HighRoad Solution
NOVEMBER 22, 2019
Marketing technology, or MarTech, is more powerful than ever these days. You can upgrade to tools that will revolutionize your association’s communication strategy, automate new member recruitment, and provide powerful data-driven insights.
Delcor
NOVEMBER 18, 2019
I have carried a small Swiss Army Knife in my pocket for most of my adult life (that’s a long time) except when flying with only a carry-on (grrr, TSA!). I love the convenience of not having to search for a pair of scissors or knife to open a stubborn package. My knife includes a pair of tweezers to remove a splinter and a screwdriver to tighten a small loose screw.
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Association Adviser
NOVEMBER 19, 2019
Event planners at the Regulatory Affairs Professionals Society (RAPS) took a different, riskier approach to marketing & executing their annual conference. It paid off. The post When It Comes to Events, Can Quality Mean Quantity? appeared first on Association Adviser.
Nimble AMS
NOVEMBER 18, 2019
Your members expect highly personalized and engaging experiences with your association. Here are some important things to consider in your strategy. Want to make sure your members stick around? Consider these tips for creating a member experience that rivals that of today’s leading for-profit companies. The Salesforce State of the Connected Customer report shows that more than 50 percent of consumers have stopped buying from a company altogether because a competitor beat them on customer experie
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
WBT Systems
NOVEMBER 18, 2019
How to Help Individual & Company Members Adapt to Remote Work. Read more about How to Help Individual & Company Members Adapt to Remote Work.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
YourMembership
NOVEMBER 22, 2019
A recent Community Brands study shows that job opportunities are one of the most important benefits to members, yet associations have work to do in this area. According to the Community Brands Member Engagement and Loyalty Study, job opportunities rank in the top 10 of most important benefits to members of professional associations. The study. The post Does your association value job boards as much as your members do?
Higher Logic
NOVEMBER 20, 2019
Think back to your first job out of college. You were probably excited and wanted to learn everything. Along the way, did you have someone who mentored you and helped you along in your profession? If so, you probably never forgot that relationship and the people who made an impact on your career (and possibly your life). Many people want a mentoring relationship like this, but don’t pursue one because of barriers like feeling intimidated or not finding the right match.
Virtual
NOVEMBER 20, 2019
The theme around the tenth episode of Virtual Inc.’s podcast “Five Minutes with Andy” is standards. People don’t realize how important standards – and associations that create standards — are in our lives. Standards keep things running. From firefighting to using technology — even buying a Coke in a vending machine. Standards in some way, shape or form impact all our lives daily.
Association Adviser
NOVEMBER 21, 2019
Thomas Foreman enjoyed a long career in industrial supplies sales followed by a stint working from home for a construction hardware manufacturing company when his wife spotted an ad for what seemed like the perfect position for him: president of the Building Supply Industry Association of British Columbia. “You have to apply!” she said. “You […].
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
YourMembership
NOVEMBER 20, 2019
Need more chapter volunteers? Is your answer yes to the question? Even chapters with all their volunteer seats filled are often still looking for volunteers. We’ve talked with twelve chapters from twelve different associations about how they are filling their volunteer needs. Here are five tips we learned! (1) Have a team whose job is. The post Need more chapter volunteers?
Associations Now
NOVEMBER 22, 2019
The nonprofit sector is urging the Internet Society to stop the sale of the.org domain to Ethos Capital LLC, citing fears of significantly higher domain-name renewal fees in the future. Associations and other nonprofit organizations are concerned about increased online costs after the recent sale of the.org domain to the private equity firm Ethos Capital LLC.
Virtual
NOVEMBER 20, 2019
The theme around the tenth episode of Virtual Inc.’s podcast “Five Minutes with Andy” is standards. People don’t realize how important standards – and associations that create standards — are in our lives. Standards keep things running. From firefighting to using technology — even buying a Coke in a vending machine. Standards in some way, shape or form impact all our lives daily.
GrowthZone
NOVEMBER 19, 2019
Association industry vernacular defines onboarding as a process through which new members move from being organizational outsiders to becoming organizational insiders. Translation? Onboarding is a party and your association is the host. Consider the following two scenarios: In one scenario, you’ve recently met a new acquaintance and invite them to your party.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
HighRoad Solution
NOVEMBER 22, 2019
Marketing technology, or MarTech, is more powerful than ever these days. You can upgrade to tools that will revolutionize your association’s communication strategy, automate new member recruitment, and provide powerful data-driven insights.
