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However, you can only maximize the benefits of emailmarketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.
Clowder explains how to improve new member onboarding with your association’s membership app. They describe how to extend the life of your webinars while expanding your associations educational portfolio. Goodbye LMS. John Leh from Talented Learning identifies 16 warning signs that signal the need to replace your LMS.
Next, figure out how to connect the influencer to one of your educational programs. How can your association use testimonials? Use them in emailmarketing campaigns. Segment your list so the testimonial you use matches the target audience for that email. Number of visitors to your LMS.
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Product ideas.
Confidence in using computers : How confident people are using computers and mobile devices to accomplish tasks online. Facility with getting new technology to work : How likely people are to get someone else to set up new devices for them or show them how to use new devices. Using an LMS to Bridge the Digital Readiness Gap.
TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. eLearningDOC explains why microlearning is an ideal learning format for busy professionals and how to add it to your association’s education portfolio. .
Here’s your chance to find out how to develop your knowledgeable SMEs into star trainers and educators. Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. Host: ASAE Marketing Section. More info. (1 1 CAE credit). Shelley Row, P.E.,
Here’s your chance to find out how to develop your knowledgeable SMEs into star trainers and educators. Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. Host: ASAE Marketing Section. More info. (1 1 CAE credit). Shelley Row, P.E.,
Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.
To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization.
eLearningDOC describes why microlearning is an ideal learning format for busy professionals and how to add it to your association’s education portfolio. by Edward McMurray, Levin Ginsburg Attorneys at Law After almost a century in print, Dale Carnegie’s How to Win Friends and Influence People still has lessons to teach us. |
– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Learn how to amp up your digital fundraising appeals and increase donations with power targeting and superior emails.
I think one had an AMS, CMS, and LMS project on the horizon. Learn how to wrap your vision in a story that sparks the imagination and stirs the soul in order to get people to act, to buy, and to follow you. Learn how to put it all together virtually or live. Multi-system implementation. Yikes, I can’t even imagine. Quick hits.
TopClass LMS has a solution for empty volunteer pipelines: leadership development cohort programs. They explain how these educational programs attract young professionals who want to develop in-demand skills and build relationships with peers. Emailmarketing news. Leadership development for young members.
LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Billhighway explains how to help your chapters and volunteer leaders stay safe. Learn how to create game-based learning interventions to teach complex problem solving skills.
For the ultimate in flexibility, your software should include integrations and extensions for things like your current emailmarketing or accounting system as well as learning management software (LMS) , an online career center , and event software.
Here’s how to get yours if you’re in that unfortunate position. ( Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); TechRepublic ).
WBT Systems shares five tips they learned from Diane Elkins of Artisan E-Learning on how to convert instructor-led training to e-learning. Amanda Kaiser wrote an insightful article about the real value of associations : how you make members feel. How to Design Meaningful Event Experiences . 1 CMP credit. More info/register.
Define learner personas Creating learner personas will further help you personalize your association marketing strategy. Be sure to leverage your learning management system (LMS) and association management software (AMS) data as you build your personas. Be sure to use an LMS that integrates seamlessly with your AMS.
WBT Systems explains how they work, how they benefit your association and members, and how to get them going. and how to get the right statistics to prevent national and chapter level members from leaving. – How to Use Your “Listening Ears” to Transform Your Website User Experience. Lunch provided.
LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. media research, Cision. Host: PCMA.
Wondering how to get the most out of your AMS’ member portal? Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. How to Create an Analytics Strategy & Roadmap. 1 CAE credit.
No matter the size or type of your association, and no matter your current role, see how you, too, can distinguish and propel your organization. Using uncommon strategies from her book Elevating Engagement , learn how to create an energized and highly motivated membership. More info/register. 1 CAE credit. More info/register.
Associations are looking for innovative association management software (AMS) like emailmarketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . According to the 2022 Community Brands Association Trends Study , Pros prioritize technology used to improve MX. Learn more.
Billhighway talked to Courtney McNair Bulger, vice president for membership and chapter relations for NAIOP, to find out how they did it. Does your emailmarketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now.
Melissa Henley and Katie Burke at CMS Wire explain how to drive change without driving your colleagues crazy using techniques based on neuroscience. and how to get the right statistics to prevent national and chapter level members from leaving. Learn how to successfully negotiate your salary. Lunch provided. 1 CAE credit. .
If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?
Perhaps the question is intimidating, or perhaps people aren’t sure exactly how to define AI. If you’re automating your emailmarketing communications, you’re using AI. Want to learn how to effectively target your members and deliver more relevant content in 2020? Most attendees answered no.
Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.
If you’re wondering how to improve organizational efficiency and effectiveness in your association, it comes down to having the right AMS. So how do you know what features to look for and how to budget for an upgrade? In this blog we’ll walk you through how to get started. Customizable emailmarketing.
Select an AMS that will meet all of your organizational needs, such as: member database, email system, convenient billing and payment options, event planning, and website building. How to Choose the Best Association Management Software. Upgrades: Website Builder, Marketing Automation, Sales Funnel, and Continuing Education modules.
WBT Systems explains how professional learning plans benefit both your association and members and how to get them going. Too many people, perhaps following the poor example of politicians and media, have forgotten how to do this respectfully. Sunsetting programs. Change readiness. 1 CAE credit. More info/register. to 3:20 p.m.
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); Taming the Lion: How to Train Your Board (Washington DC Idea Swap). 1 CAE credit.
The way that a university association measures member engagement will look noticeably different than how a professional association will measure engagement. Using a data-driven approach, observe how your members engage with those experiences, including: Social media platforms. Emailmarketing. Emailmarketing.
To help you out, we’ve selected the best WordPress membership plugins, as well as how to choose the best one for your organization, and more. How to choose a WordPress membership plugin Top 7 WordPress MEmbership Plugins Membership Website and More: An All in One Solution Can I create a membership site in WordPress?
EmailMarketing Dues reminders, member communications, welcome emails, and more. LMS As mentioned, education, training, and certifications are a large draw for members of medical associations. An LMS improves your medical association’s education and professional certification opportunities.
Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Emailmarketing. Email is an indispensable communication channel for your association to promote its membership program, welcome new members and stay in touch with current ones.
Here are the top features to look for in membership management software: Member data management Website & content management system (CRM) Tiered dues management Emailmarketing Event management Financial management Reporting Think your organization is ready for association management software?
Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Emailmarketing. Email is an indispensable communication channel for your association to promote its membership program, welcome new members and stay in touch with current ones.
Although it’s technically designed to meet the needs of nonprofit organizations, the highly customizable open-source structure of the software makes it a great choice for associations with the resources and know-how to fine-tune a perfectly tailored management solution. Blue Sky eLearn – Best LMS Option. Emailmarketing.
TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. Tracy King at InspirEd says Gen Z has different ideas for how they want to learn, work and build a career —and she has the research to back that up. SMS marketing. Distraction is an occupational hazard for all of us. Gen Z education.
Mandy Brown explains how to mitigate “inevitable and unavoidable” signal loss when communicating. LMS-AMS integration. Blue Sky eLearn shares a helpful video that demystifies LMS-AMS integration. How to decide if a client is a good fit. Presenter: Brianne Wheeler, Director, Marketing, PropFuel. Lossy communication.
The weekly list of free educational events and resources for the association community Gradually and silently the charm comes over us; the beauty has entered our souls; we know not exactly when and how. TopClass LMS suggests repurposing the stories of your associations award winners into all kinds of valuable educational content.
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