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The National Association of School Nurses (NASN) wanted a better way to increase membership sign-ups and renewals. Like other associations, it had to reach segments of its audience with different messages, which often required manual tasks and was hard to track successfully. NASN wanted to approach nonmembers and members differently; among nonmembers, it wanted to differentiate between those with a previous membership history and those who were brand new, a level of segmentation made easier with
I interviewed a candidate for a position my association is looking to fill this week. I think I've written before about how interviews are one of those places where the values of an organization need to come into play, and my experience this week was a great illustration of why. First a little background. My hiring process has evolved over the past several years -- in part to make sure an assessment of cultural fit became an important part of the process.
Sending more year-end fundraising emails without burning out your list sounds like a dream come true, right? Here are the five emails you need to send to build relationships with your donors and increase donations.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
What’s the connection between customer loyalty and Lady Gaga? Why are many Generation Z-ers best friends with their parents? Are you a “One-Percenter” (aka SUPER fan) for anything? Do you try to understand generational differences or tend to look down on them? These are just a few of the fascinating questions we walked through with keynote speakers Jackie Huba and Kim Lear at Super Forum this week.
The weekly list of free educational events and resources for the association community… Does anyone on your staff have the association CIO mindset ? David DeLorenzo at DelCor says you don’t necessarily need a CIO on staff but you do need a technology leader with the CIO mindset. Microlearning may be trendy, says WBT Systems, but it’s a learning strategy based in brain science.
The weekly list of free educational events and resources for the association community… Does anyone on your staff have the association CIO mindset ? David DeLorenzo at DelCor says you don’t necessarily need a CIO on staff but you do need a technology leader with the CIO mindset. Microlearning may be trendy, says WBT Systems, but it’s a learning strategy based in brain science.
The Wild Apricot for Members App is now available on Android! Read our introduction to see what you can do with the app, how it can help your organization, and how to get started.
Chambers of Commerce are essential to the economic growth of our communities; through making introductions, facilitating projects, maintaining data on the areas served and their economic climates and keeping abreast of pending development projects. Today, all of that is not enough. Chambers now have to ensure their members understand the return on investment of Chamber.
An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? But with an endless amount of information right at our fingertips, it can be tough to separate the grain from the chaff. How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns?
For a project I’m working on, I dug out my old copy of Blue Ocean Strategy. It’s a classic (and excellent) business book from way back in 2005, and the premise is simple: if you take the time to analyze your market, you have the opportunity to choose a different strategy than the competition, which puts you in a “blue ocean” (as opposed to the “bloody-red ocean of competition”; I know, gross…) where you really don’t have competitors.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Lineup Ninja has won the Launchpad competition at Event Tech Live 2018, the annual showcase of the best and brightest new technology for the events industry, which took place last week at the Old Truman Brewery, London. The competition, which is part of the Launchpad offering at Event Tech Live, was created as a platform for the next-generation of event tech companies, offering start-ups the opportunity to get in front of industry buyers and investors.
Consumer-technology companies like Microsoft, Google, and Adobe often employ inclusive design to ensure that everyone can use their products. Similar elements can also be used in planning and executing conferences. Thanks to a friend’s recommendation, I recently started reading Mismatch: How Inclusion Shapes Design. In it, author Kat Holmes, director of UX Design at Google and founder of the inclusive design firm Kata, discusses how design can both lead to and remedy exclusion.
Ever since associations were first formed over a century ago, their executives have had a problem: They have a large group of people they need to take action – join, renew, buy things, attend events, advocate at the capitol, etc. While their membership may seem homogeneous, even small associations have a great deal of diversity among their members.
When creating a marketing plan, many organizations miss the opportunity to clearly differentiate between a strategy and other plan components. “Strategy” refers to the long-term planning and implementation of methods to help an organization achieve its marketing goals. However, “strategy” is often misused to refer to a mission, goals, objectives, and tactics.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
How we invited members to share their expertise, and inspired engagement. Last year, we noticed a trend at our association: A segment of longtime members was not engaging with us or renewing. We thought we knew how to respond, but what we learned surprised us, and changed our interaction with this segment of our membership. When Exponent Philanthropy acquired a more powerful database in 2016, we started tracking and analyzing member engagement.
