Achurch

FEBRUARY 2, 2021

During the early days of the pandemic, organizations were in crisis mode as they shifted to remote work. There was no time to strategically plan the transition to the current work from home state. Almost a year later, teams are now more comfortable operating outside of the office. As organizations look to ‘what’s next’ for their post-pandemic workforce, it’s time to lay out a strategy for what your longer-term remote workforce could resemble.

Team 85

Team Cost Communications Recruitment 85

Wild Apricot

FEBRUARY 3, 2021

I once received a new member welcome letter that was so drab, it caused me to cancel my membership with the association. Well. there's a little more to the story than that. Let me explain.

Tips 396

Tips Marketing 396

Higher Logic

FEBRUARY 1, 2021

The post Introducing Advanced Starter Kits: Email Campaigns for Associations Are Easier Than Ever appeared first on Higher Logic. Our new advanced starter kits combine the power of successful, proven strategies with content prompts that jumpstart your member communications strategy. It’s time to automate your email campaigns with confidence. The post Introducing Advanced Starter Kits: Email Campaigns for Associations Are Easier Than Ever appeared first on Higher Logic.

Strategy 177

Strategy Communications Content 177

Reid All About it

FEBRUARY 5, 2021

The weekly list of free educational events and resources for the association community…. Non-Dues-A-Palooza Digital Backstage Pass. Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.

San Diego 370

San Diego Price Strategy Education 370

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Member Engagement

Aaron Wolowiec

FEBRUARY 5, 2021

Every year Black History Month sparks the annual debate about using one month to celebrate the history and accomplishments of African Americans. In 1926, when Carter G. Woodson pioneered the idea of Negro History Week, we’re sure he would have never imagined a whole month to coordinate the teaching of history of Black Americans in our nation’s public schools.

246

246

Higher Logic

FEBRUARY 4, 2021

The post Meet the 2021 Engagement Experts appeared first on Higher Logic. Higher Logic is recognizing these influential leaders for their exciting work in engagement. Meet the 2021 Engagement Experts. The post Meet the 2021 Engagement Experts appeared first on Higher Logic.

310

310

Spark Consulting

FEBRUARY 5, 2021

The Partnership v. Membership blog point-counterpoint series I was writing with Lewis Flax got abandoned a little abruptly almost exactly one year ago. I don’t know about you, but I could use some closure. And, of course, there’s the question of: How is all of this impacted by the pandemic, and the massive disruption in pretty much every aspect of our lives that’s resulted?

Revenue 195

Revenue Course Industry Resources 195

WBT Systems

FEBRUARY 1, 2021

How to Use Search Engine Optimization (SEO) for Marketing Education Programs. Read more about How to Use Search Engine Optimization (SEO) for Marketing Education Programs.

Education 161

Education Marketing How To 161

Association Adviser

FEBRUARY 4, 2021

A PEO, or professional employer organization, can help your association grow without incurring extraordinary staff costs. Learn the pros and cons of PEOs. The post To PEO or Not to PEO, that is the Question appeared first on Association Adviser.

Cost 134

Cost Organization Leadership 134

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

Member Experience

AMR Management Services

FEBRUARY 2, 2021

The beginning of a new year marks a time when many people make positive changes. This year, the National Academies of Practice (NAP) launched a new logo, new color scheme, and new tagline that we.

120

120

Membersuite

FEBRUARY 2, 2021

Living with uncertainty about your association, job, career, finances, personal life, health, kids, and loved ones is exhausting. It’s no surprise a study revealed that psychological distress has tripled in 2020 compared with 2018. Everyone is stressed because humans are wired to avoid uncertainty as a matter of survival. Our technology has made us even less equipped to deal with uncertainty: we can Google something, ask Alexa or check the historical data.

Revenue 119

Revenue Conference Marketing Education 119

AssociationChat

FEBRUARY 1, 2021

People argue about the strangest things. For the last few months, my husband, daughter, and I have been living with my in-laws as we renovate and sell our home of 15 years and move to a new state – the state they live in – to buy a new home. The arrangement has been mostly peaceful and only occasionally hitting upon a moment of friction when loud exclamations radiate throughout the entire house alerting everyone to the trouble at hand.

New Jersey 108

New Jersey Communications Strategy How To 108

SBI

FEBRUARY 3, 2021

Considering all of the challenges and hardship that came in 2020, you might question our decision to want to look back on it. Our small business and our nonprofit association partners were shaken at the beginning of the pandemic, and there was no way of knowing how severe the impact would be on the other side of the calendar year. Now, 2020 is over and we can exhale a small sigh of relief.

Case Study 105

Case Study Team Certificate Course 105

Advertisement

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

Education

Ungrated

FEBRUARY 5, 2021

Responding quickly to difficult situations is an important part of what we do as community managers, board members, and business partners. This past year brought us, among other things, a devastating pandemic and social justice movements. Thanks to member experts and resources, CAI has been there as your constant supporter , leveraging tools and resources to help our communities through these challenges.

