Reid All About it

FEBRUARY 7, 2025

Have conversations with volunteers and staff about how you can all set an example for others. She also shares examples of companies who built successful products but lost sight of what made them great. Learn how to make the most of these emerging tools. Know what youre up against. Association SEO course. Product development.

Chicago 275

Chicago Revenue Education Member Engagement 275

Blue Sky eLearn

FEBRUARY 4, 2020

Luckily, there are digital tools designed specifically to help you through the process! Manage registration, marketing efforts, and product add-on revenue all through your main database. Robust reporting tools: Ensure your AMS can provide the reports your association needs, when you need them. Let’s look at an example.

Organization 270

Organization LMS Software Social Media 270

Higher Logic

MAY 13, 2020

With tools like online community and marketing automation , you recreate the best parts of your association online. Then, with email marketing automation, gather the data you need to know about your members and create a personal experience for each member, providing unique value for each member. Member Retention.

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

FEBRUARY 21, 2025

Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. Choose to attend any or all 30-minute demo sessions in this free event for members and non-members who are interested in learning how associations can use marketing tools to better deliver communications.

Arlington 258

Arlington Education DC Social Media 258

Reid All About it

MAY 21, 2021

At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs. Join us for an engaging discussion, interactive Q&A and useful tools to help give you the edge when pursuing your next promotion.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Reid All About it

JANUARY 4, 2019

MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Billhighway invited 16 component relations professionals to talk at the Association Component Exchange (CEX) about their favorite chapter tech tools for: Collecting chapter information and data.

Washington 285

Washington Video Social Media DC 285

Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. MTI chose online community as a tool for digital transformation. Example: “X platform is cheap/free. Example: “It would be much easier to create a social media group. Objection 1: Price.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Higher Logic

FEBRUARY 4, 2020

If you aren’t customizing content for different segments (for example, new members vs. mid-career members), then you could be overloading your audience with content that simply doesn’t resonate with them. Tip: Tap into tools that support the collection of comprehensive member data. These are problems there are solutions for.

Communications 287

Communications Tips Member Engagement Tools 287

ISAE

FEBRUARY 4, 2025

Associations should be aware of a wide range of software, from tools that deliver interactive content to event management platforms to solutions focused on engaging members. While your organization likely doesnt need every tool available, expanding your tech stack might be the answer to scaling your association.

Tools 40

Tools LMS Software Learning Management System 40

Reid All About it

OCTOBER 4, 2024

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Explore examples of automating repetitive tasks, customizing a Q&A bot, and generating personalized outreach content like email and mailers. Association AI. More info/register. 1 CAE credit.

NJ 258

NJ Email Marketing System Education 258

Reid All About it

DECEMBER 6, 2024

Enjoy these recognizable examples of technology or optimization causing us to be worse off than we were before. Come with a curious mind, participate in a live Q&A, and leave with real-life examples and tips you can modify to tackle your most challenging recruitment dilemmas. Snacks Are we too impatient to be intelligent?

Content 213

Content Strategy Revenue Education 213

Event Industry News

JANUARY 8, 2020

We want event organisers to have the best registration experience for themselves and their attendees and we offer the products that help them do this… including our email marketing solution, JET Connect. Here at JET, our email marketing software has all the features you’d expect from any email service provider.

Email Marketing 75

Email Marketing Marketing System Products 75

Higher Logic

AUGUST 2, 2018

You put something in your cart, leave the website, and then a few minutes later, you get an email that says, “Oops, looks like you left something behind.” Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. And it’s left traditional email marketing tactics in the dust.

Marketing 184

Marketing Member Experience Software Email Marketing 184

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. Remember that newsletter I referenced?

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. Remember that newsletter I referenced?

Marketing 140

Marketing Email Marketing Newsletter Report 140

Higher Logic

JANUARY 27, 2020

With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, social media, content creation, email marketing, and customer support. The community has become a powerful support tool for the company, already deflecting up to 28% of support tickets.

Software 317

Software Strategy Industry Social Media 317

Reid All About it

JULY 1, 2015

As a writer/marketer, I like seeing how vendors in my community use email marketing. For example, a meeting planner has no interest in a learning management system. Someone who works for a home builders association has no interest in an abstract collection tool. Deliver value in return for your inbox privilege.

Email Marketing 150

Email Marketing Learning Management System Tips Content 150

WBT Systems

JULY 25, 2017

adults are “relatively hesitant” to use digital tools for learning. Use of digital tools for learning : How often and regularly people use technology to purse learning or enrichment activities. The Relatively More Prepared group is made up of two types of people who are more likely to use online tools for learning.