Recent research from Pew notes that online video, particularly on YouTube, is increasingly becoming a key way that the public informs itself. An embrace of online video could offer a potential opportunity for associations to stand out. I’m really particular about the way that I watch videos on YouTube. If I stumble upon a guilty pleasure, I’ll make a point to delete it from my history because I know it might skew the balance of what shows up in the future.
Event Tech Live 2018 (ETL) had the courage of its convictions, ramping up to two days and introducing more new elements, a 1-2-1 Meeting Zone and the New Experience Zone among them. And numbers were up an astonishing 35 per cent on last year as a result. While ETL has the traditional exhibition cornerstones in terms of interactivity, engagement and education, organiser Event Industry News’ relationship with its exhibitors and visitors, its commitment to fitting content, to new tech and start-ups
Smartphone use has disrupted the way we create and consume videos, but people love to hate vertical video – or do they ? Vertical video has become the new default, despite the fact that the human eye prefers a horizontal plane. The use of smartphones (along with social media) quickly disrupted this fact. According to Ooyala, 58% of video plays worldwide are shown on mobile devices.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
The trouble with association boards is they tend to be populated with super-members. Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. They know everyone and everything. If your board members fit this profile, they are not good candidates for focus groups to determine the member experience.
In a wide-ranging new report, the Events Industry Council says business events around the world help drive a total GDP impact of $1.5 trillion, making it larger than the economic output of many countries. When it comes to the economic impact of the global meetings industry, one word stands out: trillion. With a T. According to the 2018 Global Economic Significance of Business Events report, which was conducted by Oxford Economics at the behest of the Events Industry Council (EIC), face-to-face
My agency proudly won its very first design effectiveness award back in 1997, courtesy of the Design Business Association (DBA). In the intervening years, there’s been huge change across the creative landscape: the rise of digital, the fall of publishing and the introduction of ‘experiential’ as a marketing discipline. Back in the 90s, the evidence/data to support claims of effectiveness was largely qualitative and anecdotal: surveys, quotes from attendees and client/staff feedback.
Your events play a major part in gaining recognition for your association. They strengthen your community, increase brand recognition, provide networking opportunities, establish thought leadership and generate revenue. With months of preparation and hard work invested, you want to be sure your members are engaged with your event. One event-related area of promotion and programming that associations sometimes overlook is incorporating their career center or job board on site at their events.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Inaction is the single biggest enemy to association membership marketing success. Over the years, I have been in more meetings than I care to count where statements like, “we cannot do that because,” “we need approval,” or “we need more research” has shut down the marketing process. To many it may sound like heresy, but very often the right course of action is simply to do something.
Without members, your association couldn’t exist. Here are four ways to guarantee members feel appreciated. Your members are the heartbeat of your association. Their involvement keeps your organization thriving, and for that, they deserve some recognition. How? Show your members how much you care about them with an expression of gratitude — helping members feel appreciated while highlighting the value your association provides.
Emily Roush-Bobolz. Thanksgiving may be next week, but year-end is a great time to thank your supporters. If you don’t think you can pull together a thank-you video quickly, Emily Roush-Bobolz, Communications Manager at the Hemophilia Federation of America shares how she did just that. ~Kristina. Guest Post by Emily Roush-Bobolz. It was that time of year to send our Thank You cards for the most thankful of all holidays, Thanksgiving.
The National Gallery presents two new outdoor event spaces for 2019. The National Gallery Garden and Jubilee Walk were offcially launched last month, increasing the Gallery’s event space portfolio to ffteen inspirational locations within the complex. Responding to an increased demand for outdoor entertaining options in Central London, the two new spaces will be available to hire for events from January 2019.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Invigorate your events by inviting new perspectives to the table. Revamping has become a buzzword. Everybody wants to be different and do something that will make them stand out. This applies to all aspects of association culture, including diversity and inclusion. How can associations go from talking the talk to walking the walk when it comes to inclusion, at their events and in all aspects of their culture?
Satisfied members are vital to the success of your association. Here’s how to keep them happy. Also: asking attendees the right kinds of questions. Keeping members happy is a top priority for every association, but knowing what they want can sometimes be a mystery. The Web Scribble blog outlines key do’s and don’ts that can be the difference between a satisfied and an unsatisfied member: Do ask members what they want.
This is the third in a three-part series exploring the burdens that are (and are not) integral to board high performance. (Please read Part 1 and Part 2.) In this final part of the series, I will examine how today’s association boards continue to carry a burden created by their predecessors and explore what today’s boards must do to eliminate that burden for their successors.
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