Sat.Oct 03, 2020 - Fri.Oct 09, 2020

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How to Write a New Member Welcome Email (Plus a Sample!)

MemberClicks

New member onboarding processes vary from organization to organization. But one key tactic nearly all organizations employ is the sending of a new member welcome email. That’s really your first touchpoint with a new member, meaning your first chance to get them engaged. So how can you capitalize on the opportunity? How can you ensure your new member welcome email “gets the job done”?

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Association Brain Food Weekly: 10.9.20

Reid All About it

The weekly list of free educational events and resources for the association community… I’m back in the saddle again—and this photo captures my hiking buddies climbing up a tricky portion of the saddle between Big Spring and Squaw Canyons in the Needles district of Canyonlands National Park in Utah—one of my favorite places. Association mojo. At times, it’s a struggle, isn’t it?

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8 GivingTuesday Email Examples that Inspire and Convert

Wild Apricot

GivingTuesday is coming up on December 1, 2020. Get ready to make this your most successful year yet by following best practices from these GivingTuesday email campaigns.

Examples 448
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How to Get Back Your Association Mojo

WBT Systems

How to Get Back Your Association Mojo. Read more about How to Get Back Your Association Mojo.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Secrets for Creating a Re-Engagement Email Campaign that Works

Higher Logic

The post Secrets for Creating a Re-Engagement Email Campaign that Works appeared first on Higher Logic. Are unengaged members putting your association’s retention rate at risk? Reach them with a re-engagement email campaign. The post Secrets for Creating a Re-Engagement Email Campaign that Works appeared first on Higher Logic.

More Trending

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How to Create a Club Membership Form in Wild Apricot + 3 Examples

Wild Apricot

Using an online club membership application form is an easy and efficient way to onboard new members. Here's how to create one with Wild Apricot.

Examples 417
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Revealing the Magic of Health Coaching

Aaron Wolowiec

Maria Ferrante shares her journey from using a health coach to becoming one.

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Drive Engagement with an Online Community Content Calendar

Higher Logic

The post Drive Engagement with an Online Community Content Calendar appeared first on Higher Logic. Community managers have to put a lot of energy into their community content strategies. Make your job easier with this comprehensive guide to building an online community content calendar. The post Drive Engagement with an Online Community Content Calendar appeared first on Higher Logic.

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4 steps for engaging disinterested readers

Association Success

Most publications attract a handful of true fans — readers who devour every post, share content on social media and open every newsletter. . But in the long run, understanding who doesn’t regularly read your content — and why — is far more valuable. If you can identify the disconnect between your content and your audience’s needs, you can begin to close the gap and increase engagement. .

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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The Next Huge Hurdle for Virtual Conference Engagement

Smooth The Path

Why would only a small fraction of registrants attend the live virtual conference? Because the incentive to be there is less than the pull of their daily lives. They know the meeting is going on, but their email or project or phone can’t be ignored. They know they can access the sessions later on, which further disincentives them to attend. When attendees assume the conference is a compilation of passively viewed webinar-like sessions, there’s little reason to participate live.

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Will Your Sponsors Succeed at Your Virtual Event?

Association Adviser

Ensure you're setting the stage for successful, happy virtual event sponsors at your next online event with these 10 tips and recommendations. The post Will Your Sponsors Succeed at Your Virtual Event? appeared first on Association Adviser.

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What Associations Can Learn from ASAE’s 2020 Virtual Annual Meeting & Expo

Protech

By Liz Palm, Marketing Director. At ASAE’s V irtual Annual Meeting & Expo, t here was a lot of talk about the what the “new normal” will look like post COVID-19. For many associations, the new normal includes a remote and flexible work environment for their staff, with a n in-depth virtual event and professional development strategy for their members. .

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How to get free publicity for your association

Association Success

Have you ever wondered how to get those coveted “As Seen On” logos for major publications and shows? Well, I’m going to tell you to get that kind of publicity without having to hire a PR consultant or marketing agency. If you and your team are willing to do the work, you’ll soon find your association getting featured and quoted in major publications. .

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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October’s Live Association Chat Podcast Schedule

AssociationChat

Add these great Association Chat interviews to your October schedule! Tuesday, October 6, 2020, 2-3 pm ET. Watch the live interview or replay at [link]. Tuesday, October 13, 2020, 2-3 pm ET. Watch the live interview or replay at [link]. Tuesday, October 20, 2020, 2-3 pm ET. Watch the live interview or replay at [link]. . Have you joined the Association Chat mailing list?

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Busy or Productive Busy?

Smooth The Path

Perhaps there was never a more distracted time. On top of the usual flood of emails, meetings, and calls, there are now fast-changing news, pervasive worry, and the demands of home pulling at our time and attention. In this environment, it is easy to be busy. But perhaps while this is the kind of busy feels productive, it may not actually be moving your organization ahead.

