Reid All About it

JULY 1, 2015

As a writer/marketer, I like seeing how vendors in my community use email marketing. For example, a meeting planner has no interest in a learning management system. For example, if you sell email marketing systems, provide a tip for getting more emails opened.

Email Marketing 150

Email Marketing Learning Management System Tips Content 150

Higher Logic

MAY 8, 2019

The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Members may want email from you, but only on topics that are relevant to them. If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.)

Tips 166

Tips Email Marketing Newsletter Communications 166

Nonprofit Marketing Guide

NOVEMBER 17, 2020

Be sure to check out that full post for subject lines and other examples you can use.). Now that you are in their inbox, let’s look at getting noticed in that inbox… The 2 Things That Get Your Email Opened. Knowing where the email came from. (Discounted tickets, new merch, etc). (

Email Marketing 95

Email Marketing How To Marketing Discount 95

Nonprofit Marketing Guide

OCTOBER 2, 2019

There are lots of benefits to email, but it needs to be done right. Here are 7 Mistakes You Need to Avoid with Your Email Newsletter. Are you using email to motivate action like donations or volunteering? Knowing what you want to achieve via email is essential to creating the right content and delivery schedule.

Newsletter 84

Newsletter Social Media Survey Content 84

Association Success

NOVEMBER 17, 2020

Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. Take Aetna , for example. The insurance giant offers two newsletter options: A regular round-up of new posts from the Aetna blog. Invest in a valuable white paper.

Content 148

Content Newsletter Sample Video 148

Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Example: “X platform is cheap/free. For example, a tool that’s made for forums could be helpful for creating more interaction, but that’s not a true community. Objection 1: Price.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Nonprofit Marketing Guide

FEBRUARY 3, 2022

click that last email?). For example, how will you use the data to better segment your mailings? Or how will you use it to drive your content marketing strategy? How will it allow you to personalize the email content you send out? How will it allow you to personalize the email content you send out?

Email Marketing 65

Email Marketing Marketing Survey Software 65

WBT Systems

JULY 25, 2017

You could identify members of the Relatively Hesitant group by examining behavioral data from your website, emails, and other member activities, and eliminating those who behave like active online learners, for example: Who’s participated in learning programs—online or face-to-face (F2F)? Lack of time. Cost vs. value.

LMS 218

LMS Mooc Course Education 218

Association Success

NOVEMBER 10, 2020

Effective social media marketing will spark conversation not just among your followers, but within your industry. Popular examples of shareable, social media-exclusive content include: Image cards featuring an eye-catching quote or statistic. Essential email newsletters. Finally, don’t overlook the power of segmenting.

Content 134

Content Social Media Newsletter Video 134

Higher Logic

APRIL 24, 2018

Then, find creative ways to recognize contest winners through your member newsletter, via your community homepage, or by publishing a congratulatory blog post. For example, when members “apply” for an opportunity to leave an online review, you can have them send a screenshot of their review to show they completed the task.

Tools 225

Tools Software Review Conference 225

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. 5 Secrets of Email Marketing Geniuses.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. 5 Secrets of Email Marketing Geniuses.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

WBT Systems

JUNE 26, 2017

For example: More than 250 novels have been published by authors who started writing them during the National Novel Writing Month (NaNoWriMo) 30-day challenge. If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. Social media updates.

Member Engagement 161

Member Engagement LMS Education Discount 161

Membersuite

JULY 16, 2021

For example, ask them to fill out an interest inventory or have a membership ambassador ask about their career stage, position, and volunteer experience/interests. Another tactic for recovering “lost” members is to collect their LinkedIn profile URL so you can find out where they went if their work email bounces.

Report 175

Report How To Committee System 175

Aptify

NOVEMBER 5, 2020

Here are some examples of content to include in your email series: Remind them of the benefits they will now receive as a member of your association. Let them know what communications you’ll be sending them, such as your member newsletter, and how often they’ll receive those communications. Be personal. Invite them to join in.

How To 148

How To Examples Member Experience Social Media 148

Reid All About it

MAY 12, 2023

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. More info/register. 1 CAE credit.

Chicago 201

Chicago Mooc Education Newsletter 201

WBT Systems

AUGUST 29, 2017

Influencer social proof takes advantage of what marketers call the “halo effect.” For example, foodies are willing to spend more for the cookware lines of Food Network celebrity chefs like Mario Batali and Ree Drummond. You first need a method to request and receive testimonials at scale, for example, automatically emailed evaluations.

Marketing 192

Marketing How To Course Discount 192

Achieve

MAY 21, 2019

With these 8 tips, you can elevate your marketing strategy and make this year’s event, whether it be a gala, a conference, or charity event even more successful. When you send an email to a supporter, whether it’s an invitation to your event or a monthly newsletter, you only get one chance to make a good first impression.

Email Marketing 52

Email Marketing Strategy Marketing Discount 52

Higher Logic

JANUARY 31, 2019

This example is in the same vein as other stereotypes Kim shared at Super Forum (like Gen Z wanting to work from treehouses, or Gen X being fiercely independent to a fault). Your time capsule website and emails are turning them off.

Communications 184

Communications millennials Tips Software 184

MemberClicks

APRIL 11, 2023

For example, the Better Business Bureau offers a public directory of accredited member businesses. For example: A chamber directory can help send your members’ businesses leads for business partnerships, open roles, and those needing a subject matter expert. Send reminders in your email newsletter or other organization publications.

