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Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. GrowthZone explains how to drive members to your community platform. Online community.
eLearningDOC explains why microlearning is an ideal learning format for busy professionals and how to add it to your associations education portfolio. Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Microlearning.
You should be able to tell members’ and customers’ exactly how you use every piece of data in their record. Ideally, that answer has something to do with better understanding their needs and interests so you can provide a stellar memberexperience and deliver the products and services they need.
Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. BackPocket Agency explains why you need a content strategy and how to create one.
Start by thanking new members for their membership. Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. Be sure to give them instructions about how to log in and how to set up user profiles.
Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Onboard New Members.
It’s time to think, plan, and build digitally so you can work more efficiently, deliver a better memberexperience, and remain resilient no matter what the future brings. While many organizations are still playing catch-up, digital transformation is accelerating. AMS integration: A solid foundation for the future . Get started today.
Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized memberexperience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive memberexperience.
Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Leverage Data to Drive Member Engagement. 1 CAE credit.
Helping members grow their business For professionals and businesses, being part of a member directory can widen their network and lead to new opportunities—whether it’s obtaining a business partner or getting new customers. This will ultimately help their business grow and thrive, and improve their memberexperience.
Enhancing Member Engagement Upskilling your workforce isn’t just about operations—it’s about providing better value to your members. AI and digital tools allow associations to personalize memberexperiences and engage them in more meaningful ways. Here’s how to get started: 1.
– How to Personalize 5 Must-Have Email Templates. Since emailmarketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketingemails. Sat 5/8 at 12 p.m. 1 CAE credit. More info/register.
Gartner , the IT, marketing, and supply chain consulting powerhouse, even predicts that: “By 2018, organizations that have fully invested in all types of personalization will outsell companies that have not by 20%.”. Luckily, you already have the tools you need to personalize the memberexperience. Method #5) EmailMarketing.
To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. This targeted, personalized approach has been especially successful at engaging and recruiting more members under age 35. Campaign #1: Onboarding New Association Members.
Your data is good enough if you know a few simple secrets about how to manage it. Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. Issues Management for Government Affairs – How to do More with Less.
How to Align with Your Board and Executive Team's Priorities. Your goal during this should be to give them confidence that you’ve thought through these things and to convince them that the effort or cost will be worth it for both the health of your organization and an improved memberexperience. Objection 1: Price.
Select the Right AI Tools : Explore platforms that align with your objectives, from automated marketing software to chatbots and data analytics tools. Start Small and Scale Up : Begin with a single initiative, like personalized emailmarketing, and gradually expand as you see results.
Your members’ last great online experience is their new expectation. Here’s how to catch up with member expectations – no Amazon-sized staff or budget required. Here’s something to think about: Your members’ last great online experience is their new expectation. Personalized experiences created by your AMS.
Tue 8/23 at 9 a.m.* – 10 Website Design and EmailMarketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and emailmarketing design and call-to-action trends. More info/register. Host: On Good/Public Interest Registry. all times are Eastern Daylight Saving Time.
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. But associations have a hard time delivering the personal and emotional experiences people want from communities. Memberexperience. Product ideas. Professional development.
However, if improving the memberexperience is what’s behind your perceived need to update your AMS, you’re focusing your efforts in the wrong place – updating your database isn’t going to accomplish this. Rather, you should look to adopting the best memberexperience product to achieve your specific objective.
They explain how these educational programs attract young professionals who want to develop in-demand skills and build relationships with peers. Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.
When you see that members are not opening the emails you are sending, try the sunny and funny framework. Related: How much email is too much email for members? How to improve email engagement at your association. Members do not have time to engage with their association.
She explains how the request for proposal (RFP) has become a vehicle for the misappropriation of someone else’s work. WBT Systems explains how to eliminate and prevent learning content clutter. If your association doesn’t offer an online community for members, Nimble AMS may change your mind. Email Strategist Sophie Jean.
It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns. Here are a few benefits of marketing automation software – benefits you didn’t have before with just emailmarketing or analytics software: You can automate repetitive tasks and manual processes.
