HighRoad Solution
NOVEMBER 22, 2019
Marketing technology, or MarTech, is more powerful than ever these days. You can upgrade to tools that will revolutionize your association’s communication strategy, automate new member recruitment, and provide powerful data-driven insights.
Delcor
NOVEMBER 18, 2019
I have carried a small Swiss Army Knife in my pocket for most of my adult life (that’s a long time) except when flying with only a carry-on (grrr, TSA!). I love the convenience of not having to search for a pair of scissors or knife to open a stubborn package. My knife includes a pair of tweezers to remove a splinter and a screwdriver to tighten a small loose screw.
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Association Adviser
NOVEMBER 19, 2019
Event planners at the Regulatory Affairs Professionals Society (RAPS) took a different, riskier approach to marketing & executing their annual conference. It paid off. The post When It Comes to Events, Can Quality Mean Quantity? appeared first on Association Adviser.
Nimble AMS
NOVEMBER 18, 2019
Your members expect highly personalized and engaging experiences with your association. Here are some important things to consider in your strategy. Want to make sure your members stick around? Consider these tips for creating a member experience that rivals that of today’s leading for-profit companies. The Salesforce State of the Connected Customer report shows that more than 50 percent of consumers have stopped buying from a company altogether because a competitor beat them on customer experie
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
WBT Systems
NOVEMBER 18, 2019
How to Help Individual & Company Members Adapt to Remote Work. Read more about How to Help Individual & Company Members Adapt to Remote Work.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
YourMembership
NOVEMBER 22, 2019
A recent Community Brands study shows that job opportunities are one of the most important benefits to members, yet associations have work to do in this area. According to the Community Brands Member Engagement and Loyalty Study, job opportunities rank in the top 10 of most important benefits to members of professional associations. The study. The post Does your association value job boards as much as your members do?
Higher Logic
NOVEMBER 20, 2019
Think back to your first job out of college. You were probably excited and wanted to learn everything. Along the way, did you have someone who mentored you and helped you along in your profession? If so, you probably never forgot that relationship and the people who made an impact on your career (and possibly your life). Many people want a mentoring relationship like this, but don’t pursue one because of barriers like feeling intimidated or not finding the right match.
Reid All About it
NOVEMBER 22, 2019
The weekly list of free educational events and resources for the association community… Remote work is business as usual for many of us. Most, if not all, of my clients have staff working from home in locations far from headquarters. I bet most association professionals seek jobs where they have the option to work remotely when necessary. WBT Systems explains how associations can help both members and employers adapt to remote working.
Virtual
NOVEMBER 20, 2019
The theme around the tenth episode of Virtual Inc.’s podcast “Five Minutes with Andy” is standards. People don’t realize how important standards – and associations that create standards — are in our lives. Standards keep things running. From firefighting to using technology — even buying a Coke in a vending machine. Standards in some way, shape or form impact all our lives daily.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
YourMembership
NOVEMBER 20, 2019
Need more chapter volunteers? Is your answer yes to the question? Even chapters with all their volunteer seats filled are often still looking for volunteers. We’ve talked with twelve chapters from twelve different associations about how they are filling their volunteer needs. Here are five tips we learned! (1) Have a team whose job is. The post Need more chapter volunteers?
Association Adviser
NOVEMBER 21, 2019
Thomas Foreman enjoyed a long career in industrial supplies sales followed by a stint working from home for a construction hardware manufacturing company when his wife spotted an ad for what seemed like the perfect position for him: president of the Building Supply Industry Association of British Columbia. “You have to apply!” she said. “You […].
GrowthZone
NOVEMBER 19, 2019
Association industry vernacular defines onboarding as a process through which new members move from being organizational outsiders to becoming organizational insiders. Translation? Onboarding is a party and your association is the host. Consider the following two scenarios: In one scenario, you’ve recently met a new acquaintance and invite them to your party.
Virtual
NOVEMBER 20, 2019
The theme around the tenth episode of Virtual Inc.’s podcast “Five Minutes with Andy” is standards. People don’t realize how important standards – and associations that create standards — are in our lives. Standards keep things running. From firefighting to using technology — even buying a Coke in a vending machine. Standards in some way, shape or form impact all our lives daily.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
YourMembership
NOVEMBER 20, 2019
The YM Careers introduction of “Pane View” job search within our job board software is a game-changer for associations whose members turn to them for career opportunities. The new update allows job seekers to find and research more relevant job opportunities in less time than traditional association career centers offer. And based on our 2018. The post The Latest in Association Job Board Tech Evolution appeared first on YourMembership.
