Potomac Core
FEBRUARY 11, 2019
Associations have endured downturns before, what’s different this time is the valuable lesson learned after the great recession, that Members hire relevant Associations. Boards and their CEOs aren’t interested in hemorrhaging balance sheets that come from dues losses and shrinking Trade Show revenues. Regardless of the economic climate, organizations are committed to keeping their organizations relevant.
Eric Lanke
FEBRUARY 11, 2019
This week we had a planning meeting for our upcoming Annual Conference. Because our Annual Conference is popular with members this year, and because we ran out of sleeping rooms at our conference hotel, we've moved our staff to another property about a mile and a half down the road. This, I think, appropriately prioritizes the sleeping rooms for our members attending the conference and avoids the awkwardness that can arise if a member, having been turned away from the conference hotel, discovers
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Associations Now
FEBRUARY 12, 2019
A new benchmarking study focuses on young professionals’ views on membership. While many from the Gen Z and millennial generations decide to join associations, they’re skeptical about the value and benefits that membership brings. That’s a challenge associations will need to overcome. Did you know that by next year, millennials will make up more than half of the global workforce?
Wild Apricot
FEBRUARY 13, 2019
Find the best website builder that can support the needs of your modern organization broken down by price, pros, and cons.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
WBT Systems
FEBRUARY 11, 2019
Address Your Industry’s Skills Gap in So-Called “Soft” Human Skills. Read more about Address Your Industry’s Skills Gap in So-Called “Soft” Human Skills.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Reid All About it
FEBRUARY 15, 2019
The weekly list of free educational events and resources for the association community… In many associations, chapters are seen as PITA groups to manage, not as opportunities to leverage. Billhighway provides advice for bringing the chapter conversation to your C-suite and convincing them that chapters are strategic assets that can help your association achieve its goals and fulfill its mission.
Wild Apricot
FEBRUARY 14, 2019
Connect your account with dozens of apps, without writing any code. This step-by-step guide with videos walks you through how to create an Integromat scenario.
Higher Logic
FEBRUARY 14, 2019
So, I’m sitting here amid three monitors reveling at my flourishing desk plants, surrounded by my fellow marketers and community builders, as the sound coming through my earbuds drowns out their faint keyboard clicks and nearby sneezes, when it hits me: some of y’all aren’t showing your community enough love. and it shows. I’m listening to the ever-so-delightful Jonathan Van Ness, of Netflix’s Emmy-winning show Queer Eye, chat with Reese Witherspoon about lady entrepreneurship on his podcast Get
Virtual
FEBRUARY 12, 2019
Welcome to the fifth episode of Virtual’s podcast, 5 Minutes with Andy, in which our CEO, Andy Freed , offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Five, Andy explains how Virtual’s employee recognition program contributes to growing a stronger and happier workplace. “One of the deepest human needs is the need to be recognized,” says Andy.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Association Adviser
FEBRUARY 13, 2019
Naylor’s 50 years hasn’t been all business and no fun. Many people who have worked for Naylor have found love in addition to a career, or have found a great place to work as an already-established family. Here are the stories of some of our favorite Naylor couples: Dave and Jamie Evans. “Jamie started in the June 2008 sales training class in Atlanta; I had started in February.
GrowthZone
FEBRUARY 12, 2019
Tweet. Fact: 50% of association revenue is generated from non-dues sources. Check out these 3 things you can do today to increase non-dues revenue using technology you probably already have: JOB POSTING SERVICES. Your website is a logical go-to source for industry employment. An online job board can be seen as a member benefit while driving more organic traffic to your site.
Higher Logic
FEBRUARY 12, 2019
Like making a first impression with a new acquaintance, SaaS customer onboarding has a big effect on whether your customer’s trajectory with your company is positive or negative. Imagine you’re the main point of contact or user of the software element your company has purchased. You had a great experience with the salesperson, but now that you’ve signed the deal, you’re unsure about next steps.
Virtual
FEBRUARY 12, 2019
Welcome to the fifth episode of Virtual’s podcast, 5 Minutes with Andy, in which our CEO, Andy Freed , offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Five, Andy explains how Virtual’s employee recognition program contributes to growing a stronger and happier workplace. “One of the deepest human needs is the need to be recognized,” says Andy.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Association Adviser
FEBRUARY 15, 2019
The future of technology is definitely mobile-driven. According to recent statistics , desktops now account for only 29 percent of digital minutes, rest of the share is mobile devices like smartphones and tablets. A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members.
