Higher Logic

NOVEMBER 15, 2018

The National Association of School Nurses (NASN) wanted a better way to increase membership sign-ups and renewals. Like other associations, it had to reach segments of its audience with different messages, which often required manual tasks and was hard to track successfully. NASN wanted to approach nonmembers and members differently; among nonmembers, it wanted to differentiate between those with a previous membership history and those who were brand new, a level of segmentation made easier with

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Eric Lanke

NOVEMBER 12, 2018

I interviewed a candidate for a position my association is looking to fill this week. I think I've written before about how interviews are one of those places where the values of an organization need to come into play, and my experience this week was a great illustration of why. First a little background. My hiring process has evolved over the past several years -- in part to make sure an assessment of cultural fit became an important part of the process.

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Wild Apricot

NOVEMBER 13, 2018

Sending more year-end fundraising emails without burning out your list sounds like a dream come true, right? Here are the five emails you need to send to build relationships with your donors and increase donations.

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WBT Systems

NOVEMBER 12, 2018

Microlearning: Education to Fit Anyone’s Schedule & Budget. Read more about Microlearning: Education to Fit Anyone’s Schedule & Budget.

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Education

Reid All About it

NOVEMBER 16, 2018

The weekly list of free educational events and resources for the association community… Does anyone on your staff have the association CIO mindset ? David DeLorenzo at DelCor says you don’t necessarily need a CIO on staff but you do need a technology leader with the CIO mindset. Microlearning may be trendy, says WBT Systems, but it’s a learning strategy based in brain science.

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Wild Apricot

NOVEMBER 15, 2018

The Wild Apricot for Members App is now available on Android! Read our introduction to see what you can do with the app, how it can help your organization, and how to get started.

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YourMembership

NOVEMBER 15, 2018

Chambers of Commerce are essential to the economic growth of our communities; through making introductions, facilitating projects, maintaining data on the areas served and their economic climates and keeping abreast of pending development projects. Today, all of that is not enough. Chambers now have to ensure their members understand the return on investment of Chamber.

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Jamie Notter

NOVEMBER 15, 2018

For a project I’m working on, I dug out my old copy of Blue Ocean Strategy. It’s a classic (and excellent) business book from way back in 2005, and the premise is simple: if you take the time to analyze your market, you have the opportunity to choose a different strategy than the competition, which puts you in a “blue ocean” (as opposed to the “bloody-red ocean of competition”; I know, gross…) where you really don’t have competitors.

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Higher Logic

NOVEMBER 14, 2018

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? But with an endless amount of information right at our fingertips, it can be tough to separate the grain from the chaff. How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns?

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

eBook

HighRoad Solution

NOVEMBER 14, 2018

Ever since associations were first formed over a century ago, their executives have had a problem: They have a large group of people they need to take action – join, renew, buy things, attend events, advocate at the capitol, etc. While their membership may seem homogeneous, even small associations have a great deal of diversity among their members.

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Association Adviser

NOVEMBER 13, 2018

Your events play a major part in gaining recognition for your association. They strengthen your community, increase brand recognition, provide networking opportunities, establish thought leadership and generate revenue. With months of preparation and hard work invested, you want to be sure your members are engaged with your event. One event-related area of promotion and programming that associations sometimes overlook is incorporating their career center or job board on site at their events.

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GrowthZone

NOVEMBER 15, 2018

When creating a marketing plan, many organizations miss the opportunity to clearly differentiate between a strategy and other plan components. “Strategy” refers to the long-term planning and implementation of methods to help an organization achieve its marketing goals. However, “strategy” is often misused to refer to a mission, goals, objectives, and tactics.

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Tips Marketing Sample Social Media 96

Association Success

NOVEMBER 12, 2018

How we invited members to share their expertise, and inspired engagement. Last year, we noticed a trend at our association: A segment of longtime members was not engaging with us or renewing. We thought we knew how to respond, but what we learned surprised us, and changed our interaction with this segment of our membership. When Exponent Philanthropy acquired a more powerful database in 2016, we started tracking and analyzing member engagement.

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Associations Now

NOVEMBER 15, 2018

Consumer-technology companies like Microsoft, Google, and Adobe often employ inclusive design to ensure that everyone can use their products. Similar elements can also be used in planning and executing conferences. Thanks to a friend’s recommendation, I recently started reading Mismatch: How Inclusion Shapes Design. In it, author Kat Holmes, director of UX Design at Google and founder of the inclusive design firm Kata, discusses how design can both lead to and remedy exclusion.

