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Follow these five steps from marketing strategist Amy Jacobus to bring your potential supporters down the marketing funnel and turn them into raving fans.
It worked. There's not much more to say than that. Last week, in Behaviors Are a Necessary Part of Values , I wrote about an upcoming discussion on values at my association's Board meeting. I said then that, in my experience, when it comes to values statements, there is actually something more important than choosing the right top-level words to describe your values.
The Benefits of Micro-Credentials for Members, Employers & Your Association. Read more about The Benefits of Micro-Credentials for Members, Employers & Your Association.
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. What it does, it does…fine. It’s limited, though. Let me explain. If you wear glasses, you’ll recognize the situation I’m about to describe: You go to the eye doctor for the first time and get your glasses or contacts. You walk out the door, and for the first time, you realize that the trees have leaves!
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The weekly list of free educational events and resources for the association community… I’ll be at the Association Component Exchange (CEX) next Friday in Arlington VA. Please find me and say hello if you’re there. CEX is the only conference designed exclusively for and by component relations professionals (CRPs)—it’s put on by the CRP community-builders, Billhighway and Mariner Management.
The weekly list of free educational events and resources for the association community… I’ll be at the Association Component Exchange (CEX) next Friday in Arlington VA. Please find me and say hello if you’re there. CEX is the only conference designed exclusively for and by component relations professionals (CRPs)—it’s put on by the CRP community-builders, Billhighway and Mariner Management.
When you think about your association’s revenue, your first thought may not be about your payment vendor. But having a solid partnership with the right payment vendor is critically important to your organization. Consider this: The value of digital payments around the world is expected to reach $3.9 trillion this year, an increase of 14%. The post Why your payment vendor is one of your association’s most important vendors. appeared first on YourMembership.
Where can educators around the globe find resources, advice, networking, and support when they need it? There was never one dedicated space that offered a sense of community beyond the walls of a school building or district. Connecting was difficult - until the Discovery Educator Network (DEN). The DEN evolved from disparate groups connecting across social platforms to an engaged, active online community hub.
Welcome to the third episode of Virtual’s podcast, 5 Minutes with Andy , in which our CEO, Andy Freed, offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Three, Andy discusses vacation time and employee performance. This discussion explores how you can find balance in taking the time you need to succeed, while maintaining the integrity of your company’s professional services. “Our goal is to make sure employees are succeeding, ene
As millennials and Generation Z become a larger part of the workforce, associations must adapt a culture that encourages and empowers them. Why saying yes to their development will both benefit them and your association. The emergence of millennials and Generation Z in the workforce represents one of the biggest shifts of our time. By 2025 , the Business and Professional Women’s Foundation estimates that 75 percent of the global workforce will be part of Gen Y, forcing many associations to adjus
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Co-founder Adam Parry has revealed a perfect line-up for the Festival and Future Stage at Event Tech Live. Focused on solutions to organisers’ typical pinch points in the field, topics over ETL’s two days include: Using Tech To Manage Risk, The Future of Event Ticketing, How Does Your Festival Sound, the cashless conundrum, Detecting Drone Threats and the sought after Robust Internet for Outdoor Events.
HighRoad Solution is excited to be part of this year’s Fonteva Users Network Conference. This opportunity to help the Fonteva community use marketing automation tools to increase membership, engagement, and revenue is a highlight of our year!
Welcome to the third episode of Virtual’s podcast, 5 Minutes with Andy , in which our CEO, Andy Freed, offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Three, Andy discusses vacation time and employee performance. This discussion explores how you can find balance in taking the time you need to succeed, while maintaining the integrity of your company’s professional services. “Our goal is to make sure employees are succeeding, ene
Think marathon, not sprint, they say. But don’t wait to start building a culture that champions diversity. A decade ago, the Online News Association’s leadership persuaded itself that it didn’t need to think much about diversity. As a report at the time put it, “ nothing about racial diversity was on the agenda [at an ONA conference] because the organization dealt with technology, which is colorblind.”.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Have you ever had a conversation with an extremely busy, successful person and while they were talking to you, they made you feel like you were the only person in the world? That is a superpower! These folks have the ability to make the time, have the attention, and maintain their focus on the other person. It sounds so simple but this is very difficult.