Tools 105

Tools Education Technology System 105

Eplys

FEBRUARY 3, 2021

Increasing conference attendance can be a seriously arduous task. You must convince your audience to commit not only their money, but also their time. (And we all know, time is money.) Tack on travel fees for a national (or international) in-person event and, well, it can be a bit of an uphill climb asking attendees to spend hundreds, even thousands to attend your event.

Cost 98

Cost Conference How To Marketing 98

AssociationChat

FEBRUARY 2, 2021

Go to the photos saved on your phone and look at the most recent screenshots you’ve captured. What are they? This made me crack a smile and so…screenshot! From our earliest moments, humans were captivated by capturing moments of their lives, documenting them. As soon as one great thing happened, Cerutti taking down a giant mastodon for the tribe with only a rock (this is an imaginary example, work with me here), I’m sure there was a desire to recount the story.

Social Media 101

Social Media Analysis Examples Resources 101

Smooth The Path

FEBRUARY 4, 2021

Take a peek at the picture above. What immediately comes to mind for you? You might think, “aw, so cute.” Or with your nose itching, you might think, “Wow, look at those furry piles of allergy-ridden dander.” Both of these thoughts are true, and so is every other thought or feeling you might have when you look at this photo. Often we encounter issues, ideas, and problems for which there is no one right answer.

Examples 88

Examples Conference Industry Process 88

Advertisement

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

Revenue

.orgSource

FEBRUARY 2, 2021

Congratulations! Online interviewing didn’t make you skip a beat. You found the talent to complete your dream team. You’re probably feeling pretty lucky. But you might be less than enthusiastic about navigating those first months of learning to work together through the small screen. If remote interviewing took some adjustments, virtual onboarding requires more.

Team 88

Team 88

AMR Management Services

FEBRUARY 2, 2021

The beginning of a new year marks a time when many people make positive changes. This year, the National Academies of Practice (NAP) launched a new logo, new color scheme, and new tagline that we.

83

83

Nimble AMS

FEBRUARY 2, 2021

There are many association activities which are completely essential, yet pretty tedious to do. As human beings, we often seek out work which offers solutions to real needs, sparks creativity, or enables us to take a leadership role. There are more interesting, fulfilling things we’d rather do than uninspiring tasks like paperwork or payment processing.

Process 78

Process Case Study Software Revenue 78

Yes Elections

FEBRUARY 3, 2021

Each state has its own laws dictating the process by which homeowners associations (HOA) elect board members. Florida is no exception.

Florida 73

Florida Process 73

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

eBook

Aptify

FEBRUARY 3, 2021

With so many association management software offerings available, it’s hard to know which AMS is the right fit for your organization. To help you in your search for the best member management software, look no further than Digital.com. After more than 40 hours of research on 120+ association management software companies from across the web, Digital.com reveals that Aptify is one of their top picks for 2021!

Software 72

Software Review Directory Membership Management 72

Breezio

FEBRUARY 3, 2021

Breezio CEO, Ben Muscolino, was a featured speaker in Association Trends webinar program focusing on the topic of leveraging online communities to grow membership and non-dues revenue. Highlights from the webinar include strategies from non-member prospecting and open community strategies to retargeting, leveraging your AMS and integration strategies.

Revenue 69

Revenue Strategy 69

Smooth The Path

FEBRUARY 2, 2021

While the word “networking” strikes fear into many people’s hearts, the act of networking achieves a lot of good. Members say networking helps them: Get the funding they need for world-changing projects. Reignite their passion for their professional choices. Solve problems that make people’s lives better. Connect with causes bigger than themselves.

Project 68

Project Communications Industry How To 68

Membership Marketing

FEBRUARY 4, 2021

Some of the most used words by association professionals this past year have been “pivot,” “adapt,” and “shift gears.” We have had to make changes in real-time. In short, we have had to innovate. The need to innovate has led me to study some of the best practices in building an innovative mindset and culture. I have found two books as helpful guides.

Innovation 67

Innovation How To Marketing Review 67

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Certificate

Mariner Management

FEBRUARY 3, 2021

If the pandemic this past year taught us one thing, it is that local chapters are definitely still relevant. Chapters have been essential contributors to our association’s bottom line by delivering member value through education, volunteering, and networking. As our capacity for in-person engagement at the national level has been stifled, this collaboration has never been more important.

Member Engagement 62

Member Engagement Software Revenue Tools 62

HighRoad Solution

FEBRUARY 4, 2021

Most associations don’t have a traditional sales department, but that doesn’t mean they don’t have a sales team. Throughout your organization, there are people who work hard on recruitment, engagement, and event attendance. Association sales teams may be diverse and diffuse, but they still work like a team in a for-profit business. Unfortunately, this means associations will often run into one of the most common issues for all organizations: lack of alignment between sales and marketing.

Team 60

Team Marketing Recruiting Recruitment 60

Aptify

FEBRUARY 1, 2021

The Aptify team was excited to, once again, take part in the Community Brands annual Xperience conference. But this time, it was a little different. Like most organizations, there was a need to evolve event participation over the past year, but still deliver important information to customers and industry professionals. On January 13 – 14, nearly 3,500 registrants came together for Community Brands’ first online conference, utilizing their newly acquired virtual event platform, Pathable.

Price 56

Price Software Conference Team 56