Sat.Aug 29, 2020 - Fri.Sep 04, 2020

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How being disruptive truly makes a difference

Association Success

Considering it’s typically negative connotation, disruption is not the first word that comes to mind when I think of making change. Innovation, revolution, restructuring or even transformation maybe – but never disruption. It wasn’t until I came across a 1995 article from the Harvard Business Review describing the theory of disruptive innovation that I began to understand the allure of the phrase.

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Rescue Your Non-Dues Revenue with Your AMS

Association Adviser

The world may be changing, but your association can stay on the cutting edge of members' needs and expectations through smart use of your AMS. The post Rescue Your Non-Dues Revenue with Your AMS appeared first on Association Adviser.

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Follow These 7 Steps to Create a Nonprofit Marketing Plan

Wild Apricot

Having worked with hundreds of organizations, I can tell you that the ones who develop and follow a strong nonprofit marketing plan grow faster and make a bigger impact than those who don’t. Here are 7 steps to create your own with examples.

Marketing 365
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Providing Value to Virtual Conference Sponsors and Exhibitors: Insight Gained After 6 Months of Virtual Events

WBT Systems

Providing Value to Virtual Conference Sponsors and Exhibitors: Insight Gained After 6 Months of Virtual Events. Read more about Providing Value to Virtual Conference Sponsors and Exhibitors: Insight Gained After 6 Months of Virtual Events.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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How Dedicated Community Management is Helping These 3 Organizations Level Up Engagement

Higher Logic

The post How Dedicated Community Management is Helping These 3 Organizations Level Up Engagement appeared first on Higher Logic. Learn how using Higher Logic’s community management services has helped three associations revamp their strategies and grow community engagement levels. The post How Dedicated Community Management is Helping These 3 Organizations Level Up Engagement appeared first on Higher Logic.

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How taking small risks can drive innovation within your association

Association Success

In 1924, six cardiologists gathered to form the American Heart Association. Since then, the organization has grown into a force to be reckoned with, on an ambitious mission to eliminate cardiovascular diseases. . Associations like the American Heart Associations have built-in strengths in the form of history and tradition. But left unchecked, these strengths can stifle innovation.

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A New Era of Association Meetings for Ambiverts and Introverts

Smooth The Path

Somewhere in my literary travels a long time ago, I read a piece that theorized that most of us were neither introverts or extroverts. Instead, perhaps 80% of the population are ambiverts. Ambiverts have both tendencies; we can feel energized by hosting a party, and also can feel invigorated by an evening of reading by a crackling fire. Up until recently, most association meetings, whether they are conferences, board meetings, or chapter meetings, have been designed for extroverts.

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Announcing New Free 5-Week Course, Rock Your Flock!

AssociationChat

Association Chat is Proud to Announce: Rock Your Flock: Leading with Deliberate Intention. Starting in October! Thursdays, Oct 1, 8, 15, 22, 29. Option #1: 11am PDT/2pm EDT Enroll. Option #2: 4pm PDT/7pm EDT Enroll. Pre-order the book now: [link]. Ready to empower success in every aspect of your life? In this powerful course, values expert Brant Menswar shows you how to live a life of purpose, passion, and significance by unleashing your 100 percent, authentically original, black sheep values?

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Networking for Success: Robert Duke, CAE

Association Adviser

We speak with Robert Duke, CAE about how he’s guiding membership operations and encouraging professional development during the COVID-19 pandemic. The post Networking for Success: Robert Duke, CAE appeared first on Association Adviser.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Is your membership offering enough value?

Association Success

It’s easy for membership organizations to get lost in the daily details of running a business. . But from time to time, it’s important to step back and ask basic questions about what value your membership actually delivers. If you’re struggling to attract new members — especially younger ones— it might be because your offerings are available elsewhere, or even lacking.

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14 Ways to Spark FOMO with Your Virtual Conference

Membersuite

Struggling to drive attendance to your virtual events? Here are 14 ways to differentiate your event to create FOMO and ensure it stands out from the typical virtual conference experience.

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Brant Menswar on Unleashing The Extraordinary, Awe-Inspiring, Undiscovered You

AssociationChat

“The biggest part of my work is teaching people that they are enough.” – Brant Menswar. This week’s guest on the livestreamed Association Chat podcast is keynote speaker and author Brant Menswar. He is an award-winning musician and founder of the band Big Kettle Drum, and he’s also the CEO and founder of Rock Star Impact, a boutique agency that helps individuals and organizations to define and live by their values.

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Engaging Networking Experiences for Online Events

Virtual

In this 5 Minutes With Andy, Margot Rodger our Vice President of Events shares her experience going virtual. From flying home from an event in the begging of quarantine to experimenting with online platforms to help our clients have successful online events. Margot shares her tips to make your virtual events engaging all while having a great experience.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Your association needs a well-defined core ideology to grow. Here’s how to get there

Association Success

An organization’s core ideology is like its constitution. It serves as a foundation that guides the organization toward future growth and helps maintain a consistent culture that upholds its mission. Revisiting your association’s core ideology can help provide direction during company transitions, changes of leadership, a cultural transformation or uncertain times. .

