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When we asked association staff what are the most significant data challenges that they face, 48% of respondents told us that “Inadequate membership dashboard and reporting tools” represented a top problem. Yet, perhaps there is no more important step that you can take to improve your membership program this year than establishing a clear and consistent dashboard to keep track of your association’s recruitment, new member conversion, and renewal efforts.
Are Your Learning Programs Transformational? Learning is transformational: that means change should happen as a result of it. Is the learning you are providing engaging brains to change, or is it learning by name only? Associations have so much power to strengthen the workforce pipelines of their industries and develop mastery for individuals by better leveraging their educational portfolio to offer transformation.
When organizations don’t focus on wellbeing, they’ll often see that their employees are exhibiting signs of burnout. Here are few tips for preventing it. Employee burnout is like an ebbing fire, according to Jodi Whiteman, codirector of professional development and workforce innovations at Zero to Three. “We all come usually to our jobs with this intense feeling of excitement,” she said.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. If you haven’t already received an invitation to participate from Mariner Management, you can opt in by providing your information here.
How can we better engage our customers? How can marketing and sales teams work more efficiently ? How can we produce more qualified leads? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.
How can we better engage our customers? How can marketing and sales teams work more efficiently ? How can we produce more qualified leads? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.
Since today is the last day of the year, I’m going to boil everything down for you. If I had to give ONE piece of advice to leaders who want to: get the most out of their organizations. attract and retain the best talent. beat the competition, or even make them irrelevant…. …it would be this: find and fix the patterns inside your culture that get in the way of your people being successful.
At the start of a new year, you’re probably making a resolution or two. We asked a few association professionals what their 2019 membership resolutions will be. Here’s what they said. Ah, the new year—if one thing’s true, you’re probably going to make a new year’s resolution. Maybe it’s a personal goal—to work out more, eat better, or spend less time staring at a glowing screen.
Change is hard. Foresight—looking forward—is hard. Why? Because we prefer certainty and concreteness to ambiguity and abstraction. Becoming a new normal leader requires shifting your perspective. It means becoming biased towards consistent, persistent evolution, not inclined to keep things the way they are which results in stagnant-status-quo-sameness.
As we end another year, here's a look back at the five posts on this blog that received the most page views in 2018. 1. Stop Calling It Strategic Planning This has been on every year-end list since it was originally posted in January 2012, and keeps getting a ton of traffic, including as the page through which the highest number of people enter my site.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Starting or growing a career management site doesn’t have to be intimidating. If associations are the primary resource for industry professionals to develop their skills in their chosen profession, then it’s only logical that the association should be the first place they think of for career management and new opportunities. However, many associations are hesitant to commit the needed resources and staff time to begin or enhance an online career center because doing so always seems to be a large
A classroom-style lecture limits meeting engagement. Instead, make events more social. Also: four types of emails to send in 2019. Many people go to meetings to learn, and many event agendas are heavy on expert-led lectures. It’s a tried-and-true learning format, sure, but speakers talking at guests doesn’t allow attendees to engage with your meeting content.
By Katie Crocombe, Director, 52eight3 Ltd. When I first started in exhibitions about 15 years ago, event technology was in its relative infancy. As organisers, we were just getting to grips with using technology to replace our antiquated working practises: Online exhibitor manuals were beginning to replace paper ordering forms; event marketing campaigns included a sprinkling of mass email messages alongside the direct mail and print advertising centric strategies; digital attendee registration h
In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Today, let’s complete the list by talking about tactics. Tactics are the tools you use to pursue the objectives associated with your strategy. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Have you ever attended a conference education session because of the presenter and not the content? (I think most of us have.). Have you ever been surprised when a full day workshop ended? You were so engaged that time flew by without you realizing it. If you’ve had these types of experiences, you’ve witnessed firsthand skilled facilitation. A great facilitator moves back and forth between content and process engaging participants in their own learning journeys.
As expenses rise, particularly for cultural organizations, membership programs become more important than ever to maximize support. Also: Before AI hits marketing full force, here’s how you should approach personalization. It might be a new year, but this is old news: Membership matters. And in 2019, membership programs might matter more than ever before.
It’s a question that Event Industry News is frequently asked. For the most part, the apps developed for the event industry have been done so with careful consideration as to the benefits they will bring the user, whether that be the organiser or the attendee. However, the tech market remains a vast minefield of services that the inexperienced #eventprof may find complicated.
