Wild Apricot
OCTOBER 18, 2018
Follow these five steps from marketing strategist Amy Jacobus to bring your potential supporters down the marketing funnel and turn them into raving fans.
Eric Lanke
OCTOBER 15, 2018
It worked. There's not much more to say than that. Last week, in Behaviors Are a Necessary Part of Values , I wrote about an upcoming discussion on values at my association's Board meeting. I said then that, in my experience, when it comes to values statements, there is actually something more important than choosing the right top-level words to describe your values.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
WBT Systems
OCTOBER 16, 2018
The Benefits of Micro-Credentials for Members, Employers & Your Association. Read more about The Benefits of Micro-Credentials for Members, Employers & Your Association.
YourMembership
OCTOBER 16, 2018
When you think about your association’s revenue, your first thought may not be about your payment vendor. But having a solid partnership with the right payment vendor is critically important to your organization. Consider this: The value of digital payments around the world is expected to reach $3.9 trillion this year, an increase of 14%. The post Why your payment vendor is one of your association’s most important vendors. appeared first on YourMembership.
Advertisement
Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Wild Apricot
OCTOBER 16, 2018
If you're hoping to create a great experience for donors this Giving Tuesday, check out this list of ideas to inspire you.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Associations Now
OCTOBER 16, 2018
Sears was a company that effectively invented the retail economy, but it stayed stagnant in areas that didn’t benefit its business while moving away from areas where it could have kept up. Associations should take note. There are a few things to take away from Sears’ bankruptcy this week—among them, that its legacy looms large. Sears, Roebuck & Co. may be one of the most important companies in the history of retail , and the reasons that the company, formerly the largest retailer in the coun
Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. What it does, it does…fine. It’s limited, though. Let me explain. If you wear glasses, you’ll recognize the situation I’m about to describe: You go to the eye doctor for the first time and get your glasses or contacts. You walk out the door, and for the first time, you realize that the trees have leaves!
Virtual
OCTOBER 15, 2018
Welcome to the third episode of Virtual’s podcast, 5 Minutes with Andy , in which our CEO, Andy Freed, offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Three, Andy discusses vacation time and employee performance. This discussion explores how you can find balance in taking the time you need to succeed, while maintaining the integrity of your company’s professional services. “Our goal is to make sure employees are succeeding, ene
HighRoad Solution
OCTOBER 15, 2018
HighRoad Solution is excited to be part of this year’s Fonteva Users Network Conference. This opportunity to help the Fonteva community use marketing automation tools to increase membership, engagement, and revenue is a highlight of our year!
Advertisement
Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Smooth The Path
OCTOBER 18, 2018
Have you ever had a conversation with an extremely busy, successful person and while they were talking to you, they made you feel like you were the only person in the world? That is a superpower! These folks have the ability to make the time, have the attention, and maintain their focus on the other person. It sounds so simple but this is very difficult.
GrowthZone
OCTOBER 18, 2018
What exactly is a mission statement? A well-developed mission statement is a practical tool used by associations to help guide decisions about priorities, actions, and responsibilities. A mission statement is what ensures an organization stays on its intended course. Association Mission Statements: How to Make Sure Yours is on Target. Mission statements are often overlooked or ignored.
Virtual
OCTOBER 15, 2018
Welcome to the third episode of Virtual’s podcast, 5 Minutes with Andy , in which our CEO, Andy Freed, offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Three, Andy discusses vacation time and employee performance. This discussion explores how you can find balance in taking the time you need to succeed, while maintaining the integrity of your company’s professional services. “Our goal is to make sure employees are succeeding, ene
HighRoad Solution
OCTOBER 16, 2018
You wouldn’t put on your favorite sports sweatshirt and head out to your yard with only a rake, would you? Even if that is how you did it growing up, you know that using only a rake means a lot of extra work and a sore back at the end of the day.