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Association Adviser

NOVEMBER 14, 2018

This is the third in a three-part series exploring the burdens that are (and are not) integral to board high performance. (Please read Part 1 and Part 2.) In this final part of the series, I will examine how today’s association boards continue to carry a burden created by their predecessors and explore what today’s boards must do to eliminate that burden for their successors.

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GrowthZone

NOVEMBER 13, 2018

Smartphone use has disrupted the way we create and consume videos, but people love to hate vertical video – or do they ? Vertical video has become the new default, despite the fact that the human eye prefers a horizontal plane. The use of smartphones (along with social media) quickly disrupted this fact. According to Ooyala, 58% of video plays worldwide are shown on mobile devices.

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Smooth The Path

NOVEMBER 15, 2018

The trouble with association boards is they tend to be populated with super-members. Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. They know everyone and everything. If your board members fit this profile, they are not good candidates for focus groups to determine the member experience.

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How To Industry Member Experience Team 90

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Associations Now

NOVEMBER 12, 2018

Recent research from Pew notes that online video, particularly on YouTube, is increasingly becoming a key way that the public informs itself. An embrace of online video could offer a potential opportunity for associations to stand out. I’m really particular about the way that I watch videos on YouTube. If I stumble upon a guilty pleasure, I’ll make a point to delete it from my history because I know it might skew the balance of what shows up in the future.

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Association Success

NOVEMBER 13, 2018

Invigorate your events by inviting new perspectives to the table. Revamping has become a buzzword. Everybody wants to be different and do something that will make them stand out. This applies to all aspects of association culture, including diversity and inclusion. How can associations go from talking the talk to walking the walk when it comes to inclusion, at their events and in all aspects of their culture?

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Idea Architects

NOVEMBER 12, 2018

Who decides someone should do anything? That was the question I posed recently during a lively debate over a latte or two (OK, three) with colleagues. The entire conversation started when a friend asked us for advice about an opportunity she was considering. “You really should do it” was the chorus from most everyone, but not me. Don’t get me wrong.

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Examples Organization 74

Smooth The Path

NOVEMBER 13, 2018

I am on a flight from DFW to PHL which means today I had the opportunity to intact with many people. First, I meet the team of TSA folks who looked at my identification and processed me through security. No one smiled, they were concerned with the process. At the gate, I scanned my boarding pass, and the gate agent indicated I could proceed. She was so concerned with the transaction she did not smile either.

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Process Team Member Experience Organization 74

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Associations Now

NOVEMBER 13, 2018

In a wide-ranging new report, the Events Industry Council says business events around the world help drive a total GDP impact of $1.5 trillion, making it larger than the economic output of many countries. When it comes to the economic impact of the global meetings industry, one word stands out: trillion. With a T. According to the 2018 Global Economic Significance of Business Events report, which was conducted by Oxford Economics at the behest of the Events Industry Council (EIC), face-to-face

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Las Vegas Report Industry America 98

Membership Marketing

NOVEMBER 14, 2018

Inaction is the single biggest enemy to association membership marketing success. Over the years, I have been in more meetings than I care to count where statements like, “we cannot do that because,” “we need approval,” or “we need more research” has shut down the marketing process. To many it may sound like heresy, but very often the right course of action is simply to do something.

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Marketing Analysis Course Cost 81

Association Adviser

NOVEMBER 16, 2018

Your association’s annual conference is a highly anticipated and attended event that your members look forward to each year. How can your association’s career center enhance your members engagement? Download to learn : The different ways you can add value to your events through your career center, Drive additional traffic to your career center by promoting your event, How to incorporate a career fair into your event, And, more!

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Association Success

NOVEMBER 15, 2018

Guide your members through their early days with your association. First impressions matter. When members join an association online, their first impression occurs via email. At my association, we use an email onboarding program to guide them through the first 90 days of their membership. With so many benefits available, it can be overwhelming for a new member; our approach allows them to easily digest the information, ensuring they make the most of the association right away.

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Associations Now

NOVEMBER 12, 2018

Without members, your association couldn’t exist. Here are four ways to guarantee members feel appreciated. Your members are the heartbeat of your association. Their involvement keeps your organization thriving, and for that, they deserve some recognition. How? Show your members how much you care about them with an expression of gratitude — helping members feel appreciated while highlighting the value your association provides.

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Social Media Class Newsletter Content 92

Membersuite

NOVEMBER 12, 2018

Meet Alexis Jackson, our CEO's right hand woman and the girl that keeps our office running. Learn more about her background and variety of hobbies, including collecting pottery.

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Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. We’ve compiled answers to questions posed during the Q&A portion of the webinar as well as submitted questions that our team ran out of time to answer.

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