Association Adviser
JANUARY 7, 2025
As associations gear up for 2025, diversifying revenue streams beyond membership dues is essential for long-term success. A new year offers a fresh start to rethink strategies, tap into emerging trends, and optimize existing opportunities. Here are actionable ways to maximize non-dues revenue while embracing the possibilities of 2025.
.orgSource
JANUARY 7, 2025
Associations are navigating unprecedented challenges. The rapid pace of digital transformation, evolving member expectations, and the need for innovative solutions underscore the importance of resilience. But in an era of constant change, resilience alone is not enough. Associations must adopt a growth mindset, using change as a catalyst for improvement and innovation.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Association Strong
JANUARY 7, 2025
Listen in as Association Strong Hosts Tom Morrison and Dave Will share some of the key challenges facing associations, recap of some of the great guests in 2024 and the exciting content coming in 2025 from Association Strong. Listen in as Association Strong Hosts Tom Morrison and Dave Will share some of the key challenges facing associations, recap of some of the great guests in 2024 and the exciting content coming in 2025 from Association Strong.
Associations Now
JANUARY 7, 2025
Marketing General Incorporateds new survey shows association professionals optimistic about their prospects, but eager to make changes. According to a new report, association professionals are entering 2025 feeling optimistic about membership and revenue, but are looking to improve their technological savvy to better engage with their audiences. Marketing General Incorporateds 2025 Association Outlook Report , published last month, is based on responses from nearly 300 association professionals
Advertisement
Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
YM Careers
JANUARY 6, 2025
Read this article to learn how your association can provide members with data to help them make more informed job decisions. The post How to help your members make more informed career decisions appeared first on YM Careers by Momentive Software.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Membership Marketing
JANUARY 8, 2025
A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. As one agency executive shared, Whether we like it or not, the Mad Men era is receding in our rearview mirror while we drive at full speed into the age of the Math Men and Women. [1] While this shift occurs in agencies, associations are experiencing similar
NXUnite
JANUARY 8, 2025
No matter how straightforward your nonprofits mission is, the work behind it is complex. To power your operations, you need to recruit and retain a strong team of staff and volunteers. To ensure your long-term success, you need to maintain a confident and informed board of directors. To raise enough funds to sustain your programs and services, you need to convince your community that your cause is worthy of support.
Ngage Management
JANUARY 6, 2025
First things First Before you dive into this blog about AI, we have to be honest about something we used AI to write it. In the development of this blog, we thought the ultimate test would be to ask AI to write about itself. So we sent a simple prompt with a few key points and this is what we got. We noticed some phrases that anyone whos been using AI more often will definitely recognize.
Elevating Engagement
JANUARY 6, 2025
Review 2024 so that you can prepare for a great 2025! Theres never enough time to do the things I feel I need to do and want to do. I try to mash more into already busy days in response to being time-starved. The busy work pace means I dont always have a good strategic think before embarking on another quest. As we stand on the precipice of 2025, Im getting ready for that good strategic think, and I invite you to join me starting with a recap of last year.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Reid All About it
JANUARY 10, 2025
The weekly list of free educational events and resources for the association community New member onboarding. Clowder explains how to improve new member onboarding with your association’s membership app. They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience. Read, dammit. I cant go online without tripping over stories about the decline in reading capability and comprehension.
Spark Consulting
JANUARY 8, 2025
Why do people associate in the first place? We come together because we have a goal we want to achieve or a problem we want to solve that has proved resistant to individual fixes. I was reminded of this yesterday, as I joined the first Prometheus First Tuesday conversation of 2025. I joined the breakout room on the topic of membership marketing. One of the participants shared that his members, classroom teachers, are stressed for time and money (and other resources), so they tend to request bite
AMR Management Services
JANUARY 8, 2025
In our previous blog post in this series on ADA compliance and website accessibility we broke down the four ways you can have an impact on your associations web presence no matter what platform you are using and in part three we are doing a deeper dive into using alt text: Ensuring that all images… The post Why Web Accessibility and ADA Compliance Matter: Part 3 Alt Text first appeared on AMR Management Services.
