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Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Associations can run different types of webinars to make up for lost revenue from canceled annual events and continue giving members a helpful, engaging, relevant experience. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportu
As the world adjusts to the “new normal” brought about by COVID-19, organizations everywhere are coming to terms with shifting to virtual distribution of content rather than at in-person events. With organizations preparing to follow through with these shifts, one question seems to be at the forefront of everyone’s minds. How should I price my event?
The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
10 Attendee Complaints About Virtual Conferences—and How to Resolve Them. Read more about 10 Attendee Complaints About Virtual Conferences—and How to Resolve Them.
Shortly after the coronavirus pandemic stay at home edicts began coming down, a colleague posted a question to LinkedIn: What’s your vision for when we come out of this? I suspect she was looking for stuff like: “associations will embrace smaller, regional, hybrid events” or “employers who were convinced there was no way their staff could work remotely would realize they were wrong.” I responded: We as a society will realize that healthcare must be affordable and ac
Shortly after the coronavirus pandemic stay at home edicts began coming down, a colleague posted a question to LinkedIn: What’s your vision for when we come out of this? I suspect she was looking for stuff like: “associations will embrace smaller, regional, hybrid events” or “employers who were convinced there was no way their staff could work remotely would realize they were wrong.” I responded: We as a society will realize that healthcare must be affordable and ac
It’s essential to create useful content to keep your audience engaged with your brand, but that’s more complicated when the majority of the working world is at home because of the coronavirus. Engagement is what brings someone from an interested spectator to a dedicated advocate. So, what are some of the ways we can improve our virtual experiences and get people more involved with our organizations?
If you were told to raise $5,000 by the end of the month, could you do it? Here are the seven key strategies that will help make your next peer-to-peer fundraising campaign a success.
To keep members invested in your association and industry, it’s important to conduct member research into their priorities & professional needs. Heres' how. The post Member Research is Important. So How Should We Do It? appeared first on Association Adviser.
Join me Wednesday, June 3 at noon for “Leading Engagement from the Outside-In” at Association Insights in Old Town Cyberspace. I’ll be discussing findings from a whitepaper I wrote with Anna Caraveli a little while ago on member-centric engagement. Key takeaways: learning a new definition of member engagement, refocusing engagement to generate real value, and placing engagement at the heart of your membership strategy.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Editor’s note: This blog post originally ran on BrewerPrattSolutions.com. Volunteer leaders play a key role in many nonprofit associations. While elected officers and board members navigate a path for their own businesses and families through the COVID-19 crisis, they are also providing governance to associations during these difficult times. Being a director or officer has always come with obligations, however, the duties of care, loyalty, and obedience now encompass new risks and liabili
Gym management software can help eliminate and streamline administrative tasks from your workload to save you time and money. Here are 4 examples of gym websites to get you pumped, and 10 additional software providers!
Imagine that you decide to join an association today. You fill out the application and press “JOIN.” Nearly immediately, you hear the familiar email ding, click into the email app, and find a message from the association. Eager to learn more, you click the email open. “Welcome!” it says. “Thank you for joining. For 75 years, we have been providing 28,500 members like you a remarkably long list of benefits.
It’s no secret that the COVID-19 pandemic and its economic impacts are hitting all industries and professions. In a recent Association Adviser webinar, “Growing Non-Dues Revenue in Times of Crisis & Beyond,” Naylor’s Vice President of Digital Operations and Development Laura Taylor and Senior Group Publisher John Bacon talked about new ideas and channels for […].
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Community is at the heart of our human needs. We thrive off connection, and a community fills these needs. With the coronavirus displacing many communities and forcing people to remove themselves from social situations, how do we nurture community and connection remotely? Here are three great ways to nurture online communities, stay connected with your members and encourage engagement remotely.
A compilation of strategic ideas to help organizations move forward. Over the past six weeks and after thousands of one-on-one conversations with chambers and associations, the GrowthZone team has learned a lot. Many organizations have risen to the occasion, reinventing themselves and are emerging better equipped to provide benefit to their members.