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3 Key Virtual Event Takeaways That Keep Coming Up

MemberClicks

As more and more virtual events take place, event planners are learning the differences between creating online and in-person experiences. And the thing is, they’re all having the same observations. We’ve heard similar feedback from planners at associations, association management companies, and chambers of commerce. And they’re all things we noticed when planning MC Thrive , too!

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Association Apathy Creep

Smooth The Path

My favorite ice cream brand is not as good as it once was. The vanilla bean specks, once plentiful, are barely noticeable. The half-gallon size is quite a bit shy of a half-gallon. This year I noticed a slight change in the flavor. The ingredients now list vegetable gum rather than just cream, sugar, and vanilla. This slow decline is probably inevitable, given the pressures on the business.

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Engaging Networking Experiences for Online Events

Virtual

In this 5 Minutes With Andy, Margot Rodger our Vice President of Events shares her experience going virtual. From flying home from an event in the begging of quarantine to experimenting with online platforms to help our clients have successful online events. Margot shares her tips to make your virtual events engaging all while having a great experience.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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[Webinar] INFLUENCE 2020, National Speakers Association Virtual Experience

Velvet Chainsaw

Meet the brains behind the design of the highly successful National Speakers Association’s INFLUENCE 2020 Virtual in August. Discover how they created memorable experiences, facilitated networking and delivered inspiring general sessions. Understand the strategy behind transforming a 3-day event into an 8-week virtual experience that launched their new digital vault.

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How to Attract Gen Z to Your Next Event

Eplys

What can grab an eight-second attention span? That’s the question you’re really going to have to ask yourself if you want to bring Generation Z to your next event. Speaking as a member of Gen Z myself, I know we are a tough crowd to please.

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Disaster preparedness: Ready your community for severe weather during COVID-19

Ungrated

As if 2020 hasn’t been challenging enough, active hurricane and wildfire seasons have been making the year even more taxing. Community association leaders living in areas that may be prone to natural disasters like floods, hurricanes, tornadoes, and wildfires should be discussing what disaster preparedness and recovery looks like for their community during the COVID-19 pandemic.

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Member Appreciation: Two Words Go a Long Way

Multiview

It would be easy to sit here and preach to you about the importance of recognizing your organization’s members “now… The post Member Appreciation: Two Words Go a Long Way appeared first on MultiView.

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Unlock the Future of Learning Growth and Retention at Cognition24!

The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

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[Webinar] The Playbook to Planning Your Virtual Event

MemberClicks

MemberClicks’ webinar series is back again! (And if one of your upcoming initiatives involves planning a virtual event, then this is definitely one you don’t want to miss.). Earlier this year, MemberClicks hosted MC Thrive, a one-day virtual educational experience, attracting nearly 400 attendees. Like many, this was our first time planning a virtual event of this size and scope.

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5 articles association professionals are reading that encourage growth

Association Success

This week, association professionals have self evaluation top of mind. Starting with overcoming imposter syndrome and allowing yourself to be disruptive, this week’s Friday Five encourages personal growth. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How do we come up with this list?

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Improving Verbal Interaction with Association Members

GrowthZone

Most people consider themselves good listeners, but genuinely listening to others is a rare skill. What is effective listening? Everyone wants to be heard and understood (especially your association’s members). To truly listen, one must actively absorb information, show interest, and provide feedback that reassures the speaker that you’re receiving their message.

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The secret to a successful AMS implementation

Nimble AMS

Making the change to a new association management system (AMS) is an exciting time for your organization. It represents the opportunity to move forward to a solution that better meets your association’s needs. It’s a chance for your organization to evolve. Once you’ve chosen your new AMS , then it’s time to implement it. This is a critically important phase for your organization, and it’s often the most intimidating.

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Unlock the Secrets to Building Community

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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Balancing Team Authority and Personal Accountability

Association Adviser

Strong association leadership means giving your team authority to own the team’s success while giving personal responsibility to make important decisions. The post Balancing Team Authority and Personal Accountability appeared first on Association Adviser.

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How associations can predict and prevent member churn

Association Success

As COVID-19, natural disasters, political scandal and social unrest has roiled 2020, it’s no surprise that many are seeking to look to the future. While technically impossible, predictive modeling can help us discover patterns in member behavior and even predict their future actions. . Thomas Altman and Dray McFarlane , predictive analytics experts and co-founders of Tasio , are joining us on Sept. 10th for “ How to predict and prevent member churn ,” a free workshop where you’ll learn how to pr

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How to Create Sponsorship Value for Your Association’s Virtual Event

Protech

By Liz Palm, Marketing Director . This blog post is the third in a series that cover s some of the ins and outs of how Protech successfully took our Fusion 2020 Customer Confere n ce virtual in 5 weeks due to the COVID-19 pandemic. C heck out the first p ost about staff communications a nd the second about conference technology. . It’s no secret. Trade and professional associations rely on their annual meetings and conference s as a primary source of non-dues revenue.

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