Potomac Core
FEBRUARY 11, 2019
Associations have endured downturns before, what’s different this time is the valuable lesson learned after the great recession, that Members hire relevant Associations. Boards and their CEOs aren’t interested in hemorrhaging balance sheets that come from dues losses and shrinking Trade Show revenues. Regardless of the economic climate, organizations are committed to keeping their organizations relevant.
Eric Lanke
FEBRUARY 11, 2019
This week we had a planning meeting for our upcoming Annual Conference. Because our Annual Conference is popular with members this year, and because we ran out of sleeping rooms at our conference hotel, we've moved our staff to another property about a mile and a half down the road. This, I think, appropriately prioritizes the sleeping rooms for our members attending the conference and avoids the awkwardness that can arise if a member, having been turned away from the conference hotel, discovers
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Associations Now
FEBRUARY 12, 2019
A new benchmarking study focuses on young professionals’ views on membership. While many from the Gen Z and millennial generations decide to join associations, they’re skeptical about the value and benefits that membership brings. That’s a challenge associations will need to overcome. Did you know that by next year, millennials will make up more than half of the global workforce?
Wild Apricot
FEBRUARY 13, 2019
Find the best website builder that can support the needs of your modern organization broken down by price, pros, and cons.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
WBT Systems
FEBRUARY 11, 2019
Address Your Industry’s Skills Gap in So-Called “Soft” Human Skills. Read more about Address Your Industry’s Skills Gap in So-Called “Soft” Human Skills.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Reid All About it
FEBRUARY 15, 2019
The weekly list of free educational events and resources for the association community… In many associations, chapters are seen as PITA groups to manage, not as opportunities to leverage. Billhighway provides advice for bringing the chapter conversation to your C-suite and convincing them that chapters are strategic assets that can help your association achieve its goals and fulfill its mission.
Wild Apricot
FEBRUARY 14, 2019
Connect your account with dozens of apps, without writing any code. This step-by-step guide with videos walks you through how to create an Integromat scenario.
Higher Logic
FEBRUARY 14, 2019
So, I’m sitting here amid three monitors reveling at my flourishing desk plants, surrounded by my fellow marketers and community builders, as the sound coming through my earbuds drowns out their faint keyboard clicks and nearby sneezes, when it hits me: some of y’all aren’t showing your community enough love. and it shows. I’m listening to the ever-so-delightful Jonathan Van Ness, of Netflix’s Emmy-winning show Queer Eye, chat with Reese Witherspoon about lady entrepreneurship on his podcast Get
Virtual
FEBRUARY 12, 2019
Welcome to the fifth episode of Virtual’s podcast, 5 Minutes with Andy, in which our CEO, Andy Freed , offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Five, Andy explains how Virtual’s employee recognition program contributes to growing a stronger and happier workplace. “One of the deepest human needs is the need to be recognized,” says Andy.
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Association Adviser
FEBRUARY 13, 2019
Naylor’s 50 years hasn’t been all business and no fun. Many people who have worked for Naylor have found love in addition to a career, or have found a great place to work as an already-established family. Here are the stories of some of our favorite Naylor couples: Dave and Jamie Evans. “Jamie started in the June 2008 sales training class in Atlanta; I had started in February.
GrowthZone
FEBRUARY 12, 2019
Tweet. Fact: 50% of association revenue is generated from non-dues sources. Check out these 3 things you can do today to increase non-dues revenue using technology you probably already have: JOB POSTING SERVICES. Your website is a logical go-to source for industry employment. An online job board can be seen as a member benefit while driving more organic traffic to your site.
Higher Logic
FEBRUARY 12, 2019
Like making a first impression with a new acquaintance, SaaS customer onboarding has a big effect on whether your customer’s trajectory with your company is positive or negative. Imagine you’re the main point of contact or user of the software element your company has purchased. You had a great experience with the salesperson, but now that you’ve signed the deal, you’re unsure about next steps.
Virtual
FEBRUARY 12, 2019
Welcome to the fifth episode of Virtual’s podcast, 5 Minutes with Andy, in which our CEO, Andy Freed , offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Five, Andy explains how Virtual’s employee recognition program contributes to growing a stronger and happier workplace. “One of the deepest human needs is the need to be recognized,” says Andy.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Associations Now
FEBRUARY 15, 2019
Telecom industry groups have stepped up their efforts to stop robocalls by developing call verification and blocking standards. But the head of a new technical group warns that many details remain to be worked out before you can kiss robocalls goodbye. Getting lots of calls from sketchy marketers and outright scammers lately? Thanks to a new industry standard, the stream of robocalls may soon let up.
