Eric Lanke
JANUARY 21, 2019
Couple of conversations this week with members of my association's Board on the differences between strategy development and strategy deployment. I probably need to provide some background first. My Board recently decided to change our cycle of strategic planning. When I first came into the organization (12 years ago!) I put it on an annual cycle of strategy development and deployment.
Associations Now
JANUARY 22, 2019
As part of an initiative to examine future forces shaping the corporate real estate profession, CoreNet Global spent time interviewing its members worldwide. The effort resulted in a new study forecasting industry trends that will affect members and the association by 2025 and beyond. As an association leader, you likely do some form of thinking ahead, whether you’re crafting a tactical 90-day plan or taking a longer view to create a five-year strategic plan.
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Wild Apricot
JANUARY 25, 2019
Here are all the free nonprofit webinars I could find happening in February.
WBT Systems
JANUARY 21, 2019
Don’t Believe Myths about Generational Learning Differences. Read more about Don’t Believe Myths about Generational Learning Differences.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Higher Logic
JANUARY 24, 2019
If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Member engagement drives retention, and communication is the key to boosting engagement.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Reid All About it
JANUARY 25, 2019
The weekly list of free educational events and resources for the association community… Oh my god, Millennials, Gen Z, they’re here! Quick, change everything about your educational programs because these young folks are soooo different. No, don’t. Don’t fall for sensational generational learning myths. WBT Systems explains what you really need to think about when developing and marketing education for all generations.
Spark Consulting
JANUARY 22, 2019
What is the best type of networking event to hold to get the maximum member engagement? It depends. I know, I say that a lot. I’ve participated in – or seen – all kinds of successful (and unsuccessful) networking events: formal presentations with networking time either around a meal or not, peer-to-peer sharing roundtable discussions either around a meal or not, chat-everyone-up networking events with or without booze, activities (traditional, like golf or less traditional, lik
Blue Sky eLearn
JANUARY 21, 2019
Raise your hand if “providing education and learning opportunities” is part of your association’s mission statement and/or core values. With such a focus on education, isn’t it surprising when an association’s membership and events teams often have whole teams of staff, while an education department might have only a couple employees…or even only ONE?
Higher Logic
JANUARY 23, 2019
Automation rules. Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. Though it’s a tad confusing, it’s no coincidence that these two key Higher Logic features both use the word “automation,” because it reminds us how closely and effectively the two tools can work together.
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Jamie Notter
JANUARY 23, 2019
I was talking with a colleague the other day who said that in her experience, management retreats usually ended up at one of two extremes: either they were stellar and everyone loved them, or they were a disaster and people ended up quitting at the end. That may be a bit of an exaggeration—I’m sure many management retreats are more middle of the road—but it reflects a general fear among senior managers that management retreats are inherently dangerous, because they could do more harm than good.
GrowthZone
JANUARY 22, 2019
Hosting a physical conference is cost-prohibitive for many organizations with small budgets, making it an out-of-reach goal. With the technology available today, smaller organizations can reap the benefits of hosting their own conferences…virtually. Virtual conferences can offer: Member education. An excellent marketing tool. Networking opportunities for members (and presenters).
Blue Sky eLearn
JANUARY 21, 2019
Raise your hand if “providing education and learning opportunities” is part of your association’s mission statement and/or core values. With such a focus on education, isn’t it surprising when an association’s membership and events teams often have whole teams of staff, while an education department might have only a couple employees…or even only ONE?
Event Industry News
JANUARY 22, 2019
By Tom Pick, a digital marketing consultant with event management platform developer G2Planet. When you ask more than two dozen top events industry professionals for their insights on technology trends, the answers (no surprise) are fascinating. At the highest level, what comes through from the responses is the unique, at times even uneasy, the relationship of technology to live events, in comparison to other forms of communication.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Associations Now
JANUARY 23, 2019
Responding to emails can take up an unnecessary part of the workday. Change your email habits to save time and be more productive. Also: The American Physical Therapy Association breaks ground on its new headquarters. Type, send, repeat: The average professional spends about 28 percent of their workday on email. For American workers, that number equates to about 2.6 hours and 120 messages received per day, says Matt Plummer in a post on Harvard Business Review.
GrowthZone
JANUARY 24, 2019
In GrowthZone’s recently released 2019 Association Survey Results , we reported on everything from average employee-to-member ratio to respondents’ satisfaction with their boards of directors. In addition to some interesting trends, the survey pinpointed the top three strategies consistently utilized by growing associations : They keep fresh and relevant content in front of prospects and members.
