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While association meetings have already felt the impact of the government shutdown, the effects are likely to persist in the months ahead, even if the government reopens in the next few days or weeks. Since the government shutdown started four weeks ago, we’ve done a few pieces on its immediate effects on association meetings. The American Meteorological Society , for example, saw more than 700 federal employees and researchers miss its annual meeting earlier this month, and the American Astrono
Wondering how to keep your members connected? Consider creating a member directory for your organization to facilitate outreach, support your communications, and more.
The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement. They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted th
When is the best time of the year to begin renewal communications to members? How many notices should we send? Should we send paper or electronic notices? What should we send WITH the notices? I hate to be the bearer of bad news, but there is no one right answer to these questions. There are some good guidelines, which we’ll go over in a minute, but really, you have to test different options and, more importantly, PAY ATTENTION to what happens.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Now, I know strategizing is no easy feat, but approaching this task doesn’t have to be daunting when you’ve got guidance from the pros. Seth Godin, a best-selling American author and entrepreneur, recently shared a multitude of thought-provoking perspectives while promoting his newest book This is Marketing on the
Become Educational Content Partners with Member Companies Before Someone Else Does. Read more about Become Educational Content Partners with Member Companies Before Someone Else Does.
Become Educational Content Partners with Member Companies Before Someone Else Does. Read more about Become Educational Content Partners with Member Companies Before Someone Else Does.
One of my mantras is that workplace culture isn’t as complicated, difficult, vague, etc. as we make it out to be. I’m not saying it’s super simple and easy, but it’s definitely something we all can handle. And since we push it away as “too complex,” we lack a tangible vocabulary for it, which only serves to reinforce our (inaccurate) conclusion that culture is hard.
Think for a minute about all of the ways your members interact with others – social media channels, messaging apps, and your online community, just to name a few. Here are a couple of social technology capabilities to consider: Built-in online community Many association technology providers are seeking innovative ways to elevate social networking among association.
Your membership base is the heart of your organization, no matter what type of organization you work for. Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. This occurs for a variety of reasons, most of them a natural part of the membership cycle, but it does mean that your organization has to constantly find new members.
All great buyer personas are alike; each bad buyer persona is bad in its own way. Sound familiar? Well, it’s not exactly how Leo Tolstoy began his classic novel, Anna Karenina, but if he’d been a marketer, we’d bet at least a dollar that he would have. And what is that common ingredient that makes all great buyer personas alike ? Great data. With robust, accurate data, your buyer personas go from guesswork and suppositions to precise tools that will guide your marketing strategy and sales enable
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
This post in Associations NOW recently caught my eye, arguing, as it does, for association conferences that span a fewer number of days in recognition of the increasing desire for "work-life balance" among association members. I've got a different take. Don't shorten the number of days that your conference spans. Shorten the amount of time I spend in educational sessions on the days that I am there.
Volunteer work not only aids your community, but it can also help you develop relationships and skills that are helpful in a professional environment. Find out how your fellow association pros have benefited from volunteering. The personal benefits of community service and volunteer work can have a positive impact on your overall well-being, as well as bring skills and perspectives that are useful at work.
Your membership base is the heart of your organization, no matter what type of organization you work for. Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. This occurs for a variety of reasons, most of them a natural part of the membership cycle, but it does mean that your organization has to constantly find new members.
Written by Clemi Hardie, Founder of Noodle live. Never heard of CES? The world’s largest tech showcase lands in Las Vegas every January and is the place to be if you want to stay up to date with what the tech world has to offer over the next 12 months. Global tech brands compete to grab the attention of tech journalists with crazy, cutting edge products and industry-leading advancements in software and hardware.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
We really push for you to create a shorter, more visual nonprofit annual report here as opposed to long print reports. Shorter annual reports don’t take as many resources, can be shared more easily, and will be read more often. But whether you have an infographic, a video, a 4-page, or a 40-page annual report, there are five elements essential to a successful nonprofit annual report.
In today’s digital world, professionals of all types are looking for easier ways to quickly learn and consume content that will grow their knowledge and current skill set. Enter micro-learning. Micro-learning is a short-term focused way of learning that provides just the right amount of information needed to help achieve a specific objective – skills-based education for example.
