Sat.Apr 15, 2023 - Fri.Apr 21, 2023

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Five Reasons to Consider Using Marketing Automation for Associations

GrowthZone

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. If these benefits alone don’t convince you, read on to learn why you will want to implement these features if you haven’t already. In general, marketing automation can be extremely helpful for associations in several ways: Efficient communication Marketing automation tools enable associations to efficiently communicate with their member

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Grow the Human Skills: Critical Thinking, Creativity, Collaboration, and Communication

.orgSource

AI, which once lived on the far horizon, is making a swift and dramatic entrance into our daily lives. The technology promises to upend the way business operates. Yet no one is sure how that new reality will unfold. It’s certain that jobs, which are ubiquitous in the current economy, will disappear in the same way that file clerks and gas station attendants have vanished.

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How to Set a Vision, Fast

Associations Now

The National Asphalt Pavement Association wanted to set long-term industry goals in a short amount of time. Research and organization set the tone—and generated revenue too. In late 2020, the board of the National Asphalt Pavement Association (NAPA) wanted to focus more on goals relating to climate and sustainability. Those issues were clear, but the goals that needed to be wrapped around them weren’t.

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How to Encourage Staff to Take Advantage of Mental Health Benefits

Associations Now

Employer-provided mental health programs improve staff well-being on and off the job. However, these resources often go untapped by employees. An expert shares how cultivating a culture of support and education can encourage staff to use these benefits. Last December, Employee Assistance Professionals Association CEO Julie Fabsik-Swarts, MS, CFRE, CAP, made the decision to close the EAPA office between Christmas and New Years.

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How to Create a Community Your Members Can't Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Top 20 Membership Management Software (Reviews + Pricing)

Raklet

Why People Should Use Membership Software Membership management software is a must-have for companies and organizations that rely on member. The post Top 20 Membership Management Software (Reviews + Pricing) appeared first on Raklet - All-in-one platform to grow your audience.

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Celebrate National Volunteer Week at your association to show you care!

Nimble AMS

Happy National Volunteer Week 2023 ! Celebrate your volunteers this and every week by ensuring your member volunteers feel the love. Your member volunteers help move your mission forward, driving success across your organization. Increase volunteer engagement and retention with these tips to show volunteer appreciation and celebrate National Volunteer Appreciation W eek!

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Rethinking Board/Staff Partnership for The Turbulent Twenties: Part II

Association Adviser

In Part I of this series, I challenged the association community to examine its orthodox beliefs around board/staff partnership, rethink the deeper meaning of the underlying relationships, and imagine new possibilities for this collaboration to serve as a force for shaping a different and better future. As I reflected on the first column and what […] The post Rethinking Board/Staff Partnership for The Turbulent Twenties: Part II appeared first on Association Adviser.

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A recipe for volunteer success: How to recruit, educate, and retain

Ungrated

Veteran community association leaders say whipping up a plan to recruit, educate, and retain volunteers is essential to volunteer success and is a delicate mix that includes patience, flexibility, solid coaching, and listening skills—plus a dash of strong commitment to community. Volunteers are essential to the functioning of community associations , and April is National Volunteer Month—a perfect time to recognize the hard work, dedication, and time volunteers give to various organizations, inc

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National Volunteer Week: Make Sure Your Thank You Means Something

Associations Now

With National Volunteer Week underway, it’s the perfect time to thank your volunteers for all they do. More importantly, understanding how they want to be appreciated will allow associations to provide more meaningful recognition. As associations celebrate National Volunteer Week , many are taking the time to show volunteers how much they are appreciated and valued.

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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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How to Write a Sponsorship Letter (+ 7 Templates)

Wild Apricot

The post How to Write a Sponsorship Letter (+ 7 Templates) appeared first on WildApricot.

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Association Brain Food: 4.21.23

Reid All About it

The weekly list of free educational events and resources for the association community… Free member education. Should associations list education programs as a membership benefit if members have to pay for them like everyone else does? I don’t think so and neither does WBT Systems. They suggest options for offering members a selection of free education programs as a true membership benefit or as part of a membership tier.

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Safeguard Member Engagement Through Choice: Message Categories and Email Preferences

Higher Logic

The post Safeguard Member Engagement Through Choice: Message Categories and Email Preferences appeared first on Higher Logic. Your email program needs to allow for choice. Allow members to self-select what content they’re interested in and make it easier to track their subscriptions with message categories and preference management. The post Safeguard Member Engagement Through Choice: Message Categories and Email Preferences appeared first on Higher Logic.

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Behind the scenes: the Aptify team prep for ASAE AMS Demo Days

Aptify

Behind the scenes: The Aptify team prep for ASAE AMS Demo Days [link] The Aptify team is excited to demo for ASAE AMS Demo Days next Wednesday April 26th at 1:40 PM ET. Check out the vlog for a sneak peek into their plans! Transcription: Jim Redin: Hi, Allison, how are you today? Allyson Olaniel: Hey Jim, I’m doing great. How about yourself? Jim Redin: I’m great, Allyson.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Virtual Connections Ease IRL-Meeting Anxiety

Elevating Engagement

Do you remember the Tweet Ups of about 13 years ago? If you didn’t attend one, they were either officially organized or unofficial gatherings of people on Twitter at an in-person event. Back in the day, these gatherings were BRILLIANT! Then I worked for a professional association and ran the association’s handle. After tweeting, retweeting, liking, celebrating, and chatting with the members of our community online for years, it was soooooo much fun to put a face with the handle.

