Sat.Jan 14, 2023 - Fri.Jan 20, 2023

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How Your Association Can Plan for Successful Marketing and PR in 2023: Part II

Association Adviser

In our previous blog, we discussed marketing trends for 2023, along with some tips that your association can leverage to further your reach. In this second installment, we’ll unpack public relations best practices to get your association more publicity in the coming year. As the new year begins, many association communications teams are reevaluating their […].

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Associations Are Getting More Social in 2023

Multiview

Let’s play a game. What do these numbers have in common?

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Membership Club 101: All You Need to Know!

Raklet

Membership clubs are on the rise again with the diverse opportunities they provide and growing member databases. From the benefits. The post Membership Club 101: All You Need to Know! appeared first on Raklet - All-in-one platform to grow your audience.

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What If Your Culture Assessment Results Are Negative?

PROPEL

Some leaders I talk to want to put off doing a culture assessment because they think the scores will be unduly influenced by internal or external factors: In the end, these concerns seem to boil down to one thing: what if we do the assessment and get “bad” scores? This reminds me of that old professional development maxim: Ignoring your culture because you’re afraid that the results will not be as.

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How to Create a Community Your Members Can't Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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2023 Association Industry Survey Results Released

GrowthZone

Respondents cite reaching prospective members as the top hurdle to growing membership, with attracting younger members next in line. January 17, 2023 – GrowthZone , provider of association management software, released its 2023 Association Industry Survey results. Topics covered in the survey include challenges the organizations are facing, reinstatement strategies, and membership growth.

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More Trending

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Association Brain Food: 1.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Unpredictable chaos. The recent air traffic shutdown is an example of BANI come to life. BANI stands for Brittle, Anxious, Nonlinear, and Incomprehensible. Futurist Jamais Cascio developed this framework to help us make some sense of the chaotic and unpredictable world we now live in.

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ICYMI: The Impact of Email Privacy Rules and Tips for Adapting

Higher Logic

The post ICYMI: The Impact of Email Privacy Rules and Tips for Adapting appeared first on Higher Logic. By now, you’ve probably heard of Apple’s Mail Privacy Protection (MPP) feature, which went into effect in September 2021. But ICYMI… The post ICYMI: The Impact of Email Privacy Rules and Tips for Adapting appeared first on Higher Logic.

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A Lightweight Framework for Building Your Association’s Data Strategy

Association Analytics

The post A Lightweight Framework for Building Your Association’s Data Strategy appeared first on Association Analytics.

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Gardian of the Month: Kris Mayo

Aaron Wolowiec

Kris Mayo is our Gardian of the Month! Find out her favorite thing about learning something new, networking advice for wallflowers, her go to resource and what she would title a book about her life!

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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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PODCAST: The Power of Change with Michael Praeger: Strategy 123’s Cat Carmichael on CAM Industry’s Most Pressing Challenges

AvidXchange: Association Management

Our guest for the first episode of “The Power of Change with Michael Praeger” is Cat Carmichael, the Chief Executive Officer for Strategy 123, a strategic community association management (CAM) consulting company focused on acquisition preparation, increased profitability and creating successful exit strategies and succession plans. Praeger, co-founder and CEO of AvidXchange, asked Carmichael about the main challenges facing the CAM industry, the reasons for property managers to embrace technolo

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How to support member pain points with Nimble AMS

Nimble AMS

Your member support team works hard every day to support your members. When you c hoos e innovative association management software , like Nimble AMS, you can s treamline processes for your support team so they can spend more time focusing on your members and not manual, time-consuming tasks. Here’s why Nimble AMS is the best software solution for your staff. .

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Experiences Before Value Equals Engagement

Elevating Engagement

I loooooove chicken or egg conundrums, but before we get into the juicy philosophical debate, let’s set the stage. Two elements comprise member engagement. Members engage when there is value for them and when they have great experiences with or because of the association. When I say great experiences, I’m talking about things like being personally welcomed into the online community, seeing the spectacle of the opening session for the first time, or even the experience of looking at the homepage

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MemberClicks AMS Tools To Help Your Members Renew

MemberClicks

Your members are the foundation of your organization. And getting them to renew their memberships seamlessly is a key part of their experience. Our AMS tools – MC Professional and MC Trade – have built in tools to help you identify renewal patterns, make communication more efficient, simplify payment and pull reports. Curious what tools we have that can help you with your renewals?

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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5 Pros and Cons of Virtual Nonprofit Fundraising Events

Achieve

Fundraising events are the perfect way to deepen your nonprofit’s impact. Between exciting auctions and marathon events, there are several opportunities to provide a memorable experience for your supporters, all while driving engagement. Beyond choosing a fundraising idea, your nonprofit also has to decide whether you want to host your event in person or online. .

