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A professional photographer shares tips on how to put members front and center in the photos you take at your events. Done well, these images can capture the “human side of an association.”. If a picture is worth a thousand words, then what do your photos say about your members? If you’re using stock photos or staged images in your publications and digital channels, you might be signaling to audiences that your members don’t really matter.
Members that feel a strong sense of belonging and community at your association are more likely to renew, while those that don’t - are not. Here are 8 ways your association can create and foster a sense of community and belongingness with members.
Innovation's necessary to advance your association, but it can be expensive. Here are options for achieving champagne-level success with a beer pocketbook. The post The Cost of Innovation: Champagne Tastes But a Beer Pocketbook? appeared first on Association Adviser.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Online communities are powerful. Not only are they complex solutions for complex organizational problems, but communities can create real lasting friendships, powerful professional connections, and loyal brand advocates. Today, we’re recognizing 20 influential people for their work in the online community industry. Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative
The Exciting Impact of Digital Transformation on Professional Development. Read more about The Exciting Impact of Digital Transformation on Professional Development.
The weekly list of free educational events and resources for the association community… Marketing General Inc.’s (MGI) 2020 Membership Marketing Benchmarking Survey is open. If you received an email from MGI with a personal link, please use that. If not, go to mmbsurvey.com to participate in one of my favorite benchmarking studies. Whenever I come across a volunteer-run chapter, I’m amazed it even exists.
With a new decade underway, here are content marketing ideas to help you stay ahead of the association pack. By Eric Goodstadt. So long aughts and ’10s, hello ’20s. It’s almost February, and no doubt you’ve already begun executing on your business plans for the year. I thought it would be helpful to share the ways your peers plan to showcase their brands in 2020.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
At Virtual, Inc. we have been practicing servant leadership long before we even knew what to call it. Whether we are inspiring others, building our teams, or creating future leaders, servant leadership is a valuable asset to us at Virtual. Tune into “5 Minutes with Andy” and learn how servant leadership is helping us make our mark on the world. Listen here to why Andy chose to incorporate servant leadership into our everyday culture!
For our January feature, we have been looking into how organisers can find the best venue for their next event. Suitable event spaces can be found in a multitude of places including repurposed structures, listed buildings or purpose-built suites. But none of these can offer as much diversity and flexibility as Evolution Dome’s extensive supply of inflatable structures.
When it comes to selecting an association credit card processing company , no provider is perfect… but like any service, the company should be efficient, accurate, and affordable. When shopping for a company to process credit cards for your association , be sure your organization is getting the whole picture when it comes to the “small print.” UNDERSTAND THE ROLE EACH COMPONENT PLAYS: Payment gateway: The payment gateway is provided by a 3rd party that authenticates and authorizes cr
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
A new report from the MIT Sloan Management Review says that leaders tend to hold on to outdated leadership tactics and mindsets for too long, putting their organizations’ future success at risk. Leaders often say one of their biggest challenges is keeping an organization on course as everything around it (particularly technology) is constantly changing.
By Judith Sloane, deputy manager, Meet Cambridge. Events deliver on so many levels, people enjoy meeting face-to-face, they like and want experiences but, as an organiser, how can you ensure that your event is going to deliver for everyone involved? It might be tempting to pack your bags and head off to the nearest beach for some R&R (you can do that later!
Our GrowthZone AMS blog series, 6 Proven Ways Associations Improved Member Engagement , explores different tactics that can increase member engagement. In this installment, we dive into programming strategies used by associations with strong member engagement rates. In the 2020 GrowthZone Association Survey Results , over half of respondents reported that their year-over-year engagement rates increased.
In this month's newsletter, see some of the training sessions you can join at PersoniFest, learn about the new Help Center options, and meet one of our onboarding coaches.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
SHRM’s shift to a new certification model points to associations’ need to better understand their members—and the people their members serve. Five years ago, the Society for Human Resource Management took a gamble: It decided to shift its certification exam from a knowledge-based model to a competency-based one. Competency-based exams can be complicated to create and administer—they test critical-thinking skills around scenarios, not just straightforward textbook knowledge—and the mo
A new decade has arrived and with technology advancing exponentially, event professionals across the globe need to be taking stock and be prepared to leverage all the benefits technology can bring to their business. This is the advice from Patrick Smith, CMO of Cvent. He said: “The innovation over the next decade will undoubtedly reshape the way the industry manages, markets, and delivers meetings and events, offering event organisers a unique opportunity to take on a more strategic role within
At Virtual, Inc. we have been practicing servant leadership long before we even knew what to call it. Whether we are inspiring others, building our teams, or creating future leaders, servant leadership is a valuable asset to us at Virtual. Tune into “5 Minutes with Andy” and learn how servant leadership is helping us make our mark on the world. Listen here to why Andy chose to incorporate servant leadership into our everyday culture!
One frustrating thing with digital technology is that it’s always changing and evolving. The answers to your business challenges today are probably not going to be the answers ten years from now. Unfortunately, that means there is no final destination when it comes to digital transformation. That may feel uncomfortable, but the good news is that there are ways to measure progress and make sure you are on the right path.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
What to do when you encounter a chapter in turmoil. Also: Print should still have a place in your communications plan. Chapter leaders are vital to an association’s success. They take on important responsibilities and set the tone for a chapter’s culture, programs, and member experience. So when chapter leaders are having trouble handling the job, association leadership must step in and find a solution.
Trade shows provide a place for industry leaders and businesses to share ideas as well as view the latest technology, products, and services. Planning a trade show and ensuring the selection of a premier venue , however, can be a daunting task. There are a number of factors to keep in mind. Audience Considerations. Determine if the format is invite-only for members of the industry or do a more open audience where the general public can browse the exhibits to help assess the size and best locatio
Think about your favorite neighborhood restaurant. What do you like about going there? They make good food, right? What else do you like? Perhaps the staff is welcoming and friendly. Or perhaps over the years, you have gotten to know the owners. Maybe because you are a regular customer, the waitstaff knows you by name. A restaurant’s job is to make good food.
It’s time to deliver the experience members have come to expect. Your association might want to provide a personalized member experience, but are you actually doing it? Here are four ways to get started. Chances are that your association wants to provide a personalized member experience. It’s understandable considering recent research findings like these: The Salesforce State of the Connected Customer report shows that 41 to 50 percent (depending on generation) say they generally ignore communic
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Cybercriminals are getting more clever about targeting organizations and individuals. Here are three new threats you need to be on the lookout for. Being savvy about cybersecurity doesn’t mean just knowing the big trends. You also need to stay on top of new tricks and tactics that hackers are using to target people and organizations. Study up on these three emerging threats so you can stay ahead of attempted cyberattacks.
By Lee Ali, MD, Expo Stars. For years, badge scanning has been a common way to measure success at trade events and exhibitions. It seems like a quick and efficient way for exhibitors to log and collect data on attendees. Seeing the long list of names and badges scanned at the end of a show might give a sense of instant gratification – but how much of a true reflection of your event success does it give?
The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Is behavioral data continually monitored? Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback?
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