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Member demographics are changing. According to recent Community Brands research , the members who are most engaged today are younger and more diverse. Today, Millennials in the workforce represent the largest segment of the working population and GenZ is the latest demographic of student and early careerist members. ?. 76 percent of members join an association as a student, recent grad or within the first 5 years of employment. ?.
2020 has been one of the most difficult—if not the most difficult—year many associations have ever faced. While there is hope on the horizon in the form of multiple effective COVID-19 vaccines, the coming year will still be a challenging one. Large gatherings and a return to anything resembling a normal conference or trade show is unlikely to return before fall 2021, at the earliest.
It feels a bit overwhelming to be predicting what the new year may hold after powering through such an insane year. Nevertheless, there are a handful of trends we have been watching that give us a closer look into what’s to come in the world of marketing and communications in the coming year.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Washington, DC – Internet Association Director, State Government Affairs, Northeast Region John Olsen issued the following statement on the launch of the New York Coalition for Independent Work: “The sharing economy brings unprecedented benefits to independent workers, and now more than ever, it is critical that we offer greater benefits to on-demand workers while protecting the flexibility provided by internet-enabled economic opportunities.
[reprinted from ASAE Public Policy message – sign up for their Advocacy Alerts ]. Dear Members and Advocates: We write you today with a highly urgent message as Congress seeks to finalize the latest pandemic relief package by the end of the weekend. Amid 11th hour negotiations, we need your support to secure the expansion of the Paycheck Protection Program to 501(c)(6) nonprofit associations.
[reprinted from ASAE Public Policy message – sign up for their Advocacy Alerts ]. Dear Members and Advocates: We write you today with a highly urgent message as Congress seeks to finalize the latest pandemic relief package by the end of the weekend. Amid 11th hour negotiations, we need your support to secure the expansion of the Paycheck Protection Program to 501(c)(6) nonprofit associations.
The holidays are traditionally a time to gather with family and friends both near and far, but the idea of welcoming guests during the COVID-19 pandemic has many community association boards and managers concerned about holiday visitors. While the Centers for Disease Control and Prevention offers protocols for enhancing cleanliness and disinfection in communities to prevent the spread of COVID-19, associations can collaborate with state and local health officials to determine how to implement t
So many in our industry have been pushed to their limits in 2020. Whether that has manifested in job loss, interrupted work/life patterns, isolation, grieving the loss of a loved one, unimaginable work pressure or needing to be “always-on” on Zoom or Teams, it has been a year of disruption unlike any we might have imagined. In spite of all the bad, there is also much that is positive for the next phase of association conferences.
The temperatures are dropping, holiday carols are being sung, and we as a society are collectively eating more pie than during any other time of the year. This festive atmosphere can only mean one thing— year-end-giving has begun. If you’re like most nonprofits, you probably started planning your year-end giving strategy months ago. However, there’s no denying that this year and all of its challenges may have called for an adjustment to those plans.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
In April of 2020, right as the COVID-19 pandemic was beginning to have major impacts on America, the Centers for DIsease Control and Prevention created the Crisis and Emergency Risk Communication (CERC) Overview for COVID-19. Designed to assist the public with making informed decisions during the pandemic and other challenging and time-sensitive situations, the CERC overview provides six core principles that help ensure resources are well-managed and those using them can put them to the best use
2020 was all about Covid and social movements so it’s not surprising that a big chunk of our most popular blog posts from this year covered those topics. Here are the Top 10 Blog Posts published by Nonprofit Marketing Guide in 2020, according to Google Analytics page views: Communicating about the Coronavirus and Your Upcoming Events (March 4th) Virtual Volunteering: Ideas to Engage Your Volunteers Remotely (April 29th) The Nonprofit Email Apocalypse Is Coming (January 15th) Forget the Ele
Every Tuesday is “Talent Tuesday” in the private Association Chat communities on Facebook and Mighty Networks. On Talent Tuesdays, Association Chat members post job opportunities that might be good for individuals in the association industry. I’ve posted some of this month’s Talent Tuesday posts down below. But because the purpose of Talent Tuesdays is to help folks in the association industry get a job, please take a look at these other resources if you are considering a job hunt.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
With the first batches of the COVID-19 vaccine making its way to the general public, things are looking up. But as many of us know, the road to recovery is a long one, and we’re only just starting the journey. . While multiple pharmaceutical companies have been working to develop a vaccine for the coronavirus, Pfizer’s was the first to receive FDA approval and hit the market, with others following close behind. .
With our lives increasingly shifting online, it’s only logical that voting would transition to a digital platform , too. Although public elections have yet to embrace such methods, many private organizations have eagerly adopted internet voting , enabling them to take advantage of significant benefits.
Happy Wednesday! Like I mentioned last week, I am coming to you a little earlier in the week as I spend time with my family over the next few days. This week we are focusing on the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising that look ahead to 2021. It’s time for Mixed Links… Content Marketing. 100+ Content Marketing Predictions for 2021. 5 Content Marketing Trends to Keep in Mind for 2021. 7 marketing trends for 2021.
Loretta hosts Barry Malek of Impexium and Tom Bomberski of Billhighway to discuss the acquisition. View TechTalk here: View additional TechTalks | Subscribe to our YouTube channel.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
As we enter 2021 and look back on the disastrous year we’ve had, I can’t help but wonder: If we had been able to predict some of these events — would things be different? Last week, AssociationSuccess.org members wrapped up our Strategic Foresight Sprint, a member-exclusive series in which we learned together about how to forecast trends before they even happen, something we could all use as we look ahead to the changes the new year will bring.
First, we want to wish all of our blog subscribers a very merry everything. It’s been a challenging year, to say the least. (We know, we’re talking to event planners here!) And, after months of solving problems, developing new strategies, and learning new platforms, you deserve a break. We hope that over the next few days you get to.
It’s time to nerd out and get the work gifts you want, even if you are buying them for yourself! The Nonprofit Communications Strategic Planning Card Deck fits the bill. it’s an info-packed, affordable, and (big) pocket-sized tool to help you figure out your strategy for 2021 and beyond. Our Nonprofit Communications Strategic Planning Card Deck is designed specifically for nonprofits and allows you to shuffle through all of the most common nonprofit marketing goals, strategies, objec
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Year end is a natural time to pause for reflection. And that’s just what we did in a recent Leading Learning Webinar. In this article, we recap some key points from that session. You can also watch the recording of that Webinar below. Our wish is that the points below provide fodder for your own reflection—that powerful engine of learning—and equip you to make educated guesses and craft hypotheses about what the learning business landscape of 2021 may look like and how that landscape might shape
As the digital world moves against cookies and other methods of personal identification, zero-party data is going to become even more important for individualized digital experiences. Luckily, associations are poised to lead the charge in zero-party data initiatives. The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy.
Look up PARTIAL names! Train your staff to do look ups on partial names, not full names. If you're looking up an individual's name, you should only have to type in part of the last name to find the record. The same goes for company names (i.e., organization records). Partial is better than full, because full increases the … Look up PARTIAL names!
When I came to MemberClicks 16 years ago, and especially when I became the company’s leader 8 years ago, my goal was to create a positive ripple effect. My vision has been to enable our clients to be happier by making their jobs simpler and their organizations more successful. Our clients have become more successful because they’ve used our software to grow and engage more members.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Maybe you’re new to the MemberClicks blog. (Welcome!) Or maybe you just don’t have time to read all the posts we publish. (Totally understandable.). Either way, we thought it’d be fun to go back and identify our most-read posts of 2020. In case you missed them (or simply want a refresh), here they are….
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