Nonprofit Marketing Guide
JANUARY 21, 2019
We want to add a new member to the Nonprofit Marketing Guide crew. Please share this with your freelance graphic designer friends! Nonprofit Marketing Guide LLC is seeking a graphic designer for a variety of projects, including Graphics for email promotions, landing pages, and online advertising Iconography for sections of our website and various training frameworks Graphics and themes for PowerPoint decks Design and layout of e-books Our preferences are to work with a designer who is.
Event Industry News
JANUARY 22, 2019
Introduction. The apps we single out at the top of the year, for their impact on particular events/type of events, don’t do downtime. They’re busy before, during and after the big day(s), For audiences that might mean ticketing/registration innovations, or highlighting the news, the novelties through the doors, shaping the map around individuals, pointing out pertinent content, introducing like minds, fixing meetings and keeping the conversation going post-event.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Associations Now
JANUARY 24, 2019
Like new employees, first-time conference attendees will benefit from a smooth and successful onboarding experience. Some ideas for building an attendee onboarding strategy that will turn first-timers into long-timers. I’ve had onboarding on my mind for the past few days for two reasons: one, because we have a new editor joining the Associations Now team next week, and two, because ASAE is in the process of implementing a new employee orientation and onboarding process—and our newbie will be one
Association Success
JANUARY 22, 2019
How did one association professional forge her own virtual path? For some people, remote or fully virtual work is a shock to the system. They need the separation of going from home to office and have difficulty adapting to a completely different method of working which relies on self-discipline and self-management. Not everyone is cut out to be alone most of the time, and let’s face it: working virtually is isolating.
Nonprofit Marketing Guide
JANUARY 24, 2019
Flickr Creative Commons photo by Jeff Eaton Many nonprofit communicators have a similar complaint about the news media. It goes something like this: “We have great stories, but nobody covers us.” While it’s easy to blame the media for your lack of coverage, it’s more likely that you’re not getting attention because you’re not sharing your stories thoughtfully.
Event Industry News
JANUARY 21, 2019
By David Kenny, Country Manager (UK) of TicketCo. Wristbands and top-up cards were widely heralded as the future for festival and event organisers seeking to go cashless. But in 2019 we will see a continued transition towards more event organisers turning to new cloud-based technology to manage cashless transactions. RFID Wristbands (or top-up cards) do provide a significant improvement on having to manage cash and card payments for event organisers.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Associations Now
JANUARY 21, 2019
In the past year, a number of major email service providers—particularly, and most prominently, Campaign Monitor—have expanded via acquisition. What should associations know, and what are the pitfalls to avoid? A couple of years ago, you might recall, there was a really aggressive cycle of mergers in the association vendor space. Now it’s email marketing’s turn to go through the M&A wringer.
Smooth The Path
JANUARY 22, 2019
How do you know if the questions and answers in a member survey are the right ones? You might not. Survey participants will select an answer because that is what they are expected to do or because the survey makes them, but the answer they select may not be the right answer. The answer they select might be the closest answer to the real answer, but not the correct answer.
Nonprofit Marketing Guide
JANUARY 23, 2019
The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. That compares to a mere 11% of the less effective nonprofits who call content marketing essential, which is dwarfed by the 16% who say content marketing is a low pr
Event Industry News
JANUARY 23, 2019
tfconnect, a specialist recruitment and consultancy company for the global events and exhibitions industry, is pleased to announce the opening of a regional office in Singapore to serve the Asian and wider region. This comes after requests from clients for additional assistance in Asia and to support a number of recent high-level tfconnect placements in the region. tfconnect Asia will be run by its Managing Partner, Andrew Lee, who has many years of international and business development experie
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Associations Now
JANUARY 25, 2019
The American Academy of Implant Dentistry created patient testimonials, a PSA-style video, and a website to increase public understanding of implant dentistry, putting the spotlight on AAID-certified members. How to hack it? The American Academy of Implant Dentistry runs a digital awareness campaign to help the public understand what implant dentistry is and how it helps people.
Membersuite
JANUARY 22, 2019
We all need to continually acquire new knowledge and skills to stay employable and promotable, yet sometimes staff members don't get sufficient professional development opportunities. Read on to learn the steps to take for professional growth.
Idea Architects
JANUARY 23, 2019
I think we need to reframe the way many organizations currently view volunteers. They see it as something that only “some people” may do. But as The Decision to Volunteer noted, many members say they are volunteering in ways beyond how the board often defines volunteer involvement (positions, formal service, etc.). What if we think of volunteering as something everyone should do because it is one of the most significant ways to build a strong professional network, to connect more to the professi
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