Spark Consulting
NOVEMBER 7, 2019
Lewis’s latest post in our ongoing, irregular series addresses making sponsorship offerings more valuable to your corporate supporters: understand what’s motivating them, structure the relationship to address their specific business needs, and offer different levels of investment. In short, create clear Return On Investment (ROI). Which brings us to the ROI of membership, and sharing that ROI with your members.
Association Success
NOVEMBER 4, 2019
Nearly a decade ago, Lady Gaga fans were introduced to Jo Calderone. . Calderone, a striking Italian-American from New Jersey, was in a kind of love affair with Gaga. When Calderone wasn’t appearing in a menswear fashion spread for Vogue Hommes Japan or heading to Bikram yoga classes, he was tweeting at Gaga, giving interviews , walking the red carpet at the MTV Video Music Awards and even sitting atop the star’s piano as she pounds its keys in the middle of a cornfield for her “You and I” video
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Wild Apricot
NOVEMBER 5, 2019
If you're hoping to create a great experience for donors this Giving Tuesday and raise more funds than ever before, check out this list of ideas to inspire you.
Velvet Chainsaw
NOVEMBER 6, 2019
One of my biggest pet peeves is the way some conferences approach first-time attendees. Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy. It’s a pivotal time to onboard and help them make connections that will last throughout the conference, and, hopefully, throughout the years as they become repeat attendees.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Delcor
NOVEMBER 5, 2019
In 2018, the European Union (EU) implemented the General Data Protection Regulation (GDPR) to put consumers in charge of their data and establish data privacy best practices. (Of course, it’s a little more complicated than that. For more information about the GDPR and how the regulation affects nonprofits and associations, check out our blog post: A Guide to GDPR for Associations, Nonprofits, and Other 501(c) Organizations.).
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Association Adviser
NOVEMBER 8, 2019
PACs are an important element in any advocacy toolkit, providing a mechanism for trade and for associations to support candidates and access policy makers. The post Unpacking PACs for Associations appeared first on Association Adviser.
Associations Now
NOVEMBER 5, 2019
Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. Reaching 100 years old is a milestone for any association , and it naturally prompts thoughts about how to reinvigorate the organization as it begins its second century.
Membership Marketing
NOVEMBER 8, 2019
Everyone working for an association can relate to the competitive challenges of today. In addition to 24/7 competition, associations are faced with scarce resources, talent shortages, and sometimes political or bureaucratic hurdles. Yet despite these threats, findings from the 2019 MembershipMarketing Benchmarking Report shows more associations continue to experience membership growth year over year than those that are seeing a decline in membership.
Association Success
NOVEMBER 5, 2019
When President George H.W. Bush signed into law the Americans with Disabilities Act in 1990, he did so on the White House lawn in front of a crowd of 3,000 people. . The landmark legislation would ensure “every man, woman and child with a disability can now pass through once-closed doors into a bright new era of equality, independence and freedom.” .
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Wild Apricot
NOVEMBER 7, 2019
Trying to develop a social media strategy for your nonprofit? Here are 5 great examples that you can use to get inspired.
Reid All About it
NOVEMBER 8, 2019
The weekly list of free educational events and resources for the association community… The digitalNow 2020 call for presentations is open. This is one of my favorite conferences, however, if you’re a consultant or vendor who provides products/services to associations, the only way you can attend is by becoming either a sponsor or speaker. The deadline for proposals is next Friday, November 15.
Higher Logic
NOVEMBER 8, 2019
Whether you’re attending Super Forum 2019 or putting our annual community conference on your wish list for next year, there’s plenty to look forward to. Here are the 25 things you will be glad you didn’t miss at our 10th Super Forum. 1. Dazzling Views. Each year, we throw a stellar appreciation party for our attendees, because we appreciate you. As you stand in the Pose Rooftop Lounge, you'll be able to see skyline views of our nation’s capital, the beautiful National Harbor Ferris wheel overloo
WBT Systems
NOVEMBER 4, 2019
Colleges & Universities Are the New Competition for Associations in the Lifelong Learning Market. Read more about Colleges & Universities Are the New Competition for Associations in the Lifelong Learning Market.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Wild Apricot
NOVEMBER 8, 2019
Want to get back to your favourite activity? Society Management Software can make your life much easier.
