Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Associations can run different types of webinars to make up for lost revenue from canceled annual events and continue giving members a helpful, engaging, relevant experience. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportu

Revenue 296

Revenue Learning Management System eBook Member Engagement 296

Association Success

MAY 20, 2020

As the world adjusts to the “new normal” brought about by COVID-19, organizations everywhere are coming to terms with shifting to virtual distribution of content rather than at in-person events. With organizations preparing to follow through with these shifts, one question seems to be at the forefront of everyone’s minds. How should I price my event?

Price 158

Price Revenue Cost Discount 158

Reid All About it

MAY 22, 2020

The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition.

Certificate 369

Certificate Revenue Conference North Carolina 369

Wild Apricot

MAY 22, 2020

How do you say thank you to your members? If the answer is "we don't", it might be time to consider hosting a member appreciation week!

How To 475

How To 475

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Member Engagement

WBT Systems

MAY 19, 2020

10 Attendee Complaints About Virtual Conferences—and How to Resolve Them. Read more about 10 Attendee Complaints About Virtual Conferences—and How to Resolve Them.

Conference 231

Conference How To 231

Association Success

MAY 21, 2020

It’s essential to create useful content to keep your audience engaged with your brand, but that’s more complicated when the majority of the working world is at home because of the coronavirus. Engagement is what brings someone from an interested spectator to a dedicated advocate. So, what are some of the ways we can improve our virtual experiences and get people more involved with our organizations?

Social Media 167

Social Media Content Class Innovation 167

Wild Apricot

MAY 22, 2020

If you were told to raise $5,000 by the end of the month, could you do it? Here are the seven key strategies that will help make your next peer-to-peer fundraising campaign a success.

Strategy 374

Strategy 374

Association Adviser

MAY 22, 2020

To keep members invested in your association and industry, it’s important to conduct member research into their priorities & professional needs. Heres' how. The post Member Research is Important. So How Should We Do It? appeared first on Association Adviser.

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Member Research Industry Communications Marketing 148

Spark Consulting

MAY 21, 2020

Join me Wednesday, June 3 at noon for “Leading Engagement from the Outside-In” at Association Insights in Old Town Cyberspace. I’ll be discussing findings from a whitepaper I wrote with Anna Caraveli a little while ago on member-centric engagement. Key takeaways: learning a new definition of member engagement, refocusing engagement to generate real value, and placing engagement at the heart of your membership strategy.

Member Engagement 150

Member Engagement Strategy Innovation 150

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

Member Experience

Association Success

MAY 22, 2020

Editor’s note: This blog post originally ran on BrewerPrattSolutions.com. Volunteer leaders play a key role in many nonprofit associations. While elected officers and board members navigate a path for their own businesses and families through the COVID-19 crisis, they are also providing governance to associations during these difficult times. Being a director or officer has always come with obligations, however, the duties of care, loyalty, and obedience now encompass new risks and liabili

Review 148

Review Conference Report Cost 148

Wild Apricot

MAY 20, 2020

Gym management software can help eliminate and streamline administrative tasks from your workload to save you time and money. Here are 4 examples of gym websites to get you pumped, and 10 additional software providers!

Software 228

Software Examples 228

Smooth The Path

MAY 21, 2020

Imagine that you decide to join an association today. You fill out the application and press “JOIN.” Nearly immediately, you hear the familiar email ding, click into the email app, and find a message from the association. Eager to learn more, you click the email open. “Welcome!” it says. “Thank you for joining. For 75 years, we have been providing 28,500 members like you a remarkably long list of benefits.

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Library Class Course Survey 148

Association Adviser

MAY 21, 2020

It’s no secret that the COVID-19 pandemic and its economic impacts are hitting all industries and professions. In a recent Association Adviser webinar, “Growing Non-Dues Revenue in Times of Crisis & Beyond,” Naylor’s Vice President of Digital Operations and Development Laura Taylor and Senior Group Publisher John Bacon talked about new ideas and channels for […].

Revenue 148

Revenue Industry Resources Communications 148

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Education

Association Success

MAY 19, 2020

Community is at the heart of our human needs. We thrive off connection, and a community fills these needs. With the coronavirus displacing many communities and forcing people to remove themselves from social situations, how do we nurture community and connection remotely? Here are three great ways to nurture online communities, stay connected with your members and encourage engagement remotely.

How To 148

How To Social Media Tools Communications 148

GrowthZone

MAY 18, 2020

A compilation of strategic ideas to help organizations move forward. Over the past six weeks and after thousands of one-on-one conversations with chambers and associations, the GrowthZone team has learned a lot. Many organizations have risen to the occasion, reinventing themselves and are emerging better equipped to provide benefit to their members.

