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Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. If these benefits alone don’t convince you, read on to learn why you will want to implement these features if you haven’t already. In general, marketing automation can be extremely helpful for associations in several ways: Efficient communication Marketing automation tools enable associations to efficiently communicate with their member
AI, which once lived on the far horizon, is making a swift and dramatic entrance into our daily lives. The technology promises to upend the way business operates. Yet no one is sure how that new reality will unfold. It’s certain that jobs, which are ubiquitous in the current economy, will disappear in the same way that file clerks and gas station attendants have vanished.
The National Asphalt Pavement Association wanted to set long-term industry goals in a short amount of time. Research and organization set the tone—and generated revenue too. In late 2020, the board of the National Asphalt Pavement Association (NAPA) wanted to focus more on goals relating to climate and sustainability. Those issues were clear, but the goals that needed to be wrapped around them weren’t.
Employer-provided mental health programs improve staff well-being on and off the job. However, these resources often go untapped by employees. An expert shares how cultivating a culture of support and education can encourage staff to use these benefits. Last December, Employee Assistance Professionals Association CEO Julie Fabsik-Swarts, MS, CFRE, CAP, made the decision to close the EAPA office between Christmas and New Years.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Why People Should Use Membership Software Membership management software is a must-have for companies and organizations that rely on member. The post Top 20 Membership Management Software (Reviews + Pricing) appeared first on Raklet - All-in-one platform to grow your audience.
During the pandemic crisis, associations offered free education to help members quickly expand their skill set. But that membership benefit came to an end in the return to “normal.
During the pandemic crisis, associations offered free education to help members quickly expand their skill set. But that membership benefit came to an end in the return to “normal.
Happy National Volunteer Week 2023 ! Celebrate your volunteers this and every week by ensuring your member volunteers feel the love. Your member volunteers help move your mission forward, driving success across your organization. Increase volunteer engagement and retention with these tips to show volunteer appreciation and celebrate National Volunteer Appreciation W eek!
In Part I of this series, I challenged the association community to examine its orthodox beliefs around board/staff partnership, rethink the deeper meaning of the underlying relationships, and imagine new possibilities for this collaboration to serve as a force for shaping a different and better future. As I reflected on the first column and what […] The post Rethinking Board/Staff Partnership for The Turbulent Twenties: Part II appeared first on Association Adviser.
Veteran community association leaders say whipping up a plan to recruit, educate, and retain volunteers is essential to volunteer success and is a delicate mix that includes patience, flexibility, solid coaching, and listening skills—plus a dash of strong commitment to community. Volunteers are essential to the functioning of community associations , and April is National Volunteer Month—a perfect time to recognize the hard work, dedication, and time volunteers give to various organizations, inc
With National Volunteer Week underway, it’s the perfect time to thank your volunteers for all they do. More importantly, understanding how they want to be appreciated will allow associations to provide more meaningful recognition. As associations celebrate National Volunteer Week , many are taking the time to show volunteers how much they are appreciated and valued.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
The weekly list of free educational events and resources for the association community… Free member education. Should associations list education programs as a membership benefit if members have to pay for them like everyone else does? I don’t think so and neither does WBT Systems. They suggest options for offering members a selection of free education programs as a true membership benefit or as part of a membership tier.
The post Safeguard Member Engagement Through Choice: Message Categories and Email Preferences appeared first on Higher Logic. Your email program needs to allow for choice. Allow members to self-select what content they’re interested in and make it easier to track their subscriptions with message categories and preference management. The post Safeguard Member Engagement Through Choice: Message Categories and Email Preferences appeared first on Higher Logic.
Behind the scenes: The Aptify team prep for ASAE AMS Demo Days [link] The Aptify team is excited to demo for ASAE AMS Demo Days next Wednesday April 26th at 1:40 PM ET. Check out the vlog for a sneak peek into their plans! Transcription: Jim Redin: Hi, Allison, how are you today? Allyson Olaniel: Hey Jim, I’m doing great. How about yourself? Jim Redin: I’m great, Allyson.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Do you remember the Tweet Ups of about 13 years ago? If you didn’t attend one, they were either officially organized or unofficial gatherings of people on Twitter at an in-person event. Back in the day, these gatherings were BRILLIANT! Then I worked for a professional association and ran the association’s handle. After tweeting, retweeting, liking, celebrating, and chatting with the members of our community online for years, it was soooooo much fun to put a face with the handle.