Associations Now
NOVEMBER 22, 2019
The Tesla CEO managed to find humor in what was an embarrassing scene during a high-profile product launch. Here’s how quick thinking can help you recover, fast. It was perhaps the most exceedingly weird product demo of the year, for a product that seemed out there even for Elon Musk. But then it turned into something embarrassing. Musk, the CEO of Tesla Motors, introduced a new vehicle concept called “Cybertruck” at a media event Thursday evening, and in the midst of it, he made a bold claim th
Association Adviser
NOVEMBER 21, 2019
A number of studies have linked gratitude to improved health, stronger relationships and heightened productivity. Here's how your association can encourage a work environment that thrives with thankfulness. The post Why Gratitude is an Essential Leadership Skill appeared first on Association Adviser.
Smooth The Path
NOVEMBER 19, 2019
Right after I bought my Subaru Legacy, I suddenly started seeing lots of vehicles on the road that were the same color, make, and model. The streets were crowded with cars like mine. It seemed like everyone was out buying them. Have you ever had the same experience? There wasn’t a run on Subaru’s that year. Instead, this is just one of my brain’s quirky confirmation biases at work.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
AMR Management Services
NOVEMBER 19, 2019
. In this episode Emily Lane, NASCIO's Program and Brand Director, shares why branding is important for associations.
Associations Now
NOVEMBER 21, 2019
Kicking off its centennial celebration, ASAE is sharing associations’ greatest moments from the past 100 years. Also: why you should consider adopting a member messaging system. Come January, ASAE will be celebrating more than a new year: 2020 is also its 100th anniversary. To kick off a year of centennial celebration, the ASAE team created an interactive timeline highlighting the impact associations have made on society over the past 100 years—from the passage of the 19th Amendment, granting wo
Association Adviser
NOVEMBER 20, 2019
Investing time for advocacy gradually now makes the process less burdensome for members in the future when your association’s efforts are needed the most. The post Where to Find the Time for Advocacy appeared first on Association Adviser.
Association Success
NOVEMBER 21, 2019
Ever had a choice you just couldn’t make? We’ve all been there. . Fighting organizational ambivalence, though, is a step beyond having to make a choice in your personal life. When you’re in an association stuck between two places, making any forward motion at all can feel like literally moving mountains. . As Society for College and University Planning president Mike Moss has told AssociationSuccess.org , getting to the heart of what keeps an organization from making decisions can be a bureaucra
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Membersuite
NOVEMBER 19, 2019
Getting past the marketing messages and sales spiels is key to finding out whether the AMS you’re considering is real or Pseudo SaaS. Read the post to learn 12 questions to ask and the answers to seek in order to become a savvy AMS buyer.
Associations Now
NOVEMBER 21, 2019
Here’s a reality many associations face: More meeting attendees want to lower their carbon footprint by flying less, and some companies are reducing how often their employees can fly. It may be time for associations to consider a different conference strategy. Coldplay’s latest album drops today. And while bands typically go on tour to promote their newest releases, frontman Chris Martin recently told BBC News that’s not in the cards for the band at the moment. “We’re not touring thi
Association Adviser
NOVEMBER 18, 2019
With the vast and growing number of trade associations vying for the attention of the same 535 federal legislators, what can your association do to influence policymakers to act on your behalf? The post Advocacy Strategies: Cutting Through the Clutter appeared first on Association Adviser.
Smooth The Path
NOVEMBER 21, 2019
Are the associations with the golden handcuff structure luckier than at-will associations? Some professionals have to become members to maintain their certification or license. Some professionals have to join to get the conference discount. Some professionals join their association because that is just what people like them do. For these associations, retention rates may be high, and these organizations may seem lucky.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Association Success
NOVEMBER 19, 2019
When Mike Moss first wrote for AssociationSuccess.org , he’d only been serving as president for the Society of College and University Planning for a little over a year. But even then, he knew the organization needed a shake-up. At the time, he authored an essay for the site that detailed his approach to ending, as he called it, “a slow response rate to market and member needs.” .
Associations Now
NOVEMBER 19, 2019
SEO is important, but it’s hard to explain up the corporate ladder and to other departments. Reframing your SEO practices could help drive better results in the coming year. More organizations than ever think that search engine optimization matters. In fact, according to a recent study from Zazzle Media , 97 percent of marketers agreed that SEO was a key part of their marketing strategy.
AMG
NOVEMBER 22, 2019
Now that the warm summer months are behind us, it’s time to prepare for winter. Regardless of whether you expect to see sub-zero temperatures this season or you live in one of the warmer climates, preparing your home for colder weather can save you money and hassle this winter. So, before you dig out your fall sweaters, take a weekend and prepare your home for the cold weather to come.
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