Association Adviser

DECEMBER 30, 2024

As 2024 draws to a close, the association world stands at the crossroads of reflection and anticipation. This past year brought both challenges and opportunities, shaping how associations engage members, generate revenue, and leverage technology.

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Revenue Innovation Technology Member Engagement 157

.orgSource

DECEMBER 31, 2024

The world of associations is at a pivotal moment. Disruption isnt just knocking at the doorits reshaping the entire house. Technology, particularly AI, is driving rapid change and presenting associations with an extraordinary opportunity to innovate and lead. But how do you move from being reactive to proactive, from surviving to thriving? At.orgSource, we believe the key lies in mastering three essential building blocks: strategy, culture, and technology.

Technology 88

Technology Strategy Case Study Innovation 88

Membership Marketing

DECEMBER 30, 2024

Imagine transporting a membership marketer from 1988 to 2024. They would marvel at our digital toolsemail, websites, social media. However, looking closely, they would realize that the core challenges and opportunities are unchanged. The foundations of membership marketing have remained remarkably consistent over the decades. The core principles of providing value, planning effectively, and testing remain the levers for growth as they did in the past.

Tools 59

Tools Marketing Washington DC 59

CMA Solutions

DECEMBER 30, 2024

As businesses prepare for 2025, marketing strategies are under scrutiny, with executives demanding greater return on investment (ROI) and clearer value from their agencies. But according to Christian Amato, President of CMA, the key to success lies in reframing the client-agency relationship as a partnership and adopting a fiscally savvy approach to marketing.

Marketing 40

Marketing Cost Strategy Tools 40

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Member Engagement

Wild Apricot

DECEMBER 30, 2024

Advertising for your nonprofit doesn't have to be expensive. This guide will cover the basics of advertising for nonprofits, show you how to create nonprofit ad campaigns and provide real-world examples to help you make the most of your advertising budget and broaden your reach.

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Examples How To Marketing 394

PROPEL

JANUARY 3, 2025

Creating a great culture is fundamentally about removing obstacles. I know that doesnt sound sexy or exciting, but that is the real work of improving your culture: getting rid of the obstacles inside your organization that get in the way of success and reaching your potential. Mediocre cultures ignore this concept. In mediocre cultures, you die by 1,000 cuts: Your data systems dont talk to each other, which makes it impossible to run your AI experiment Your colleagues in other departments agree

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Project Software Cost System 52

Associations Now

JANUARY 3, 2025

A new year offers reasons for optimism. But experts argue that success depends on setting realistic goals. Business leaders felt very good about things entering 2025. According to a Fortune /Deloitte survey of 141 CEOs conducted shortly after the presidential election, a majority feel optimistic or very optimistic about their companys and industrys fortunes.

How To 52

How To Survey Proposal Review 52

Wild Apricot

DECEMBER 31, 2024

Stay in the know about what nonprofit trends you can anticipate in 2025, from fundraising to marketing to partnerships!

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Expo Logic

JANUARY 3, 2025

Event planning is a dynamic symphony of moving parts, where every detail contributes to a harmonious experience. First impressions matterand for attendees, that first impression often begins at check-in. A seamless, efficient check-in process sets the tone for a successful event. Unfortunately, traditional methods often fall short, leading to delays, frustration, and inefficiencies.

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Event Planning Process Tips System 36

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

Member Experience