Associations Now
NOVEMBER 22, 2019
The nonprofit sector is urging the Internet Society to stop the sale of the.org domain to Ethos Capital LLC, citing fears of significantly higher domain-name renewal fees in the future. Associations and other nonprofit organizations are concerned about increased online costs after the recent sale of the.org domain to the private equity firm Ethos Capital LLC.
AMR Management Services
NOVEMBER 19, 2019
. In this episode Emily Lane, NASCIO's Program and Brand Director, shares why branding is important for associations.
Association Adviser
NOVEMBER 21, 2019
A number of studies have linked gratitude to improved health, stronger relationships and heightened productivity. Here's how your association can encourage a work environment that thrives with thankfulness. The post Why Gratitude is an Essential Leadership Skill appeared first on Association Adviser.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Smooth The Path
NOVEMBER 19, 2019
Right after I bought my Subaru Legacy, I suddenly started seeing lots of vehicles on the road that were the same color, make, and model. The streets were crowded with cars like mine. It seemed like everyone was out buying them. Have you ever had the same experience? There wasn’t a run on Subaru’s that year. Instead, this is just one of my brain’s quirky confirmation biases at work.
Associations Now
NOVEMBER 18, 2019
Before your hit send on that next member email, consider the role psychology plays in getting your message across. You could write and design the best email in the world, but unless you consider how it will be received, its ability to resonate with your audience is slim. That’s because email isn’t just about your message. Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind.
HighRoad Solution
NOVEMBER 22, 2019
Marketing technology, or MarTech, is more powerful than ever these days. You can upgrade to tools that will revolutionize your association’s communication strategy, automate new member recruitment, and provide powerful data-driven insights.
Association Adviser
NOVEMBER 20, 2019
Investing time for advocacy gradually now makes the process less burdensome for members in the future when your association’s efforts are needed the most. The post Where to Find the Time for Advocacy appeared first on Association Adviser.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Association Success
NOVEMBER 21, 2019
Ever had a choice you just couldn’t make? We’ve all been there. . Fighting organizational ambivalence, though, is a step beyond having to make a choice in your personal life. When you’re in an association stuck between two places, making any forward motion at all can feel like literally moving mountains. . As Society for College and University Planning president Mike Moss has told AssociationSuccess.org , getting to the heart of what keeps an organization from making decisions can be a bureaucra
Associations Now
NOVEMBER 22, 2019
The Tesla CEO managed to find humor in what was an embarrassing scene during a high-profile product launch. Here’s how quick thinking can help you recover, fast. It was perhaps the most exceedingly weird product demo of the year, for a product that seemed out there even for Elon Musk. But then it turned into something embarrassing. Musk, the CEO of Tesla Motors, introduced a new vehicle concept called “Cybertruck” at a media event Thursday evening, and in the midst of it, he made a bold claim th
AMG
NOVEMBER 22, 2019
Now that the warm summer months are behind us, it’s time to prepare for winter. Regardless of whether you expect to see sub-zero temperatures this season or you live in one of the warmer climates, preparing your home for colder weather can save you money and hassle this winter. So, before you dig out your fall sweaters, take a weekend and prepare your home for the cold weather to come.
Association Adviser
NOVEMBER 18, 2019
With the vast and growing number of trade associations vying for the attention of the same 535 federal legislators, what can your association do to influence policymakers to act on your behalf? The post Advocacy Strategies: Cutting Through the Clutter appeared first on Association Adviser.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Membersuite
NOVEMBER 19, 2019
Getting past the marketing messages and sales spiels is key to finding out whether the AMS you’re considering is real or Pseudo SaaS. Read the post to learn 12 questions to ask and the answers to seek in order to become a savvy AMS buyer.
Associations Now
NOVEMBER 19, 2019
SEO is important, but it’s hard to explain up the corporate ladder and to other departments. Reframing your SEO practices could help drive better results in the coming year. More organizations than ever think that search engine optimization matters. In fact, according to a recent study from Zazzle Media , 97 percent of marketers agreed that SEO was a key part of their marketing strategy.
Smooth The Path
NOVEMBER 21, 2019
Are the associations with the golden handcuff structure luckier than at-will associations? Some professionals have to become members to maintain their certification or license. Some professionals have to join to get the conference discount. Some professionals join their association because that is just what people like them do. For these associations, retention rates may be high, and these organizations may seem lucky.
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