Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. It’s a great tool especially when you connect your email engagement work to your nonprofit’s big mission goals. But nonprofit email marketing can be complicated!

Email Marketing 103

Email Marketing Resources Tips Marketing 103

Reid All About it

DECEMBER 6, 2024

The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. Membership meetups. Skills training. 1 CAE credit.

Content 213

Content Strategy Education Revenue 213

Reid All About it

JANUARY 4, 2019

MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Alyssa Ford, Data and Strategy Lead at Tech Impact. More info/register. Host: Idealware.

Washington 285

Washington Video Social Media DC 285

Higher Logic

OCTOBER 12, 2017

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. The nonprofit tech consultants at DNL OmniMedia have got you covered with this guide to Blackbaud CRM , one of the most robust CRM software choices on the market.

Technology 179

Technology Strategy Software Tools 179

Blue Sky eLearn

FEBRUARY 4, 2020

From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Let’s look at an example. Email marketing software. Communicate digitally to disseminate information. Delegate tasks across leadership. Let’s dive in!

Organization 270

Organization LMS Software Social Media 270

Reid All About it

OCTOBER 4, 2024

Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. If you’re stuck in a “click here” rut, give these call-to-action alternatives from Email Maven a try.

NJ 258

NJ Email Marketing System Education 258

Higher Logic

MAY 13, 2020

With tools like online community and marketing automation , you recreate the best parts of your association online. Then, with email marketing automation, gather the data you need to know about your members and create a personal experience for each member, providing unique value for each member.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too!

Communications 287

Communications Tips Member Engagement Tools 287

CMA Solutions

FEBRUARY 25, 2025

This localized strategy also enables greater hands-on involvement, including the opportunity for in-person strategy sessions. Known as the 30-Mile Loyalty Strategy, this approach helps businesses cultivate client delight and build lasting connections within their local community. They engage more with these familiar companies.

Strategy 45

Strategy New Jersey Discount Marketing 45

Higher Logic

JANUARY 27, 2020

Now, he's head of Structure3C, a community strategy firm. How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Join her to learn more about community strategy and get advice on how your organization can better use community.

Software 317

Software Strategy Industry Social Media 317

Click

DECEMBER 19, 2024

Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data! Native Integrations: Connecting your CRM with tools like your email marketing platform, social media tools, and analytics software is key.

Strategy 130

Strategy Marketing Tools System 130

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Reid All About it

JANUARY 26, 2024

Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 264

Survey Strategy Project Education 264

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations. Alyssa Ford, Data and Strategy Lead at Tech Impact.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Tools like Email on Acid can help.). Along with testing comes strategy.

Marketing 196

Marketing How To Email Marketing Tips 196

Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Looking to personalize and target your email communications strategy to different member segments? Example: “X platform is cheap/free. Example: “Our conference is coming up.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Associations Now

MARCH 26, 2019

If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post. Michael Ringman, the CIO of TELUS International, noted in the piece that it means that you need to have a response strategy for all hours of the day.

Strategy 102

Strategy Social Media Maine millennials 102

Higher Logic

AUGUST 2, 2018

You put something in your cart, leave the website, and then a few minutes later, you get an email that says, “Oops, looks like you left something behind.” Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. And it’s left traditional email marketing tactics in the dust.

Marketing 184

Marketing Member Experience Software Email Marketing 184

Higher Logic

JUNE 9, 2020

These involved email blasts sent to large contact lists that hadn’t received mailings in months or more. If COVID-19 has caused you to change your email strategy, I have some tips for you to make sure your email domain maintains a good reputation and your emails end up in the right place. Don’t send on the hour.

Communications 262

Communications How To New York Guidelines 262

Achieve

MAY 21, 2019

Your events are a crucial part of your supporter engagement strategy, and they help your organization build community and move forward together. Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. Segment your email lists.

Email Marketing 52

Email Marketing Strategy Marketing Discount 52

Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. Does this sound familiar? If it does, you’re not alone.

Recruiting 156

Recruiting Recruitment Email Marketing Member Engagement 156

MemberClicks

FEBRUARY 9, 2023

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. Targeted marketing for your association can help you reach and connect with new members, as well as better engage your current ones. But that’s where a marketing plan can help.

Strategy 98

Strategy Marketing Tips Email Marketing 98

Higher Logic

MAY 20, 2020

Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. You could talk about best practices for marketing strategies, share industry updates from a new perspective, or evaluate the best new products or services that would benefit members.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Association Success

NOVEMBER 5, 2020

Take, for example, the American College of Osteopathic Family Physicians. One of their main strategies was addressing past attendees’ concerns about missing out on programs during the conference because some of the programs run simultaneously. Their key strategy was a smart and assertive follow-up campaign. .

How To 178

How To Analysis Email Marketing Conference 178

Higher Logic

MAY 8, 2019

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection. Let them make that choice.

Tips 166

Tips Email Marketing Newsletter Communications 166

Nonprofit Marketing Guide

FEBRUARY 3, 2022

For example, how will you use the data to better segment your mailings? Or how will you use it to drive your content marketing strategy? How will it allow you to personalize the email content you send out? You also need to know how you are going to use the data — otherwise, why bother collecting it?

Email Marketing 65

Email Marketing Marketing Survey Software 65

Higher Logic

DECEMBER 6, 2018

I’ll take you through four examples of how marketing automation and online community can work together to create highly personalized engaging experiences ( we'll use the same legislative examples from Part 1 of this recap series: Are You Prepared to Master the Engagement Economy? ). Example 1: Newsletters. Did you know….

Newsletter 189

Newsletter Examples Maine Content 189

Higher Logic

DECEMBER 13, 2018

Going back to my analogy, what does it mean for email if your contact has left the party? It means your contact’s email address is inactive at the domain. Getting through the spam filter is a big factor in improving your email deliverability. As an email marketer, deliverability is foundational.

Email Marketing 217

Email Marketing Content Tips Examples 217

Reid All About it

SEPTEMBER 20, 2024

They identify six common mobile engagement strategies and share tactics for implementing them. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. Host: Sinch Email Wed 9/25 at 12 p.m. Motivation to learn.

LMS 264

LMS Revenue Certificate Content 264

Higher Logic

JANUARY 31, 2019

If it’s the latter, it’s time to reshape your strategy. Translation: In order to experience said boosts in membership from younger people, your engagement strategy must be broader than one age group (ahem, Baby Boomers). Simply put: stereotypes are outdated and assumptions can’t be ground for your strategy. Cue the Aretha).

Communications 184

Communications millennials Tips Software 184

Reid All About it

OCTOBER 28, 2022

WBT Systems shares examples of hybrid online courses from the Transportation Intermediaries Association (TIA) and two other associations. Maybe It’s Your Marketing. Learn how to segment volunteer opportunities into identified markets. Discuss strategies and content that reflect the personas of membership.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. A few examples of what that might look like: Writing personal letters to customers.

Marketing 113

Marketing Email Marketing Guidelines Examples 113

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. The increasing use of CRM solutions by associations.

LMS 150

LMS System Survey Email Marketing 150

Reid All About it

MAY 3, 2019

Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com. Learn strategies to extend the life of your highly valued events. 1 CAE credit. More info/register. Hosts: Novi AMS and ReviewMyAMS.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Candid

SEPTEMBER 28, 2022

Your nonprofit marketing strategy helps acquire new supporters, engage your current support base, and gain traction on priority initiatives. Email is often the backbone of nonprofit marketing strategy. Use A/B testing to assess different strategies. Personalize and segment email messages.

Tips 119

Tips Email Marketing Strategy Social Media 119

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150