Case Study 148

Case Study Innovation Resources Tips 148

Portage Group

MAY 21, 2020

Volume 2 of the TPG Pulse for Associations focuses on the impact of COVID 19 on membership, financial viability and staffing. The findings are based on a quantitative survey that was completed by 372 Canadian associations and other nonprofits between April 29 and May 8, 2020. READ NOW.

Survey 130

Survey 130

AssociationChat

MAY 18, 2020

A gift from my father. When I graduated from high school, my father bought me a suitcase. He was excited about it, I could tell. He told me about how he’d received one when he graduated from high school and how much it had meant to him. I was less excited. I’d wanted cash. Later, I came to understand why the gift had meant so much to him. The suitcase represented new opportunities, adventure, and an escape from what everyone else was doing in rural southwest Missouri.

Missouri 126

Missouri Maryland Social Media Project 126

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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

Revenue

MemberClicks

MAY 20, 2020

Words matter. If you’ve ever done any kind of marketing, you know that. And even as a consumer, you know that. Certain phrases just compel you to make a purchase. So how can you tap into some of that psychology when “selling” your association or chamber’s membership?

Organization 116

Organization Marketing 116

Delcor

MAY 21, 2020

Mike Guerrieri and Dan Lautman present "What Two Years of Technology Assessments Reveal About Association IT," an informative webinar that identifies the five top areas for improvement in the technology domains of data, digital, infrastructure, and management. View the webinar here: Subscribe to our YouTube channel.

Technology 105

Technology Tips 105

Smooth The Path

MAY 19, 2020

Bill, a member of a professional society, told me about his life-long struggle with social anxiety. Attending a conference was about the most uncomfortable thing he had to do as an adult, he said. New and infrequent attendees say that conferences can be nerve-wracking. Introverts and ambiverts sometimes feel the same. One happy outcome of the recent online conference trend may be that the people who feel shy, awkward, or overwhelmed at in-person meetings get to experience conferences in a new an

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Conference Sample 103

AssociationChat

MAY 17, 2020

Thank you to the helpers. No matter who you are or what you believe, one thing I would hope we can all support is the work that the Emergency Medical Services community of professionals and volunteers provide. These fine folks are out there for our everyday emergencies, showing up on the front lines while a virus we still don’t understand spreads throughout the world.

Industry 119

Industry 119

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

eBook

MemberClicks

MAY 19, 2020

“You are only a success at the moment you perform the successful act. Then you have to go do it again.” - Phil Jackson. I came across this quote while watching “The Last Dance” with my two sons recently. The quote came from the former Chicago Bulls head coach after winning their second title. He’s right. That’s the funny thing about success. You have to repeat it.

Chicago 109

Chicago 109

Protech

MAY 19, 2020

By Ryan Bruffey, MX Business Development Manager. M embers expectations continue to grow at your association. When log ging onto your website , members want an experience that matches their preferred for-profit brands. Any issues during their online visit will be remember ed, and they will find other means to get what they came for. .

How To 98

How To Software System Discount 98

Association Adviser

MAY 18, 2020

As restrictions and guidance around large-scale gatherings like conferences and trade shows remain in place for the foreseeable future, associations continue to look at how they can best transition events online – either in full or by offering certain elements in a virtual format. Here are nine steps to make sure that the shift to […]. The post Infographic: Moving an Event Online appeared first on Association Adviser.

Conference 88

Conference Resources 88

AssociationChat

MAY 21, 2020

Are you ready to take your work to a new level? This event features one of Association Chat’s most engaged companies – Map Dynamics ! What you’ll learn. Use guiding questions to design and build projects that create significant value for the people they seek to serve. Discover useful shortcuts by avoiding false starts and expensive pitfalls as they grow.

Project 111

Project Innovation Marketing Organization 111

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Certificate

MemberClicks

MAY 18, 2020

It’s no secret that in this day and age, everything’s going digital. Social distancing aside, advances in technology have been making it easier for meetings, events, communication — you name it — to be much more easily conducted online for years now. That said, is an online event, such as a virtual conference, something your association or chamber should consider?

Conference 82

Conference Communications Technology 82

Idea Architects

MAY 22, 2020

Double our membership. Increase conference attendance by 50%. Triple non-dues revenue in five years. These are a few of the growth goals I have heard tossed about in strategy conversations over the years. If there is one common interest or goal of organizations it is getting more people or more money. But to what end? And at what potential cost? A mazingly , o rganizations often fail to explore the short- and long-ter m conseq ue nces (positive and negative) of having m ore.

Revenue 78

Revenue Strategy Cost Conference 78

HighRoad Solution

MAY 20, 2020

Here at HighRoad, we’re passionate about helping associations select the right tools for their marketing technology stacks. Choosing the right marketing automation platform and email marketing system is a crucial step toward growing, engaging, and retaining members and customers. However, utility of these tools can be limited if the data isn't at the helm.

Email Marketing 78

Email Marketing System Tools Marketing 78