Association Adviser
JANUARY 7, 2025
As associations gear up for 2025, diversifying revenue streams beyond membership dues is essential for long-term success. A new year offers a fresh start to rethink strategies, tap into emerging trends, and optimize existing opportunities. Here are actionable ways to maximize non-dues revenue while embracing the possibilities of 2025.
.orgSource
JANUARY 7, 2025
Associations are navigating unprecedented challenges. The rapid pace of digital transformation, evolving member expectations, and the need for innovative solutions underscore the importance of resilience. But in an era of constant change, resilience alone is not enough. Associations must adopt a growth mindset, using change as a catalyst for improvement and innovation.
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Association Strong
JANUARY 7, 2025
Listen in as Association Strong Hosts Tom Morrison and Dave Will share some of the key challenges facing associations, recap of some of the great guests in 2024 and the exciting content coming in 2025 from Association Strong. Listen in as Association Strong Hosts Tom Morrison and Dave Will share some of the key challenges facing associations, recap of some of the great guests in 2024 and the exciting content coming in 2025 from Association Strong.
Associations Now
JANUARY 7, 2025
Marketing General Incorporateds new survey shows association professionals optimistic about their prospects, but eager to make changes. According to a new report, association professionals are entering 2025 feeling optimistic about membership and revenue, but are looking to improve their technological savvy to better engage with their audiences. Marketing General Incorporateds 2025 Association Outlook Report , published last month, is based on responses from nearly 300 association professionals
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
YM Careers
JANUARY 6, 2025
Read this article to learn how your association can provide members with data to help them make more informed job decisions. The post How to help your members make more informed career decisions appeared first on YM Careers by Momentive Software.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Membership Marketing
JANUARY 8, 2025
A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. As one agency executive shared, Whether we like it or not, the Mad Men era is receding in our rearview mirror while we drive at full speed into the age of the Math Men and Women. [1] While this shift occurs in agencies, associations are experiencing similar
NXUnite
JANUARY 8, 2025
No matter how straightforward your nonprofits mission is, the work behind it is complex. To power your operations, you need to recruit and retain a strong team of staff and volunteers. To ensure your long-term success, you need to maintain a confident and informed board of directors. To raise enough funds to sustain your programs and services, you need to convince your community that your cause is worthy of support.
Ngage Management
JANUARY 6, 2025
First things First Before you dive into this blog about AI, we have to be honest about something we used AI to write it. In the development of this blog, we thought the ultimate test would be to ask AI to write about itself. So we sent a simple prompt with a few key points and this is what we got. We noticed some phrases that anyone whos been using AI more often will definitely recognize.
Elevating Engagement
JANUARY 6, 2025
Review 2024 so that you can prepare for a great 2025! Theres never enough time to do the things I feel I need to do and want to do. I try to mash more into already busy days in response to being time-starved. The busy work pace means I dont always have a good strategic think before embarking on another quest. As we stand on the precipice of 2025, Im getting ready for that good strategic think, and I invite you to join me starting with a recap of last year.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Reid All About it
JANUARY 10, 2025
The weekly list of free educational events and resources for the association community New member onboarding. Clowder explains how to improve new member onboarding with your association’s membership app. They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience. Read, dammit. I cant go online without tripping over stories about the decline in reading capability and comprehension.
Wild Apricot
JANUARY 9, 2025
Nonprofit newsletters can be a great way to spread the word about your mission and build better relationships with your supporters. Here are tips and examples to help you write your very own nonprofit newsletter!
AMR Management Services
JANUARY 8, 2025
In our previous blog post in this series on ADA compliance and website accessibility we broke down the four ways you can have an impact on your associations web presence no matter what platform you are using and in part three we are doing a deeper dive into using alt text: Ensuring that all images… The post Why Web Accessibility and ADA Compliance Matter: Part 3 Alt Text first appeared on AMR Management Services.
Associations Now
JANUARY 10, 2025
CEOsand association pros generallyhave kept AI at arms length. This should be the year execs commit to understanding it, even if they dont use it. What does it mean to lead on artificial intelligence in 2025? For the overwhelming majority of associations, that means not doing much at all. According to Marketing General Incorporateds 2025 Association Outlook Report ( recently covered in a separate article ), only 3 percent of associations are using generative AI for member services and 9 percent
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Click
JANUARY 9, 2025
If youre reading this blog, then youve probably got a Facebook account. You might have an Instagram or X handle. Some of you may even remember your Myspace page! But Im willing to bet my house that you have a LinkedIn profile. In fact, Id go so far as to suggest that every single person in your office has a LinkedIn profile! Although it started as a simple networking site, its not hyperbole to say that LinkedIn is now the worlds most popular social media platform for business and work content i
My Seat at the Bar
JANUARY 6, 2025
The other day, my lovely and accomplished wife suggested I help her with a routine household task. Unfortunately for her, I was busy being mindful, intentionally focused on internal issues, and attempting to harness both non-linear creative processes and logical, linear processes simultaneously. A near-perfect collaboration of this intent had been achieved.
