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Benchmarking and its Application to Your Member-based Organization

YourMembership

Education + Alumni. News + Press. For instance, a marketing association can survey its membership to find out what vice presidents of marketing in New York City earn; how much their departmental budget is; and the components of their marketing mix. Education + Alumni. Associations.

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Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership

The fact that the job market is heating up is significant for many associations. A recent report from JPMorgan Chase focuses on the skills gap that exists for many middle-skill occupations – jobs that require some education or training beyond a high school degree.

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You Say You Don’t Need a Marketing Plan?

Nonprofit Marketing Guide

Marketing planning – real marketing planning –isn’t easy. That’s my marketing plan.&#. A to-do list is not your marketing plan. “No one here understands what nonprofit marketing is or why we need a plan.&#. “No one here understands what nonprofit marketing is or why we need a plan.&#.

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How Much Time Do I Need for Marketing?

Nonprofit Marketing Guide

A question I hear a lot from my readers is “How much time do I need to devote to marketing when it’s just me?” Think about ALL of the resources that you spend on marketing now, not just time. They should be helping you with marketing even if you don’t actually call it “marketing.”

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Public-Private Collaboration Drives Freelancers Union’s New NYC Hub

Associations Now

A new Brooklyn facility for freelancers—launched in collaboration with the Freelancers Union and New York City—could prove inspiration for a field that’s growing in prominence but comes with a lot of extra complications.

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Marketing Plan Workshop Early Bird Registration Ends Tomorrow

Nonprofit Marketing Guide

If you’ve been thinking about attending the Total Focus Marketing Plan Workshop that Nancy Schwartz and I are presenting in October, you’ll save $100 if you go ahead and register now. Look what we’ve built into the workshop for you: Expert navigation through the complete marketing plan creation process.

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Associations are the Key to our Nation’s History and Prosperity

YourMembership

New laws were developed to support and define these new groups and the role they would come to play in our educational and political system. was the Chamber of Commerce of the State of New York, which was formed in 1768 by 20 merchants. Nearly 246 years later, it survives today as the Partnership for New York City.