Higher Logic
DECEMBER 6, 2018
In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. 32% – Demographic-based. 29% – Job/occupation-based. How are you segmenting your members? These numbers suggest some missed opportunity.
Beth Kanter
DECEMBER 5, 2018
No, I’m not talking about the cute red Muppet. ELMO stands for “ Enough! Let’s Move On.” It is a ritual or organizational norm that can used during meetings to avoid unnecessary discussions that don’t support the meeting objectives. It’s a fun way to avoid one of the most common meeting productivity killers: Rabbit Holes.
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HighRoad Solution
DECEMBER 4, 2018
We’ve all been on the receiving end of emails that begin with “Dear Member” and then attempt to convince us to attend an association event for which we’re already registered. For many association members, impersonal and disconnected interactions like these can lead to feelings of frustration, decreased engagement, and even lapsed memberships.
Wild Apricot
DECEMBER 5, 2018
Check out this list of great nonprofit blogs next time you need advice, insights on the nonprofit sector, or just a good read.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
WBT Systems
DECEMBER 3, 2018
How to Manage When You’re an Education Department of One. Read more about How to Manage When You’re an Education Department of One.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Spark Consulting
DECEMBER 5, 2018
How many follow up touch points is too many follow up touch points? When are we just getting annoying? A good general rule is: As long as you’re still getting enough response to justify the investment of resources in the touch point, keep going. But how do you know? You have to pay attention to the response rate you get from each communication. Open rate matters, and per the INFORMZ 2017 Association Email Benchmarking Report , you should be looking for an open rate of around 35%.
Wild Apricot
DECEMBER 4, 2018
Engage your members with our free mobile app for associations, clubs and nonprofits. Take the quiz to see if it suits your org!
Jamie Notter
DECEMBER 5, 2018
Maddie and I are BEYOND excited to announce the release of our next book, The Non-Obvious Guide to Employee Engagement (for Millennials, Boomers, and Everyone Else!). It’s part of a series of Non-Obvious Guides that our publisher (IdeaPress, led by the super-smart Rohit Bhargava) is starting. Ours is one of the first three to be released on January 1 (Rohit wrote one on Small Business Marketing , and Andrea Driessen wrote one on Event Planning ).
YourMembership
DECEMBER 7, 2018
Our elves have been hard at work all year long to make sure you get the most of your YM system – providing answers to your unique questions, solutions to your problems, and support and training for your team. We want to sincerely thank you for being part of the YM family this past year. The post Happy Holidays from YM Support appeared first on YourMembership.
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Higher Logic
DECEMBER 4, 2018
Been craving some community management advice? Good thing, because w e've got some scenarios we think you might find relatable. Maybe you’ve got product enhancement requests coming out of your ears – maybe you’ve got a record lack of participation. Whatever it is, how do you respond to these kinds of challenges in your online community? Four of our community managers are here to share real-life scenarios like these that they’ve worked through.
Wild Apricot
DECEMBER 3, 2018
There's a new addition to the Personify family! This post will introduce you to events platform a2z, and let you know about some of the new opportunities this acquisition will bring.
Blue Sky eLearn
DECEMBER 4, 2018
Over the past year, we had the pleasure of interviewing a variety of experts in the association, eLearning, and technology industries. Today we’ve put together a compilation of some of the top tips they shared. For all of their expert advice, you can find their full posts here. Recognize that learning is a process. Facilitate transformation by designing learning pathways with measurable outcomes.
Eric Lanke
DECEMBER 3, 2018
I flew in and out of LAX this week. It's not a frequent airport for me -- I can't even remember the last time I was there. But something happened there that I thought was worth blogging about. When I arrived for my return flight home I didn't at first recognize anything as unusual. My Uber driver dropped me off curbside, I got my boarding pass from the automated machine, I found the TSA pre-check line and went through security.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Associations Now
DECEMBER 2, 2018
Five tips to take your website from a clunky experience (at best) to one that users will love. Member engagement, and recruitment, starts with your association’s website. It’s where members go to follow association news, get answers to questions and stay connected to their organization. It’s also one of the first resources that prospective members seek out when deciding whether to commit.
Event Industry News
DECEMBER 3, 2018
Powered by Splento. Powered by Splento. Powered by Splento. Powered by Splento. Powered by Splento. The post In Pictures: NAEC Stoneleigh – Open Day appeared first on Event Industry News.
