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Email Marketing Benchmarking

Click

Lets start by acknowledging that getting email marketing right in 2025 is complicated. My Gmail has 37,635 unread emails as we speak! Marketers- this means you need to send the right message, with the right content, to the right person, at the right time. Firstly, average open rates vary by industry. and open it.

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Association Brain Food: 10.11.24

Reid All About it

He said, “We must live in the future and be ready to act today,” which requires focusing on activities they execute better than anyone else in their space and initiating conversations about anything that might impact their industry. Host: Meetings Today Speaker: Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 10/16 at 2 p.m.

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Important Changes to Association Email Marketing

GrowthZone

Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. Marketing Automation and Sales Funnel Management modules. >>

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Email Marketing Benchmarks for Nonprofits

Nonprofit Marketing Guide

Email marketing platform GetResponse has released some email marketing benchmarks data you might be interested in. billion messages out of almost 30 billion emails their customers sent between July 2019 – June 2020. They have the data broken down by country and industry. Click-Through Rate: 2.13%.

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Singulate raises $2.3 million pre-seed to transform email marketing industry with AI

Event Industry News

Singulate, a generative AI marketing platform, today announced it has raised a $2.3 The early-stage startup sees the next era of email marketing using generative AI and LLMs to unlock far easier segmentation and better personalization in large-scale communication, beginning with email marketing. […]

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Survey: Spike in Use of AI in Email Marketing 

Associations Now

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices.

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Is an Email Marketing Price War on the Way?

Associations Now

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon? And its model, if it holds up, could be attractive to small-scale marketers as well.