Spark Consulting
AUGUST 20, 2019
In Lewis’s last post in our ongoing series , he shared some great advice on prospecting for corporate partners. Lewis highlighted DO items, such as: Weed out “dead ends” Understand your potential partners’ business challenges and goals for your audiences. Focus on mutual benefit. He also called out time-wasters to eliminate (I love that framing!
YourMembership
AUGUST 21, 2019
Your organization may be small. But that shouldn’t keep you from moving forward on your mission. Here are five things that may be holding you back, and what you can do to break free. You know that dream where you’re trying to run, but it feels like you’re moving in slow motion? Does it ever. The post 5 things that may be holding your association back from its mission?
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Associations Now
AUGUST 20, 2019
Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Here’s what the omnichannel approach looks like. Is your member engagement rate dropping? If so, you’re not alone. According to the 2019 Membership Performance Benchmark Report released earlier this month from Advanced Solutions International, member engagement is the top challenge for most a
Association Success
AUGUST 22, 2019
After all the work you put in to deliver value to your members, it should never be inconvenient to make membership payment. You need to have options, think about what might make the process easier, and sometimes have something automatic available. I used to be with the Bed and Breakfast Association of Virginia and we dealt with smaller sized members and those who did not have large cash flows.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
HighRoad Solution
AUGUST 22, 2019
When you hit send on a marketing email, you can’t be 100 percent certain that it’s going to reach its destination. Every email has to clear a number of hurdles before it gets anywhere near the intended recipient.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Wild Apricot
AUGUST 20, 2019
Here are several useful nonprofit tech tools, as well as how you can select the right ones for your nonprofit, from guest poster Amy Neumann, founder of Free Tech for Nonprofits!
Reid All About it
AUGUST 23, 2019
The weekly list of free educational events and resources for the association community… Kaiser Insights and Dynamic Benchmarking invite your association to participate in the 2019 New Member Engagement Study. This is a must-read report for me as the results and insights shared in the first study were both interesting and illuminating. Help make this year’s study even better—it only takes 15 minutes to participate.
Higher Logic
AUGUST 22, 2019
Everybody’s talking about how to improve the customer experience (or CX) these days, but if better customer experience doesn’t translate into dollar signs for your revenue growth, then is the effort even worth it? Maybe focusing on customer experience is just a feel-good idea. For quality answers to these concerns, we’ll defer to data from Qualtrics XM Institute’s study, ROI of Customer Experience, 2018.
YourMembership
AUGUST 23, 2019
How associations can support members through professional development. Members’ needs and expectations evolve as they move through their careers journey and look to associations for support. Here are some tips and tricks to take your online learning program to the next level. Your members look to your association to be a leader, especially when it. The post 4 Ways to Becoming the Best Continuing Education Resource in Your Industry appeared first on YourMembership.
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Wild Apricot
AUGUST 20, 2019
Congratulations — you're on your way to changing the world! In this guide I cover how to start a nonprofit or 501c3, from setting your goals to getting your first paying members.
Blue Sky eLearn
AUGUST 22, 2019
Selecting a new (or your first) learning management system is a big undertaking. Some organizations hire consultants to help them with the tasks. Some send out large RFPs. Every organization has different needs and specific requirements, but there are some main things to look out for when evaluating LMS prospects. . 1. The User Experience. This means your learners’ experience as well as your own.
WBT Systems
AUGUST 19, 2019
A Conversation with LMS Analyst John Leh of Talented Learning. Read more about A Conversation with LMS Analyst John Leh of Talented Learning.
YourMembership
AUGUST 20, 2019
At the top of every association’s priority list is growing non-dues revenue and driving more member engagement. But how do they do it? We’ll fill you in on their secret: a successful career center. The constant evolution of career centers has made them the go-to destination for all career development opportunities for association members. Not. The post Tips to Skyrocket Your Association’s Job Board Revenue appeared first on YourMembership.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Eric Lanke
AUGUST 19, 2019
In last week's post I made a passing reference to one of the main reasons I keep blogging -- namely, that I enjoy having readers respond to the things I write. And I promised more on that subject this week. Well, it's true. I do like having readers respond to the things I write here. But here's something else that's true. Almost no one ever does. Here's a quick story.
