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Are your members too busy to engage with your association? Maybe it’s time to rethink how you talk about member benefits and services, reframing them as time-saving opportunities. Busyness is a modern-day epidemic. Need evidence for that? We have screen-time apps that tell us how long we’ve been staring at our smartphones, calendar alerts that buzz or chirp throughout the day to remind us about meetings, and GPS apps that predict whether or not traffic will make us late to dinner.
Members bring their online expectations as a consumer to their membership experience, but is your portal up to par? Checkout these member portal must haves to help your organization meet and exceed those expectations.
What dues rates will maximize both revenue and participation? That’s a good one! This question actually came in from a client, and here’s what I told them: The perils of pricing too high are obvious – no one will buy, because you’re too expensive. Pricing too low is equally bad, though, because people don’t value something that they feel is cheap.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The weekly list of free educational events and resources for the association community… “It’s not the technology that makes your association innovative; it’s what you do with technology,” said WBT Systems. They describe several non-technology learning trends that can help your association engage learners and become the preferred educational provider in your industry.
The weekly list of free educational events and resources for the association community… “It’s not the technology that makes your association innovative; it’s what you do with technology,” said WBT Systems. They describe several non-technology learning trends that can help your association engage learners and become the preferred educational provider in your industry.
One of the participants in my Managing Generational Diversity training course once told me an interesting story. Her Millennial daughter came home from work and told the mother that she had quit her job. When the mom asked why, the Millennial daughter replied, “because they wouldn’t listen to my ideas.” The mom responded with an exasperated but also classic, Gen X response: “But you had a JOB!!!”.
Renee presented on this topic at Higher Logic’s annual user conference, Super Forum. Talk about the importance of the customer experience is everywhere these days, and it’s not just analysts or leading organizations doing the talking anymore. Delivering a consistent, low-effort customer experience from end to end has huge business benefits, but requires a fundamental organizational commitment that must cut across departments and teams.
The guide book to lead you into the next era of the association industry is ready! Editor’s note: Every month, we interview a different author who has valuable insights that are relevant to professionals within the association industry. From widely varying perspectives and specializations, we hope to provide our dedicated audience with quality reading to continue fostering growth and inspiration!
This past week brought the Polar Vortex to the Midwest and with it record-breaking temperatures well below zero. In my neck of the woods it was immediately preceded by a massive snowstorm, which dumped up to a foot of snow during what we would normally consider our morning and late afternoon commutes. It was a kind of one-two punch, and it caused me to first rethink and then abandon my association's "office closing" policy.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Timberlake Membership Software was founded in 1998 in Fairfax, Virginia by Brian Choate. The company’s association management software helped associations manage their member and operations data including event registration, committees, continuing education, directories, website data and reporting. Timberlake’s team focused on helping small staff associations maximize their resources through one-on-one support and, notably, in-person AMS installation to ensure a smooth transition int
The American Society of Association Executives (ASAE) was ready to take member engagement to the next level. As its member base grew, the association needed to adjust member communications to match. So it gave members a voice and a platform with powerful social networking, discussion, and information-sharing tools. The Challenge: Increase engagement by upgrading online collaboration tools.
Plenty of studies show that employees often feel disconnected at work. Improving that situation can depend on leaders better defining success, and building a culture around it. Leaders do all sorts of things to try to get “engagement” out of their employees, from benefits plans to foosball tables. But they may not have given much thought to what “engagement” actually means, which is why they might be scratching their heads when employees still aren’t performing well, or leave outright.
You’re probably familiar with the idea of a product roadmap when it comes to software. Generally, a product roadmap tells you what features and functionality are planned for future releases of a product. It also serves as a map for the product team to help them begin with the end in mind. . But not all product roadmaps are created equal. Often, they involve a three+ year outlook that lists specific features and functionality planned for each product release over that timeframe.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Tweet. In their fantastic (but lengthy) report, The 2019 State of Email , Litmus Software gives a comprehensive look at significant developments affecting email programs. A big takeaway? It’s time to change your association emails and make them more voice-friendly. Why now? Because 39 million Americans now own a smart speaker; people are using those virtual assistants to check their email with voice commands.
On changing the world, one data set at a time. Everyone is talking about how AI and predictive analytics are changing the world. But what does this change actually look like, and how does it work? Predictive analytics goes something like this: Data is collected. This could comprise of all sorts of things: web clicks, demographic information, email campaigns or sales, to name a few.
