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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. Far and away one of the most effective channels for association event marketing is email. This reach of this medium is unrivaled, with 99% of consumers checking their email daily.

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Sure, you can personalize the emails by inserting their name, but that ’s about it.

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How to Use Webinars to Promote Your eLearning Programs

Blue Sky eLearn

Yes, this will probably increase your registration numbers, but how are you getting the word out there? Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events!

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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

If COVID-19 has caused you to change your email strategy, I have some tips for you to make sure your email domain maintains a good reputation and your emails end up in the right place. Let’s dig into these deliverability challenges and how to solve them. 3 Email Deliverability Areas to Watch.

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Association Brain Food Weekly: 1.4.19

Reid All About it

How close is your association’s IT leader to his description? MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. How to set up Google Analytics. Andy Crestodina, Orbit Media Studios ). How long should my video be?

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How to Leverage the Marketing Power of Social Proof

WBT Systems

Who has a big following on social networks because of the valuable content they share? Next, figure out how to connect the influencer to one of your educational programs. Let them take over a social media account for a day to preview course content, field questions, and create buzz. Use them in email marketing campaigns.

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Association Brain Food Weekly: 5.21.21

Reid All About it

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. When Virtual Meets In-Person: How to Run a Successful Hybrid Event.

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