You wouldn’t put on your favorite sports sweatshirt and head out to your yard with only a rake, would you? Even if that is how you did it growing up, you know that using only a rake means a lot of extra work and a sore back at the end of the day.
What exactly is a mission statement? A well-developed mission statement is a practical tool used by associations to help guide decisions about priorities, actions, and responsibilities. A mission statement is what ensures an organization stays on its intended course. Association Mission Statements: How to Make Sure Yours is on Target. Mission statements are often overlooked or ignored.
We all know change is hard. But change is coming, whether you’re ready for it or not. Learn how one young professional has helped her members and colleagues better manage change. There has been a lot of talk about change management in the association space and beyond. For example, the ASAE Foundation’s ForesightWorks research initiative discusses the need for association leaders to understand the external forces and trends that could make or break their organization’s future success and to
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
The Events Industry Council (EIC) announced today preliminary results of an unprecedented worldwide study on the economic significance of face-to-face business events. The Global Economic Significance of Business Events, conducted by Oxford Economics is the first-ever comprehensive study on the impact of business events. The research was made possible by a ground-breaking industry collaboration with the EIC in partnership with IMEX, Hilton, the MPI Foundation and the PCMA Education Foundation.
Exceptional new member experiences are key to association success. In this FREE, on-demand webinar , membership expert Amanda Kaiser explains why associations are focusing on new members in order to successfully engage all members. In her interactive presentation, Amanda helps association professionals: learn how to turn the renewal process entirely upside-down for better results. see why engaging new members within 3 days to 3 weeks is critical. walk away knowing the most powerful (yet most und
A new study says associations are developing better practices for pursuing innovation, but it’s often a top-down effort. Here are three ways you can generate change that starts with your members. Would you call your association innovative? According to a recent study conducted by Marketing General Incorporated (MGI) in partnership with the National Business Aviation Association, more association professionals say their organization is moving ahead with innovative ideas that can be implemented an
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
In this second part of a series on CX at associations, turn to technology for answers. When you delve into putting a customer experience strategy in place, you’ll naturally start to think about technology that will enhance the customer experience. And CX leaders are on the cutting edge of the intersection of CX and technology. It is no surprise that the use of artificial intelligence is on the rise.
Freelance creative director Robert Dunsmore will be presenting his live workshop on Scenography, Staging and Set Design on Monday 29 October as part of the University of Westminster’s Event Design Open Lecture Series. The talk will be taking place at 5pm at the Marylebone campus opposite Madame Tussauds. This session will tackle design thinking from the ground up for set and stage design.
Most of us know that membership software is designed to make association processes easier and more automated, but did you know that your AMS could earn your association essential non-dues revenue? All software platforms offer a different mix of opportunities, and your association management software (AMS) likely possesses several key mechanisms for revenue generation that go above and beyond basic member dues collection.
Your industry’s young professionals are looking to learn and grow. To serve that interest, your association needs to offer education that appeals not only to them, but also to their managers—who may have the last word on whether they attend. All this week here on AssociationsNow.com , we’ve been publishing guest blog posts written by members of ASAE’s young professionals community.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Takeaways on value-based change from a recent ACE discussion. Associations Catalyzing Entrepreneurship (ACE) is a group made up of association executives and stakeholders who think outside the association box about the future. We have conversations about an entrepreneurial approach to association leadership and implement the resulting great ideas in our jobs.
Experiential Marketing agency N2O has been named FMBE’s Brand Experience Agency of the Year. N2O was chosen from a shortlist of seven agencies at the FMBE Awards 2018, held on 11 October at the Troxy, London. N2O received two other Gold awards: ‘Most Effective Roadshow or Shopping Centre Campaign’ for Tesco Al Fresco and ‘Most Effective Small Scale/Local Campaign’ for Castrol Car Safety.
People don’t trust institutions today say sociologist Dr. Josh Packard. We don’t think institutions have our best interests in mind he says. We believe they serve the interests of the professionals who created and run them, and they serve the interests of perpetuating their own existence. Your association, annual conference, and governance are all institutions.
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