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The post Engaging Gen Z Members: How Associations Can Attract and Retain Young Professionals appeared first on Higher Logic. The post Engaging Gen Z Members: How Associations Can Attract and Retain Young Professionals appeared first on Higher Logic.
One of social media’s powerful lessons is the impact of influencers on brand awareness. Whether it’s a van-lifer selling energy drinks or a dog groomer styling a cast of fluffy fur babies, real people using products in everyday life moves merch. So, who exactly is an influencer? Is it anyone whose persuasive story makes you click on the knife set you didn’t actually want?
The evidence is in: Gen Z are joiners. They may not join associations, but they do join membership communities created by their peers. GenZer Meagan Loyst wrote about the amazing success of these paid membership communities for Gen Z audiences. Loyst should know. She’s the founder of GenZ VCs , a global community of 24,000 Gen Z venture capitalists (VCs), founders, angel investors, operators, and aspiring VCs.She says, “When we see a lack of community in our chosen field/profession,
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
It’s time for your organization to purchase new association management software (AMS). You know it. Others at your association know it. But before you can move ahead in your search, evaluation, purchase, and implementation of new AMS technology, you still need one thing: board approval. Gaining board approval for new AMS tech requires you to make a strong business case.
I’m hearing a lot about “change fatigue” these days. With all the emergency changing you did in the pandemic, plus the permanent adaptations you are now making to partially remote work, you’re probably feeling a little overwhelmed. Then someone points out how AI is going to change everything, and you’re ready to throw in the towel.
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I’m hearing a lot about “change fatigue” these days. With all the emergency changing you did in the pandemic, plus the permanent adaptations you are now making to partially remote work, you’re probably feeling a little overwhelmed. Then someone points out how AI is going to change everything, and you’re ready to throw in the towel.
Rohit Bhargava, founder of Non-Obvious Company, believes in the power of non-obvious marketing to build trust with various audiences. During the opening keynote at ASAE’s 2023 Marketing, Membership, and Communications Conference, he shared five principles for telling authentic and compelling stories. Being able to access a wealth of information comes with a lot of skepticism.
For some individuals, failure carries a connotation of embarrassment, triggering a paralyzing fear that hinders them from attempting again. However, for those committed to lifelong learning, failure serves as a motivating force that inspires them to uncover valuable lessons from their experiences, persevere with increased determination, and strive for success through unique and innovative approaches. […] The post What Lessons Can Failure Teach You?
Changes to your organization’s technology stack are inevitable. Some employees beg for new tools to save time, or hope to adopt modern systems to replace under-performing ones. Others don’t see the point of introducing another tool. Below are 7 tips for a successful new tool implementation. Avoid additional change fatigue Tolerance for change isn’t what it used to be.
As I keynote more and more conferences, one question that people often ask is, “Do I get nervous speaking?” Rarely nowadays, but this was not always the case. Ten years ago, I had a real case of nerves before even the smallest speaking opportunity. These nervous feelings would destroy my sleep the night before, and as I got closer to the presentation, my stomach would start doing uncomfortable flips, and sometimes even my knees would feel weak?.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
When you turn to another person for relationship advice, whether that’s a trusted friend or therapist, you often start by discussing what’s bothering you. You turn to them for help because you know something is amiss, but you might not know where to start or have a frame of reference for how to come up with a solution. But when it comes to a troubling relationship with your data, can you turn to those same people?
This post sheds some light on the history of Juneteenth, why it is important and steps you can take to educate and open dialogue for your members and/or participants to talk about it.
The weekly list of free educational events and resources for the association community… “It was only a sunny smile, and little it cost in the giving, but like morning light it scattered the night and made the day worth living.” ―F. Scott Fitzgerald ChatGPT. Nearly seven months ago, ChatGPT entered our world. WBT Systems goes over some ChatGPT basics, brings up some concerns—like why you shouldn’t rely upon it to do all your work, and explains how association professionals, including education te
Events are the lifeblood of nonprofits and associations. Conferences offer an opportunity for an entire member base to get together, experience the best of what an association can offer, and give the organization a chance to drive non-dues revenue. Fundraising events are an invaluable opportunity to drive revenue and build community, whether they’re online or in person.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
If you’ve been writing content for algorithms instead of real people, now might be the time to rethink your SEO-heavy strategy. Generative AI has given people a path to research that allows them to bypass the SERP, and your standard traffic analytics are being replaced with real engagement metrics.
Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. To date, over 55,000 nonprofits have shared some information on their staffs’ and board members’ race and ethnicity, sexual orientation, gender identity, and disability status, through their Candid profile. Our purpose at Candid is to get key information—like this demographic data—into the hands of those who rely on it to guide their decision making.
The SHRM report found that loneliness, particularly among younger generations, risks decreasing engagement. A new report has found that many in the post-pandemic workplace still report feeling lonely and looking to find effective ways to collaborate. The findings are included in a report released last week by SHRM titled The Next Pandemic: Loneliness and the Power of Casual Collisions.
Google for leadership lessons from the martial arts and you’ll get a jillion posts. Most of them focus on skills you’ll develop from practicing the martial arts. Skills like focus, discipline, respect, confidence, flexibility, etc. I recently did a webinar for UST Education on just this topic BUT my leadership lessons are ones I learned from my master, Master Seung Hum Yun at Be Ryong Martial Arts in Alexandria, VA.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Member name: ACE BOOKINGS LTDDate formed: AUGUST 2013 – Celebrating 10 years this AugustNo of annual events supported: 500 + A YEAR Staff: 4 family members – Jo, Jade, Ella and KateOffices: DERBYWeb address: www.acebookings.co.
Our senior advisor, Anysa Holder, talked about how nonprofit marketers are using AI this past March in Unlocking the Power of AI for Nonprofit Communications. In that post, she shared 11 ways you can use artificial intelligence as well as some pitfalls you need to be aware of. This past month Hubspot put out The State of AI in Marketing in 2023 which expounds on some of what Anysa shared with us including: How AI has gained in popularity Why it’s time to look into using AI How marketers ar
When PEAK Grantmaking empowered its members to self-organize, it found a way to strengthen bonds among volunteers. Associations understandably deal with a lot of stress when it comes to volunteers. There are administrative tasks volunteers are tasked to manage, but volunteers also want a sense of belonging, a feeling that they’re doing valuable work, and participating in an opportunity to develop professionally.
Executive Directors play a critical role in the success of the membership organizations, professional societies, and trade associations they lead – and I am blessed to work with some of the best and brightest here at AMR Management Services. There is a lot that goes into preparing someone to take on the role of Executive… The post 8 Must-Have Resources for Association Executive Directors first appeared on AMR Management Services.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
By Sam Allen, Director of Client Services at EPM Agency In our interconnected, fast-paced world, our daily and sometimes strange experiences, from scrolling through pictures of keto and air fryer recipes on Instagram to ordering your shopping through an Alexa-integrated smart toilet, demand simplicity and immediacy.
The partial collapse of Champlain Towers South condominium in Surfside, Fla., on June 24, 2021, killed 98 people and is considered one of the worst building disasters in U.S. history. The tragedy spurred CAI into action, galvanizing members and staff around condo safety. Over the past two years, CAI has educated community association residents, board members, managers, business partners, legislators, and regulators about structurally sound and fiscally responsible communities.
When you need new ways to drive revenue, look to an online career center. Here are five ways an online career center can help you grow revenue for your membership-based organization. Whether your large organization is an association, a union, or another member-based organization, you need powerful ways to drive revenue. Here’s one you might not have considered: Offering an online career center.
Mexico Pavilion. Epcot Summer is flying by here! Let’s slow things down and take a moment to check out the most helpful articles, posts, and tips for nonprofit marketers. This week we have the best times to schedule a meeting, LinkedIn features being axed, social media trends, how to say no, and more. It’s time for Mixed Links… Lindsay Ashcraft at Later has 10 Social Media Trends You Need To Know in 2023.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Hilton Birmingham Metropole and NEC Group, the UK’s leading live events business, have announced a partnership that will further develop the customer experience for exhibitors, organisers and visitors on the Group’s campus.
What you need to know: In some States amendments to a HOA declaration that was not reasonably foreseeable is not enforceable. MacLeod v. Mogollon Airpark Inc., Not Reported in Pac. Rptr., 2023 WL 2582622 (Cal. 2023) Issues: Was the CC & R amendment prohibiting occupancy of certain guest houses to less than 4 months a year? Was the owner entitled to attorney fees for winning the appeal?
The foundation of many associations is its local chapters or local units. Today they face a significant challenge: declining participation and volunteerism. However, associations can, and most likely should, reinvent their local chapters to better serve their members and stay relevant. The traditional role of local chapters has shifted. Previously, chapters were crucial for disseminating information.
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