LMS 218

LMS Mooc Course Education 218

Reid All About it

MAY 3, 2019

Tech Tools to Make You Immediately More Productive. Hear about 20+ helpful freemium, low-cost, and game-changing solutions out there to make your job easier—tools that can automate your workday and make connecting online easier. These tools are powerful ways to share the difference you’re making in the world. Tue 5/7 at 1 p.m.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Higher Logic

OCTOBER 25, 2018

When you rely solely on an AMS to target every single objective, you’ll likely notice a natural shift to mediocrity, when other built-in tools could deliver better quality (such as email marketing, event registration, and website functionality). For example, maybe now it’s not so strong in event registration details.

Tools 176

Tools Member Experience Software Marketing 176

A2Z Events

MARCH 26, 2025

For example, B2B audiences will often prioritize networking opportunities and professional growth. Tools and templates that will lay out your campaigns and help you organize your budget to make the best possible use of every dollar will help tremendously. On Facebook, for example, you can create event pages.

Strategy 84

Strategy Marketing Social Media Analysis 84

Higher Logic

OCTOBER 12, 2017

Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions. Online community and marketing tools open up communications with your supporters.

Technology 179

Technology Strategy Software Tools 179

Reid All About it

AUGUST 16, 2024

Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools. Host: ASAE Marketing Professionals Community. Witness the power of AI tools through live demonstrations, showcasing their impact on real-world scenarios. More info/register (ASAE members only). to 1:05 p.m.

America 264

America Strategy Content Social Media 264

Reid All About it

OCTOBER 28, 2022

WBT Systems shares examples of hybrid online courses from the Transportation Intermediaries Association (TIA) and two other associations. Learn three steps to improve your network, a positive new way of perceiving your network, and several tangible tools to maintain your network. How to Conquer Changes in the Digital Marketing Space.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Nonprofit Marketing Guide

FEBRUARY 3, 2022

click that last email?). For example, how will you use the data to better segment your mailings? Or how will you use it to drive your content marketing strategy? How will it allow you to personalize the email content you send out? That’s just another invasion of privacy.

Email Marketing 65

Email Marketing Marketing Survey Software 65

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. A few examples of what that might look like: Writing personal letters to customers.

Marketing 112

Marketing Email Marketing Guidelines Examples 112

Higher Logic

DECEMBER 19, 2019

If you’re automating your email marketing communications, you’re using AI. By building it into our tools, like marketing automation , for example. If you aren’t sure where to begin, ask your tech provider for deeper guidance on your tools. This comes from the idea that we’re collecting a lot of data (e.g.

Tips 156

Tips System Tools Technology 156

CMA Solutions

JULY 21, 2022

Welcome to email marketing. The average conversion rate is 1.22%, according to Barilliance , which is almost one sale for every 100 emails. billion emails will be sent and received today and every day this year. billion daily emails in 2025. How Can I Write Better Subject Lines for Emails?

Email Marketing 52

Email Marketing Marketing New Jersey Pennsylvania 52

WBT Systems

DECEMBER 5, 2017

With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. In a typical example, a website visitor provides their email address to the association in exchange for downloadable content—and so the relationship begins.

LMS 150

LMS System Survey Email Marketing 150

Higher Logic

JANUARY 23, 2019

Though it’s a tad confusing, it’s no coincidence that these two key Higher Logic features both use the word “automation,” because it reminds us how closely and effectively the two tools can work together. What Do Automation Rules and Marketing Automation Mean? Related: Email Marketing vs. Marketing Automation [Explained].

Marketing 136

Marketing Case Study Tools Communications 136

Achieve

MAY 21, 2019

To ensure that doesn’t happen, your team will need to set up a stellar marketing strategy in the months leading up to your event. Email is going to be one of the most valuable tools in your staff’s wheelhouse for event marketing purposes. For example, a successful drip campaign might look like this: Send the first email.

Email Marketing 52

Email Marketing Strategy Marketing Discount 52

Nonprofit Marketing Guide

JUNE 10, 2021

But this further signals that relying on open rates is not the greatest way to judge whether your email marketing is working or not. These are tracked differently than opens because the person actually leaves the email program to go somewhere on the web, which can be tracked in different ways, including your website’s analytics.

Email Marketing 131

Email Marketing Software Survey Marketing 131

Reid All About it

FEBRUARY 12, 2021

While this isn’t CAE credit eligible, we guarantee you’ll walk away with new resources, tools, ideas and peers in the CRVM space. Email Marketing Workshop. But virtual and hybrid events can be even more profitable than in-person events, you just need the right tools and skills. More info/register.

Revenue 370

Revenue North Carolina Leadership Technology 370

Membersuite

OCTOBER 21, 2022

With a data warehouse, you won’t need a separate analytical tool—it can even do membership math for you. But since most AMSes don’t include a true data warehouse, like MemberSuite does, you usually need another tool for analytics. You can avoid these laborious and costly scenarios by looking for an AMS with a built-in data warehouse.

Analysis 142

Analysis eBook Software Report 142

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. Learn how to raise awareness and increase engagement by using blogging tools. Engage Members Using Remote Meeting Tools.

Tools 179

Tools Social Media Case Study New York 179