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However, you can only maximize the benefits of emailmarketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.
This technology is becoming a game-changer for associations looking to create more meaningful and personalized experiences for their members. Without it, interactions can feel impersonal and drive members away. AI bridges this gap, providing the tools to engage each member individually without straining internal resources.
Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Memberengagement. Call-a-member month.
Email is an important component of any modern marketing strategy. But, emailmarketing on its own can only do so much. Trying to look at your members’ engagement using emailmarketing is like seeing the world without glasses. The Ultimate Goal is Engagement. And how do you know that?
eLearningDOC explains why microlearning is an ideal learning format for busy professionals and how to add it to your associations education portfolio. Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Microlearning.
Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. GrowthZone explains how to drive members to your community platform. Online community.
The weekly list of free educational events and resources for the association community New member onboarding. Clowder explains how to improve new member onboarding with your association’s membership app. They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience.
Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve memberengagement, and leverage data for growth. To avoid declines in membership, engagement, and revenue, its critical to recognize the warning signs that indicate your association may be falling behind.
5 Secrets of EmailMarketing Geniuses. Learn the secrets of emailmarketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an emailmarketing campaign, and 6 emailmarketing mistakes to avoid. Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
How close is your association’s IT leader to his description? The first step to developing a 2019 memberengagement plan is looking back at 2018’s engagement metrics. MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement.
Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. BackPocket Agency explains why you need a content strategy and how to create one.
Learn how to create high-quality text, image, video, and other content through hands-on time in class. Impexium dives deep into the details of membership renewals , such as the difference between retention and renewal, metrics, reasons members don’t renew, and, best of all, solutions for your association’s renewal challenges.
Tip: Integrate your communication tools and ensure that you and your team have a clear understanding of how to effectively use each of them to benefit your association’s members and achieve specific goals, such as personalized content delivery and improved web tracking. Tip : Education paves the way to understanding.
Enhancing MemberEngagement Upskilling your workforce isn’t just about operations—it’s about providing better value to your members. AI and digital tools allow associations to personalize member experiences and engage them in more meaningful ways. Here’s how to get started: 1.
How to Align with Your Board and Executive Team's Priorities. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. MemberEngagement and Retention. Where community fits in: Deepen member relationships year-round , not just at meetings or events.
Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Mapping the Journey to Long-Term MemberEngagement. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world.
To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. New members receive a series of emails from them over their first six months of membership. Campaign #2: Engaging Current Members.
With an association directory, your members can easily find and connect with others. Obviously, this is really useful for networking for business, social events, and driving memberengagement. Sharing contact information Your member directory is, at its core, a list of members. How Do I Create a Member Directory?
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Product ideas.
Learn how to wrap your vision in a story that sparks the imagination and stirs the soul in order to get people to act, to buy, and to follow you. Learn how to put it all together virtually or live. Join a fireside chat with the Data Analytics Network planning team all about engagement. Fri 4/30 at 2 p.m. More info/register.
She explains how the request for proposal (RFP) has become a vehicle for the misappropriation of someone else’s work. WBT Systems explains how to eliminate and prevent learning content clutter. If your association doesn’t offer an online community for members, Nimble AMS may change your mind. Email Strategist Sophie Jean.
They explain how these educational programs attract young professionals who want to develop in-demand skills and build relationships with peers. Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.
– How to Personalize 5 Must-Have Email Templates. Since emailmarketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketingemails. Sat 5/8 at 12 p.m. 1 CAE credit. More info/register.
Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost memberengagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection.
Your data is good enough if you know a few simple secrets about how to manage it. Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better memberengagement and retention. Amanda Kaiser, memberengagement specialist, Kaiser Insights.
Two good articles about LinkedIn: Chuck Hester, a LinkedIn expert, explains how to use the platform for content marketing. Callie Walker at MemberClicks wrote a step-by-step guide for association professionals on how to advertise on LinkedIn. A really good list of emailmarketing best practices. TechCrunch ).
Whether your association is made up of professionals in the same field or alumni who went to the same university, memberengagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is memberengagement important?
.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.
Tue 8/23 at 9 a.m.* – 10 Website Design and EmailMarketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and emailmarketing design and call-to-action trends. Increase Engagement and Drive Revenue with Marketing Automation. More info/register.
No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit emailmarketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? Why emailmarketing is important for your nonprofit association or chamber.
Ambassadors help boost memberengagement, expand your association’s and chapters’ reach, and ensure consistent brand messaging while offering meaningful volunteer opportunities and career-building experiences. Aptify shares 50 ways to boost member recruitment and retention. Voltaire Chapter ambassadors. Membership.
Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blended learning offerings to your association’s portfolio. Learn about trends impacting memberengagement, member growth, measurements, outcomes, and sustainability. Maybe It’s Your Marketing.
How Jennifer is movin’ and shakin’ in the community industry: One word: data. Jennifer is using 2020 to dive into AAAE's (the world's largest professional organization for airport executives) rich community data – focusing on how to analyze it, how to best present it, and how they can use it to engagemembers based on their preferences.
Getting over this interdepartmental communication hurdle is key to achieving the ultimate goal for a member communications schedule: increasing engagement by personalizing content for each member, based on their needs and interests. Align Your Staff for an Effective Member Communications Schedule. So here’s the secret.
Your members’ last great online experience is their new expectation. Here’s how to catch up with member expectations – no Amazon-sized staff or budget required. Here’s something to think about: Your members’ last great online experience is their new expectation. Smart, automated emailmarketing.
Emailmarketing automation software. explains the costs associated with emailmarketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular emailmarketing automation software. How to get volunteers excited? Quick hits.
How to Use Virtual Events to Promote eLearning Programs. Resource: 3 Types of Online Learning Experiences Association Members Love (And How to Provide Them). No matter how you decide to move forward with virtual events and eLearning programs, don’t forget to promote your content. Let’s dive right in. Yes, I said it!
eLearningDOC describes why microlearning is an ideal learning format for busy professionals and how to add it to your association’s education portfolio. Dilhara Muthukuda at Event Garde calls out five program formats that kept her engaged at a recent conference. Microlearning. Conference design. Now, they can’t keep up with demand. |
It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns. Here are a few benefits of marketing automation software – benefits you didn’t have before with just emailmarketing or analytics software: You can automate repetitive tasks and manual processes.
How to Create a Member-Centric Community. For your community to thrive in the long term, you must prioritize members’ needs and experiences above all else. If the answer is better email performance, you’re in the right place. Drive Deeper MemberEngagement While Growing Non-Dues Revenue (NDaP Expert Series).
Memberengagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to memberengagement taken by associations during the pandemic. Improve Your EmailEngagement with a Conversational Email Strategy. How to Breakthrough to New Audiences Using Virtual Events.
Intentional onboarding makes members feel part of a community and impacts retention numbers , as this study shows. So how does it work? Any good emailmarketing campaign comes down to a content strategy defined by two things: value proposition and tone. Strategize. Click here to watch the sessions on demand.
Fri 5/29 at 12 p.m.* – 3 Ways To Lower Anxiety & Boost Productivity: How To Gain Momentum In Uncertain Times. Learn how to use “emotional recipes” to shift from fear to freedom and procrastination to motivation. How to Go Virtual (While Still Creating an Engaging Experience). Stay safe, stay well, take care.
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