Jamie Notter

AUGUST 25, 2020

I’ve noticed that a lot of our clients are focused on decision making processes when they come up with action plans following their culture assessments. The action plans vary, but they usually involve an effort to clarify decision-making roles inside the organization. While everyone has a good general sense of who gets to decide on certain issues, it seems the devil is in the details, and everyone is not on the same page.

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Process Technology Organization 149

Wild Apricot

AUGUST 25, 2020

Are you considering hosting a virtual event? Check out these 30 stats from nonprofits, membership organizations, and professional event planners to get prepared.

Organization 488

Organization 488

Protech

AUGUST 25, 2020

By Brian Smith, Communications Specialist . If there’s one thing we’ve learned from a ssociations during the COVID-19 pandemic , it’s that they can – and in many cases must – be innovative. . And as we heard in a recent webinar with Breezio President & CEO Benjamin Muscolino , some organizations have innovated by opening up their online communities to shar e vital resources at a time when members need it most. .

CA 75

CA Content Education Social Media 75

Higher Logic

AUGUST 27, 2020

The post 5 Effective Tips To Keep Your Email Subscribers Engaged appeared first on Higher Logic. Effective email communication is the key to keeping your email subscribers engaged and invested. Try out these 5 tips to re-engage your list. The post 5 Effective Tips To Keep Your Email Subscribers Engaged appeared first on Higher Logic.

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Tips Communications Revenue Strategy 309

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Member Engagement

WBT Systems

AUGUST 24, 2020

Embrace the Opportunities in Disruption & Reimagine Your Association’s Future. Read more about Embrace the Opportunities in Disruption & Reimagine Your Association’s Future.

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Smooth The Path

AUGUST 27, 2020

Isolation, fear, monotony, and super scary finances; there is a lot that is not great about this time of COVID. But the last five months have not been all bad. Good things have happened too. Many of us are enjoying more family time. Some families have reconnected with nature. In my house, there has been a significant increase in the availability of homemade bread and pies.

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Member Engagement Conference Team Member Experience 148

Association Adviser

AUGUST 27, 2020

Crystal Stone, M.Ed., CAE, PMP of Bostrom leads attendees through a crash course on what project management is and how to manage projects for associations. The post Flipping Traditional Project Management to Fit the Association Model appeared first on Association Adviser.

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Project Course How To 148

Association Success

AUGUST 27, 2020

As a professional in the digital age, you’ve probably already heard plenty of people talk about search engine optimization (SEO) by now. But just how important is SEO, and if you’re already posting engaging content on your organization’s blog, do you really need to worry about it? Well, according to a study conducted by online ad network Chitika, the top listing on any given Google search results page (SERP) receives roughly 33% of organic traffic, compared to about 18% and 11% for the second an

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Content Examples Newsletter Resources 148

Wild Apricot

AUGUST 27, 2020

Earlier this month, we released the 2020 Virtual Events Research Report. In this post, experts in the nonprofit, association, and membership management space provide additional insights and advice around taking your virtual events in the right direction.

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How To Membership Management Report 418

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

Member Experience

GrowthZone

AUGUST 28, 2020

Each page on an association website has a unique address – commonly known as a URL (uniform resource locator). A URL is like anything else on the web, it can be good, it can be bad, or it can be ugly. It’s one of the most important aspects of making sure your association website shows up in search engine results. So, what makes a “good” URL? Two things (which go hand-in-hand): a positive user experience and an SEO-friendly structure.

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Certificate Examples System Content 146

Association Adviser

AUGUST 26, 2020

Five recommendations based on the 2020 Association Communications Benchmarking Report that will help associations communications move forward. The post How to Move Communications Forward in the COVID Era appeared first on Association Adviser.

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Communications How To Report Marketing 148

Membersuite

AUGUST 24, 2020

The pandemic has exposed how risky it is to rely upon an annual event for a major portion of your non-dues revenue. You can’t stick to the old way of doing things. Revamp and improve your sponsorship and non-dues revenue strategy with these tips.

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Revenue Strategy Tips 140

Wild Apricot

AUGUST 25, 2020

From running virtual events to raising funds online, many organizations have adapted well through a variety of digital initiatives in August. Here are more insights and resources, including the brand new 2020 Virtual Events Research Report, to help you continue to engage members.

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Resources Report Organization 305

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Education

Association Success

AUGUST 24, 2020

How would you describe your association? Most people would like to belong to a dynamic, innovative and forward-thinking organization that sets a high bar among its peers. Yet many associations lose their way, becoming stagnant, uninspiring and distracted with complicated internal barriers. . If you’ve got the sinking feeling that your association fits in the latter category, don’t worry. .