Kick off the new year right with these tips for quickly organizing your workspace. Remove distractions. Ask yourself what actually needs to be on your desk. Ditch the knick-knacks (when was the last time you actually used the stress-ball you got free from a trade show 3 years ago?). Your colleagues don’t care about your pictures. Chances are you’ve got hundreds of photos on your phone that are way more current than anything sitting in a frame.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
What do members think we sell to them? We sell membership, conferences, research, and books. Yes but, there is more. Members tell us they join for professional development and networking. . Yes but, there is more. They get knowledge and connections through the association. Yes, but there is more. How about strategies to think about and tactics to try?
A monthly email that asks a single question about membership can boost engagement and give a glimpse at long-term member trends. How to hack it? Many associations continuously fine-tune their email messages to members, too often throwing in everything but the kitchen sink. But Scott Douglas, senior director of membership and business development at the National Strength and Conditioning Association (NSCA), has found that simplicity has a surprising power to engage.
Event Tech Live is Europe’s only show dedicated to event technology. Boasting a packed educational programme across five sector-specific stages, here you can catch up with content that you may have missed from 2018’s event. From the Expo & Engage Stage at Event Tech Live 2018. Panelist: Paddy Power, C6(n) Technology. This footage has been kindly captured by our friends at First Sight Media – firstsight.media.
Happy New Year! Let’s kick off the end of the first week of 2019 with the best articles, posts, tips, and more from around the world of marketing and fundraising. ENDS TONIGHT! Today is the last day to get the 2019 All-Access Pass for only $499. It allows you to attend live webinars, watch recorded ones, access exclusive online courses, download helpful resources and more for 365 days.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Flickr photo by Geoff Livingston. I wish you a very happy and healthy 2019! I had a great holiday break, although unfortunately I got sick. And while illness isn’t the most energizing start of a new year, I kept replaying the words from the ballon song in the new Mary Poppins movie, “ there is no place to go but up.” Rituals are intentional small, tangible acts done routinely and carry meaning.
The American Meteorological Society’s 2019 Annual Meeting starts in Phoenix this weekend. But thanks to the government shutdown, at least 500 fewer attendees are expected. AMS is preparing for the worst, while hoping for the best. Imagine if little more than two weeks out from your organization’s annual meeting, a partial government shutdown meant that more than 10 percent of your expected 4,000 attendees—many of whom are government employees, researchers, and contractors—could likely no longer
One hundred and twenty thousand people went through the gates for the inaugural TRNSMT, three days/ evenings on Glasgow Green, last summer. Great feedback too. Brute facts that highlight the expertise of the organiser, DF Concerts & Events, and shine a light at the officious minority that conspired to kick its acclaimed precursor, T in the Park, out of Balado and ultimately into the long grass.
Here are the Top 10 Blog Posts published by Nonprofit Marketing Guide in 2018, according to Google Analytics page views: FACEBOOK’S LATEST NEWS FEED CHANGES: WHAT NONPROFITS CAN DO by Kristina Leroux DOWNLOAD THE 2018 NONPROFIT COMMUNICATIONS TRENDS REPORT #NPCOMM2018 by Kristina Leroux HOW TO CREATE A FACEBOOK GROUP FROM YOUR FACEBOOK PAGE by Kristina Leroux HOW TO MAKE YOUR NONPROFIT WRITING MORE CONVERSATIONAL by Kristina Leroux WANT MORE MONTHLY DONORS?
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
I t is easy to f orget abo u t the importance of feedback in the moment. Perhaps nowhere is this as useful as when you have made a tentative decision and are seeking confirmation that it is the right one … as I was once while driving to a retreat center outside of New Orleans. Even for a seasoned traveler like myself, driving to new destinations is a bit unsettling, particularly ones located somewhat off the beaten path.
If your longtime employees are leaving your organization and you’re struggling to find new talent with the right expertise in a tough job market, you’re likely suffering from brain drain. Consider these strategies to ease the pain. Feeling drained? Considering the tight job market, odds are good that your association’s staff might be, as team members with specific expertise and institutional knowledge move on, move away, or reach retirement age.
It’s a question more frequently posed than ever before. And it’s hardly surprising when you consider the time and budget constraints of staging physical events. Gavin Newman, Director at Ivent, the UK’s leading virtual event expert, explains how virtual events are perfect for replacing or even complementing a live conference. In short, the world of business is changing and how we communicate has to adapt to keep up with those changes.
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