Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. It’s a great tool especially when you connect your email engagement work to your nonprofit’s big mission goals. But nonprofit email marketing can be complicated!

Email Marketing 103

Email Marketing Resources Tips Marketing 103

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. More on AI and how it can improve trade show floor results. GrowthZone explains how to drive members to your community platform. Per the report, most associations are in the discovery or planning phase of AI adoption.

Arlington 258

Arlington Education DC Social Media 258

Reid All About it

JANUARY 10, 2025

Clowder explains how to improve new member onboarding with your association’s membership app. They describe how to extend the life of your webinars while expanding your associations educational portfolio. YMCareers explains how to become THE career development destination for your members and industry professionals.

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Case Study Education Strategy Content 252

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Add them to your course catalog.

Marketing 192

Marketing How To Course Discount 192

Reid All About it

FEBRUARY 7, 2025

eLearningDOC explains why microlearning is an ideal learning format for busy professionals and how to add it to your associations education portfolio. Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Microlearning.

Chicago 275

Chicago Revenue Education Member Engagement 275

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Higher Logic

AUGUST 30, 2018

In the search for new and innovative ways to increase reach or get in front of more people, many marketers are missing one of the most important factors – email deliverability. Statistics indicate that around 15% of all legitimate email marketing never reaches the inbox. Is deliverability on your radar?

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Tips How To Email Marketing Content 185

Nonprofit Marketing Guide

FEBRUARY 1, 2021

Here’s what’s happening this month at Nonprofit Marketing Guide…. February 9 & 11: Email Marketing Trends for Nonprofits with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to manage all aspects of your email marketing and communications for 2021. Online Training: All-Access Training Pass.

Email Marketing 93

Email Marketing Marketing Sample Newsletter 93

Nonprofit Marketing Guide

NOVEMBER 17, 2020

How to Re-Engage Inactive Email Supporters include: Share your best blog posts, videos, or stories. Use a survey to ask why they haven’t opened an email in a while. A great re-engagement campaign can win back those who have lost interest for whatever reason. A few ideas from Kerri Karvetski’s We Want You Back!

Email Marketing 95

Email Marketing How To Marketing Discount 95

Blue Sky eLearn

MARCH 21, 2018

Yes, this will probably increase your registration numbers, but how are you getting the word out there? Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events!

How To 179

How To Social Media Price Discount 179

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Software Email Marketing Social Media 159

Higher Logic

JUNE 9, 2020

If COVID-19 has caused you to change your email strategy, I have some tips for you to make sure your email domain maintains a good reputation and your emails end up in the right place. Let’s dig into these deliverability challenges and how to solve them. 3 Email Deliverability Areas to Watch.

Communications 262

Communications How To New York Guidelines 262

Higher Logic

SEPTEMBER 20, 2017

That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics.

How To 197

How To Cost Price Project 197

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them.

Content 213

Content Strategy Revenue Education 213

Reid All About it

JANUARY 4, 2019

How close is your association’s IT leader to his description? MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Tony Rossell at Marketing General Inc. How to set up Google Analytics. Providing resources to chapter leaders.

Washington 285

Washington Video Social Media DC 285

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. When Virtual Meets In-Person: How to Run a Successful Hybrid Event.

San Jose 369

San Jose Email Marketing Strategy millennials 369

Membersuite

JULY 16, 2021

They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. So how do you ensure your AMS reports provide the data your association needs for insight and decisions? Teach data users how to create and pull reports. Identify the data that staff and volunteer leaders need.

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Report How To Committee System 175

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. So, how can we do personalization right, without ending up in the annoying category (or worse…the unsubscribe category)? How to Get Amazon-Level Personalization With No Extra Effort. But first…. But first….

Marketing 149

Marketing Software Guidelines Email Marketing 149

Reid All About it

OCTOBER 4, 2024

Learn how to create high-quality text, image, video, and other content through hands-on time in class. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. Association AI. Content strategy.

NJ 258

NJ Email Marketing System Education 258

Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Marketing Automation. IMPACT’s blog is a go-to for news and tips about digital marketing. Marketing Over Coffee.

Marketing 116

Marketing Social Media Houston Resources 116

Association Success

OCTOBER 8, 2020

From social media to email marketing, webinars to live streaming, technology has created countless ways to connect with your audience. The post How to embrace change so your association can reach more people appeared first on AssociationSuccess.org. Leverage technology to reach a wider audience . Download it now.

How To 148

How To Proposal Process Analysis 148

Higher Logic

JANUARY 23, 2019

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. What Do Automation Rules and Marketing Automation Mean? It enables you to send a series of emails based on actions that recipients take.

Marketing 136

Marketing Case Study Tools Communications 136

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149

Report Marketing Survey Resources 149

Higher Logic

MARCH 29, 2018

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Even if you convince someone to open your email, how compelling is your content and the offer? Test and refine.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Higher Logic

OCTOBER 11, 2018

If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best. Where Should You Start with Email Authentication?

eBook 176

eBook Email Marketing Report Tools 176

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Nonprofit Marketing Guide

MARCH 17, 2022

Are you ready to get serious about measuring your nonprofit marketing success? One of the reasons that measuring nonprofit marketing communications work is so hard is that we have a lot of different marketing and communications objectives to consider. Measurement Frameworks for Communications and Marketing.

Marketing 110

Marketing Communications Examples Email Marketing 110

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? Why email marketing is important for your nonprofit association or chamber.

Email Marketing 52

Email Marketing Marketing Strategy United States 52

Reid All About it

FEBRUARY 12, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. Presenters: Harneet Singh, Director of Marketing, Preseem. Sina Bünte, CMP, Event Designer, ICCA ?SheSharp.

Revenue 370

Revenue North Carolina Leadership Technology 370

Click

DECEMBER 19, 2024

Does your Data Drive Results Its an ancient saying – a marketing department is only as good as the data in its CRM. Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data!

Strategy 130

Strategy Marketing Tools System 130

Reid All About it

OCTOBER 21, 2022

She explains how the request for proposal (RFP) has become a vehicle for the misappropriation of someone else’s work. WBT Systems explains how to eliminate and prevent learning content clutter. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Email Strategist Sophie Jean.

Revenue 45

Revenue Email Marketing Education Review 45

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report!

Directory 147

Directory Organization How To Social Media 147

GrowthZone

MAY 17, 2017

Let’s analyze the journey so you discover how social media, digital marketing/sales, and marketing automation help move your prospects and members through the process. Prospects in your target market need to become aware your organization exists. You can also close this sale purely with digital marketing.

How To 112

How To Social Media Directory Tips 112

Reid All About it

APRIL 30, 2021

Learn how to wrap your vision in a story that sparks the imagination and stirs the soul in order to get people to act, to buy, and to follow you. Learn how to put it all together virtually or live. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Fri 4/30 at 2 p.m. More info/register.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. – How to Personalize 5 Must-Have Email Templates. Meaning is relevance as defined by your target audience.

Technology 370

Technology Strategy St. Louis System 370

Higher Logic

OCTOBER 24, 2018

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world. how to design hero images.

Tips 89

Tips Email Marketing Newsletter Content 89

.orgSource

NOVEMBER 11, 2024

But for these tools to be used effectively, staff need to understand how to harness them. Develop data-driven marketing strategies that resonate with different member segments. In a competitive job market, individuals are looking for employers that invest in their professional growth. Here’s how to get started: 1.

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Tools Technology Strategy Innovation 88