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As someone who works in the digital communications business, I work on many different channels of communication every day. Determining the best ways to effectively communicate with members, drive engagement and grow non-dues revenue is a constant focus for associations. . When assisting associations in this process, we often take these four steps: Evaluate your current state of operations.
When associations marry the art and strategy of posting on Instagram, they open a new pathway to reach potential members. The post How to Win at Instagram appeared first on Association Adviser.
Is it time for your association to rebrand? As an organization changes its look and feel, the timing might be right to announce new member benefits and services too. A rebrand is an exciting and high-stakes moment for an association. In a push to add new energy or hit the refresh button, associations have to carefully consider how members might react to an updated logo or tagline.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
As part of our continuing effort to help association executives understand what blockchain is and how it’s going to affect us and our members, Shelly Alcorn and I recently recorded a podcast with Justin Burniske for fusionSPAN. In it, we addressed questions like: What *is* blockchain? Isn’t it just a database that doesn’t let you delete records?
As part of our continuing effort to help association executives understand what blockchain is and how it’s going to affect us and our members, Shelly Alcorn and I recently recorded a podcast with Justin Burniske for fusionSPAN. In it, we addressed questions like: What *is* blockchain? Isn’t it just a database that doesn’t let you delete records?
The weekly list of free educational events and resources for the association community… I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one. If your association has a new member onboarding, orientation, or welcoming program, please take 15 minutes to participate.
You’ve been to tech conferences, but you’ve never been to a tech conference like this. Higher Logic’s Super Forum is for anyone who wants to deliver the best customer or member experience possible. We believe that’s done through connecting people – by bringing your users all together. And now, it’s your chance to come all together and connect in person at Super Forum 2019.
Ever wonder what time of year nonprofits are doing what types of things? We dug through data of more than 17,000 organizations to discover what the majority are doing throughout the year.
New machine-learning research on leadership is scrutinizing CEOs’ every word and facial expression. But don’t rush to change yourself to please an algorithm. If you’re a CEO, you’re being watched. A little more than you usually are, anyway. Research led by two Harvard Business School professors is attempting to find keys to the CEO’s success through close study not of the exec’s decisions or of others’ opinions but of what they say and how they look when they say it.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
By Lauren Grech, CEO, LLG Agency & Adjunct Professor, New York University. Hotel developers have recognised the need to create experiences within their hotel, resort or venue, meaning they are now redesigning the existing spaces within their restaurant, beachside, poolside or ballroom areas – specifically to cater towards events. But what are the requirements necessary to build a proper event space?
For 30 days, when business hours are over at 5 p.m. and on the weekends too, I’m turning off my phone. Why would I do such a thing? My lite version of unplugging has three goals. #1: Practice what I preach. Emphasizing the importance of reducing screen time, I regularly deny my kids their screen time, yet I'm using my phone all the time. #2: Spend more attention to the people I’m with so I’m more "present" in social situations. #3: Spend less time receiving upsetting news or exposing myself to t
Associations are always trying to do more for their members, but with limited time and money, sometimes the best way to move forward with new projects is to stop doing old ones. Most people talk about having a to-do list. However, if that list gets too full, it’s probably time to consider a stop doing list. The same is true for associations: They are at their best when they are working efficiently on programs and services that members highly value and that contribute to the organization’s bottom
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The global events industry is growing and events organisers face the challenges of delivering exhibitor and sponsor leads, attendees, visitor registrations, awards entries, delegates, ticket sales and new data. Tag Digital are ? pay-per-click (PPC) specialists ? dedicated to the events sector, which ensures that they have an unparalleled understanding of the industry, as well as thorough knowledge of the difficulties and opportunities that our clients have.
Updated from original March 2016 publication. One of the most befuddling concepts for new users of association management systems (AMS)—and customer relationship management (CRM) software too—is query vs. report. What’s the difference between AMS queries and AMS reports? They both involve getting data out of the system and into your hands, but each has a specific purpose.