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How to take your association’s online advocacy efforts to next level

Nimble AMS

Your organization does much to advocate for industry issues—petitioning local and federal level politicians to generate support for association-backed programs. Member advocates are the backbone of your campaigns and the heart of your advocacy program. Read our blog to discover how to advance your advocacy program’s efforts and better engage your member advocates online. 3 Tips to elevate your association’s online advocacy efforts Follow these strategies to address any pain points in your organi

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5 differences between an HOA and a non-HOA community

AMG

When a community is managed by a Homeowners Association (HOA) it can be obvious. Home values are impacted depending on things such as location, amenities, and regulations. Here are 5 differences between an HOA and a non-HOA community: 1. Aesthetics: An HOA managed community typically maintains a consistent appearance of the neighborhood. This can create more interest in homebuyers in the community which can raise the value of homes. 2.

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Enhancing MX: 5 Ways to Put Member Personas to Use

Forj

Just as companies have used personas to better connect with and engage customers, associations are uncovering opportunities to model experiences around their members. Member personas are helping professional organizations gain insights into the specific traits and characteristics that influence members' wants, needs, and decision-making.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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CPA Group Partners to Support Neurodiverse Professionals

Associations Now

The Ohio Society of CPAs’ initiative is designed to encourage accounting firms to hire qualified candidates who might struggle with traditional workplace structures. Since summer 2022, the Ohio Society of CPAs has intensified its DEI efforts around neurodiversity by partnering with an employment agency that supports job candidates with ADHD, autism, and other cognitive disabilities.

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First Steps with AI: Don’t Lose Your Head, Use It

Delcor

There has been a lot of chatter about artificial intelligence (AI) recently. If you’ve been following the conversations at all, you’ll likely have been flooded with a whirlwind—or maybe more of a category 5 hurricane—of information with some blend of optimism, pessimism, and excitement. But that excitement has bred urgency—urgency to use AI, urgency to protect yourself and your members from AI, urgency to establish policies around AI, or perhaps just an urgency to talk about AI.

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Paul Mengert, CEO of Association Management Group, Inc., Regarding NC Senate Bill 312.

AMG

We recently sought the opinion of Paul Mengert, CEO of Association Management Group, Inc., and an expert in the field of Homeowners Associations (HOAs), regarding NC Senate Bill 312. Mr. Mengert expressed his opposition to the proposed bill, which was introduced on March 14, 2023, by Sen. Kandie Smith (D-Edgecombe, Pitt) and seeks to amend the assessment collection provisions of the NC Planned Community Act (NGSS 47F) and the NC Condominium Act (NCGS 47C).

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The Power of LinkedIn for Membership Organizations

The Journal by EXEC

LinkedIn is the leading professional networking site for people looking for employment, business partners, and other solutions to their industry challenges. The platform is an excellent resource for connecting people, becoming a thought leader, and widening your network. Traditionally, LinkedIn has also been utilized by membership organizations and associations as a way to help grow their community.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Don't 'LEGO' of Team Collaboration

Multiview

Cross-team collaboration is one of the most important parts of a healthy workplace. It's what helps us stay on top of our game, and what makes us more efficient. In today’s atmosphere, we're constantly competing with not just other companies – or in this instance associations – but also other people. The need to be able to work together in order to stay competitive is imperative.

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Your Unrivaled Guide to Nonprofit Management (Tips+)

Raklet

If you’re running a nonprofit, you know how challenging it can be to manage day-to-day operations, engage with donors and. The post Your Unrivaled Guide to Nonprofit Management (Tips+) appeared first on Raklet - All-in-one platform to grow your audience.

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36 Event Feedback Survey Question Examples

MemberClicks

Choosing the right post event survey questions can impact whether you get high-impact insights from your attendees. If you don’t ask the right questions, you may not get the answers you need to help improve your next event. In this article, we’re focusing how to pick the questions for your survey and providng a complete list to choose from. Check out our other blog for info on event feedback surveys, how to send them and tips and tricks.

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What To Consider When Hiring A New AMC

The Journal by EXEC

Association Management Companies (AMC) are the perfect partners for directing and managing your organization. But how can you ensure you're making a wise investment? Association executives must consider many factors: local or national, well-established versus a newer operation, and previous experiences. There are also elements like culture, ethics, and leadership to evaluate when deciding which AMC will you reach maximum potential.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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We Asked, You Answered: New Sustainability and ESG Initiatives

Associations Now

In celebration of Earth Day on April 22, we’re asked readers to share their organization’s environmental-related efforts. From internal initiatives to industrywide efforts, associations are doing several different things to prioritize sustainability. Although Kermit said, “It’s not easy being green,” many associations know the importance of pushing forward sustainability and ESG initiatives both internally and for their industries and professions.

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Does Your Board Not See Eye-To-Eye on Industry Challenges? Here’s What to Do

Ewald in Practice

Everyone on a board is there for a reason. Whether it’s passion for the association or passion for the industry, everyone on a board should have a reason for being there. When there are so many good intentions in one room, it’s common to see priorities differ from member to member, but it’s important to unite as a board when there is a challenge. As the state of the world changes faster than ever, industry challenges have become more intense and divisive.

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Who is your data evangelist?

Effective Database

Who is your data evangelist? I was recently talking with a client of mine about a new position they are hoping to add, one they were calling "data hygienist" (a title I love). This is an association with over 50 staff, so having someone on staff dedicated to keeping the data clean makes a lot of … Who is your data evangelist?

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