I’ve been with Naylor for 22 years. I’m currently the longest-tenured sales rep in Gainesville, and man, have I seen a lot of changes – almost all positive – since I started with the company. Christine Ricci, senior sales representative, Gainesville. I’ve been with Naylor for 22 years. I’m currently the longest-tenured sales rep in Gainesville, and man, have I seen a lot of changes – almost all positive – since I started with the company.
Is remote working the answer for the many or the few? My friends were planning a get together last November at a cabin in Virginia. While we were chatting and figuring out arrangements, one of my friends said, “We can head up on a Friday, but if we do, I’ll have to work from the car. I can turn my phone into a hotspot for internet.”. I didn’t bat an eye at that at all.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
A seemingly freewheeling networking event over food and drinks can provide the structure needed to encourage new and lasting connections. Conferences, working lunches and dinners, and team building events are still focused on their primary objectives—knowledge building and networking—but event organizers hungry for memorable professional development should think about food as an opportunity to create experiences that are more likely to engage attendees than standard hotel and convention center f
Get 1 CAE credit and and improve your organization’s renewal rates! Save your seat for GrowthZone’s upcoming live webinar, The Stickiest New-Member Engagement Programs , presented by association expert, Amanda Kaiser. We’ll be live on Thur., Jan. 24 th at 10 am pst | 1 pm est. Join Amanda when she explains how associations improved their new-member renewal rates by over 9% using 4 strategies the most effective new-member onboarding programs rely on.
We love stories. They connect on a personal and emotional level. We trust them more than statistical evidence. Unfortunately, we tend to overgeneralize from others’ stories, from anecdotal information and from small sampling sizes. We tend to confuse now with “what always is” as if our immediate situation consistently represents the entire universe of similar situations.
How continuous delivery in association software can help offset costly upgrades and risk. When it comes to your association management software (AMS), you might not automatically think about how the software and upgrades are delivered to you. But it’s an important consideration. Old school software forces customers to wait for big, costly upgrades that are filled with risk.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
In its latest survey, the AMS platform GrowthZone says that more associations are seeing member stagnation or declines than are seeing growth. However, there are some signifiers of an organization that’s more likely to see member growth. As a whole, the association field is struggling to make headway on membership growth, according to a new survey from the AMS provider GrowthZone.
By Richard Dodgson, Founder & Creative Director, Timebased Eve nts. Creative professionals are under pressure to make themselves heard, in a world which is increasingly drowned in noise. Working in the creative industry requires professionals to anticipate what audiences want, before they want it. Trends have always shaped this industry’s landscape but just knowing the trend is no longer enough.
How is your association committing to a competitive education strategy? Editor’s note: Every month, we interview different authors who have valuable insights that are relevant to professionals within the association industry. From widely varying perspectives and specializations, we hope to provide our dedicated audience with quality reading to continue fostering growth and inspiration!
Where do you get knowledge and insights about the association industry? I am lucky. I conduct member research all the time, so I get direct access to the bright spots in our industry. But I also frequently scan and read treasures from our knowledge leaders about membership, engagement, innovation, chapters, governance, trends and more. Are you hungry for some knowledge?
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Technology can streamline many processes, but not all associations are taking advantage. Here’s how to plan an efficient tech strategy. Also: tools to boost and revamp your content. Technology is one of the most powerful tools in your arsenal, yet only 25 percent of associations prioritize technology to help manage their organizations, according to Salesforce.
Event Tech Live is Europe’s only show dedicated to event technology. Boasting a packed educational programme across five sector-specific stages, here you can catch up with content that you may have missed from 2018’s event. From the Brand and Buzz Stage at Event Tech Live 2018. Speaker: Alice May, Head of Digital Event Solutions, drp. When creating an integrated digital app solution for clients, there are many factors that go into the planning, implementation and testing stages.
Happy New Year! As we all know, it’s customary to begin a new year by setting resolutions for what we’d like to achieve. This exercise can reveal better ways in which our time and resources can be allocated. After all, just because you may have a goal of being two-to-three times better in certain areas compared to last year, it’s not any more likely that you’ll suddenly have two-to-three times the budget to make that goal an easy reality!
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