.
ReviewMyAMS
JULY 15, 2019
Guest post by Euclid Technology Admittedly, the title of this blog is a bit misleading. The truth is that there’s no such thing as the perfect request for proposal (RFP). Clearly translating all your association’s business processes and needs into a single document is a daunting task that can never be perfected. With that said, we’re here to help you build the best AMS RFP possible!
Associations Now
JULY 18, 2019
While some members may see personalization as creepy, if associations do it right, it could turn prospects into attendees and lead to more engaged participants onsite. A few weeks ago, I went down to Miami for some rest and relaxation, and most importantly, beach time. Before we left, the hotel sent us a brief survey that asked a few questions about our interests and preferences.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Smooth The Path
JULY 18, 2019
For some reason, for a few members, everything related to the association goes wrong for them. Usually, it starts with the member experiencing a rare but big problem. We solve the problem, and then to our horror; they experience another big problem. Then it happens again. Errors, misunderstandings, and glitches continue to compound. You can probably picture a member that has had an experience like this.
Association Success
JULY 18, 2019
Creating an innovative organization all starts with a vision. When it comes to becoming a more innovative organization and leveraging today’s technological advancements for the overall betterment of the association and its operations, it all starts with the vision. Just look at how the tech stack comes out of the organization’s vision and their strategic plan.
Nimble AMS
JULY 18, 2019
What blockchain technology is and what your association should know about this trending technology. Blockchain technology may seem like distant, futuristic technology, but according to Enterprise Technology Trends report, it was one of the 10 key trends impacting IT leaders. Here’s how you can prepare your association for this trending technology.
Associations Now
JULY 14, 2019
Use both traditional and unconventional meeting spaces to provide attendees with educational content, networking opportunities & unique experiences. Meeting planners already have the high-stakes task of creating experiences that make attendees return year after year and attendees are raising the challenge by asking for even more. A meeting’s primary objective is building attendee knowledge, but attendees are also tourists, seeking novel experiences that are tied to the uniqueness of the dest
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
HighRoad Solution
JULY 16, 2019
Marketing automation and email automation can sometimes appear to have a lot in common. They both take the hassle out of sending marketing-related emails; they both handle high volumes of messages.
.orgCommunity
JULY 18, 2019
Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models
Beth Kanter
JULY 18, 2019
SalesForce.Org recently presented a webinar where they shared a research report on marketing and engagement tools, channels, and strategies for nonprofit organizations. I was curious to see if they were tracking current or future uses of AI. . In the survey, they found most nonprofits plan to focus on social media & advertising, fundraising and email marketing to build out their marketing strategy over the next three to five years.
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