Adobe’s recent study about emailmarketing revealed more about these reactions to personalization. So, how can we do personalization right, without ending up in the annoying category (or worse…the unsubscribe category)? How to Get Amazon-Level Personalization With No Extra Effort. But first…. What Are They Telling You?
To deliver a great memberexperience, you must keep mistakes to a minimum. . Here are some common mistakes and how to avoid them using a modern association management software (AMS) system. Not personalizing member communications. . But sending targeted, personalized communications does.
Here’s how to get yours if you’re in that unfortunate position. ( Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); TechRepublic ).
Fri 5/29 at 12 p.m.* – 3 Ways To Lower Anxiety & Boost Productivity: How To Gain Momentum In Uncertain Times. Learn how to use “emotional recipes” to shift from fear to freedom and procrastination to motivation. How to Go Virtual (While Still Creating an Engaging Experience). Stay safe, stay well, take care.
Hear about the latest trends in social media marketing and how they affect nonprofits. Learn how to use every social channel in your fundraising campaign and build a funnel for your social fundraising content. Five Plays for Click-Worthy EmailMarketing. Building a Member-Centric Culture with Online Community.
When it comes to delivering superior memberexperience (MX), association professionals know how important it is to invest in technology that drives member loyalty. To ensure you meet your members’ needs and deliver the best MX, invite members to your leadership table. Download now.
Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. Member/customer engagement. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue.
Achurch Consulting describes how to take an intentional approach to tool implementation. Ex Ordo explains how to implement conference and abstract management software for medical, technical, scientific and academic events. Quick hits How to make your event habit-forming. Tool implementation. Sponsorships. Wed 7/5 at 12 p.m.
You might know it’s time for new membership management software for your organization, but your leadership team and board of directors might have concerns about making the investment. Here are six common objections to purchasing new technology and how to move beyond them. Growth – How does your current system support membership growth?
Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). Having grown up with technology, they are extremely familiar with how to use it. If it’s the latter, it’s time to reshape your strategy.
If you’re wondering how to improve organizational efficiency and effectiveness in your association, it comes down to having the right AMS. So how do you know what features to look for and how to budget for an upgrade? In this blog we’ll walk you through how to get started. What is association management software?
If you want to help your members connect, learn and improve their professional practices together, consider offering professional learning communities. WBT Systems explains how they work, how they benefit your association and members, and how to get them going. Lunch provided. 1 CAE credit. Lunch provided.
Remember how excited you were when first introduced to Slack or Asana? And then the notifications, emails, messages, pings, dings and bings kept coming. Achurch Consulting explains how to thoughtfully manage multiple communication and collaboration platforms. This is going to make life so easy! Hang tight, help is on the way.
Before we dive into how to choose the best solution for your association, lets get the basics out of the way. In association membership programs, individuals become members by regularly contributing (i.e., How to Choose a CRM for Associations + 9 Top Providers. How to Set Up Your Membership Directory + Key Elements.
Melissa Henley and Katie Burke at CMS Wire explain how to drive change without driving your colleagues crazy using techniques based on neuroscience. and how to get the right statistics to prevent national and chapter level members from leaving. Learn how to successfully negotiate your salary. Lunch provided. 1 CMP credit.
. – Improve Your Email Engagement with a Conversational Email Strategy. Find out how conversational email helps improve reply rates, scale outreach, and unlock email’s hidden potential. Greg Melia, CAE, CEO, Customer Experience Professionals Association. Walk a mile in your member’s shoes.
We’ll be talking about sponsorships—how to get them, how to keep them—and hosting an interactive workshop. Learn how to prioritize, organize, and deliver event content in both hybrid and virtual scenarios, and why what might work for live events doesn’t necessarily translate to hybrid or virtual. More info/register.
He’s not just tearing things apart; he also suggests how to improve the hiring process. Suzanna Kelley at McKinley Advisors explains how to begin aligning and sharing work across departments , taking risks together, and making faster progress toward mutual goals. Change Management: How to Seek the Path of Most Resilience.
Perhaps the question is intimidating, or perhaps people aren’t sure exactly how to define AI. If you’re automating your emailmarketing communications, you’re using AI. Want to learn how to effectively target your members and deliver more relevant content in 2020? Most attendees answered no.
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