MemberClicks
OCTOBER 7, 2020
New member onboarding processes vary from organization to organization. But one key tactic nearly all organizations employ is the sending of a new member welcome email. That’s really your first touchpoint with a new member, meaning your first chance to get them engaged. So how can you capitalize on the opportunity? How can you ensure your new member welcome email “gets the job done”?
Reid All About it
OCTOBER 9, 2020
The weekly list of free educational events and resources for the association community… I’m back in the saddle again—and this photo captures my hiking buddies climbing up a tricky portion of the saddle between Big Spring and Squaw Canyons in the Needles district of Canyonlands National Park in Utah—one of my favorite places. Association mojo. At times, it’s a struggle, isn’t it?
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Wild Apricot
OCTOBER 7, 2020
GivingTuesday is coming up on December 1, 2020. Get ready to make this your most successful year yet by following best practices from these GivingTuesday email campaigns.
WBT Systems
OCTOBER 5, 2020
How to Get Back Your Association Mojo. Read more about How to Get Back Your Association Mojo.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Aaron Wolowiec
OCTOBER 9, 2020
Maria Ferrante shares her journey from using a health coach to becoming one.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Wild Apricot
OCTOBER 8, 2020
Using an online club membership application form is an easy and efficient way to onboard new members. Here's how to create one with Wild Apricot.
Spark Consulting
OCTOBER 5, 2020
A few weeks ago, Hilary Marsh and I had the opportunity to sit down (virtually, of course) with fusionSPAN’s Justin Burniske to talk all things content curation. The conversation was based on Hilary’s and my recently released whitepaper, Cut Through the Clutter: Content Curation, Associations’ Secret Weapon Against Information Overload. We discussed topics such as: Why now?
Association Success
OCTOBER 9, 2020
Most publications attract a handful of true fans — readers who devour every post, share content on social media and open every newsletter. . But in the long run, understanding who doesn’t regularly read your content — and why — is far more valuable. If you can identify the disconnect between your content and your audience’s needs, you can begin to close the gap and increase engagement. .
Smooth The Path
OCTOBER 6, 2020
Why would only a small fraction of registrants attend the live virtual conference? Because the incentive to be there is less than the pull of their daily lives. They know the meeting is going on, but their email or project or phone can’t be ignored. They know they can access the sessions later on, which further disincentives them to attend. When attendees assume the conference is a compilation of passively viewed webinar-like sessions, there’s little reason to participate live.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Event Industry News
OCTOBER 5, 2020
Organisers of several high-profile events industry campaigns have created a taskforce to ensure stronger alignment and more effective communication in fighting for awareness and financial support for the whole industry. The organisations behind #WeMakeEvents, #Let the Music Play and #WeCreateExperiences will align with One Industry One Voice and are encouraging other campaigns to get in touch.
Higher Logic
OCTOBER 6, 2020
The post Drive Engagement with an Online Community Content Calendar appeared first on Higher Logic. Community managers have to put a lot of energy into their community content strategies. Make your job easier with this comprehensive guide to building an online community content calendar. The post Drive Engagement with an Online Community Content Calendar appeared first on Higher Logic.
Association Success
OCTOBER 8, 2020
Have you ever wondered how to get those coveted “As Seen On” logos for major publications and shows? Well, I’m going to tell you to get that kind of publicity without having to hire a PR consultant or marketing agency. If you and your team are willing to do the work, you’ll soon find your association getting featured and quoted in major publications. .
Protech
OCTOBER 6, 2020
By Liz Palm, Marketing Director. At ASAE’s V irtual Annual Meeting & Expo, t here was a lot of talk about the what the “new normal” will look like post COVID-19. For many associations, the new normal includes a remote and flexible work environment for their staff, with a n in-depth virtual event and professional development strategy for their members. .
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Event Industry News
OCTOBER 9, 2020
Leeds based event specialists First Event have announced they will host a free 70 min virtual event called One Virtual at 4pm, Wednesday 14th October to showcase to all just how inventive, engaging and brilliant online events can be. Like all in the embattled events industry, First Event feared the worst when restrictions hit earlier this year and the team looked ahead to a tough period.
AssociationChat
OCTOBER 7, 2020
Add these great Association Chat interviews to your October schedule! Tuesday, October 6, 2020, 2-3 pm ET. Watch the live interview or replay at [link]. Tuesday, October 13, 2020, 2-3 pm ET. Watch the live interview or replay at [link]. Tuesday, October 20, 2020, 2-3 pm ET. Watch the live interview or replay at [link]. . Have you joined the Association Chat mailing list?