Blue Sky eLearn
DECEMBER 4, 2018
Over the past year, we had the pleasure of interviewing a variety of experts in the association, eLearning, and technology industries. Today we’ve put together a compilation of some of the top tips they shared. For all of their expert advice, you can find their full posts here. Recognize that learning is a process. Facilitate transformation by designing learning pathways with measurable outcomes.
GrowthZone
DECEMBER 6, 2018
“Leverage the strength that you have: that no one else can be you.” – Todd Wheatland. When it comes to association marketing, differentiation is key. Identifying what makes your brand unique is critical to a successful strategy. The GrowthZone Marketing Toolkit is a collection of three critical resources developed specifically for association professionals.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Associations Now
DECEMBER 2, 2018
The best advice is to keep them separate. But in a time of transition, one CEO found value in a collective exercise. The rules about leading staff and boards at associations are pretty clear. In short, stay in your lane. Volunteer leaders at an association set the strategic direction for the organization; staff handles implementation. Messing with that arrangement only sows confusion.
Event Industry News
DECEMBER 4, 2018
Zenus is the market leader of face recognition solutions in the events industry. As a premier technology provider, we excel in large-scale applications and optimal user experience. To make a high-end technology accessible at an affordable price , we work with registration companies which integrate and distribute our service. Zenus has powered approximately 50 events in the past 12 months offering amazing support to both event planners and registration companies.
Association Success
DECEMBER 3, 2018
A story of digital communication and community outreach. The word ‘innovation’ is often treated as an end in itself. Being innovative floats around as an ephemeral goal of all projects, and a mark of a successful enterprise. But what are we innovating for? What is our purpose? AIGA Minnesota has been pioneering an innovation initiative for a few years now, sprung into being by an AIGA Innovate grant, with the express goals of relevancy and cultivating transformative community impact through the
Nonprofit Marketing Guide
DECEMBER 6, 2018
In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan. Objectives are the SMART steps you take to achieve a strategy, and at Nonprofit Marketing Guide, we prefer to define SMART as Specific, Measurable, Achievable, Resourced, and Time-Bound.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Associations Now
DECEMBER 6, 2018
Beyond attendee, what other roles could your conference veterans play in your event? Here are four that will bring value to both them and your association. It’s great to have a group of attendees you can count on to come to your annual conference every year. For many associations, that attendee tenure could be decades-long. And since they’re likely very familiar with your conference, association, and industry, they could be well suited (and willing to participate) in roles that go beyond what ot
Event Industry News
DECEMBER 3, 2018
Shocklogic have been involved in the Event Technology Awards for several years now, and participating is always a big event in our calendar (read more about our involvement in our blog here ). We are thrilled to be named this year’s winner of SILVER for Favourite Event Technology Supplier! As this is the People’s Choice Award, it feels incredible to have been shown this much support by our clients, partners and industry friends.
Membersuite
DECEMBER 4, 2018
Sponsored content, also known as branded or native content, is the solution to both your association's non-dues revenue challenge and content creation challenge. Read the blog post to learn more!
Delcor
DECEMBER 7, 2018
When you finally make a commitment to going back to the gym (how many times now?), how do you decide what you’ll need in your gym bag for a successful workout? In packing that bag, you have to think both strategically and tactically. Strategically thinking, are you going for a long workout? Are you going somewhere afterward? If so, you may need a change of clothes, grooming products, and shower shoes.
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Associations Now
DECEMBER 3, 2018
The email newsletter is a centerpiece of digital strategy for many organizations. With that in mind, perhaps its creation—whether in terms of strategy or execution—shouldn’t be siloed off within one part of the association. Email communications touch on many different parts of the org chart at once. And this can make executing your email newsletter tricky business.
Event Industry News
DECEMBER 3, 2018
The leading event for the UK inbound and outbound meetings industry, The Meetings Show , met with its advisory board in October to discuss the future of the show and the future of events. The advisory board members, who represent UK and international destinations, venues, event planners and industry consultants, have revealed what they think will be the biggest trends in the industry in 2019.
Association Success
DECEMBER 4, 2018
Is your organization too busy to make improvements or ready to commit to change? When I think of organizations looking to make improvements to their technology, I always picture this cartoon : a team of cavemen pushing materials on a cart made of square wheels while two friends stand next to them waiting to install round wheels. The team struggling to push the cart refuses the offer of help, claiming that they’re too busy to upgrade their cart.
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