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Strategy Email Marketing Technology Social Media 135

Association Adviser

AUGUST 24, 2020

A conversation with new ASAE President and CEO Susan Robertson, CAE, about ASAE's 2020 priorities and hoe it's supporting members during the COVID-19 pandemic. The post Q&A with ASAE President & CEO Susan Robertson, CAE appeared first on Association Adviser.

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Leadership 148

Portage Group

AUGUST 24, 2020

Focus on Finance: COVID 19’s Impact on the Bottom-Line of Canadian Associations. For the associations positioned to weather the storm of the initial months of the COVID 19 pandemic, many are finding themselves with a bit of breathing room in terms of immediate cash flow and financial viability issues. Inevitably, many of those that were without a sufficient financial cushion or access to government supports have not fared so well.

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Survey 130

Wild Apricot

AUGUST 25, 2020

We sat down with nonprofit expert Katie Appold to answer your most pressing questions about nonprofit branding and marketing. Here are the answers to the most common questions we received.

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Marketing 231

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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

Revenue

Association Success

AUGUST 25, 2020

As an association, your job is to do three things for your members: serve them, offer connections and make them better at what they do. To do that, you must have a keen understanding of what they need, what they want and what they want to work on. An association that has tapped into their member voice and is able to serve the needs, wants and goals of their members will outperform others in the marketplace.

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Social Media Certificate Course Content 127

Association Adviser

AUGUST 24, 2020

This is your time to shift focus and ultimately find new ways to fund and deliver products and services to our members. The post Revenue Diversification: It’s Time to Spread Out Your Eggs! appeared first on Association Adviser.

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Revenue Products Resources 141

SBI

AUGUST 27, 2020

The following blog post was originally published on the MemberClicks blog. Perhaps you’ve heard the term “AMC” before, short for association management company. But what is an AMC? Well, according to the AMC Institute , an AMC is “a for-profit business that manages associations to help them grow and prosper.”. Sounds great , you might be thinking.

Association Management 105

Association Management Member Engagement Event Planning Resources 105

Velvet Chainsaw

AUGUST 27, 2020

The harsh reality of an elongated recovery for the live events industry has settled in, as we wrote about back in March when we crafted the Event Recovery Food Chain. At the time, we stated, “Hotels and the entire events supply chain need to understand that we won’t fully recover until we help conference and show organizers regain their top-line attendance and revenue.”.

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Revenue Price Conference Cost 98

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

eBook

MemberClicks

AUGUST 26, 2020

The following blog post was written by Cathi Hight, a performance improvement consultant specializing in membership development, customer and staff retention, and strategies to work smarter, not harder. “The change in ‘business as usual’ at associations as a result of COVID-19 goes well beyond dealing with events contracts, patrol, and dues renewals.

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Guidelines Communications Strategy How To 97

ReviewMyAMS

AUGUST 28, 2020

Guest blog post by Michelle Schweitz, Marketing Manager, Community Brands Does your association ever say, “we don’t need more revenue”? I didn’t think so! You must continuously prepare for revenue streams to keep flowing as your association and member behaviors change – be it member churn, cancelled events, lost sponsorships, or anything else. Sponsorships can play an essential role in your members' benefits.

Revenue 90

Revenue Marketing 90

Jamie Notter

AUGUST 25, 2020

I’ve noticed that a lot of our clients are focused on decision making processes when they come up with action plans following their culture assessments. The action plans vary, but they usually involve an effort to clarify decision-making roles inside the organization. While everyone has a good general sense of who gets to decide on certain issues, it seems the devil is in the details, and everyone is not on the same page.

Process 91

Process Technology Organization 91

Smooth The Path

AUGUST 25, 2020

Sometimes boards can get stuck in a rut, playing just one role. The role might be: Doer. Dictator. Doormat. None of these roles leverages the full opportunity of what boards can do. Executive directors and CEO’s can help their boards learn to slide from one beneficial role to another. Board members may be able to rally members during times of change.

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Innovation Leadership 88

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Certificate

Association Success

AUGUST 24, 2020

Circumstances have definitely changed for all association leaders! Does your new strategy embrace digital? COVID-19 has made physical meetings and events, the mainstay of all association programs, less desirable or even impossible to host in the near future. That is a massive change in circumstance that needs to be addressed in a new strategic plan. .

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Video Content Technology Price 86

Association Adviser

AUGUST 28, 2020

Duncan Wardle explains that while not all ideas make it, we create an environment where more ideas can be visualized, that’s when true innovation happens. The post Innovation During Times of Crisis appeared first on Association Adviser.

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Innovation Leadership 78

MemberClicks

AUGUST 24, 2020

Perhaps you’ve heard the term “AMC” before, short for association management company. But what is an AMC? Well, according to the AMC Institute , an AMC is “a for-profit business that manages associations to help them grow and prosper.”. Sounds great , you might be thinking. But how do I know if I really need an AMC? Couldn’t we all use help with association management to a certain extent?

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Association Management 77