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Two major reasons why members join professional associations include being part of a community of like-minded individuals in their industry and accessing opportunities to develop their skills in the field. Your association can effectively fulfill both purposes by developing a strong member engagement strategy.
The Boundless Learning survey found an eagerness to use AI and other options to bolster their training, but are uncertain about cost and implementation issues. A new survey finds that associations see a strong correlation between their educational programs and member recruitment and retention, but are struggling to determine how to upgrade those programs.
Trying togrow your associations membership? A trial membership can be a smart way to get prospects in the door. It lowers the barrier to entry, lets people explore your value and gives you data on what works. But it also comes with risks: extra admin work, the chance of low conversions and the potential for misuse if youre not careful. In this article, well walk through whattrial membershipsare, the benefits and drawbacks, how to structure them and whether theyre the right move for your associat
According to a 2025 benchmark report, the top goal among membership organizations this year is to increase engagement. Accomplishing this goal, however, is easier said than done. Engaging your associations members requires more than simply adding benefits or churning out a lot of educational content. A successful engagement strategy depends on how well you know your members and tailor their experiences to their needs.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The Community Association Management (CAM) industry has evolved rapidly in recent decades. Today, approximately 369,000 community associations serve 77.1 million residents, according to Foundation for Community Association Research a significant increase from just 10,000 associations and 2.1 million residents in 1970. With this growth, however, comes new challenges.
Confused about whether your organization should be a 501(c)(3) nonprofit or a 501(c)(7) social club? Learn the key differences, benefits, and how to start each in this comprehensive guide.
Confused about whether your organization should be a 501(c)(3) nonprofit or a 501(c)(7) social club? Learn the key differences, benefits, and how to start each in this comprehensive guide.
Volunteering is the backbone of the U.S. nonprofit sector, yet it remains significantly underfunded. A 2023 report from the Do Good Institute found that 78.9% of nonprofit leaders say volunteers enable them to provide essential services they otherwise could not. Yet, the national volunteer rate hovers at just 28% and has not increased significantly in decades.
Its no secret that we not only live in a digital-first world but also a mobile-first one. The average American currently spends 5 hours and 16 minutes per day on their phone, and they use mobile apps for about 90% of that time. With all of this traffic, the global market for mobile apps is projected to reach $755 billion by 2027 !
Associations are growing nervous because of recent comments by President Trump and others in the Administration suggesting the targeting of some organizations tax-exempt status based on their missions or activities. As reported in an April 17, 2025 article in The Hill , for example, President Trump told reporters that some nonprofit organizations tax-exempt status could be removed.
To launch your successful event, you need to allocate resources to all the different areas of event management. Your event budget gives you the guidelines to prioritize your expenses and determine how you will organize the different areas of your event. The event budget will outline all the different expenses you need to account for so you can see how your resources are used.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Youre probably familiar with checkout charitywhen people are asked at a retail store checkout to donate money to a designated organization. They have only a few moments to decide. We consider this impulse giving, making a split-second decision to do something altruistic for others. But how does it work? Who says, Yes, Ill give!? And what makes a campaign successful?
Its a bold questionbut its the one association leaders must ask themselves today: Are we writing our own case study in innovation, or are we inching toward irrelevance while clinging to yesterdays strategies? The truth is disruption doesnt ask for permission. It doesnt care if youve had a stellar year or if your team just got comfortable with your new AMS.
Savannah, your favorite Southern city, is unveiling a key milestone in its growth with the completion of the newly expanded Savannah Convention Center. This development further establishes Savannah as a prime destination for meetings, conventions, and exhibitions, offering state-of-the-art facilities and enhanced amenities designed to elevate every event experience.
Listen to this article Your browser does not support the audio element. In honor of Earth Day, I want to share a story about our recent office closing at Matrix Group, and how we tried to do it in the most sustainable, community-minded way possible. Closing our Arlington, VA office was a bittersweet milestone. After years of working fully remotely and knowing that remote work was here to stay for us, it didnt make sense to renew our lease.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Introduction Nonprofit event planning comes with particular challenges and concerns. Nonprofit event coordinators not only have to deal with all the standard project management for event planners , but they also have to run their events with specific goals. You have to consider how your event will impact long-term donations and what experiences your donors like to have, such as interacting with your staff, learning more about your work, or meeting those impacted by your efforts.
