NetForum

JUNE 3, 2024

Association trends research by Community Brands shows that, overall, association professionals are optimistic about the future of associations. But they still face challenges and concerns in reaching their goals. Inefficient processes are one of the big challenges for associations. Here’s how to improve them. How to improve inefficient processes at your association appeared first on NetForum Association Management Software.

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AMR Management Services

JUNE 5, 2024

As the main source of your member-based organization’s revenue, securing membership dues is undoubtedly one of your association’s biggest priorities. Strengthening your relationships with existing members is less time- and resource-intensive than cultivating new connections from scratch, which is why membership renewal is so important. Plus, the more members who renew, the larger and stronger… The post How to Harness Peer-to-Peer Networks for Membership Renewal first appeared on AMR Manage

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Association Adviser

JUNE 3, 2024

AUTHOR’S ATTESTATION: This article was written entirely by Jeff De Cagna AIMP FRSA FASAE, a human author, without using generative AI. As of this article’s publication date (6/4/24), there are 2036 days remaining in The Turbulent Twenties, and 211 days until this decade’s midpoint on January 1, 2025.

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Forj

JUNE 4, 2024

A vibrant online community is a sign of a thriving, successful organization—it signifies active engagement, robust knowledge-sharing, and a connected membership. On the flip side, a stagnant community can be a silent threat. Disengagement creeps in slowly and steadily, sometimes going unnoticed until it seems too late. Before stagnation creeps in, it's important to recognize the signs of decline and take steps to inject new life into your community.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Strategy

PROPEL

JUNE 5, 2024

In short, a culture assessment should measure what your employees experience as they work at your organization. The assessment should clarify what is valued inside the culture, because that is what drives behavior. That said, “experience” and “valued” can mean a million different things, so how do you boil it down? Well, every culture assessment has its own model for boiling things down.

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Elevating Engagement

JUNE 3, 2024

Did you ever happen to attend an early Tweet Up? Let’s use the Wayback Machine to travel back 16-ish years. At the national professional association where I worked, we had a small but active Twitter following. As the annual conference approached, we saw an appetite among the Twitter community to meet each other IRL. I asked the event crew if we could informally borrow an empty room to hold a Tweet Up (an in-person gathering of Twitter users).

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PROPEL

JUNE 3, 2024

Reducing your voluntary turnover rate by 3% can result in cost savings ranging from $135,000 (association with 50 employees) to $540,000 (association with 200 employees), and that’s not just once—that’s every year. Plus, the median voluntary turnover rate among nonprofits is 13%, so you could probably save even more if you work at it.

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Associations Now

JUNE 4, 2024

The report from Cvent finds that team leaders are committed to hybrid workforces, but looking at ways to increase engagement. A new report finds that organization leaders see increasing value in in-person staff meetings, even with a more distributed workforce. The 2024 U.S. Internal Meetings Impact Report , released last week , is based on a survey of business leaders conducted by the events technology firm Cvent in collaboration with the Harris Poll.

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Nexus Marketing

JUNE 2, 2024

A user does a quick Google search for a program or service that your nonprofit provides. What if your nonprofit was the very first thing they see? Search engine optimization (SEO) isn’t just for big for-profit brands—any organization that depends on reaching online audiences to promote its programs, services, and products can benefit from an SEO strategy.

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Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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Reid All About it

JUNE 7, 2024

The weekly list of free educational events and resources for the association community… Generative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Google doesn’t look kindly on AI-infused content. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content.

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AssociationChat

JUNE 4, 2024

Hit the Road with Association Chat: Your Ticket to the Ultimate ASAE Annual Experience! Are you ready for an adventure like no other? On August 10th, we’re hitting the road in style, and we want YOU to join us! The post Join the Association Chat Roadtrip to ASAE Annual! appeared first on Association Chat.

