Reid All About it

JANUARY 10, 2025

YMCareers explains how to become THE career development destination for your members and industry professionals. Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Career centers.

Case Study 252

Case Study Education Strategy Content 252

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258

Arlington Education DC Social Media 258

Associations Now

JULY 25, 2017

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon? And its model, if it holds up, could be attractive to small-scale marketers as well.

Email Marketing 79

Email Marketing Price Marketing Cost 79

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry.

Marketing 192

Marketing How To Course Discount 192

Reid All About it

MAY 21, 2021

We hope you’ll join us to explore where the industry is heading—or better yet, where you’d like to take it. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

Texas 214

Texas Florida Email Marketing Newsletter 214

MemberClicks

DECEMBER 28, 2020

Email marketing is something all companies, associations, and chambers are tasked with. But email marketing requires a little bit of trial and error — for everyone. What works well for one organization or industry may not work well for another. It’s the number one driver of acquisition, engagement, and retention.

Email Marketing 66

Email Marketing Marketing Strategy Industry 66

Reid All About it

DECEMBER 6, 2024

Mary Kate Cunningham at ASAE explains what association professionals, volunteer leaders and industry partners need to know about this looming tax reform threat to associations. Content marketing. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Membership meetups.

Content 213

Content Strategy Revenue Education 213

Event Industry News

JANUARY 8, 2020

We want event organisers to have the best registration experience for themselves and their attendees and we offer the products that help them do this… including our email marketing solution, JET Connect. Here at JET, our email marketing software has all the features you’d expect from any email service provider.

Email Marketing 75

Email Marketing Marketing System Products 75

YourMembership

MARCH 23, 2017

As an email marketer, your list of both members and prospective members is probably your most valuable asset. This is the first of a two-part series from Real Magnet looking at best practices for re-engaging your association members.

Email Marketing 199

Email Marketing Revenue Marketing Member Engagement 199

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

Strategy 52

Strategy Marketing Social Media Analysis 52

Event Industry News

OCTOBER 2, 2018

EventsCase launches a new product, Email Marketing. A product to send bulk email campaigns. EventsCase team has created this new product to make marketing campaigns from inside their platform to enhance event registration. The post EventsCase launches new product: Email Marketing appeared first on Event Industry News.

Email Marketing 58

Email Marketing Products Marketing Maine 58

Reid All About it

OCTOBER 4, 2024

Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. If you’re stuck in a “click here” rut, give these call-to-action alternatives from Email Maven a try. Content strategy. Call-to-action (CTA).

NJ 258

NJ Email Marketing System Education 258

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

YourMembership

MAY 2, 2017

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities.

Revenue 186

Revenue Email Marketing Certificate America 186

YourMembership

MAY 4, 2017

Remember, as an email marketer, your list of […]. For a refresher, read part 1 here. In March, we shared the first three basic best practices for re-engaging your association members. Now, here’s the other three.

Email Marketing 186

Email Marketing Marketing Member Engagement Membership Management 186

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149

Report Marketing Survey Resources 149

Higher Logic

AUGUST 30, 2018

In the search for new and innovative ways to increase reach or get in front of more people, many marketers are missing one of the most important factors – email deliverability. Statistics indicate that around 15% of all legitimate email marketing never reaches the inbox. Is deliverability on your radar?

Tips 185

Tips How To Email Marketing Content 185

Higher Logic

JANUARY 27, 2020

Today, we’re recognizing 20 influential people for their work in the online community industry. Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry.

Software 317

Software Strategy Industry Social Media 317

Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

FEBRUARY 12, 2021

This is NOT the time to slow down on your initiatives for the future… That’s what I want for our industry. Presenters: Harneet Singh, Director of Marketing, Preseem. The Future of the Event Industry: 2021 Outlook. One year into the pandemic, the future of the event industry in 2021 is still uncertain.

Revenue 370

Revenue North Carolina Leadership Technology 370

Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. The adjustment can be awkward , and some are struggling with it.

Marketing 111

Marketing Email Marketing Guidelines Examples 111

CMA Solutions

JULY 21, 2022

Welcome to email marketing. The average conversion rate is 1.22%, according to Barilliance , which is almost one sale for every 100 emails. billion emails will be sent and received today and every day this year. billion daily emails in 2025. How Can I Write Better Subject Lines for Emails?

Email Marketing 52

Email Marketing Marketing New Jersey Pennsylvania 52

Click

DECEMBER 19, 2024

Does your Data Drive Results Its an ancient saying – a marketing department is only as good as the data in its CRM. Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data!

Strategy 130

Strategy Marketing Tools System 130

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? Why email marketing is important for your nonprofit association or chamber.

Email Marketing 52

Email Marketing Marketing Strategy United States 52

Nonprofit Marketing Guide

JANUARY 3, 2023

We are still going through the data for our 2023 Nonprofit Communications Trends Report coming out later this month, but here is what I have found out from my other sources (aka the Internet) about what’s going to happen in the marketing world in 2023. General Marketing Trends. 80+ Content Marketing Trends for Success in 2023.

Marketing 88

Marketing Social Media Email Marketing Video 88

Associations Now

AUGUST 6, 2018

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly.

Email Marketing 50

Email Marketing Marketing New York Guidelines 50

Aaron Wolowiec

JULY 28, 2015

Lesson here: People are suffering from email fatigue, so as an association marketer, your job is tough. How do you get people to open your emails, let alone read them? The “ 2015 Association Email Benchmarking Report ” summarizes email marketing metrics from more than 1 billion emails associations sent in 2014.

Marketing 100

Marketing Email Marketing Report Survey 100

Higher Logic

MAY 20, 2020

Webinars are also useful for keeping members in the loop about industry updates and trends, association updates, current events, and much more. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below. Use Webinars to Communicate.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

.orgSource

DECEMBER 17, 2024

Artificial Intelligence (AI) is reshaping industries across the globe, and associations are no exception. By embracing AI, associations can foster deeper relationships with their members, ensuring higher satisfaction, loyalty, and growth even amid industry disruptions.

Member Engagement 88

Member Engagement Strategy Tools Technology 88

Reid All About it

OCTOBER 21, 2022

Watch presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. Tue 10/25 from 9 a.m. to 4 p.m. – AMS Demo Days.

Revenue 45

Revenue Email Marketing Education Review 45

Higher Logic

MAY 8, 2019

A “good” email open rate among members depends on your industry and the end goal of your email. Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., associations, chambers, clubs) is 23.09%.

Tips 166

Tips Email Marketing Newsletter Communications 166

Associations Now

FEBRUARY 11, 2025

Segmenting and personalizing emails help, but according to the report, it may be time for email marketers to freshen up their approaches. Consider, instead, incorporating the recipients job title, company name, or industry. Seeing that others have benefited from your products or services can encourage clicks.

Report 54

Report Email Marketing Content Newsletter 54

Reid All About it

OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. exhibitions and events industry legal expert. Maybe It’s Your Marketing. Instructional design. digitalNow 2022 recap.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Reid All About it

APRIL 30, 2021

Learn the structure of a great story, get a template to use over and over for creating speeches, town halls, all-hands meetings, keynotes, state of the industry addresses, investor or client presentations and every other opportunity and situation where you need these skills. Presenter: evolutionary psychology and marketing expert Tim Ash.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

Technology 341

Technology Strategy St. Louis Tips 341