Jamie Notter
AUGUST 23, 2019
I have a couple of keynotes at HR conferences coming up in September, and I am thinking about drawing some attention in those talks to a relatively new term in HR: Culture Operations, or Culture Ops. If you’re outside of the Human Resources world, you may not realize that the term, “human resources”, has become a bit out of fashion these days. The problem is that the term kind of implies that your people—your humans—are really just things to be managed along with your other “resources”—like, say
GrowthZone
AUGUST 20, 2019
New-member onboarding is crucial for associations. A touch plan to improve the process builds a strong foundation for engagement and for a long-term membership. The new-member onboarding and first-year renewal processes work hand-in-hand and should be a 12+ month program (at a minimum). Take a look at the steps for the first three months , then download the complete plan of the onboarding process.
Achurch
AUGUST 22, 2019
As even the most traditional workplaces are modernizing their technology systems and creating technology-based strategies, the lines between younger and older generations are clear. Millennials were the first wave of technologists, but many people from Gen Z are also entering the workforce. Their native understanding of technology widens the gap among a workforce even more.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Event Industry News
AUGUST 22, 2019
By Paul Campbell, director, Purple Patch Group. Event planners now have a wide range of technology at their disposal. Those that ignore technology undergo great amounts of stress and time wastage as they plan their events. This results in ignorance or unwillingness to learn the process (even though we all want to go back to the times when everything was not so complicated!
Associations Now
AUGUST 22, 2019
While associations strive to give each conference attendee a personalized experience, what can you do to support staff groups who come to your events? A few ideas to get you started. I ran into a former colleague at the 2019 ASAE Annual Meeting & Exposition last week, who told me that she was attending the conference with five of her coworkers. They had done plenty of advance work.
Membersuite
AUGUST 19, 2019
Meet Brandon Jones, an Executive Account Executive from Texas that enjoys restoring old cars and trucks. Learn more about Brandon in this month's Employee Spotlight.
Association Success
AUGUST 20, 2019
In today’s digital era, the world is changing to favor convenience. Technology and automation give us bots to answer our questions 24/7, personalized messaging, and curated recommendations for what products to buy or shows to watch based on our past interactions. This personalization makes life easier, but keeping the human connection is also important. .
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Event Industry News
AUGUST 22, 2019
On this week’s podcast, Event Industry News was joined by not one, but two guests to discuss whether trade associations are doing enough for the industry. Granting us time out of their days to talk to our journalist, James Dickson, was Nick Dugdale Moor, the regional manager for Europe at UFI, and Lou Kiwanuka, the MD at EventShaper. UFI is a global association for the exhibition industry with nearly 800 members that consists of international exhibition organisers, venues, national/regional asso
Associations Now
AUGUST 18, 2019
The National Association of Federally-Insured Credit Unions has enjoyed a membership and revenue spike in recent years. The secret? A lot of face time. When B. Dan Berger became CEO of the National Association of Federally-Insured Credit Unions in 2013, his primary goal was simple: Get out of the office. “I went on the road for about four or five months straight, just grinding it out and meeting as many CEOs and senior management of members and nonmembers around the country as I could,” he says.
CommPartners
AUGUST 19, 2019
Learn about ways to make your conference site fully accessible from guest, Mike Doane.
Association Adviser
AUGUST 21, 2019
Chris Haerich of the Professional Association for Customer Engagement explains how investing in association membership guarantees you’ll receive the membership value you want, and why everything about her industry keeps her up at night. The post Investing in Members So They Can Better Invest in Themselves appeared first on Association Adviser.
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Event Industry News
AUGUST 20, 2019
Following our snöball education: using speakers to market your event , choosing the right influencer , and exploring why sponsors aren’t doing more to market your event , we put our minds to gauging the success of influencer marketing. Our friends at the event marketing company swear by being SMART. That is to say, ensuring the goals for their campaigns are: Specific Measurable Attainable Realistic Time-bound.
Associations Now
AUGUST 21, 2019
To avoid jeopardizing their tax-exempt status or to limit liability, associations sometimes structure their revenue-generating programs and services as separate entities. A nonprofit attorney offers insights into when to consider going that route. When thinking about nondues revenue, many associations are primarily concerned about how to make more of it.
Delcor
AUGUST 19, 2019
Updated from original February 2018 publication. Do you ever wonder: Why do some people consistently fail cybersecurity awareness tests? How is it they fall for phishing emails time and again? What does it take to get them to pay more attention and not be so careless? Remember the day you put cybersecurity awareness training in place—a service like KnowBe4, Sophos, or Webroot?
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