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2023 Chamber of Commerce Industry Survey Results Released

GrowthZone

Lack of engagement with the organization and lack of time to participate named the top reasons for chamber members not renewing. NISSWA, MN – January 17, 2023 – GrowthZone , provider of membership management software, has released its 2023 Chamber Industry Survey results. The survey polls chamber professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more. 88% of respondents cited “to grow their network” as the top reason members join t

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Engage and Convert: How Nonmember Customers Can Boost Association Growth

Association Freak

Reading Time: 4 minutes This article first appeared in Sidecar as Are Your Members Your Best Customers? Your Nonmember Customers May Be Your Best Future Members How to grow engagement? It’s a law of nature in marketing: Your best prospect is the customer you already have. Research consistently shows that it costs six to seven times more to get a new customer than to keep one, and in membership terms, smart associations understand what that means for retention.

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Move Over, Printed Agenda! 3 Reasons to Use an Event App Instead

MemberClicks

Let me preface this by saying there is certainly value in having a printed agenda at your event. Yours may serve a dual role as a magazine; you may use it to distribute printed coupons for members (looking at you, chambers!); you may want to showcase your design chops. But…that said, the advantages to using a mobile event app instead (or in support) of a printed agenda — besides saving on printing costs — are pretty hard to argue with: 1.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Needs Assessments for Membership Dues

Multiview

Whether you’re a new association or you’ve been around for decades, at some point you’ll have to bring up the touchy topic: membership dues. It’s not an easy subject, but a necessary one. If dues are too low, you can’t provide the products and services you’ve promised. Too high, and you won’t gain or retain members. So, how do you find that Goldilocks “just right” balance?

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2023 Medical and Healthcare Association Survey Results Released

GrowthZone

The biggest challenges to growing membership include difficulty reaching prospective members and attracting and retaining younger members. NISSWA, MN – January 17, 2023 – GrowthZone , provider of association management software, has released its 2023 Medical & Healthcare Association Survey results. The survey polls medical and healthcare association professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more.

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Transforming Nonmember Customers into Loyal Members: Unlocking Association Success

Association Freak

Reading Time: 4 minutes This article first appeared in Sidecar as Are Your Members Your Best Customers? Your Nonmember Customers May Be Your Best Customers How to grow engagement? It’s a law of nature in marketing: Your best prospect is the customer you already have. Research consistently shows that it costs six to seven times more to get a new customer than to keep one, and in membership terms, smart associations understand what that means for retention.

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College Fundraising Ideas: Best Step-By-Step Guide

Raklet

In the world we live in, college fundraising is now more important than ever. But solely handing out fliers for. The post College Fundraising Ideas: Best Step-By-Step Guide appeared first on Raklet - Membership Management Software.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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You Know You're a Savvy Association Marketer When.

Multiview

How can you tell good marketing from bad marketing? Simple. It doesn’t feel like marketing. That may sound counterintuitive since advertising is meant to stand out and capture the attention of audiences, but it should be a delightful experience, not intrusive or obnoxious. So, how do you know if your marketing is on the right track?

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Summer Summit 2023

CSAE

The post Summer Summit 2023 appeared first on CSAE.

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Your Members Are Not Always Your Best Customers

Association Freak

Reading Time: 3 minutes This article first appeared in Sidecar as Are Your Members Your Best Customers? How to grow engagement? It’s a law of nature in marketing: Your best prospect is the customer you already have. Research consistently shows that it costs six to seven times more to get a new customer than to keep one, and in membership terms, smart associations understand what that means for retention.

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Online Fundraising Tools: A Focus on Facebook ?

Raklet

In a world where almost everything is handled digitally, we look for ways to automate manual tasks to save ourselves. The post Online Fundraising Tools: A Focus on Facebook  appeared first on Raklet - Membership Management Software.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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How to Hire (and Retain!) the Best Staff for Your Association or Chamber

MemberClicks

Being able to build the best experiences for your members depends on who is helping to run your association. We know you want to find and keep the best employees, but hiring the best staff possible and retaining them can be more challenging than you think. . To help you feel prepared to hire your dream team, we’re covering: Stats about hiring and job hunting in 2023.

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Legal Elite

Virginia Condo & HOA Law Blog

Inman & Strickler is pleased to announce that Robert Timms, Jr. and Gregory J. Montero are named as “Legal Elite” for 2022 by Virginia Business Magazine in the category of Business Law.

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Start with the end in mind

Effective Database

Start with the end in mind Like so many, I probably first heard the phrase "Begin with the end in mind" in Stephen Covey's 7 Habits of Highly Effective People. It's incredibly powerful advice, especially when an organization is converting from one AMS to another, or is adding a new process to an existing system.

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