Sat.Jul 07, 2018 - Fri.Jul 13, 2018

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Facebook for Associations: Build a Community for Your Nonprofit with These 5 Best Practices

Wild Apricot

Want to start harnessing the power of Facebook for associations? Here are the five best practices you need to apply to your nonprofit's Facebook strategy today.

Strategy 419
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Our Members Have No Idea What is Going On Behind the Scenes at Our Association

Smooth The Path

I live in a little village with seven houses. There is a steep hill to the west of us and a sharp curve to the east. All seven homes have blind driveways. Not a week goes by when a passerby doesn’t get surprised by one of us backing out of our driveway and is prompted to respond with the brake peddle to the floor and palm on the horn. Sometimes a few impolite words follow.

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9 “Musts” for a Successful Association Board Orientation

GrowthZone

You want new board members to hit the ground running, right? The key is to make sure your orientation process is actually producing results. Get the Field Guide to Board Orientation for. a step-by-step plan. A successful orientation program generates excitement and motivation. By the end of the orientation process, new (and existing) board member(s) should: Feel comfortable and involved.

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5 Marketing Automation Features You Need to Start Using Today

Higher Logic

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. We discovered that many of them aren’t making use of certain features that could be taking them to the next level. If you pair this with our finding that one of the biggest marketing automation challenges for associations is a lack of platform knowledge, it starts to look like associations might not be making use of t

Marketing 205
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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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Association Brain Food Weekly: 7.13.18

Reid All About it

The weekly list of free educational events and resources for the association community… I’m always astonished when I meet someone who works for an association that doesn’t even support their professional development. That’s just ignorant. WBT Systems has some help for staff in these short-sighted associations: ideas for convincing your employer to pay for your professional development.

DC 37

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How to Get Your Association to Support Staff’s Professional Development

WBT Systems

Pick an association website at random and read their About page. Chances are you’ll see something in their mission or values about education. Associations have long been leaders in the lifelong learning business—which is why it’s so shocking to see how few associations support staff’s professional development, according to these survey results from Association Media & Publishing.

How To 161
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LMS Integration: Why is it important?

Blue Sky eLearn

You probably know what an LMS is – a Learning Management System. Maybe you’re already using one. You have tests, surveys, and certificates. You charge money for people to take your courses and track their progress. And so on and so forth. But is your LMS integrated? And why is that important? eLearning Industry goes as far as to say that an LMS API is the single most important feature for training automation.

LMS 151
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Know Before You Buy: What Can Go Wrong With Marketing Automation Implementation

Higher Logic

When a task takes a complicated turn, it’s not uncommon for people to feel stuck and discouraged. And when people feel stuck, they lose sight of their goals. If this wasn’t the case, my friend’s “easy-to-assemble” IKEA dresser would be housing the clothes that are strewn all over her floor, rather than spending its second month collecting dust in an unassembled pile in the corner of her room.

Marketing 120
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An Association Rebrand From Start to Finish

Association Success

Rebranding is a lengthy process - but worth every minute. Why Rebrand? Identity. At the Society of Women Engineers (SWE), we have over 40,000 members around the globe. The organization was founded in 1950 and nothing about the brand had changed since then. It became clear that changing the visual aspects of the association’s messaging was a high priority.

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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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For Manufacturers, For-Profit: Jason Moss of the Georgia Manufacturing Alliance Supports Members through Networking and Education

Association Adviser

Do you know which products are manufactured near you? Can you name 10 manufacturers that operate in your state? Jason Moss, founder and CEO of the Georgia Manufacturing Alliance can, and he might take you out to dinner if you can, too. Jason Moss, Georgia Manufacturing Alliance. Moss started the Georgia Manufacturing Alliance (GMA) in 2008 in response to what he perceived to be a lack of friendly, consistent events that educate manufacturers about production technology and trends.

Georgia 110
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Vacations Should Mean No Phone Calls

Eric Lanke

I've been on vacation this past week, doing my best to disconnect from the day-to-day schedule of my organization and relax with a day-after-day schedule of family fun and leisure activities. It's been great. I think I've written before about my philosophy on vacations -- which is that they are meant to be enjoyed by even the busiest working professional.

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How to boost attendance at free events

Event Industry News

If you’ve run a free-to-attend event before, you’ll probably understand the disappointment that comes when half of the people who said they’d come simply don’t turn up. Without the financial commitment, it’s far easier for attendees to give your event a miss than if they’d forked out some cash. Fear not, however: there are some great techniques to help boost attendance at free events that can reduce no-shows considerably.

How To 77
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When Members Believe the Association is Their Cause

Smooth The Path

Recently I had the good fortune to help with strategic planning sessions for an extraordinary association. From the outside, this association is very much like many others; there are members, chapters, special interest groups, and conferences. The surprising bit is volunteer leaders run this association. The leadership structure is super interesting because the association is global, large with nearly 17,000 members, and vibrant because they are at the forefront of thinking about how their profe

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Bake Learning Into Culture

Association Success

Professional development can become part of day-to-day operations. I am lucky to work for an organization that values lifelong learning. For me, keeping on top of my field and enhancing my skill set does not come second to my day-to-day work—it is an integral part of it. How can organizations make professional development a part of their culture and the air that they breathe?

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Easy Social Media Posts for Associations

GrowthZone

Managing social media for an association can be monotonous. Coming up with a content plan for posts can be just plain hard. Give yourself a break by taking advantage of weekly hashtags like #MondayMotivation. Posting inspirational quotes with this hashtag is not only easy, it’s a great way to generate 52 posts/year. Download your printable copy of. Inspirational Quotes for Associations.