Advertisement
Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Associations Now
OCTOBER 15, 2018
As millennials and Generation Z become a larger part of the workforce, associations must adapt a culture that encourages and empowers them. Why saying yes to their development will both benefit them and your association. The emergence of millennials and Generation Z in the workforce represents one of the biggest shifts of our time. By 2025 , the Business and Professional Women’s Foundation estimates that 75 percent of the global workforce will be part of Gen Y, forcing many associations to adjus
Nimble AMS
OCTOBER 17, 2018
In the past few years, there has been a noticeable push by associations to leverage enterprise constituent relationship management (CRM) platforms from Salesforce or Microsoft as the platform for their association management software (AMS). This push has been driven by multiple factors, including the need for: CRM. The modern association understands the need for a detailed view of its membership to drive: data-based decision making, which requires that the data be easily gathered, maintained and
GrowthZone
OCTOBER 16, 2018
Exceptional new member experiences are key to association success. In this FREE, on-demand webinar , membership expert Amanda Kaiser explains why associations are focusing on new members in order to successfully engage all members. In her interactive presentation, Amanda helps association professionals: learn how to turn the renewal process entirely upside-down for better results. see why engaging new members within 3 days to 3 weeks is critical. walk away knowing the most powerful (yet most und
Association Adviser
OCTOBER 18, 2018
Tamela Blalock, MBA, CAE, CMP, DES. If you could have a professional superpower, what would it be? Tamela Blalock, MBA, CAE, CMP, DES considers her professional superpower to be revenue generation, but after talking with her about her experiences as an association leader, our staff at the Adviser thinks developing authentic empathy that nurtures others’ professional growth should be considered one of her superpowers, too.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Associations Now
OCTOBER 14, 2018
Think marathon, not sprint, they say. But don’t wait to start building a culture that champions diversity. A decade ago, the Online News Association’s leadership persuaded itself that it didn’t need to think much about diversity. As a report at the time put it, “ nothing about racial diversity was on the agenda [at an ONA conference] because the organization dealt with technology, which is colorblind.”.
Association Success
OCTOBER 16, 2018
In this second part of a series on CX at associations, turn to technology for answers. When you delve into putting a customer experience strategy in place, you’ll naturally start to think about technology that will enhance the customer experience. And CX leaders are on the cutting edge of the intersection of CX and technology. It is no surprise that the use of artificial intelligence is on the rise.
HighRoad Solution
OCTOBER 17, 2018
Is your association looking to deepen relationships with prospects and members, but you’re struggling to make the most of your data?
Smooth The Path
OCTOBER 16, 2018
When we are at our most fragile, we notice when someone extends a helping hand. The friend who brought food when you were sick. Or the person who watched the kids. Or the relative who cleaned up your house. We remember these kindnesses. There are times in our careers when we are at our most fragile as well. We may feel fragile after getting laid off, fired, or demoted.
Advertisement
The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Associations Now
OCTOBER 18, 2018
We all know change is hard. But change is coming, whether you’re ready for it or not. Learn how one young professional has helped her members and colleagues better manage change. There has been a lot of talk about change management in the association space and beyond. For example, the ASAE Foundation’s ForesightWorks research initiative discusses the need for association leaders to understand the external forces and trends that could make or break their organization’s future success and to
Velvet Chainsaw
OCTOBER 17, 2018
People don’t trust institutions today say sociologist Dr. Josh Packard. We don’t think institutions have our best interests in mind he says. We believe they serve the interests of the professionals who created and run them, and they serve the interests of perpetuating their own existence. Your association, annual conference, and governance are all institutions.
Association Success
OCTOBER 18, 2018
This association experimented with new ways of identifying talent. At the American Alliance of Orthopaedic Executives, we have a small staff that we have been slowly growing since I came in as CEO nine years ago. A small group can provide an opportunity to create an organic and consistent culture, with fewer people to consider, hiring new staff to fit into our ideal culture became more of a conscious concern as we grew.
Membersuite
OCTOBER 15, 2018
Meet Christian Gregory, one of our Customer Success Managers that's also a die hard Atlanta sports fan. Learn more about his background and his growing family in this month's Employee Spotlight.
Advertisement
Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Associations Now
OCTOBER 16, 2018
A new study says associations are developing better practices for pursuing innovation, but it’s often a top-down effort. Here are three ways you can generate change that starts with your members. Would you call your association innovative? According to a recent study conducted by Marketing General Incorporated (MGI) in partnership with the National Business Aviation Association, more association professionals say their organization is moving ahead with innovative ideas that can be implemented an
Delcor
OCTOBER 16, 2018
In many areas of life, we’re digital first. And increasingly so. Ask someone how they met their partner. At least half of them will say Match or Tinder, depending on their age. We buy our clothes, supplies, groceries, books, and movies online. We’re in and out of our online shopping cart every week—or every day. Your organization is a digital experience for many members.
.orgCommunity
OCTOBER 17, 2018
Here are two scenarios for you. Once you are done reading them please take 30 seconds to think about which one would have a greater impact on how likely you are to take the desired action and ultimately how you feel about the organization that created the communication. Scenario 1. You receive a letter in the mail with the following: Salutation = Dear Friend.
Expert insights. Personalized for you.
707 
Let's personalize your content