GrowthZone
FEBRUARY 15, 2019
Tweet. Yikes! It’s important. And you meant to do something, but somehow Employee Appreciation Day ( March 1, 2019) snuck up on you. No worries. We have 19 excellent ideas for meaningful employee appreciation that can be put together quickly. Serve breakfast. Video game day. Gift cards. Ice cream sundaes. Healthy lunch at the office. Thoughtful, handwritten thank you note.
Associations Now
FEBRUARY 13, 2019
As the American Speech-Language-Hearing Association set out to tailor its offerings to a growing population of younger members, it realized it also needed to look inward at how its staff functioned across generations and how they could work better together. The American Speech-Language-Hearing Association wanted to appeal to broader segments of its membership, including young professionals, so it began to ask what their needs are and what processes they had to change internally to match that.
Association Success
FEBRUARY 12, 2019
What’s the best strategy to make your association’s content pop? Content strategy helps ensure that your association creates useful, usable, appropriate, effective content. There are several principles of content strategy: The content has to be relevant to the people who are accessing it. It has to be usable , allowing the audience to accomplish their goals.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Smooth The Path
FEBRUARY 14, 2019
There’s a link between high-performing staff and happiness at work. Happy staff contribute more, share creative ideas, and tend to be friendly with members. Here’s how to boost happiness in your offices. Discover your association’s why. How is your association saving the world? Generally, we spend more time focusing on our whats than the why.
GrowthZone
FEBRUARY 14, 2019
Tweet. When it is time for employee termination, protect your association against data theft with these tips. No one likes to be part of an involuntary separation, but sometimes, when there’s a bad egg, it’s the best thing for your organization. It’s crucial to be prepared when it happens, because security will likely not be top of mind during this emotionally-charged time.
Associations Now
FEBRUARY 14, 2019
The Netflix documentary series 7 Days Out takes viewers behind the scenes in the week leading up to some of the world’s most famous events. If you don’t think you have something in common with the planners charged with bringing a spacecraft back to Earth, think again. While Netflix and Hulu’s documentaries about the massive failure of Fyre Festival have been garnering a lot of attention since their release last month, another event-planning documentary series from Netflix has caught my eye as of
Association Adviser
FEBRUARY 13, 2019
There is a shift in consumer behavior towards online buying, and associations need to adapt in order to stay competitive. There are many reasons why your association needs social media, but perhaps the biggest is member engagement. Members want to feel more actively engaged with the associations they are part of. Social media also helps with: Thought leadership.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Association Success
FEBRUARY 11, 2019
Hint: it’s about engaging people beyond your membership. In an age of hyper-transformation fueled by advances in technology , the association industry’s advocacy efforts must evolve past merely “mobilizing members” to amassing an expanded base of supporters to advance our legislative goals. This evolution requires both a shift in thinking and a recognition that technology provides a platform for value creation.
Membersuite
FEBRUARY 10, 2019
Members seek engagement that serves their needs and interests—and their schedule and budget. Read the post to learn how to leverage a member portal to make it easy for members to find opportunities for engagement and make your association a habit.
Associations Now
FEBRUARY 10, 2019
Disrupting the pathway to board service has complicated boards’ understanding of strategy. That’s created a leadership gap that CEOs are well-equipped to fill. If you ever find yourself chatting with an association CEO and the conversation hits a lull, the fix is easy: Just ask, “How’s your board?”. I’ll bet that the exec—assuming he or she doesn’t immediately bolt from the room—will likely deliver some variation on how the board has struggled with thinking strategically.
Smooth The Path
FEBRUARY 12, 2019
Arlene is a very engaged association member. She faithfully renews every year. She attended the annual conference every year for the past seven years. She reads many of the publications and newsletters. She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Arlene is a promoter; she frequently recommends the association to other professionals in the industry.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
AMG
FEBRUARY 12, 2019
Often times residents in HOA communities are not fond of the Homeowners Association. Many times residents feel their HOA has too many rules and regulations. Let’s look at this from a different perspective. Let’s consider these 5 things a Homeowners Association does for the community. 1. Your HOA takes care of your community in many ways to make it enjoyable and beautiful.
Nimble AMS
FEBRUARY 15, 2019
Association management software (AMS) systems typically include out-of-the-box functionality to support most of the organization’s basic processes. But what do you do when your association has a unique need that can’t be addressed through basic setup? That’s when the architecture of the AMS system becomes important: Is it configurable or is it customizable ?
Associations Now
FEBRUARY 14, 2019
Phishing schemes are getting more personalized and more targeted—and it’s up to both you and your employees to know how to deal with them when they occur. Read on for a few tactics for improving your odds of staying safe from data or identity theft. Next time you get an email from the boss, you might want to triple-check that address. Recently, a study from the anti-phishing firm Inky [registration required] found that 12 percent of phishing attacks involved “VIP impersonations,” or messages tha
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