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Associations Now

JUNE 7, 2024

The technology’s growth has exacerbated fears among staff that we’ve engineered them out of their jobs. Clear goals and straight talk can help. American CEOs are all-in on AI. According to a new survey by KPMG , their enthusiasm for adopting generative AI tools has accelerated, now that they see it as “central to overcoming challenges resulting from compound volatility and gaining a competitive advantage.

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Velvet Chainsaw

JUNE 5, 2024

Focus by Jared Cherup I’ve been a big fan of Customer Centricity , a book written by Wharton’s Peter Fader for quite some time. Fader advocates that “in the world of customer centricity, there are good customers … and then there is pretty much everybody else.” He recommends focusing and investing in retaining the former, while not ignoring the latter.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

MemberClicks

JUNE 7, 2024

Raising your membership dues is just a fact of life. You know that, but it doesn’t mean your members like hearing it. As such, you have to break it to them gently. That’s where an impactful membership dues increase letter comes in. It’s not as easy as simply announcing hikes in your membership dues , unfortunately. You need to craft a careful letter that explains your reasons effectively, while simultaneously reiterating the importance of your cause.

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Achieve

JUNE 7, 2024

Nonprofit professionals turn to prospect research time after time to enhance and strengthen their fundraising strategies, especially when it comes to their major giving programs. This research method has the innate ability to uncover valuable information about prospective major donors, helping your organization better understand and cultivate relationships with prospects.

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CMA Solutions

JUNE 5, 2024

New-Look Logo, Color Scheme and Website Highlights Award-Winning Difference for Clients CMA , one of the top marketing and association management agencies throughout New Jersey and greater Philadelphia and the winner of 400-plus industry awards, has unveiled a dynamic new brand identity that reflects its core strength and showcases what it does best for its clients: push the boundaries of creativity.

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Association Briefings

JUNE 4, 2024

Association Briefings, a leading producer of podcasts in the association community, is excited to announce an expanded partnership with the Texas Society of Association Executives (TSAE) to offer full-service podcasting services to TSAE members. Since 2023, Association Briefings has served as the official producer of TSAE's acclaimed Better by Association podcast, delivering engaging content to association professionals across Texas.

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Membership Marketing

JUNE 3, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Find it on Amazon. The American Nurses Association (ANA) is the premier professional association representing the interests of the nation’s registered nurses through joint membership with affiliated state nurses’ associations.

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Effective Database

JUNE 5, 2024

“If you keep doin’ what you’re doin’, you’ll keep gettin’ what you’re gettin’.” I saw this line recently (“If you keep doin’ what you’re doin’, you’ll keep gettin’ what you’re gettin’.”) and I chuckled because of how often I experience this with my clients.

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Freestone

JUNE 2, 2024

Introduction Your healthcare professionals are always looking for the latest options in Continuing Medical Education (CME). Ensure they continue returning to your program to meet their CME credit requirements by offering engaging, effective, and convenient CME courses. Have questions on how to get started? Read our blog for tips on how to get started!

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MemberClicks

JUNE 7, 2024

Running a business comes with its fair share of challenges, and local enterprises often need additional support to thrive. This is where formal organizations like Chambers of Commerce play a pivotal role. If you are interested in how to start a Chamber of Commerce, we will walk you through the 10 important steps you need to know. From understanding the purpose and benefits to creating a supportive network that fosters economic growth and community development, you’ll find everything you ne

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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ISAE

JUNE 5, 2024

How to Develop an Effective Omnichannel Marketing Campaign Imagine you’re trying to promote an upcoming conference to your association members. You start by filming a video that highlights your past events and creating ads with details about your conference’s location, agenda, and registration instructions. A member of your marketing team suggests focusing your strategy on Instagram as that’s the platform where you typically see the most engagement.

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Aptify

JUNE 6, 2024

Large, complex associations and unions need ultra-flexible membership management software to support their needs now and down the road. Here’s what to look for in software that will take your organization well into the future. When your association or union is large and complex, you have unique goals and challenges to address – and your organization changes over time.

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