Wild Apricot
OCTOBER 18, 2018
Follow these five steps from marketing strategist Amy Jacobus to bring your potential supporters down the marketing funnel and turn them into raving fans.
Eric Lanke
OCTOBER 15, 2018
It worked. There's not much more to say than that. Last week, in Behaviors Are a Necessary Part of Values , I wrote about an upcoming discussion on values at my association's Board meeting. I said then that, in my experience, when it comes to values statements, there is actually something more important than choosing the right top-level words to describe your values.
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WBT Systems
OCTOBER 16, 2018
The Benefits of Micro-Credentials for Members, Employers & Your Association. Read more about The Benefits of Micro-Credentials for Members, Employers & Your Association.
Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. What it does, it does…fine. It’s limited, though. Let me explain. If you wear glasses, you’ll recognize the situation I’m about to describe: You go to the eye doctor for the first time and get your glasses or contacts. You walk out the door, and for the first time, you realize that the trees have leaves!
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Wild Apricot
OCTOBER 16, 2018
If you're hoping to create a great experience for donors this Giving Tuesday, check out this list of ideas to inspire you.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
YourMembership
OCTOBER 16, 2018
When you think about your association’s revenue, your first thought may not be about your payment vendor. But having a solid partnership with the right payment vendor is critically important to your organization. Consider this: The value of digital payments around the world is expected to reach $3.9 trillion this year, an increase of 14%. The post Why your payment vendor is one of your association’s most important vendors. appeared first on YourMembership.
Virtual
OCTOBER 15, 2018
Welcome to the third episode of Virtual’s podcast, 5 Minutes with Andy , in which our CEO, Andy Freed, offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Three, Andy discusses vacation time and employee performance. This discussion explores how you can find balance in taking the time you need to succeed, while maintaining the integrity of your company’s professional services. “Our goal is to make sure employees are succeeding, ene
Associations Now
OCTOBER 15, 2018
As millennials and Generation Z become a larger part of the workforce, associations must adapt a culture that encourages and empowers them. Why saying yes to their development will both benefit them and your association. The emergence of millennials and Generation Z in the workforce represents one of the biggest shifts of our time. By 2025 , the Business and Professional Women’s Foundation estimates that 75 percent of the global workforce will be part of Gen Y, forcing many associations to adjus
HighRoad Solution
OCTOBER 15, 2018
HighRoad Solution is excited to be part of this year’s Fonteva Users Network Conference. This opportunity to help the Fonteva community use marketing automation tools to increase membership, engagement, and revenue is a highlight of our year!
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Smooth The Path
OCTOBER 18, 2018
Have you ever had a conversation with an extremely busy, successful person and while they were talking to you, they made you feel like you were the only person in the world? That is a superpower! These folks have the ability to make the time, have the attention, and maintain their focus on the other person. It sounds so simple but this is very difficult.
Virtual
OCTOBER 15, 2018
Welcome to the third episode of Virtual’s podcast, 5 Minutes with Andy , in which our CEO, Andy Freed, offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Three, Andy discusses vacation time and employee performance. This discussion explores how you can find balance in taking the time you need to succeed, while maintaining the integrity of your company’s professional services. “Our goal is to make sure employees are succeeding, ene
Associations Now
OCTOBER 14, 2018
Think marathon, not sprint, they say. But don’t wait to start building a culture that champions diversity. A decade ago, the Online News Association’s leadership persuaded itself that it didn’t need to think much about diversity. As a report at the time put it, “ nothing about racial diversity was on the agenda [at an ONA conference] because the organization dealt with technology, which is colorblind.”.
HighRoad Solution
OCTOBER 16, 2018
You wouldn’t put on your favorite sports sweatshirt and head out to your yard with only a rake, would you? Even if that is how you did it growing up, you know that using only a rake means a lot of extra work and a sore back at the end of the day.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
GrowthZone
OCTOBER 18, 2018
What exactly is a mission statement? A well-developed mission statement is a practical tool used by associations to help guide decisions about priorities, actions, and responsibilities. A mission statement is what ensures an organization stays on its intended course. Association Mission Statements: How to Make Sure Yours is on Target. Mission statements are often overlooked or ignored.