A.C.T. National, which provides health and safety strategies to the likes of Ride London, Jeddah World Fest, the Virgin Money London Marathon and Royal Windsor Horse Show, is offering free advice to event companies as they make provision for returning workers. For the last nearly 25 years A.C.T National has developed and delivered composite solutions for events of all sizes across the country.
Volume 2 of the TPG Pulse for Associations focuses on the impact of COVID 19 on membership, financial viability and staffing. The findings are based on a quantitative survey that was completed by 372 Canadian associations and other nonprofits between April 29 and May 8, 2020. READ NOW.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Thank you to the helpers. No matter who you are or what you believe, one thing I would hope we can all support is the work that the Emergency Medical Services community of professionals and volunteers provide. These fine folks are out there for our everyday emergencies, showing up on the front lines while a virus we still don’t understand spreads throughout the world.
Words matter. If you’ve ever done any kind of marketing, you know that. And even as a consumer, you know that. Certain phrases just compel you to make a purchase. So how can you tap into some of that psychology when “selling” your association or chamber’s membership?
Organisers “absolutely” feared the Hay Festival might not go ahead due to coronavirus, its director has said. The 33rd edition of the literary event, usually held in Powys, will be free and broadcast online from Monday to 31 May. Donations totalling £350,000 have helped it go ahead in this digital format. Director Peter Florence said: “It looked alarming, but festival-goers are generous and imaginative in their response to crisis.” He said the announcement of lockdown on
Bold & Bright Media is launching a new book club for nonprofit professionals to help you be more strategic about fundraising, marketing, and communications for the rest of 2020 and into 2021. Join Julia Campbell, Steven Shattuck, Peter Panepento, Antionette Kerr, Jen Newmeyer, Kivi Leroux Miller (that’s me) and Tom Ahern, sitting in for the late John Haydon, as they discuss with you how to apply the timeless advice in their best-selling nonprofit guides to the realities of 2020-2021.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Are you ready to take your work to a new level? This event features one of Association Chat’s most engaged companies – Map Dynamics ! What you’ll learn. Use guiding questions to design and build projects that create significant value for the people they seek to serve. Discover useful shortcuts by avoiding false starts and expensive pitfalls as they grow.
“You are only a success at the moment you perform the successful act. Then you have to go do it again.” - Phil Jackson. I came across this quote while watching “The Last Dance” with my two sons recently. The quote came from the former Chicago Bulls head coach after winning their second title. He’s right. That’s the funny thing about success. You have to repeat it.
This week’s episode welcomes Rachel Butler, head of marketing and brand communications at Marble LDN; an award-winning live experience agency with a heritage steeped in festivals, music and the arts. Rachel and I discuss the company’s recent report – The State of the Experience Industry. In an industry that’s constantly evolving and, in a few short decades, has totally transformed, the report covers what an experience is, how it plays a role in a marketing strategy and how corpor
Mike Guerrieri and Dan Lautman present "What Two Years of Technology Assessments Reveal About Association IT," an informative webinar that identifies the five top areas for improvement in the technology domains of data, digital, infrastructure, and management. View the webinar here: Subscribe to our YouTube channel.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Tahira Endean is a force to be reckoned with in the meetings industry. Tahira’s reputation is stellar. She’s a serial event producer, meeting planner, and designer of human experiences. She’s passionate about creating and delivering human-centered events and is an awarded instructor of Sustainable Event Operations, as well as an industry speaker, blogger, and author.
Bill, a member of a professional society, told me about his life-long struggle with social anxiety. Attending a conference was about the most uncomfortable thing he had to do as an adult, he said. New and infrequent attendees say that conferences can be nerve-wracking. Introverts and ambiverts sometimes feel the same. One happy outcome of the recent online conference trend may be that the people who feel shy, awkward, or overwhelmed at in-person meetings get to experience conferences in a new an
Exhibit Virtual is an online platform built to host virtual exhibitions, trade shows and custom exhibition stands. The live audience industry has been disrupted and is prompting business to look for new marketing strategies. We think it is time to embrace another way of exhibiting. Exhibitions and events have always been great meeting places to discover new products and brands, but clearly there are now issues affecting this traditional approach.
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