Associations Now
JANUARY 10, 2025
CEOsand association pros generallyhave kept AI at arms length. This should be the year execs commit to understanding it, even if they dont use it. What does it mean to lead on artificial intelligence in 2025? For the overwhelming majority of associations, that means not doing much at all. According to Marketing General Incorporateds 2025 Association Outlook Report ( recently covered in a separate article ), only 3 percent of associations are using generative AI for member services and 9 percent
Advertisement
Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Association Freak
JANUARY 9, 2025
Reading Time: 1 minute In this insightful session, Chris and Lisa Vaughan from Sequence Consulting discuss the game-changing trends shaping associations in 2024. From the rise of tiered and practice-based membership models to groundbreaking applications of AI in member engagement and communications, this conversation highlights the innovations driving growth across the sector.
Effective Database
JANUARY 8, 2025
People more frequently require to be reminded than informed. People more frequently require to be reminded than informed. - Samuel Johnson I came across this quote recently and immediately thought "Exactly!
PROPEL
JANUARY 9, 2025
There are an infinite number of ways that you could measure culture, and if you start researching culture assessments , youll see what I mean. When we created the WorkXO culture assessment back in 2016, we settled on 8 distinct elements of culture to measure: Agility Collaboration Growth Inclusion Innovation Solutions Technologies Transparency The model behind these 8 was derived from the research Maddie and I did for our first two books, Humanize and When Millennials Take Over.
Association Freak
JANUARY 9, 2025
Reading Time: 2 minutes In this insightful episode of the Over A Pint Podcast, host Patrick sits down with Chris Vaughan, founder of Sequence Consulting, to explore the transformative role of associations in modern life. Chris shares his journey from philosophy to consulting, the genesis of Sequence Consulting, and how his firm helps associations thrive by redefining member value and engagement.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Association Freak
JANUARY 9, 2025
Reading Time: < 1 minute In this inspiring episode of Partnership Plus, Chris Vaughan, PhD, shares his unique journey from philosopher to co-founder of Sequence Consulting, a firm dedicated to helping associations grow and thrive. Chris dives into the transformative power of partnerships, offering examples from clients like the American Medical Association and SAE International.
Association Freak
JANUARY 9, 2025
Reading Time: 1 minute In this episode of The Leadership Toolkit podcast, host Mike sits down with Chris Vaughan, founder of Sequence Consulting, to explore the secrets behind transformational leadership and growth within associations. Chris shares his journey from philosophy scholar to consulting expert, helping associations of all sizesfrom yoga teachers to Fortune 500 companiesachieve remarkable results.
Association Freak
JANUARY 9, 2025
Reading Time: 2 minutes In this episode of The Game Changer podcast, host Chickie Fitzgerald welcomes Chris Vaughan, founder and Chief Strategy Officer of Sequence Consulting, for an engaging discussion on driving transformational growth in membership organizations and associations. Chris shares his innovative “Right to Win” framework, a proven strategy for aligning organizational strengths with unmet member needs, resulting in remarkable growth and impact.
Association Freak
JANUARY 9, 2025
Reading Time: < 1 minute In this inspiring episode of the *Million Dollar Relationships Podcast*, host Kevin Thompson dives deep into the transformative power of relationships with Chris Vaughan, founder of Sequence Consulting. Chris shares his journey of helping associations thrive by fostering connections, driving membership growth, and building innovative revenue models.
Advertisement
Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Association Freak
JANUARY 9, 2025
Reading Time: < 1 minute In this engaging discussion, Chris Vaughan of Sequence Consulting and Sami Hassanyeh of AARP share their insights on building AI capabilities at one of the largest membership organizations in the world. From implementing data-driven strategies to leveraging AI for member engagement, this conversation offers actionable insights for organizations looking to integrate AI effectively.
Association Freak
JANUARY 9, 2025
Reading Time: < 1 minute In this enlightening discussion, Todd Unger, Chief Experience Officer at the American Medical Association (AMA), and Chris Vaughan, President of Sequence Consulting, delve into the AMAs transformative journey. From tackling physician burnout to launching innovative membership models, the conversation reveals how the AMA revamped its digital strategies, rebuilt member value, and doubled its membership growth rate.
Expert insights. Personalized for you.
160 
Let's personalize your content