Higher Logic
DECEMBER 6, 2018
In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. 32% – Demographic-based. 29% – Job/occupation-based. How are you segmenting your members? These numbers suggest some missed opportunity.
Beth Kanter
DECEMBER 5, 2018
No, I’m not talking about the cute red Muppet. ELMO stands for “ Enough! Let’s Move On.” It is a ritual or organizational norm that can used during meetings to avoid unnecessary discussions that don’t support the meeting objectives. It’s a fun way to avoid one of the most common meeting productivity killers: Rabbit Holes.
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HighRoad Solution
DECEMBER 4, 2018
We’ve all been on the receiving end of emails that begin with “Dear Member” and then attempt to convince us to attend an association event for which we’re already registered. For many association members, impersonal and disconnected interactions like these can lead to feelings of frustration, decreased engagement, and even lapsed memberships.
Wild Apricot
DECEMBER 5, 2018
Check out this list of great nonprofit blogs next time you need advice, insights on the nonprofit sector, or just a good read.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
WBT Systems
DECEMBER 3, 2018
How to Manage When You’re an Education Department of One. Read more about How to Manage When You’re an Education Department of One.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Spark Consulting
DECEMBER 5, 2018
How many follow up touch points is too many follow up touch points? When are we just getting annoying? A good general rule is: As long as you’re still getting enough response to justify the investment of resources in the touch point, keep going. But how do you know? You have to pay attention to the response rate you get from each communication. Open rate matters, and per the INFORMZ 2017 Association Email Benchmarking Report , you should be looking for an open rate of around 35%.
Wild Apricot
DECEMBER 4, 2018
Engage your members with our free mobile app for associations, clubs and nonprofits. Take the quiz to see if it suits your org!
Jamie Notter
DECEMBER 5, 2018
Maddie and I are BEYOND excited to announce the release of our next book, The Non-Obvious Guide to Employee Engagement (for Millennials, Boomers, and Everyone Else!). It’s part of a series of Non-Obvious Guides that our publisher (IdeaPress, led by the super-smart Rohit Bhargava) is starting. Ours is one of the first three to be released on January 1 (Rohit wrote one on Small Business Marketing , and Andrea Driessen wrote one on Event Planning ).
YourMembership
DECEMBER 7, 2018
Our elves have been hard at work all year long to make sure you get the most of your YM system – providing answers to your unique questions, solutions to your problems, and support and training for your team. We want to sincerely thank you for being part of the YM family this past year. The post Happy Holidays from YM Support appeared first on YourMembership.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Higher Logic
DECEMBER 4, 2018
Been craving some community management advice? Good thing, because w e've got some scenarios we think you might find relatable. Maybe you’ve got product enhancement requests coming out of your ears – maybe you’ve got a record lack of participation. Whatever it is, how do you respond to these kinds of challenges in your online community? Four of our community managers are here to share real-life scenarios like these that they’ve worked through.
Wild Apricot
DECEMBER 3, 2018
There's a new addition to the Personify family! This post will introduce you to events platform a2z, and let you know about some of the new opportunities this acquisition will bring.
Blue Sky eLearn
DECEMBER 4, 2018
Over the past year, we had the pleasure of interviewing a variety of experts in the association, eLearning, and technology industries. Today we’ve put together a compilation of some of the top tips they shared. For all of their expert advice, you can find their full posts here. Recognize that learning is a process. Facilitate transformation by designing learning pathways with measurable outcomes.
Eric Lanke
DECEMBER 3, 2018
I flew in and out of LAX this week. It's not a frequent airport for me -- I can't even remember the last time I was there. But something happened there that I thought was worth blogging about. When I arrived for my return flight home I didn't at first recognize anything as unusual. My Uber driver dropped me off curbside, I got my boarding pass from the automated machine, I found the TSA pre-check line and went through security.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
GrowthZone
DECEMBER 6, 2018
“Leverage the strength that you have: that no one else can be you.” – Todd Wheatland. When it comes to association marketing, differentiation is key. Identifying what makes your brand unique is critical to a successful strategy. The GrowthZone Marketing Toolkit is a collection of three critical resources developed specifically for association professionals.
Associations Now
DECEMBER 2, 2018
Five tips to take your website from a clunky experience (at best) to one that users will love. Member engagement, and recruitment, starts with your association’s website. It’s where members go to follow association news, get answers to questions and stay connected to their organization. It’s also one of the first resources that prospective members seek out when deciding whether to commit.
