Higher Logic

DECEMBER 5, 2017

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history. Access to Data.

Email Marketing 196

Email Marketing Guidelines Resources Process 196

Reid All About it

FEBRUARY 21, 2025

The weekly list of free educational events and resources for the association community Life cannot be delegated. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. Lewis Mumford New member onboarding. 1 CAE credit. More info/register.

Arlington 258

Arlington Education DC Social Media 258

Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Example: “X platform is cheap/free. Objection 1: Price.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Higher Logic

FEBRUARY 4, 2020

If you aren’t customizing content for different segments (for example, new members vs. mid-career members), then you could be overloading your audience with content that simply doesn’t resonate with them. Resource: Integrate for Success: 3 Sweet Results of AMS Integrations. #4. These are problems there are solutions for.

Communications 287

Communications Tips Member Engagement Tools 287

Reid All About it

DECEMBER 6, 2024

The weekly list of free educational events and resources for the association community The health of an organization is directly proportional to the speed at which truth travels within it. Enjoy these recognizable examples of technology or optimization causing us to be worse off than we were before. Tax reform threat. CAE credit.

Content 213

Content Strategy Education Revenue 213

WBT Systems

JULY 25, 2017

Familiarity with education technology : How familiar people are with online learning, MOOCs, digital badges, Khan Academy, and other online educational resources. Their interest in learning is low, especially online learning— only 1% of them are aware of online educational resources and only 6% have taken an online course.

LMS 218

LMS Mooc Course Education 218

Reid All About it

OCTOBER 4, 2024

The weekly list of free educational events and resources for the association community… “ As long as autumn lasts, I won’t have enough hands, canvas or colors to paint the beautiful things that I see.” Hear the latest digital trends, email best practices and emerging tools you’ll need to step up your email marketing performance.

NJ 258

NJ Email Marketing System Education 258

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. Resource: What is an Online Community?

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

JULY 1, 2015

As a writer/marketer, I like seeing how vendors in my community use email marketing. For example, a meeting planner has no interest in a learning management system. For example, a meeting planner has no interest in a learning management system. Near the bottom of the email, ask them to opt-in to your list.

Email Marketing 150

Email Marketing Learning Management System Tips Content 150

Higher Logic

JANUARY 27, 2020

With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, social media, content creation, email marketing, and customer support. Resource: Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew.

Software 317

Software Strategy Industry Social Media 317

Higher Logic

AUGUST 2, 2018

You put something in your cart, leave the website, and then a few minutes later, you get an email that says, “Oops, looks like you left something behind.” Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. And it’s left traditional email marketing tactics in the dust.

Marketing 184

Marketing Member Experience Software Email Marketing 184

Reid All About it

DECEMBER 21, 2018

The weekly list of free educational events and resources for the association community… Reading and learning may be the last things on your mind right now. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Wishing you all a Merry Christmas! Wed 1/10 at 1 p.m.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

MAY 3, 2019

The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. 1 CAE credit. More info/register.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. 1 CAE credit. More info/register. 1 CAE credit.

Survey 264

Survey Strategy Project Education 264

Higher Logic

DECEMBER 6, 2018

I’ll take you through four examples of how marketing automation and online community can work together to create highly personalized engaging experiences ( we'll use the same legislative examples from Part 1 of this recap series: Are You Prepared to Master the Engagement Economy? ). Example 1: Newsletters. Did you know….

Newsletter 189

Newsletter Examples Maine Content 189

Higher Logic

OCTOBER 25, 2018

However, we’ve seen far too many associations waste valuable time and resources on a switch, only to run into similar dissatisfaction with their new database down the road. For example, maybe now it’s not so strong in event registration details. Web Tracking Is Your Marketing Automation Advantage. Help us help you avoid this.

Tools 176

Tools Member Experience Software Marketing 176

Higher Logic

JANUARY 31, 2019

This example is in the same vein as other stereotypes Kim shared at Super Forum (like Gen Z wanting to work from treehouses, or Gen X being fiercely independent to a fault). Page 4 of this resource includes a great comparison of each generation’s expectations at a glance. Resource: Are You Prepared to Master the Engagement Economy?

Communications 184

Communications millennials Tips Software 184

WBT Systems

JUNE 26, 2017

For example: More than 250 novels have been published by authors who started writing them during the National Novel Writing Month (NaNoWriMo) 30-day challenge. If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. Social media updates.

Member Engagement 161

Member Engagement LMS Education Discount 161

Higher Logic

APRIL 24, 2018

Associations and nonprofits are always trying to make more of an impact with less – less money, less staff, less resources. For example, when members “apply” for an opportunity to leave an online review, you can have them send a screenshot of their review to show they completed the task. Event Planning and Hosting.

