CMA Solutions

SEPTEMBER 5, 2024

A well-crafted growth strategy is crucial for expanding association membership and ensuring the long-term sustainability and impact of your organization. Let’s dive into three strategies that’ll help your association shine and crush those recruitment goals. Data-Driven Insights: Digital marketing lets you dive into detailed analytics.

Recruiting 45

Recruiting Recruitment Strategy New Jersey 45

MemberClicks

FEBRUARY 9, 2023

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. Targeted marketing for your association can help you reach and connect with new members, as well as better engage your current ones. But that’s where a marketing plan can help.

Marketing 98

Marketing Strategy Tips Email Marketing 98

MemberClicks

APRIL 11, 2023

For example, the Better Business Bureau offers a public directory of accredited member businesses. For example: A chamber directory can help send your members’ businesses leads for business partnerships, open roles, and those needing a subject matter expert. Send reminders in your email newsletter or other organization publications.

Directory 52

Directory Examples Social Media Newsletter 52

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

Associations Now

FEBRUARY 9, 2024

While a bigger-picture strategy can be helpful, just getting started is what’s most important.” Nonprofits are the changemakers of the world: Who better to lead by example in the era of AI change that we now face?” Sounds nice—and flattering from a tech company plainly sensing a market opportunity. Writing at Inc.

Strategy 45

Strategy How To Survey Email Marketing 45

Reid All About it

JANUARY 26, 2024

Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 259

Survey Project Strategy Education 259

Higher Logic

OCTOBER 12, 2017

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. The nonprofit tech consultants at DNL OmniMedia have got you covered with this guide to Blackbaud CRM , one of the most robust CRM software choices on the market.

Technology 179

Technology Strategy Software Tools 179

Reid All About it

AUGUST 9, 2024

Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Yes, yes, a thousand times yes. More info/register.

Cleveland 265

Cleveland LMS Content Press Release 265

Reid All About it

AUGUST 16, 2024

In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Website hosting. There’s still hope! More info/register. Tue 8/20 at 1 p.m. More info/register.

America 259

America Content Social Media Strategy 259

Associations Now

MARCH 26, 2019

If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post. Michael Ringman, the CIO of TELUS International, noted in the piece that it means that you need to have a response strategy for all hours of the day.

Strategy 102

Strategy Social Media Maine millennials 102

Blue Sky eLearn

FEBRUARY 4, 2020

From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Let’s look at an example. Email marketing software. Communicate digitally to disseminate information. Delegate tasks across leadership. Let’s dive in!

Organization 270

Organization LMS Software Social Media 270

Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. Does this sound familiar? If it does, you’re not alone.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Reid All About it

JANUARY 4, 2019

MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Alyssa Ford, Data and Strategy Lead at Tech Impact. More info/register. Host: Idealware.

Video 285

Video Washington Social Media DC 285

Reid All About it

SEPTEMBER 20, 2024

They identify six common mobile engagement strategies and share tactics for implementing them. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. Host: Sinch Email Wed 9/25 at 12 p.m. Motivation to learn.

LMS 259

LMS Revenue Content Certificate 259

Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Associations Now

NOVEMBER 25, 2014

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. Consider what’s possible.

Email Marketing 40

Email Marketing Marketing Press Release Tools 40

Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use.

San Jose 369

San Jose Email Marketing millennials Tools 369

Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. These long term goals can be achieved through various member engagement efforts and strategies. Email marketing. Email marketing. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations. Alyssa Ford, Data and Strategy Lead at Tech Impact.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m.

Strategy 195

Strategy Content Leadership Email Marketing 195

AssociationChat

JULY 14, 2020

In a previous article, we discussed the different methods of creating an effective content strategy. However, I wanted to spend some more time elaborating on the “Why”, and the outcomes that can come about from having an effective content strategy. . Here is why event planners need a content strategy. Photo by STIL on Unsplash.

Content 52

Content Strategy Social Media Case Study 52

NXUnite

JUNE 12, 2024

Drawing on your experience as a nonprofit leader, you might talk about having clear goals, coming up with unique campaign ideas, or using storytelling best practices in your marketing materials. You could then plan more events into your fundraising strategy and tailor them to your mid-level donors’ interests and preferences.

Software 130

Software Tools Email Marketing System 130

Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. A few examples of what that might look like: Writing personal letters to customers.

Marketing 113

Marketing Email Marketing Guidelines Examples 113

Higher Logic

MAY 13, 2020

With tools like online community and marketing automation , you recreate the best parts of your association online. Then, with email marketing automation, gather the data you need to know about your members and create a personal experience for each member, providing unique value for each member.

Tools 296

Tools Communications Email Marketing Recruitment 296

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too!

Communications 287

Communications Tips Content Tools 287

.orgSource

SEPTEMBER 10, 2024

Sharon Rice,orgSource Managing Director of Business Strategy, described the situation like this. “AI This outlook is more than a strategy—it’s a necessity. These are a few examples of how to use technology to tap into the powerful emotional drivers that spark engagement across association communities.

Technology 88

Technology Social Media Case Study Tools 88

Higher Logic

MAY 8, 2019

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection. Let them make that choice.

Tips 166

Tips Email Marketing Newsletter Communications 166

CMA Solutions

JANUARY 31, 2024

Implementing effective SEO strategies, such as using industry-relevant keywords, optimizing site speed and creating high-quality content, are all proven tactics for increasing organic traffic, making it easier for potential clients to find and engage with the company’s website. For example, consider HEVI.

Industry 64

Industry Marketing Social Media New Jersey 64

Higher Logic

AUGUST 2, 2018

You put something in your cart, leave the website, and then a few minutes later, you get an email that says, “Oops, looks like you left something behind.” Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. And it’s left traditional email marketing tactics in the dust.

Marketing 184

Marketing Member Experience Software Email Marketing 184

CMA Solutions

JANUARY 31, 2024

Implementing effective SEO strategies, such as using industry-relevant keywords, optimizing site speed and creating high-quality content, are all proven tactics for increasing organic traffic, making it easier for potential clients to find and engage with the company’s website. For example, consider HEVI.

Industry 52

Industry Marketing Social Media New Jersey 52

Freestone

FEBRUARY 21, 2024

With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans? Continue reading for helpful marketing planning strategies. What is a marketing plan? Time-based.

Marketing 75

Marketing LMS Social Media Course 75

Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Looking to personalize and target your email communications strategy to different member segments? Example: “X platform is cheap/free. Example: “Our conference is coming up.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

JANUARY 27, 2020

Now, he's head of Structure3C, a community strategy firm. How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Join her to learn more about community strategy and get advice on how your organization can better use community.

Software 317

Software Industry Strategy Social Media 317

Membersuite

JULY 16, 2021

They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Does its proposed use align with the association’s goals and strategy? For example, do you use all the demographic data you collect? Identify the data that staff and volunteer leaders need.

Report 175

Report How To Committee System 175