Blue Sky eLearn
DECEMBER 4, 2018
Over the past year, we had the pleasure of interviewing a variety of experts in the association, eLearning, and technology industries. Today we’ve put together a compilation of some of the top tips they shared. For all of their expert advice, you can find their full posts here. Recognize that learning is a process. Facilitate transformation by designing learning pathways with measurable outcomes.
Association Success
DECEMBER 3, 2018
A story of digital communication and community outreach. The word ‘innovation’ is often treated as an end in itself. Being innovative floats around as an ephemeral goal of all projects, and a mark of a successful enterprise. But what are we innovating for? What is our purpose? AIGA Minnesota has been pioneering an innovation initiative for a few years now, sprung into being by an AIGA Innovate grant, with the express goals of relevancy and cultivating transformative community impact through the
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Membersuite
DECEMBER 4, 2018
Sponsored content, also known as branded or native content, is the solution to both your association's non-dues revenue challenge and content creation challenge. Read the blog post to learn more!
Delcor
DECEMBER 7, 2018
When you finally make a commitment to going back to the gym (how many times now?), how do you decide what you’ll need in your gym bag for a successful workout? In packing that bag, you have to think both strategically and tactically. Strategically thinking, are you going for a long workout? Are you going somewhere afterward? If so, you may need a change of clothes, grooming products, and shower shoes.
Association Adviser
DECEMBER 6, 2018
Guillermo Ortiz de Zarate didn’t anticipate transforming the way an association services its members. He also didn’t anticipate creating a software platform that aims to create strong, diverse teams, or to be living in the United States as long as he has, but here he is — and his colleagues at the National Council of Architectural Registration Boards (NCARB) are grateful for his trust-based approach to management and technology.
Associations Now
DECEMBER 2, 2018
The best advice is to keep them separate. But in a time of transition, one CEO found value in a collective exercise. The rules about leading staff and boards at associations are pretty clear. In short, stay in your lane. Volunteer leaders at an association set the strategic direction for the organization; staff handles implementation. Messing with that arrangement only sows confusion.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Association Success
DECEMBER 4, 2018
Is your organization too busy to make improvements or ready to commit to change? When I think of organizations looking to make improvements to their technology, I always picture this cartoon : a team of cavemen pushing materials on a cart made of square wheels while two friends stand next to them waiting to install round wheels. The team struggling to push the cart refuses the offer of help, claiming that they’re too busy to upgrade their cart.
Smooth The Path
DECEMBER 4, 2018
When members talk about the value of their membership they tend to talk about outcomes: I feel more confident. I realized I am not the only one. It has broadened my perspective. I am more valuable to my employer. I now have many solutions to my problem. It gives me a competitive edge over my peers. I enjoy being a part of a community of like-minded professionals.
Effective Database
DECEMBER 3, 2018
These were the words of one of my clients as we wrapped up the first stage of their process for selecting a new AMS and CMS. She was expressing succinctly what many of us feel when we embark on a big, new, and somewhat unknown project. Hope for what we might dramatically improve, and panic about what might be entailed in getting us there. (When I work with my clients, my intent is to help them eliminate the “panic” phase, so that they feel as comfortable as they can be moving to a ne
Associations Now
DECEMBER 3, 2018
The email newsletter is a centerpiece of digital strategy for many organizations. With that in mind, perhaps its creation—whether in terms of strategy or execution—shouldn’t be siloed off within one part of the association. Email communications touch on many different parts of the org chart at once. And this can make executing your email newsletter tricky business.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Association Success
DECEMBER 6, 2018
…and it represents a positive and supportive team culture. I started bringing my dog Amy into the office shortly after adopting her. Being an older dog, with a laid-back personality and an affinity for people, I had a feeling she would be a good fit with the team. To be quite honest, I had other, more selfish, reasons for wanting her with me at work: the forlorn expression on her face whenever my husband and I tried to leave each morning was tugging at my heartstrings, and I wanted to do whateve
Smooth The Path
DECEMBER 6, 2018
How did you meet your good friends? Was it working on a project at work? Was volunteering at your child’s school? Was it playing together on a team in school? Many great relationships get their start through shared work. In fact, work is a great way to make relationships. We become aligned through a common goal. We share the experience. Sometimes conversation comes more naturally when our hands are busy.
Disciple Media
DECEMBER 7, 2018
Ever heard the phrase “build it and they will come?”. Well, we have and we’re here to tell you that when it comes to building your own app for your community, it’s not necessarily true. Yep. You read that right. That quote doesn’t really apply here. Because successfully launching your own dedicated community space and getting your community to join and follow you there takes time and careful planning.
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