By: Steve Marley Applied behavioral insights (ABI) is the practice of developing insights and actions based on learnings from behavioral science. Behavioral science draws its content from a broad set of principles, including sociology, psychology, economics and more.
Your organization does much to advocate for industry issues—petitioning local and federal level politicians to generate support for association-backed programs. Member advocates are the backbone of your campaigns and the heart of your advocacy program. Read our blog to discover how to advance your advocacy program’s efforts and better engage your member advocates online. 3 Tips to elevate your association’s online advocacy efforts Follow these strategies to address any pain points in your organi
Creating a social media strategy can feel overwhelming. There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them. So, how can your nonprofit create a social media strategy that you can sustain?
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
When a community is managed by a Homeowners Association (HOA) it can be obvious. Home values are impacted depending on things such as location, amenities, and regulations. Here are 5 differences between an HOA and a non-HOA community: 1. Aesthetics: An HOA managed community typically maintains a consistent appearance of the neighborhood. This can create more interest in homebuyers in the community which can raise the value of homes. 2.
Oracle Red Bull Racing has unveiled the latest addition to its Milton Keynes event campus. The Warehouse is a 565sqm breakout and ancillary space that perfectly complements the site’s existing suite of contemporary corporate venues and areas, offering organisers a room with capacity for up to 450 standing, 120 cabaret and 200 theatre style.
Just as companies have used personas to better connect with and engage customers, associations are uncovering opportunities to model experiences around their members. Member personas are helping professional organizations gain insights into the specific traits and characteristics that influence members' wants, needs, and decision-making.
With the climate crisis making headlines every day, the urgency of tackling this issue is clear. But for many in philanthropy, finding solutions to its complexity and enormity can feel overwhelming and uncertain. Without an understanding of how to begin creating equitable strategies to address its impacts, many funders are hesitant to even engage. But it does not have to be that way.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
We recently sought the opinion of Paul Mengert, CEO of Association Management Group, Inc., and an expert in the field of Homeowners Associations (HOAs), regarding NC Senate Bill 312. Mr. Mengert expressed his opposition to the proposed bill, which was introduced on March 14, 2023, by Sen. Kandie Smith (D-Edgecombe, Pitt) and seeks to amend the assessment collection provisions of the NC Planned Community Act (NGSS 47F) and the NC Condominium Act (NCGS 47C).
The prestigious event will take place at Nottingham Venue’s Orchard Hotel on Tuesday 20 June. Nottingham Venues is pleased to announce that is has been selected as the host venue for the upcoming UDine Awards.
The Ohio Society of CPAs’ initiative is designed to encourage accounting firms to hire qualified candidates who might struggle with traditional workplace structures. Since summer 2022, the Ohio Society of CPAs has intensified its DEI efforts around neurodiversity by partnering with an employment agency that supports job candidates with ADHD, autism, and other cognitive disabilities.
It’s the nonprofit comms unicorn. Can you cover serious nonprofit policy. While being funny. And doing so in a modern format (like a reaction video). And connect to a pop culture phenomenon? Why, yes, you can. when you have a dynamic leader who isn’t afraid to put their face on video and a supportive communications director to lift up that content and get it out there.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Discover how small nonprofits can take on unfair laws and policies that hinder their ability to serve their communities and come out victorious with the help of coalitions. The post David’s Winning Strategy: How Nonprofits Can Change Unfair Laws appeared first on Blue Avocado.
There has been a lot of chatter about artificial intelligence (AI) recently. If you’ve been following the conversations at all, you’ll likely have been flooded with a whirlwind—or maybe more of a category 5 hurricane—of information with some blend of optimism, pessimism, and excitement. But that excitement has bred urgency—urgency to use AI, urgency to protect yourself and your members from AI, urgency to establish policies around AI, or perhaps just an urgency to talk about AI.
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