Event Industry News
JANUARY 8, 2025
TranslateAble, the events industrys only dedicated language service agency, further bolstered Excel Londons traffic team recently by providing onsite language professionals during one of its largest trade show build and breakdown operations. WTM London, which attracted a record-breaking number of exhibitors, is one of Excels highest traffic events and presents unique logistical challenges.
Candid
JANUARY 9, 2025
Its 2025. I truly hope that nearly five years after the entire sector was forced to navigate office shutdowns, shift programs and services online, and streamline grant applications and reporting, I dont need to make the case that technology is central to philanthropic and nonprofit organizations mission and programs. Yet, we see that many organizations are still quick to limit or cut back technology-related investments of all kinds, including training, evaluation, planning, and community feedbac
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Sequence Consulting
JANUARY 9, 2025
Reading Time: 1 minute In this insightful session, Chris and Lisa Vaughan from Sequence Consulting discuss the game-changing trends shaping associations in 2024. From the rise of tiered and practice-based membership models to groundbreaking applications of AI in member engagement and communications, this conversation highlights the innovations driving growth across the sector.
Blue Avocado
JANUARY 7, 2025
At a time of a leadership transition, planned or unplanned, more and more organizations are using interim leaders (aka interims) to help the board address organizational challenges, large and small, that may have existed during the tenure of the previous leader. Even if a nonprofit organization does not have any glaring deficiencies, interim leadership either provided by a professional interim leader, or sometimes a board or staff member with capacity can allow the board to obtain an objective
Event Industry News
JANUARY 8, 2025
Flint Hire and Supply, affectionately known in the industry as Flints, is a leading supplier of specialist materials and hardware for the theatre, broadcasting, and events industries. Flints is excited to announce the next phase of its partnership with Steeldeck Rentals with the launch of a new shop at Steeldeck Rentals Manchester depot.
Candid
JANUARY 6, 2025
What can we learn from last years largest gifts from individuals about the latest giving trends and what to expect in 2025? Candids Philanthropy News Digest and the Chronicle of Philanthropy covered 24 nine- and 10-figure gifts from U.S.-based donors in 2024, down just one from 2023. But the total dollar amount of those mega gifts fell more sharply, to about $4.35 billion from $5.4 billion.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Sequence Consulting
JANUARY 9, 2025
Reading Time: 2 minutes In this insightful episode of the Over A Pint Podcast, host Patrick sits down with Chris Vaughan, founder of Sequence Consulting, to explore the transformative role of associations in modern life. Chris shares his journey from philosophy to consulting, the genesis of Sequence Consulting, and how his firm helps associations thrive by redefining member value and engagement.
A2Z Events
JANUARY 7, 2025
A conference, trade show, or expo requires months of work to plan and organize. However, it is all worth it if the event is well attended and the overall result is a connection, and continued engagement. You have committed your valuable time, secured speakers, promoted them to your audience, and even created an awesome agenda, yet if you find your registration is still lagging, it can be understandably frustrating.
Event Industry News
JANUARY 6, 2025
Versatile and Juice Immersive, two leading innovators in the Experiential and Immersive Technologies, are thrilled to announce a new strategic partnership which will bring together cutting-edge technologies, immersive content experiences, and industry-leading innovative structures to drive experiential events into the future.
Candid
JANUARY 7, 2025
Every nonprofit wants donors who are deeply connected to the work they fundsupporters who dont just write checks but are invested in the mission. But this requires organizations to do something they find uncomfortable: asking donors to change. This may seem counterintuitive. Nonprofits are experts at fulfilling donor needs, not the other way around.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Sequence Consulting
JANUARY 9, 2025
Reading Time: < 1 minute In this inspiring episode of Partnership Plus, Chris Vaughan, PhD, shares his unique journey from philosopher to co-founder of Sequence Consulting, a firm dedicated to helping associations grow and thrive. Chris dives into the transformative power of partnerships, offering examples from clients like the American Medical Association and SAE International.
Effective Database
JANUARY 8, 2025
People more frequently require to be reminded than informed. People more frequently require to be reminded than informed. - Samuel Johnson I came across this quote recently and immediately thought "Exactly!
Event Industry News
JANUARY 10, 2025
NTIA comment following the Drumsheds licensing hearing outcome, where Enfield Council approved the continued operation at full capacity of Drumsheds, which is one of Londons leading large-scale event spaces. Michael Kill, CEO of the Night Time Industries Association said: This hearing should never have escalated to such a contentious point.
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