Spark Consulting
AUGUST 20, 2019
In Lewis’s last post in our ongoing series , he shared some great advice on prospecting for corporate partners. Lewis highlighted DO items, such as: Weed out “dead ends” Understand your potential partners’ business challenges and goals for your audiences. Focus on mutual benefit. He also called out time-wasters to eliminate (I love that framing!
YourMembership
AUGUST 21, 2019
Your organization may be small. But that shouldn’t keep you from moving forward on your mission. Here are five things that may be holding you back, and what you can do to break free. You know that dream where you’re trying to run, but it feels like you’re moving in slow motion? Does it ever. The post 5 things that may be holding your association back from its mission?
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Associations Now
AUGUST 20, 2019
Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Here’s what the omnichannel approach looks like. Is your member engagement rate dropping? If so, you’re not alone. According to the 2019 Membership Performance Benchmark Report released earlier this month from Advanced Solutions International, member engagement is the top challenge for most a
Association Success
AUGUST 22, 2019
After all the work you put in to deliver value to your members, it should never be inconvenient to make membership payment. You need to have options, think about what might make the process easier, and sometimes have something automatic available. I used to be with the Bed and Breakfast Association of Virginia and we dealt with smaller sized members and those who did not have large cash flows.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
HighRoad Solution
AUGUST 22, 2019
When you hit send on a marketing email, you can’t be 100 percent certain that it’s going to reach its destination. Every email has to clear a number of hurdles before it gets anywhere near the intended recipient.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Wild Apricot
AUGUST 20, 2019
Congratulations — you're on your way to changing the world! In this guide I cover how to start a nonprofit or 501c3, from setting your goals to getting your first paying members.
Reid All About it
AUGUST 23, 2019
The weekly list of free educational events and resources for the association community… Kaiser Insights and Dynamic Benchmarking invite your association to participate in the 2019 New Member Engagement Study. This is a must-read report for me as the results and insights shared in the first study were both interesting and illuminating. Help make this year’s study even better—it only takes 15 minutes to participate.
Higher Logic
AUGUST 22, 2019
Everybody’s talking about how to improve the customer experience (or CX) these days, but if better customer experience doesn’t translate into dollar signs for your revenue growth, then is the effort even worth it? Maybe focusing on customer experience is just a feel-good idea. For quality answers to these concerns, we’ll defer to data from Qualtrics XM Institute’s study, ROI of Customer Experience, 2018.
YourMembership
AUGUST 23, 2019
How associations can support members through professional development. Members’ needs and expectations evolve as they move through their careers journey and look to associations for support. Here are some tips and tricks to take your online learning program to the next level. Your members look to your association to be a leader, especially when it. The post 4 Ways to Becoming the Best Continuing Education Resource in Your Industry appeared first on YourMembership.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Wild Apricot
AUGUST 20, 2019
Here are several useful nonprofit tech tools, as well as how you can select the right ones for your nonprofit, from guest poster Amy Neumann, founder of Free Tech for Nonprofits!
Blue Sky eLearn
AUGUST 22, 2019
Selecting a new (or your first) learning management system is a big undertaking. Some organizations hire consultants to help them with the tasks. Some send out large RFPs. Every organization has different needs and specific requirements, but there are some main things to look out for when evaluating LMS prospects. . 1. The User Experience. This means your learners’ experience as well as your own.
WBT Systems
AUGUST 19, 2019
A Conversation with LMS Analyst John Leh of Talented Learning. Read more about A Conversation with LMS Analyst John Leh of Talented Learning.
YourMembership
AUGUST 20, 2019
At the top of every association’s priority list is growing non-dues revenue and driving more member engagement. But how do they do it? We’ll fill you in on their secret: a successful career center. The constant evolution of career centers has made them the go-to destination for all career development opportunities for association members. Not. The post Tips to Skyrocket Your Association’s Job Board Revenue appeared first on YourMembership.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Eric Lanke
AUGUST 19, 2019
In last week's post I made a passing reference to one of the main reasons I keep blogging -- namely, that I enjoy having readers respond to the things I write. And I promised more on that subject this week. Well, it's true. I do like having readers respond to the things I write here. But here's something else that's true. Almost no one ever does. Here's a quick story.