Association Success
OCTOBER 8, 2020
When it joined the Silicon Valley tech scene in 1998, Google was a modest startup that aimed to “ organize the world’s information and make it universally accessible.” More than two decades later, Google has revolutionized the Internet, introducing sweeping changes to the way people connect and learn online. . Google’s story is one of countless examples of the way change can radically and swiftly change the way we operate.
Nonprofit Marketing Guide
OCTOBER 5, 2020
Tricia Maddrey Baker. Here is the latest submission for our Day in the Life of a Nonprofit Communicator. Tricia Maddrey Baker is still working at home. Let’s see how she is adapting. Tricia’s Bio: When our second child was born, I had no idea that dealing with his special needs would lead me to a career, although not as you might expect.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Event Industry News
OCTOBER 5, 2020
Creative communications group DRPG’s flagship thought leadership event DRPGBIGtalk usually hosts 150 delegates. With this year’s move to virtual, the event attracted over 1000 delegates from across the globe. Hosted in a virtual world theme park created using cutting edge browser based WebGl modelling, the three-day event brought communications professionals together online to see what is possible in the world of virtual events and provide them with the key insights needed to help futureproof th
AssociationChat
OCTOBER 6, 2020
Available Association Jobs Shared with Association Chat This Week. Hear of a great job opportunity at your organization? Looking for some great association pros who are engaged in the Association Chat community? Please post your job opportunities on the Talent Tuesday Association Chat Facebook Group thread every week for Talent Tuesdays! You must be a member of the free Association Chat Facebook Group or an Association Chat Patreon patron in order to post new jobs.
Association Success
OCTOBER 5, 2020
Loyal members do more than just stick around. They put your organization’s resources into practice, advocate for your mission, and persuade new members to join them. They’re the key to a long lasting, healthy membership program. By contrast, members who are present due to inertia are at best indifferent and disengaged. At worst, they’re actively unhappy and might even dissuade new members from signing up.
Nonprofit Marketing Guide
OCTOBER 7, 2020
As Kristina and I were planning out our fall training schedule and editorial calendar, we moved everything important off of the week of November 2 – 6, 2020. I firmly believe that the entire United States (which is where 75% of our clientele lives) will be engrossed in the Presidential and Congressional elections and very little else. We are planning our webinar series on managing your editorial calendar for the following week (November 10 and 12) and even that has me nervous.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Event Industry News
OCTOBER 7, 2020
isla, the recently launched organisation for sustainable events, has announced the arrival of fifteen new members. The incoming companies include nine event & experiential agencies and six event support businesses. The new members now join the twelve founder companies, each sharing a common commitment towards the measurement and delivery of sustainable events. .
MemberClicks
OCTOBER 5, 2020
You may have heard us talk about the one-day virtual educational experience we hosted in May, MC Thrive. Better yet, you may have even attended!
Association Adviser
OCTOBER 9, 2020
Ensure you're setting the stage for successful, happy virtual event sponsors at your next online event with these 10 tips and recommendations. The post Will Your Sponsors Succeed at Your Virtual Event? appeared first on Association Adviser.
SBI
OCTOBER 9, 2020
SEATTLE, WA, October 9, 2020 — SBI Association Management (SBI), a Seattle-based association management company (AMC), is pleased to announce Felicia Kenan as its newest Association Executive. Kenan is an accomplished Association Executive with more than seventeen years of association experience, working for associations in both the stand-alone and AMC models.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Event Industry News
OCTOBER 6, 2020
The AEO Council has officially elected Simon Parker, executive vice president of Informa Markets, as the next Chair of the Association of Event Organisers. The election, which took place at the AEO Council meeting held on 23rd September via video conference call, also sees Carina Bauer, chief executive officer of IMEX Group, become Vice Chair. Former Chair, Darren Johnson will now assume the role of Past Chair for the forthcoming year.
Nonprofit Marketing Guide
OCTOBER 8, 2020
Through the Nonprofit Communications Director Mentoring Program , I talk to a lot of communications directors who feel overwhelmed. I thought it might be helpful to you for me to share some of the questions I ask when I am coaching them. The first question I usually ask is how empowered they feel to make choices about their workload. This is a big question that on its own can unravel lots of details about control, supervision, internal communications, boundaries, and support or lack thereof.
Smooth The Path
OCTOBER 8, 2020
Perhaps there was never a more distracted time. On top of the usual flood of emails, meetings, and calls, there are now fast-changing news, pervasive worry, and the demands of home pulling at our time and attention. In this environment, it is easy to be busy. But perhaps while this is the kind of busy feels productive, it may not actually be moving your organization ahead.
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