Association Adviser
OCTOBER 18, 2018
Tamela Blalock, MBA, CAE, CMP, DES. If you could have a professional superpower, what would it be? Tamela Blalock, MBA, CAE, CMP, DES considers her professional superpower to be revenue generation, but after talking with her about her experiences as an association leader, our staff at the Adviser thinks developing authentic empathy that nurtures others’ professional growth should be considered one of her superpowers, too.
Associations Now
OCTOBER 18, 2018
We all know change is hard. But change is coming, whether you’re ready for it or not. Learn how one young professional has helped her members and colleagues better manage change. There has been a lot of talk about change management in the association space and beyond. For example, the ASAE Foundation’s ForesightWorks research initiative discusses the need for association leaders to understand the external forces and trends that could make or break their organization’s future success and to
HighRoad Solution
OCTOBER 17, 2018
Is your association looking to deepen relationships with prospects and members, but you’re struggling to make the most of your data?
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
GrowthZone
OCTOBER 16, 2018
Exceptional new member experiences are key to association success. In this FREE, on-demand webinar , membership expert Amanda Kaiser explains why associations are focusing on new members in order to successfully engage all members. In her interactive presentation, Amanda helps association professionals: learn how to turn the renewal process entirely upside-down for better results. see why engaging new members within 3 days to 3 weeks is critical. walk away knowing the most powerful (yet most und
Association Success
OCTOBER 16, 2018
In this second part of a series on CX at associations, turn to technology for answers. When you delve into putting a customer experience strategy in place, you’ll naturally start to think about technology that will enhance the customer experience. And CX leaders are on the cutting edge of the intersection of CX and technology. It is no surprise that the use of artificial intelligence is on the rise.
Associations Now
OCTOBER 14, 2018
After starting a Young Professionals Taskforce for his local state society, a YP shares three things organizations can do today to get ready for next-gen members. Talking about young professionals and what they mean to associations is as hot a trend as windbreakers and butterfly clips were in the ‘90s. You really can’t go anywhere without running into someone who wants to learn more about how to get next-gen members involved as soon as possible.
Velvet Chainsaw
OCTOBER 17, 2018
People don’t trust institutions today say sociologist Dr. Josh Packard. We don’t think institutions have our best interests in mind he says. We believe they serve the interests of the professionals who created and run them, and they serve the interests of perpetuating their own existence. Your association, annual conference, and governance are all institutions.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Smooth The Path
OCTOBER 16, 2018
When we are at our most fragile, we notice when someone extends a helping hand. The friend who brought food when you were sick. Or the person who watched the kids. Or the relative who cleaned up your house. We remember these kindnesses. There are times in our careers when we are at our most fragile as well. We may feel fragile after getting laid off, fired, or demoted.
Association Success
OCTOBER 15, 2018
Takeaways on value-based change from a recent ACE discussion. Associations Catalyzing Entrepreneurship (ACE) is a group made up of association executives and stakeholders who think outside the association box about the future. We have conversations about an entrepreneurial approach to association leadership and implement the resulting great ideas in our jobs.
Associations Now
OCTOBER 16, 2018
A new report, based on historic data from the International Congress and Convention Association, finds that meetings are generally getting smaller, but there are a lot more of them. In 2013, the International Congress and Convention Association released a report highlighting five decades of consistent growth for the global meetings industry, comparing the event industry of 1963 to that of 2013.
Delcor
OCTOBER 16, 2018
In many areas of life, we’re digital first. And increasingly so. Ask someone how they met their partner. At least half of them will say Match or Tinder, depending on their age. We buy our clothes, supplies, groceries, books, and movies online. We’re in and out of our online shopping cart every week—or every day. Your organization is a digital experience for many members.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Association Success
OCTOBER 18, 2018
This association experimented with new ways of identifying talent. At the American Alliance of Orthopaedic Executives, we have a small staff that we have been slowly growing since I came in as CEO nine years ago. A small group can provide an opportunity to create an organic and consistent culture, with fewer people to consider, hiring new staff to fit into our ideal culture became more of a conscious concern as we grew.
Associations Now
OCTOBER 16, 2018
A new study says associations are developing better practices for pursuing innovation, but it’s often a top-down effort. Here are three ways you can generate change that starts with your members. Would you call your association innovative? According to a recent study conducted by Marketing General Incorporated (MGI) in partnership with the National Business Aviation Association, more association professionals say their organization is moving ahead with innovative ideas that can be implemented an
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