A new National Car Rental survey finds that while millennials like mixing business trips with leisure trips, in part to save money, they aren’t so excited to mention that detail to the boss—even if their supervisor does the same thing. When millennials decide to mix business and leisure travel while on the road, they’re not exactly looking to let their boss in on their plan.
I attended a panel discussion recen tly that could have been a much more powerful learning experience. An i nadequate session design and a limiting room set shackled t he i nteresting panelists. Panels are always tricky, but they are a staple of industry conferences, so it is high time we made them more compelling. How Panels Commonly U nfold Marketing for most panel discussions highlights the topic, maybe the questions that will be explored, and the panelists who will speak.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Tweet. Make sure your association board is on track to run as smoothly as possible. Even the best organizations need check-ups to examine how well they are running. To ensure your board is “healthy”, start with a board self-assessment. Taking a self-assessment may not be on the top of anyone’s to-do list, but it is pivotal to the on-going success of the organization.
ID&C, the UK’s leading provider of wristbands and lanyards, is now selling eco-friendly wristbands in response to an increase in demand from customers. The bands are made out of recycled plastic bottles, which offer a greener alternative to standard wristbands. According to industry estimates, roughly 23,000 tons of waste is produced at UK music festivals each year but only a third is recycled.
From 2006 to 2017, CareSource’s employee base grew 300 percent, and recently, its longtime CEO retired. To deal with this upheaval, the nonprofit turned to change-management coaching, which it says saved the organization millions of dollars and helped senior leaders keep employees engaged. Ten years ago, as CareSource, a nonprofit health plan organization, started to expand quickly, it found itself with a plethora of new leaders, either promoted from within or hired from outside.
Every day we slog through the routine grind of making lunches, pulling unwilling kids out of bed, and getting them off to school. We fight traffic to get to the office and the minute we arrive an inbox of email awaits us. Meetings dot our calendar and our day is already pre-planned. The routine grind is demanding. It pulls us in and focuses us on our stuff.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Some organizations give away content, hoping it will get you to join their community. Some organizations give access to their community, hoping you will then purchase content. Either could work, but doing both at the same time rarely will. And it may very well be that neither your content nor your community as separate items is where your real value can be found.
Event Tech Live is one of the first trade exhibitions to extend its reach with a seamless 3D experience. Working with Matterport technology, and 360 Expo’s execution, ETL’s new dimension extends the two-day show perennially, making it interactive via laptop/tablet/smartphone and immersive through a VR headset. Leading from the front in adopting a system set to revolutionise the exhibition platform, Matterport True3D captures the whole show experience, replete with all the acclaimed content from
As it hits a key anniversary, it’s safe to say that Facebook, as a social network and company, is well into its terrible teen years. But it’s worth remembering the reasons why the network hooked us in the first place—because they’re the very things that associations want to do well. Fifteen years ago this week, a group of Harvard students was getting its first taste of a social network that reflected an early salvo in the way that people communicate with their friends online.
Editorial calendars are essential tools for nonprofit communications staff, and we’ve got answers to your questions about them. What Should Go in My Editorial Calendar? At its most basic level, you need the content you are creating, when you are publishing or sending it, and in what communications channel. But you can add a lot more too! The “How Much and How Good” Grid for Nonprofit Communications My Five Rules for Repurposing Your Content Building an Editorial Calendar Based
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Trendspotters are great, but trendsetters are golden. Tracy King, MA, CAE, CEO and Chief Learning Strategist at InspirED, is one of those innovators. She sees education from a holistic perspective that is both unique in the association space and critical to our future success. Tracy recently spoke at Solutions Day,orgCommunity’s signature event. Everyone who heard her presentation, Workforce Disruptions and What They Mean for Your CE/CME Business Model , is looking at their CE delivery with a mo
According to a recent article in Exhibition World, it remains difficult to show clients that sustainable exhibition stands can be flashy, beautiful, and draw in leads from admiring show-goers. This may be true for many designers, but at its heart this statement reflects three fundamental misconceptions about sustainable exhibition stands: They have to be made from cardboard, or better still, organically grown hemp panelling.
Increase your membership base with this one, three-letter question. Also: new emoji for 2019. The one question every association should ask before embarking on a new membership strategy: Why? Sherry McCallister, executive vice president of the Foundation for Chiropractic Progress, writes on Forbes that this simple question was the reason her nonprofit jumped from 8,000 members to 22,000.
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