A digital transformation is about more than new technology. It must include a mindset change too. Also: New members feel new longer than you might think. Going digital? You’re not alone. Frank M. Waechter writes on Boardroom that digitalization is one of the key disruptors of the 21st century. The question is how far your organization wants to take it.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Cardiff based creative event specialists Genero Group are thrilled to secure their first production contract to take place at the new International Conference Centre Wales. The first event is taking place in October this year and Genero is relishing in the preparation. Genero has been producing events for the past 20 years, for clients such as FAW, NHS, Business Reporter, Airbus, Valero Energy and Stereophonics.
CEX isn’t your typical association conference. And it isn’t for everyone. It’s a one-day deep dive into all things “geographic components.” It’s for association exec who have or are thinking of building geographic components. The deep dive isn’t a series of break-out sessions with sages on the stage. It’s about conversations and problem-solving. From the mouths of last year’s attendees, here’s why CEX is special.
Guest post by BlueBolt Many associations feel like their site search needs significant improvement. Typically, this comes from the fact that they have content living in multiple systems. These often include multiple websites, an Association Management System (AMS), a Learning Management System (LMS), a journal, discussion boards, video platform, and much more.
It can be a struggle to determine whether now is the right time to try something new at your meeting, but a few factors could make the case for yes more compelling. Today is a big day for Apple and its fans: After the company announced the iPhone 11 during its Special Event on September 10 , it’s officially available. And the whole thing has me thinking: It is time for an upgrade?
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Recording from Universal Live’s base in Bradford, Yorkshire, was commercial director, Neil Clappison. Alongside him was Jason Cardy, the event director at Capita Travel and Events. Universal Live is a technical event production company while Capita Travel and Events is a travel management company. Together, the two professionals were able to use their combined experience to discuss the client-supplier relationship in the event industry.
If you’ve ever picked up a copy of one of Verne Harnish’s books, you know the Entrepreneur’s Organization founder puts serious stock in habit development. . As the author of “ Mastering the Rockefeller Habits ” and the later update “ Scaling Up: Mastering the Rockefeller Habits 2.0 ,” Harnish knows the value of making a plan and sticking to it. And while you can look to his books for a step-by-step guide to the ones that’ll make your organization grow, there’s one habit that supersedes the
This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement. Our CRM tells us who is engaged and who isn’t according to a basic test: If they have opened or clicked any email or filled out a web form in the past 90 days, they are considered “Engaged.” After 90 days, but before 12 months, they are considered “Unengaged Marketable.” After 12 months of no opens, clicks, or forms,
For nearly 70 years, the Cleveland-based Intermuseum Conservation Association has quietly helped to preserve and maintain art throughout the Midwest. Its next restoration project? Its own building. Associations serve a wide variety of roles for their local communities, their industries, or the world at large. Sometimes, those roles represent yeoman’s work, doing things that are important to a culture’s preservation or broader growth but that the average person does not think about.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Evolution Dome and its New Zealand-based partner, Air Space Structures, gave more than 400 wine experts a taster of their inflatable event structures late last month. The New Zealand Winegrowers Association held its Romeo Bragato National Conference – one of the most important events in the New Zealand wine calendar – in McLean Park in the Hawke’s Bay area of the North Island.
If you only had a few sentences to tell another professional who you are, what would you say? At parties, you hear people say I’m an attorney, or I’m a teacher, or I own a business. Instead of specifying a profession sometimes people will say, “I work in health care” or “I work for Google,” which is another way of saying, “I work in tech.” Sometimes, although rarer, you’ll hear people say something like, “I advocate for human rights.&#
Short answer: YES! We get a lot of questions about how to organize stories and photos. What are communications directors using now? What do they love/hate about their current system (or lack thereof)? We then developed this e-book to answer your basic questions like: Do you need a banking system for stories and images? What can you use to create a solid system?
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