Directory 52

Directory Examples Social Media Software 52

Nonprofit Marketing Guide

JANUARY 29, 2021

We’re finishing it off strong with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have social media image sizes, email marketing campaigns, our communications trends report, and more. And finally, The Things We Think Can Heal or Hurt Us.

Communications 92

Communications Sample Email Marketing Social Media 92

Higher Logic

JULY 19, 2018

For example, the Transportation Intermediaries Association (TIA) used a send optimization feature and surprisingly, found they have better open rates on Saturdays. They got rid of their Friday newsletters, instead sending emails at a time that better served their members. This is key to avoid the trash bin!

Tips 159

Tips eBook Marketing Newsletter 159

Nonprofit Marketing Guide

NOVEMBER 1, 2021

On the Blog: Kivi will give you some messaging examples from style guides and talk about communications workflows. I will breakdown some more data on email marketing and also share some newsletter ideas and other helpful resources. This program usually sells out so don’t wait too long to claim your spot.

Newsletter 93

Newsletter Library Email Marketing Communications 93

Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Nonprofit Marketing Guide

AUGUST 22, 2023

Now, look for trends or differences between the different kinds of emails you send. For example, what’s the difference between newsletter and fundraising emails or event invitations? As you optimize your emails for clicks, you’ll need to look at the text content and the design. What’s next?

Email Marketing 75

Email Marketing Newsletter Examples Strategy 75

MemberClicks

NOVEMBER 1, 2024

In an association setting, content marketing is the process of producing information and resources that resonate with both current and prospective members. Goals of Content Marketing for Associations Associations are uniquely positioned to offer content that directly serves their members’ professional and personal development.

Content 52

Content Marketing Social Media Newsletter 52

Nonprofit Marketing Guide

AUGUST 19, 2015

You may have noticed some strange code on the end of links you click in emails or from social media. things like utm_source=newsletter&utm_medium=email. For example, we use “news” as the source for our email newsletter and “promo” for the single topic emails.

Social Media 72

Social Media Newsletter Email Marketing Maine 72

Reid All About it

SEPTEMBER 30, 2022

I hope Russian and American politicians and military heed his example should that day ever come. Newsletter engagement. Side note: I subscribe to a ridiculous number of newsletters, but I always open Marginal Revolution because I know it contains only two short posts. Julie Stuck, email strategist, Validity. 1 CAE credit.

Blended Learning 41

Blended Learning Education Software Marketing 41

Associations Now

JANUARY 31, 2017

Read on for some suggestions on to improve your email production workflow. Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint.

Email Marketing 40

Email Marketing Marketing Tools Process 40

GrowthZone

DECEMBER 3, 2021

In one of his newsletters, he sent a word find similar to the one in this article. engage GrowthZone AMS leads database email marketing. Do a quick google search and you’ll find several free options for creating word puzzles like our example.

Social Media 78

Social Media Member Engagement Email Marketing Newsletter 78

Achieve

FEBRUARY 2, 2015

When someone signs up for updates or a newsletter, be sure that they get an automatic thank you email. Also think about what you want your thank you email to look like – you don’t want a generic one-sentence plan format text. It’s your chance to show your value and expertise.

Email Marketing 52

Email Marketing Marketing Software Content 52

Membersuite

FEBRUARY 17, 2022

Conduct market research to determine which membership segments to target for targeted meetups, for example: C-suite: Executives want to connect with their peers regularly. Advertising : website, newsletter, mobile app, and print. Scholarships for membership dues and/or educational programs. . Event registration.

Revenue 135

Revenue Certificate Education eBook 135

Higher Logic

OCTOBER 12, 2017

For example—if your nonprofit website gets significant traffic from mobile devices, consider incorporating text-to-give into your end-of-year fundraising campaign. Email automation. Instead, map out your email plans in advance and use automation tools to keep all of your communications on schedule. List segmentation.

Technology 179

Technology Strategy Software Tools 179

Association Success

SEPTEMBER 23, 2020

A one-pager is a classic marketing tool that your association almost certainly uses already. For example, consider the American Booksellers Association’s web page on indie bookstore statistics. Craft a limited run newsletter. If you really want to get creative, a limited run newsletter is a great option to explore. .

Content 78

Content How To Newsletter eBook 78

Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Join us for an in-depth look at the event industry’s latest engagement tools, new ways to wow attendees, and real activity examples from recent events. More info/register. Host: Socio.

Revenue 195

Revenue Strategy Video Education 195

Nonprofit Marketing Guide

JUNE 15, 2012

There has been some talk about print newsletters being irrelevant and a thing of the past. Fraser Green gives some things you should think about before making a decision on your newsletter. (For For another perspective, watch for upcoming e-clinic in September with Tom Ahern on raising money with print newsletters.). (For

Marketing 71

Marketing Newsletter millennials Social Media 71

Associations Now

APRIL 24, 2020

Also: Boost your email-marketing efforts with landing pages. In today’s work environment, it’s easy to get overwhelmed by the constant emails, messages, and calls that come your way. For example, you would set a block of time from 8 to 8:30 a.m. Lead Your Audience From Email to Landing Page.

Products 88

Products Email Marketing Recruitment Recruiting 88