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Events R Talented to shine spotlight on performing talent in the events industry

Event Industry News

Three events and travel companies, Chew Events, Sandals Resorts and One Night Only have come together to launch a talent competition in aid of events industry charity ‘Meeting Needs’. The organisers are calling for people from the events industry who can sing, dance, or have a passion for stand-up comedy to take part in ‘Events R Talented’. Entrants will audition over late summer and autumn in front of an audience of entertainment judges, who will be announced in due course.

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The 2018 Membership Marketing Benchmarking Report

Membership Marketing

The tenth anniversary edition of MGI’s Membership Marketing Benchmarking Report is now available to download. Participating associations will soon receive a printed in copy in the mail. The theme of this year’s edition highlights the evolution in how associations go to market as they seek to recruit and retain members and how remarkably associations have adapted to changes to remain strong and vibrant.

Report 60
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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

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Business Intelligence: The Myths and the Realities

Membersuite

The uptake in business intelligence tools is catching on in a serious way in the association market. Here are some myths and realities about BI.

Tools 60
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Surveys, Research and Bias-Free Questions

Association Success

Pay attention to your language to keep your surveying as open and neutral as possible The Association for Women in Science (AWIS) has been around for almost 50 years. We are multi-sector and multi-discipline with members in universities, corporations, government, non-profits, and all areas of science. Recently, we have noticed a change in the makeup of our membership, with many younger members joining the organization, in addition to our mid- to senior-level members.

Survey 60
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NEC unveils new look for £4.5 million transformation

Event Industry News

The NEC has unveiled details of its extensive £4.5 million transformation which will completely change the look and feel of the iconic Birmingham based venue. The first phase of this three-year project – the exterior of Halls 1 and 5 – began in June and is set to be completed in late August. Kathryn James, Managing Director for NEC Group Conventions and Exhibitions said: “We have seen our NEC campus change radically over the past three years.

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5 Shifts to Recharge Creative Conversations

Idea Architects

The past two weeks have found me held hostage in more poorly organized, under-managed, and enthusiasm-draining meetings than any human being should have to endure. In this day and age it is simply unacceptable to ask volunteers and our staff colleagues to share their valuable time and to then misuse it in such a manner. If your meetings are plagued by underwhelming results and lack the spirit needed to promote creativity and innovation, the following five practical pointers might help.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Challenging Our Conference Mental Models To Build Future Effective Events

Velvet Chainsaw

How do we think? And just as important, how and what do we think about our conferences and events? How do we understand our conference planning processes, its underlying assumptions, and our customers, partners, exhibitors, and stakeholders? How do we create knowledge about our conferences that serve as our cognitive maps and meaning structures during the planning and execution stages?

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New Pew Research Report: The Future of Digital Life and Well-Being

Beth Kanter

The Pew Research Center has released a research report called “ The Future of Digital Life and Well-Being.” Pew interviewed technology experts and scholars (including me) about the benefits and drawbacks of our digital lives. The expert predictions about the impact of the internet over the next 10 years came in response to questions asked by Pew Research Center and Elon University’s Imagining the Internet Center in an online canvassing conducted between Dec. 11, 2017, and Jan. 15,

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Easyfairs continues Gleanin rollout

Event Industry News

Leading event organiser Easyfairs continues to rollout Gleanin’s referral marketing platform, Gleanin Connect, across its extensive portfolio of international events. After experiencing success using Gleanin Connect across a number of visitor acquisition campaigns for its events portfolio run out of the UK during 2016, Easyfairs has now implemented the platform on over 50 of its events taking place this year in Asia, Africa, Belgium, Finland, France, Germany, The Netherlands, Norway, Portugal, S

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Day in the Life of a Nonprofit Communicator – Eugene J. Patron

Nonprofit Marketing Guide

Eugene Patron. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Eugene Patron is Communications & Marketing Director for Point Foundation, which provides college scholarships and mentoring to LGBTQ students.

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Turn Messy Data into a Strategic Asset with This Essential Guide

Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.

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Six Conference Paradigms To Bust Immediately

Velvet Chainsaw

If there’s something strange in your conference-hood. Who you gonna call? (paradigm busters). If there’s something weird. And your event don’t look good. Who you gonna call? (paradigm busters). I ain’t afraid of no paradigm. I ain’t afraid of no paradigm. (Adapted from songwriter Ray Parker Jr. Ghostbusters lyrics.). Who You Gonna Call? Paradigm Busters.

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The Age of Automation: How Bots and Artificial Intelligence Help Nonprofits Work Smarter

Beth Kanter

NYC Event: On Thursday, July 12th, Allison Fine and I will be leading an event at the NYC Tech Club on Bots, AI, and Nonprofits. If you are in NYC, you are invited to join us ! We will be talking about emerging best practices for using bots and artificial intelligence for nonprofits for fundraising, marketing, program delivery, advocacy, and internal management.

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Event Technology Awards Judges’ Spotlight: Alison Church

Event Industry News

Returning as a judge for the 2018 Event Technology Awards is Alison Church, Marketing Director at Easyfairs. Alison is an experienced exhibition and conference marketing professional with 17 years’ experience encompassing conferences, exhibitions, marketing and PR. She is as passionate about delivering exceptional events to both exhibitors and visitors as she is about travelling the world in her spare time.