Jamie Notter
AUGUST 23, 2019
I have a couple of keynotes at HR conferences coming up in September, and I am thinking about drawing some attention in those talks to a relatively new term in HR: Culture Operations, or Culture Ops. If you’re outside of the Human Resources world, you may not realize that the term, “human resources”, has become a bit out of fashion these days. The problem is that the term kind of implies that your people—your humans—are really just things to be managed along with your other “resources”—like, say
GrowthZone
AUGUST 20, 2019
New-member onboarding is crucial for associations. A touch plan to improve the process builds a strong foundation for engagement and for a long-term membership. The new-member onboarding and first-year renewal processes work hand-in-hand and should be a 12+ month program (at a minimum). Take a look at the steps for the first three months , then download the complete plan of the onboarding process.
Achurch
AUGUST 22, 2019
As even the most traditional workplaces are modernizing their technology systems and creating technology-based strategies, the lines between younger and older generations are clear. Millennials were the first wave of technologists, but many people from Gen Z are also entering the workforce. Their native understanding of technology widens the gap among a workforce even more.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Membersuite
AUGUST 19, 2019
Meet Brandon Jones, an Executive Account Executive from Texas that enjoys restoring old cars and trucks. Learn more about Brandon in this month's Employee Spotlight.
Associations Now
AUGUST 22, 2019
While associations strive to give each conference attendee a personalized experience, what can you do to support staff groups who come to your events? A few ideas to get you started. I ran into a former colleague at the 2019 ASAE Annual Meeting & Exposition last week, who told me that she was attending the conference with five of her coworkers. They had done plenty of advance work.
Association Adviser
AUGUST 21, 2019
Chris Haerich of the Professional Association for Customer Engagement explains how investing in association membership guarantees you’ll receive the membership value you want, and why everything about her industry keeps her up at night. The post Investing in Members So They Can Better Invest in Themselves appeared first on Association Adviser.
Association Success
AUGUST 20, 2019
In today’s digital era, the world is changing to favor convenience. Technology and automation give us bots to answer our questions 24/7, personalized messaging, and curated recommendations for what products to buy or shows to watch based on our past interactions. This personalization makes life easier, but keeping the human connection is also important. .
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
CommPartners
AUGUST 19, 2019
Learn about ways to make your conference site fully accessible from guest, Mike Doane.
Associations Now
AUGUST 22, 2019
Millennials, tech, activism—a 10-year study shares how the plugged-in generation interacts with causes and social issues. Also: Boost attendance in your learning program. A statement that should come as no surprise to anyone: Millennials are engaged in technology and leverage it as a tool for activism. “Millennials and their friends consistently share and actively respond to information and opinions,” says Derrick Feldmann on the NTEN website.
Association Adviser
AUGUST 23, 2019
SMPS went through a 2-year rebranding to better tell its story and those of members. Rebranding improved its messaging andand membership appeal. The post Flipping the Script on Rebranding: How an Association Told Its Member Story appeared first on Association Adviser.
Delcor
AUGUST 19, 2019
Updated from original February 2018 publication. Do you ever wonder: Why do some people consistently fail cybersecurity awareness tests? How is it they fall for phishing emails time and again? What does it take to get them to pay more attention and not be so careless? Remember the day you put cybersecurity awareness training in place—a service like KnowBe4, Sophos, or Webroot?
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Association Success
AUGUST 19, 2019
No matter where you are in the world, associations are encountering similar challenges, and then also finding similar opportunities. Globalization presents us with opportunities to collaborate and flourish, but also has its own set of bottlenecks that aren’t necessarily seen locally. Differences can range from barely noticeable to rather remarkable from one geographical region to another, or even from one discipline to another, but one thing for certain is that we can all benefit from sharing ou
Associations Now
AUGUST 23, 2019
Protesting Fox News anchors’ on-air rhetoric against immigrants, the National Association of Hispanic Journalists will return its share of a $50,000 package of conference sponsorships purchased by the network. An association supporting Hispanic news professionals is taking a stand against the Fox News organization, saying its on-air personalities have crossed a line in their rhetoric about immigrants.
Smooth The Path
AUGUST 22, 2019
An association’s board had been talking about how young professionals were the least engaged of all the member segments. Much to the dismay of the staff, the board surprised them by voting for free membership for each young professional’s first year of membership. I can imagine the conversations leading up to the vote. Can’t you? It probably all sounded so logical at the time.
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