PMY Group (PMY), a global leader in technology solutions for sport and major events, has acquired UK-based EVENT360, a premier producer of match-day entertainment, immersive stadium ceremonies, and unforgettable live experiences.
As chair of the Fundraising Effectiveness Project (FEP) and director of community engagement at Neon One, I’ve had the opportunity to closely observe the evolving landscape of philanthropic giving. My experience has provided deep insights into donor behaviors, especially within the critical small-dollar segmentthose who contribute less than $5,000 annually but represent 96.9% of all donors, according to FEPs latest quarterly report.
Edwards Deming is recognized as the father of Total Quality Management (TQM) owing to his significant influence on quality manufacturing and management practices. Deming's principles focused on continuous improvement, which he defined as Plan, Do, Study, and Act (PDSA). The concept of PDSA also has the powerful potential to influence marketing. Many organizations face two challenges when marketing their membership or products and services.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
This years conference covers personas, surveys, AI, DEI, and morea provides a reminder of the importance of silo-busting. Different parts of our organization arent talking to each other. Its a common lament in associations, especially since what used to be distinct parts of the organization are now closely braided together. Your event marketing cant succeed without a robust tech platform that allows for personalization, chatbots, and registration pages that delivers a clean UX.
Nonprofit organizations are facing unprecedented challenges under a new administration. In response to the constant pressure, many in the sector have made the case for funders to increase foundation payout rates, streamline processes, foster solidarity across movements, champion nontraditional models of collaboration, and so much more. Each of these solutions requires multiple strategies.
Spring is a season of transformation. The days are longer. The energy lifts. And whether were sorting closets or sweeping patios, we find satisfaction in resetting what surrounds us. The same concept applies to your communications strategy. Every organization should treat spring as a checkpoint, says Kelsey Tweedly, CMAs VP of Business Integration. Its the best time to clear out whats outdated, realign with whats working and reintroduce your message with some new energy.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
The weekly list of free educational events and resources for the association community If you want new ideas, read old books. Shane Parrish Gen Z. In a sad yet fascinating look into the minds of Gen Z, Freya India recounts the many ways her generation lives in doubt because theyve lost faith. She believes the battle between faith and doubt is the defining battle of our ageand shes not just talking about religion.
TheLow Emission FestivalsReportexamines current energy management practices at events and identifies opportunities for improvement. The report, which is based on surveys completed by UK festivals, and is supported by Green Britain Foundation, is intended to help event organisers and power professionals to identify current obstacles faced in the transition to green energy at events.
Accessing and exchanging data is an inevitable part of our everyday lives. With an unprecedented level of online connection and the rapid advancement of generative AI, these days hackers can bypass security with assistance from an AI chatbot. In this fast-changing landscape, Candid is committed to safeguarding the data of individuals and organizations that rely on our services and use our systemsand trust us with their information.
Are you thinking about implementing permanent remote work policies at your nonprofit? Many organizations embraced a remote work model during the COVID-19 pandemic, but its never too late to offer your team more flexibility in where and how they work on an ongoing basis. Doing so can save your nonprofit money, empower you to attract and retain top talent , and help you strengthen employee morale overall.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Its easy to get angry at the disruption caused by a large, fire-breathing squirrel. But just because you dont like the squirrel doesnt mean they are to blame for your problems. So, Id like to thank the Trump Administration for helping the association sector see the flaws in its current advocacy business model. Without Trump, many associations would still think they were doing advocacy correctly.
As the first signs of spring emerged in April 2024, Sunbelt Rentals was already gearing up for its busiest events season yet. From marathons and motorsport to festivals and airshows, the team played a crucial role in ensuring safe experiences for millions of attendees across the UK.
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