Association Adviser
NOVEMBER 4, 2019
Microcredentialing serves the modern association learner with quick courses that allow deep, laser-focused learning through stackable topics. The post Microcredentialing: Small courses, big opportunities for professional learners and associations appeared first on Association Adviser.
Associations Now
NOVEMBER 5, 2019
During event registration, ask attendees to provide insight into these four categories. Also: How tardiness affects a meeting. When it comes to event data, what kind of information should you ask to personalize the attendee experience accordingly? Dave Lutz writes on Velvet Chainsaw that these four categories are essential to the event registration process: Job information.
Smooth The Path
NOVEMBER 7, 2019
My house is just the right age that everything is breaking, and we recently moved in, so we’re doing some remodeling. Some days we have many people working on the house all at the same time. Monday was one of those days. Installers were around nearly all day, extending the heating to an unheated room. A truckload of boards arrived in the afternoon.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Nimble AMS
NOVEMBER 8, 2019
Here’s what you should know about Salesforce-based association management systems and why Nimble AMS leads the pack. When it comes to association management software (AMS), you have multiple options. Today, many membership-based organizations are choosing an AMS built on an enterprise customer relationship management (CRM) platform. This approach provides the AMS functionality associations need to manage their membership without having to build their own CRM technology.
Association Adviser
NOVEMBER 6, 2019
Keep members coming back to your online career center by providing strong, fresh career center content that adds value to their professional journey. The post Enhance Your Online Career Center with These Fresh Content Ideas appeared first on Association Adviser.
Associations Now
NOVEMBER 6, 2019
Does the meetings industry have a mental health problem? By Beth Surmont, CAE, CMP. Do you ever have a moment when you pause and think, “I have no idea what I’m doing?” I know I do. Just a second where I step back and wonder how I actually got to this point in my career, and what the next turn is. When you work in a space where you are inventing new things there is no roadmap to follow.
Smooth The Path
NOVEMBER 5, 2019
Many associations organize around demographics like profession, industry or field, and geography (county, state, national, international). It can be challenging for members to find others who are just like them in traditionally configured associations. Go beyond demographics and see if specific mindsets emerge within your membership. Some members may want to solve a massive problem in their industry, profession, field, or world.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Association Success
NOVEMBER 7, 2019
During SURGE Growth this fall, we sat down with business coach, author and speaker John Spence to talk about organizational culture. He taught us that every organization has a culture — from the quiet offices where no one talks to the boisterous workplaces with a happy hour every Friday. . But the one thing they all have in common is that if you’re not being intentional about your culture, then it’s probably working against you, not for you. .
HighRoad Solution
NOVEMBER 6, 2019
American-based associations don’t usually take notice of data laws in other countries. However, there is one law that you should know about: GDPR.
Associations Now
NOVEMBER 7, 2019
Experiential events are elevating attendee experience, while improved tech is driving higher productivity. The meeting industry has been going strong for several years. This robust atmosphere allows meeting planners to embrace new trends and create innovative experiences for attendees. And it’s what conference-goers are demanding. The status quo won’t cut it.
Association Adviser
NOVEMBER 6, 2019
Our webinar, The Four C’s of Engagement: Capture, Customize, Curate & Communicate generated several thoughtful questions about strategies or tactics associations might take to increase member engagement through their communications. Because we didn’t have enough time during the 60-minute webinar to answer every question, we’re providing answers here.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Association Success
NOVEMBER 7, 2019
During SURGE Growth this fall, we sat down with business coach, author and speaker John Spence to talk about organizational culture. He taught us that every organization has a culture — from the quiet offices where no one talks to the boisterous workplaces with a happy hour every Friday. . But the one thing they all have in common is that if you’re not being intentional about your culture, then it’s probably working against you, not for you. .
HighRoad Solution
NOVEMBER 6, 2019
American-based associations don’t usually take notice of data laws in other countries. However, there is one law that you should know about: GDPR.
Associations Now
NOVEMBER 7, 2019
The American Legion found the Buddy Check program was so successful when it first tried it earlier this year that it will now be a twice-yearly endeavor—including during the week of Veterans Day. Veterans Day is an important holiday for a lot of associations and nonprofits focused on vets. But as a new program from the American Legion shows, it has the potential to be even more important for the members they serve.
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