Tools 225

Tools Software Review Conference 225

Reid All About it

OCTOBER 7, 2016

Since I’ve been on an education kick lately, here’s an example of curation by a for-profit organization. Wouldn’t that be a valuable resource for young professionals and other people in career transition? Learn about CMP test requirements and the resources MPI has available to help you accumulate and track your clock hours.

Mooc 212

Mooc Certificate DC millennials 212

Aptify

NOVEMBER 5, 2020

Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. Here are some examples of content to include in your email series: Remind them of the benefits they will now receive as a member of your association.

How To 148

How To Examples Member Experience Social Media 148

Reid All About it

OCTOBER 28, 2022

The weekly list of free educational events and resources for the association community…. WBT Systems shares examples of hybrid online courses from the Transportation Intermediaries Association (TIA) and two other associations. How to Conquer Changes in the Digital Marketing Space. Hybrid online courses. More info/register.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Higher Logic

AUGUST 1, 2019

Based on their interests, create automated email campaigns for prospective members with the content and offers that are most relevant for them. For example, if you have a prospect who regularly visits your professional certification pages, you could add them to a campaign that nurtures those interests.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Reid All About it

SEPTEMBER 20, 2024

The weekly list of free educational events and resources for the association community… On my schedule. Nimble’s AI success kit includes four useful resources: two 30-minute webinar recordings about AI for associations , plus an introduction to AI for associations and a guide to developing an AI strategy. AI for associations.

LMS 264

LMS Revenue Certificate Content 264

Association Success

NOVEMBER 17, 2020

Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. Take Aetna , for example. It’s packed with resources that can help people get the most out of their membership, while still providing value to any reader who happens to scroll by. .

Content 148

Content Newsletter Sample Video 148

Nimble AMS

OCTOBER 18, 2021

Here are some examples: Smart, automated email marketing – Set up personalized, automated emails for everything from membership renewals to alerts about upcoming events. Build personalized member journeys so your members will receive relevant messages based on the action they take (or don’t take) on each email.

Member Experience 113

Member Experience System Email Marketing Examples 113

Membersuite

JUNE 16, 2021

For example, “On average, four phone calls or Zoom meetings with members/prospects per month.” Describe the benefits for committee members and volunteers, for example, any training or leadership development, social/networking, and skills acquisition/practice opportunities. They rather not call members, but they’re okay sending emails.

Committee 131

Committee Recruiting Recruitment Examples 131

Reid All About it

JANUARY 7, 2022

The weekly list of free educational events and resources for the association community…. If you’re looking for more enjoyable and rewarding volunteer opportunities for members, WBT Systems suggests ways they can help with your online education programs , for example, as coaches. Email marketing automation software.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Higher Logic

DECEMBER 19, 2019

If you’re automating your email marketing communications, you’re using AI. By building it into our tools, like marketing automation , for example. Dedicate time and resources to supporting your membership by tapping into the data you already have to make decisions for future systems.

Tips 156

Tips System Tools Technology 156

Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Membership tiers. Newsletters. Demystifying API.

Chicago 201

Chicago Mooc Education Newsletter 201

Achieve

FEBRUARY 2, 2015

The type of content that is good to include in a welcome series are resources that they would find useful. So if your subscriber is someone from an arts education organization, one of your welcome series emails might be “5 Tricks to Creating a Curriculum that Clicks” or “10 Examples of Our Favorite Art Assignments.”

Email Marketing 52

Email Marketing Marketing Software Content 52

Reid All About it

MAY 19, 2023

The weekly list of free educational events and resources for the association community… Reflection. “I Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. I expect to pass through life but once. William Penn Chapter events. More info/register. Fri 5/19 at 4 p.m.

Leadership 195

Leadership Strategy Content Education 195

Higher Logic

JANUARY 23, 2019

Marketing automation is another Higher Logic tool used for automating marketing communication, powered by features like lead scoring and email campaigns. It enables you to send a series of emails based on actions that recipients take. Related: Email Marketing vs. Marketing Automation [Explained].

Marketing 136

Marketing Case Study Tools Communications 136

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. For example, if you see your social media posts aren’t taking off, you can always try rescheduling them to that prime Monday 9 a.m. Ready to launch your membership campaign, but wondering where to start? PST spot !

How To 130

How To Discount Social Media Software 130

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Welcome to the world of nonprofit marketing, where your mission is to make the world a better place by spreading your organization’s message far and wide. We do it all on a shoestring budget, with tight deadlines, and too often, with only a handful of resources. If you’re fortunate enough to have a marketing team (lucky you!)

Marketing 82

Marketing Email Marketing Team System 82