Associations Now

JANUARY 28, 2020

A professional photographer shares tips on how to put members front and center in the photos you take at your events. Done well, these images can capture the “human side of an association.”. If a picture is worth a thousand words, then what do your photos say about your members? If you’re using stock photos or staged images in your publications and digital channels, you might be signaling to audiences that your members don’t really matter.

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Examples Tips Recruitment Recruiting 121

Wild Apricot

JANUARY 27, 2020

In this guide to nonprofit branding, learn why your organization needs its own brand, how to create one and how to use it to drive your mission.

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Membersuite

JANUARY 27, 2020

Members that feel a strong sense of belonging and community at your association are more likely to renew, while those that don’t - are not. Here are 8 ways your association can create and foster a sense of community and belongingness with members.

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Association Adviser

JANUARY 29, 2020

Innovation's necessary to advance your association, but it can be expensive. Here are options for achieving champagne-level success with a beer pocketbook. The post The Cost of Innovation: Champagne Tastes But a Beer Pocketbook? appeared first on Association Adviser.

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Higher Logic

JANUARY 27, 2020

Online communities are powerful. Not only are they complex solutions for complex organizational problems, but communities can create real lasting friendships, powerful professional connections, and loyal brand advocates. Today, we’re recognizing 20 influential people for their work in the online community industry. Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative

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WBT Systems

JANUARY 27, 2020

The Exciting Impact of Digital Transformation on Professional Development. Read more about The Exciting Impact of Digital Transformation on Professional Development.

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Reid All About it

JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s (MGI) 2020 Membership Marketing Benchmarking Survey is open. If you received an email from MGI with a personal link, please use that. If not, go to mmbsurvey.com to participate in one of my favorite benchmarking studies. Whenever I come across a volunteer-run chapter, I’m amazed it even exists.

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Virtual

JANUARY 28, 2020

At Virtual, Inc. we have been practicing servant leadership long before we even knew what to call it. Whether we are inspiring others, building our teams, or creating future leaders, servant leadership is a valuable asset to us at Virtual. Tune into “5 Minutes with Andy” and learn how servant leadership is helping us make our mark on the world. Listen here to why Andy chose to incorporate servant leadership into our everyday culture!

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Wild Apricot

JANUARY 30, 2020

Get inspired to create the most effective donate page for your nonprofit's website with these 25 examples that do it right.

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Examples 470

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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GrowthZone

JANUARY 28, 2020

When it comes to selecting an association credit card processing company , no provider is perfect… but like any service, the company should be efficient, accurate, and affordable. When shopping for a company to process credit cards for your association , be sure your organization is getting the whole picture when it comes to the “small print.” UNDERSTAND THE ROLE EACH COMPONENT PLAYS: Payment gateway: The payment gateway is provided by a 3rd party that authenticates and authorizes cr

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Associations Now

JANUARY 27, 2020

With a new decade underway, here are content marketing ideas to help you stay ahead of the association pack. By Eric Goodstadt. So long aughts and ’10s, hello ’20s. It’s almost February, and no doubt you’ve already begun executing on your business plans for the year. I thought it would be helpful to share the ways your peers plan to showcase their brands in 2020.

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Virtual

JANUARY 28, 2020

At Virtual, Inc. we have been practicing servant leadership long before we even knew what to call it. Whether we are inspiring others, building our teams, or creating future leaders, servant leadership is a valuable asset to us at Virtual. Tune into “5 Minutes with Andy” and learn how servant leadership is helping us make our mark on the world. Listen here to why Andy chose to incorporate servant leadership into our everyday culture!

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Wild Apricot

JANUARY 28, 2020

Here are all the free nonprofit webinars happening in February 2020 that the internet has to offer.

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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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GrowthZone

JANUARY 30, 2020

Our GrowthZone AMS blog series, 6 Proven Ways Associations Improved Member Engagement , explores different tactics that can increase member engagement. In this installment, we dive into programming strategies used by associations with strong member engagement rates. In the 2020 GrowthZone Association Survey Results , over half of respondents reported that their year-over-year engagement rates increased.

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Associations Now

JANUARY 28, 2020

A new report from the MIT Sloan Management Review says that leaders tend to hold on to outdated leadership tactics and mindsets for too long, putting their organizations’ future success at risk. Leaders often say one of their biggest challenges is keeping an organization on course as everything around it (particularly technology) is constantly changing.