GrowthZone
FEBRUARY 15, 2019
Tweet. Yikes! It’s important. And you meant to do something, but somehow Employee Appreciation Day ( March 1, 2019) snuck up on you. No worries. We have 19 excellent ideas for meaningful employee appreciation that can be put together quickly. Serve breakfast. Video game day. Gift cards. Ice cream sundaes. Healthy lunch at the office. Thoughtful, handwritten thank you note.
Association Success
FEBRUARY 12, 2019
What’s the best strategy to make your association’s content pop? Content strategy helps ensure that your association creates useful, usable, appropriate, effective content. There are several principles of content strategy: The content has to be relevant to the people who are accessing it. It has to be usable , allowing the audience to accomplish their goals.
Event Industry News
FEBRUARY 13, 2019
By Lewis Lindsay, Managing Director – SA Agency. With 1.5 billion people logging in to Facebook on a daily basis , the social media site has now become the go-to place for businesses and individuals to promote and publish events. On Facebook, you can find a huge variety of events ranging from music, sports, nightlife, comedy, religion, networking and food.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Associations Now
FEBRUARY 13, 2019
As the American Speech-Language-Hearing Association set out to tailor its offerings to a growing population of younger members, it realized it also needed to look inward at how its staff functioned across generations and how they could work better together. The American Speech-Language-Hearing Association wanted to appeal to broader segments of its membership, including young professionals, so it began to ask what their needs are and what processes they had to change internally to match that.
GrowthZone
FEBRUARY 14, 2019
Tweet. When it is time for employee termination, protect your association against data theft with these tips. No one likes to be part of an involuntary separation, but sometimes, when there’s a bad egg, it’s the best thing for your organization. It’s crucial to be prepared when it happens, because security will likely not be top of mind during this emotionally-charged time.
Association Adviser
FEBRUARY 15, 2019
The future of technology is definitely mobile-driven. According to recent statistics , desktops now account for only 29 percent of digital minutes, rest of the share is mobile devices like smartphones and tablets. A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members.
Event Industry News
FEBRUARY 11, 2019
By Christine Wilson, Content Creator at Swapcard. Have you caught on to the buzz surrounding event technology but not sure what all it entails? Fear not, we’ve got you covered. We can’t deny that our century is a digital one, and the event industry can’t be excused from entering the era of technology. There’s no need to shy away from the idea of implementing technology in your event planning — it’s not, and doesn’t have to be, overwhelming nor complicated.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Associations Now
FEBRUARY 14, 2019
The Netflix documentary series 7 Days Out takes viewers behind the scenes in the week leading up to some of the world’s most famous events. If you don’t think you have something in common with the planners charged with bringing a spacecraft back to Earth, think again. While Netflix and Hulu’s documentaries about the massive failure of Fyre Festival have been garnering a lot of attention since their release last month, another event-planning documentary series from Netflix has caught my eye as of
Smooth The Path
FEBRUARY 14, 2019
There’s a link between high-performing staff and happiness at work. Happy staff contribute more, share creative ideas, and tend to be friendly with members. Here’s how to boost happiness in your offices. Discover your association’s why. How is your association saving the world? Generally, we spend more time focusing on our whats than the why.
Nonprofit Marketing Guide
FEBRUARY 13, 2019
Guest Post By John Haydon You already know that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast ? How to Use Facebook Live to Raise Money If your nonprofit is based in the US, and your Facebook Page is verified, you can fundraise within a Facebook Live broadcast.
Event Industry News
FEBRUARY 12, 2019
By Steve Jenner, UK Head of Business Development at PlayPass. The recent guest blog by David Kenny announcing the imminent demise of cashless wristbands at live events made compulsive reading. Having delivered cashless wristbands to events all over the world for the past 8 years and now being part of a company that has exploded from start-up to a global market leader in half of that time, whilst continuing to grow exponentially, this is an area I know a thing or two about.
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Associations Now
FEBRUARY 10, 2019
Disrupting the pathway to board service has complicated boards’ understanding of strategy. That’s created a leadership gap that CEOs are well-equipped to fill. If you ever find yourself chatting with an association CEO and the conversation hits a lull, the fix is easy: Just ask, “How’s your board?”. I’ll bet that the exec—assuming he or she doesn’t immediately bolt from the room—will likely deliver some variation on how the board has struggled with thinking strategically.
Association Success
FEBRUARY 11, 2019
Hint: it’s about engaging people beyond your membership. In an age of hyper-transformation fueled by advances in technology , the association industry’s advocacy efforts must evolve past merely “mobilizing members” to amassing an expanded base of supporters to advance our legislative goals. This evolution requires both a shift in thinking and a recognition that technology provides a platform for value creation.
Membersuite
FEBRUARY 10, 2019
Members seek engagement that serves their needs and interests—and their schedule and budget. Read the post to learn how to leverage a member portal to make it easy for members to find opportunities for engagement and make your association a habit.
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