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SBI Announces New Association Executive

SBI

SEATTLE, WA, October 9, 2020 — SBI Association Management (SBI), a Seattle-based association management company (AMC), is pleased to announce Felicia Kenan as its newest Association Executive. Kenan is an accomplished Association Executive with more than seventeen years of association experience, working for associations in both the stand-alone and AMC models.

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How to embrace change so your association can reach more people

Association Success

When it joined the Silicon Valley tech scene in 1998, Google was a modest startup that aimed to “ organize the world’s information and make it universally accessible.” More than two decades later, Google has revolutionized the Internet, introducing sweeping changes to the way people connect and learn online. . Google’s story is one of countless examples of the way change can radically and swiftly change the way we operate.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Talent Tuesdays – Association Jobs Posted for Week of October 5, 2020

AssociationChat

Available Association Jobs Shared with Association Chat This Week. Hear of a great job opportunity at your organization? Looking for some great association pros who are engaged in the Association Chat community? Please post your job opportunities on the Talent Tuesday Association Chat Facebook Group thread every week for Talent Tuesdays! You must be a member of the free Association Chat Facebook Group or an Association Chat Patreon patron in order to post new jobs.

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Mark Your Calendar: MC Thrive Is Back!

MemberClicks

You may have heard us talk about the one-day virtual educational experience we hosted in May, MC Thrive. Better yet, you may have even attended!

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AMC Institute Releases New Research and Resources for Associations

SBI

The AMC Institute, which represents over 180 association management companies (AMCs) that collectively provide full-service management to over 1,800 associations and provide project support to 900 additional associations, has released new research and resources for association and AMCs. This includes a new microsite and resource center for best practices, case studies, proprietary research, and business tools designed specifically to help associations thrive in today’s environment.

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3 things successful associations do to get their members to stick around

Association Success

Loyal members do more than just stick around. They put your organization’s resources into practice, advocate for your mission, and persuade new members to join them. They’re the key to a long lasting, healthy membership program. By contrast, members who are present due to inertia are at best indifferent and disengaged. At worst, they’re actively unhappy and might even dissuade new members from signing up.

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Unlock the Future of Learning Growth and Retention at Cognition24!

The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

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3 membership challenges solved with Nimble AMS

Nimble AMS

As an association professional, you face a variety of challenges: Acquiring and retaining members. Driving non-dues revenue. Gaining the insights you need to make informed business decisions. How do you begin to tackle them? The good news is that you’re not alone. Others are taking on common challenges that face associations, and they’re sharing their stories.

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How to Add Sponsorships to Your Association’s Virtual Conferences to Drive More Revenue

Aptify

Virtual conferences have become an essential tool for many associations. They’re a lifeline for staying connected with your members when meeting in person isn’t possible. They also offer members and sponsors much of the same value as in-person conferences, with the cost-effectiveness and convenience of attending online. And, as with in-person conferences, they’re great for driving non-dues revenue.

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Ask the Experts: LMS Vendors

Delcor

The first episode of our "Ask the Experts" series, featuring a panel of learning management system providers. Hosted by Loretta, Gretchen, and Tobin. View TechTalk here: View additional TechTalks | Subscribe to our YouTube channel.

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Want to keep your employees engaged? Invest in a healthy organizational culture

Association Success

Employee engagement is a key part of building a healthy, successful organizational culture. A good test way to test your company’s culture is to look at how the employees approach each new work day and project. . If your team walks in smiling and ready to dive in, you know you’ve built a good culture. But if everyone seems uninterested in their work, productivity and morale will be low, and turnover will be high. .

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Unlock the Secrets to Building Community

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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The Do’s and Don’ts of Badging

CommPartners

When running a marathon or 5K, there is usually something that pulls you towards the finish line. Something that keeps you going to the next mile when you feel like giving up. Something that makes you want to do it all over again. For some, it may be the health benefits; for others, it may […].

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How to write an RFP for your union’s next membership management system

Aptify

Issuing a request for proposal (RFP) is a best practice for big purchases like software. An RFP is a document that provides background and details about your project and solicits bids from vendors. It helps you gather proposals and discover how well potential products meet your requirements. Creating an RFP can be a time-consuming effort. But, it will be rewarding in the long run, as it allows you to uncover the details you need to make an informed decision about potential membership management

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Where Do We Stand Now: One Foot in the Pandemic and One Foot in the Recovery

Delcor

Infectious Diseases Society of America ( IDSA ) CEO Chris Busky is Loretta's guest for "Where Do We Stand Now: One Foot in the Pandemic and One Foot in the Recovery.". View TechTalk here: Subscribe to our YouTube channel.

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