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Smooth The Path

JANUARY 30, 2020

Think about your favorite neighborhood restaurant. What do you like about going there? They make good food, right? What else do you like? Perhaps the staff is welcoming and friendly. Or perhaps over the years, you have gotten to know the owners. Maybe because you are a regular customer, the waitstaff knows you by name. A restaurant’s job is to make good food.

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Wild Apricot

JANUARY 28, 2020

In this month's newsletter, see some of the training sessions you can join at PersoniFest, learn about the new Help Center options, and meet one of our onboarding coaches.

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Newsletter 179

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Delcor

JANUARY 31, 2020

One frustrating thing with digital technology is that it’s always changing and evolving. The answers to your business challenges today are probably not going to be the answers ten years from now. Unfortunately, that means there is no final destination when it comes to digital transformation. That may feel uncomfortable, but the good news is that there are ways to measure progress and make sure you are on the right path.

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Associations Now

JANUARY 26, 2020

SHRM’s shift to a new certification model points to associations’ need to better understand their members—and the people their members serve. Five years ago, the Society for Human Resource Management took a gamble: It decided to shift its certification exam from a knowledge-based model to a competency-based one. Competency-based exams can be complicated to create and administer—they test critical-thinking skills around scenarios, not just straightforward textbook knowledge—and the mo

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Smooth The Path

JANUARY 28, 2020

The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Is behavioral data continually monitored? Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback?

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Member Research Member Insights Survey Member Engagement 88

Nimble AMS

JANUARY 31, 2020

It’s time to deliver the experience members have come to expect. Your association might want to provide a personalized member experience, but are you actually doing it? Here are four ways to get started. Chances are that your association wants to provide a personalized member experience. It’s understandable considering recent research findings like these: The Salesforce State of the Connected Customer report shows that 41 to 50 percent (depending on generation) say they generally ignore communic

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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

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HighRoad Solution

JANUARY 31, 2020

For every crafted email, there’s always uncertainty around its intended destination—the right inbox. You’d think that after crafting the right words, getting them approved, reworking, dropping the messaging into your branded template, and testing, the email would get to the right place. But we all know this just isn’t always the case. So how do we ensure that the effort we’re putting into our emails isn’t getting lost?

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Associations Now

JANUARY 28, 2020

What to do when you encounter a chapter in turmoil. Also: Print should still have a place in your communications plan. Chapter leaders are vital to an association’s success. They take on important responsibilities and set the tone for a chapter’s culture, programs, and member experience. So when chapter leaders are having trouble handling the job, association leadership must step in and find a solution.

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Association Success

JANUARY 29, 2020

At the beginning of every year, Jessica Johnson meets with the board of directors for The Society of Healthcare Epidemiology of America (SHEA) to determine goals and projects in the coming months. It’s exciting, and everyone comes to the table with new ideas to move SHEA forward. The trouble is, with just Johnson and one other staffer, there’s only so much bandwidth to actually tackle these ideas.

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Membersuite

JANUARY 31, 2020

Year-after-year we strive to deliver a great attendee experience at Engage, MemberSuite’s annual user conference. Here are 6 reasons to join us at Engage 2020 in Atlanta, GA from May 5-7 at the Emory Conference Center Hotel. See you in May!

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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HighRoad Solution

JANUARY 28, 2020

When you form a strategic partnership with a consultant, they will offer your association guidance and support as you tackle some of your most challenging questions. How do you set realistic goals? How can you improve your processes? How do you get your team up to speed? These are all things that a consultant can help you figure out.

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Associations Now

JANUARY 31, 2020

Cybercriminals are getting more clever about targeting organizations and individuals. Here are three new threats you need to be on the lookout for. Being savvy about cybersecurity doesn’t mean just knowing the big trends. You also need to stay on top of new tricks and tactics that hackers are using to target people and organizations. Study up on these three emerging threats so you can stay ahead of attempted cyberattacks.

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Tools Marketing Examples Products 111

Holly Duckworth

JANUARY 27, 2020

Lessons He Taught Living A Mindful Life “What? What just happened.” I said to myself as I read, on Facebook that passing of Kobe Bryant. As I always do, I quickly Googled for a more credible source before believing that the news was true.

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