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Why Your Data Matters & What You Can Do With It Learn how to harness your association’s data and build a culture of analytics to help drive strategic decisions, enhance memberexperiences, and unlock new opportunities for growth. 1 CAE credit. 1 CMP credit. More info/register. 1 CAE credit. . 1 CAE credit.
Membership Monday Hear about an innovativemember onboarding program designed to carefully curate the initial 90 days of a member’s journey with your organization. More info/register (ASAE members only). More info/register (ASAE members only). AI, automation, innovation). More info/register.
From innovative outreach techniques to cultivating long-term relationships, hear practical tips you can implement right away. Wojno, Chief Operating Officer SVP, Innovation & Member Advancement, International Dairy Foods Association Wed 12/11 at 1 p.m. More info/register. 1 CMP credit. More info/register. 2025 Gear Up!
In this blog, we’ll explore why upskilling is critical for associations, the key areas to focus on, and how your organization can start building a learning culture that fosters innovation and growth. Enhancing Member Engagement Upskilling your workforce isn’t just about operations—it’s about providing better value to your members.
Select the Right AI Tools : Explore platforms that align with your objectives, from automated marketing software to chatbots and data analytics tools. Start Small and Scale Up : Begin with a single initiative, like personalized emailmarketing, and gradually expand as you see results.
Each class features a live review of real association marketing collateral, along with recommendations for improvement. Innovation culture. When Sheri Jacobs of Avenue M polled association professionals, she learned they struggle with prioritizing innovation because of limited time, risk aversion, and lack of leadership support.
Tue 8/23 at 9 a.m.* – 10 Website Design and EmailMarketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and emailmarketing design and call-to-action trends. Increase Engagement and Drive Revenue with Marketing Automation. Host: Community IT Innovators.
Your goal during this should be to give them confidence that you’ve thought through these things and to convince them that the effort or cost will be worth it for both the health of your organization and an improved memberexperience. A community is your chance to continue innovating and providing high-value benefits to your members.
WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. – How to Personalize 5 Must-Have Email Templates. 1 CAE credit.
The Online News Association is turning their conference into a virtual “ global journalism innovation festival.” Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community. Personalization vs. Control in EmailMarketing Content. Virtual conference of the week.
Learn from innovators who are pushing the boundaries of what’s possible. Take a deep dive into the trends and groundbreaking innovations powering hybrid work and driving exceptional customer experiences. Why Authentication Matters: An EmailMarketer’s Crash Course in DMARC, SPF, and DKIM. More info/register.
When it comes to delivering superior memberexperience (MX), association professionals know how important it is to invest in technology that drives member loyalty. To ensure you meet your members’ needs and deliver the best MX, invite members to your leadership table. Download now.
Adobe’s recent study about emailmarketing revealed more about these reactions to personalization. After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. And what’s more , they’ve grown to expect it. But first….
Many associations choose a CRM platform and an AMS to track member interactions, streamline membership processes and payments, gain insights on membership trends, and enhance the memberexperience. Innovation Forbes magazine voted Salesforce the most innovative company in the world (ahead of Tesla, Apple, and Google).
Because of this, Yello reports 46% of Gen Z members have applied for an internship or a job via a mobile device. Is your association working to customize the memberexperience? According to research conducted by Adobe , 64% of Generation Z consumers believe brands should offer a personalized experience.
Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what emailmarketers and their IT colleagues need to do. More info/register. 1 CAE credit. More info/register.
Some of the highlighted trends are alarming: leaders are out of touch with employees and need a wake-up call, high productivity is masking an exhausted workforce, Gen Z is at risk and will need to be re-energized, and shrinking networks are endangering innovation. Horacio Gavilan, Executive Director, Hispanic Marketing Council.
Personalizing the MemberExperience. Learn new and innovative ways to personalize the memberexperience. Explore both onsite and offsite techniques that can be incorporated into your digital memberexperience strategy. Innovations in Membership Engagement. Wed 8/11 at 3 p.m. More info/register.
Association Products | Coffee with Innovators: Association Design Circle Every month, an association leader leads a conversation on an association innovation topic. That’s why marketing often falls prey to the classic spray and pray model. Our topic this month is product development. More info/register. More info/register.
Use it to benchmark your metrics, inspire innovations in chapter management, and start conversations about the future of chapters at your association. Hear about trends and ways to innovate going forward, and actionable best practices. As eventprofs, we organize, ideate, communicate, design, innovate. Compliance training.
Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Innovation in a Hurry.
Fri 7/7 at 10 a.m.* – Association Products | Coffee with Innovators: Association Design Circle Every month, an association leader leads a conversation on an association innovation topic. That’s why marketing often falls prey to the classic spray and pray model. I’m happy to feature it as long as it’s not too product-centric.
Personalized experiences created by your AMS. Using a platform-based AMS, associations can personalize the memberexperience in multiple ways. To give members what they want from the very beginning, consider adding a live chat option to your association’s website. Smart, automated emailmarketing.
PropFuel describes why and how this innovative approach to communicating and engaging with members and customers is so successful. They explain how these factors affect the memberexperience, how the AMS market is changing, and what you should look for in a new AMS. Julie Stuck, email strategist, Validity.
How to Scale Your Email Efforts by Leveraging AI and Automation Learn about scaling up the production and effectiveness of your emailmarketing efforts. AI and automation aren’t just the buzz words of 2023, they’re the tools you need to use to lift your marketing efforts today. 1 CAE credit. 1 CAE credit.
This ranges from basic assistance during busy times to fully managing email schedules, creating content, designing, sending, and reporting on all emails. Innovation Ranges from $2,000 to $10,000 Does the C-Suite, Marketing or Communications team have email communication goals for 2025?
H ere ’s how three associations successfully executed their digital transformation projects to better meet the needs of their members and staff. . NADO Transforms Staff and MemberExperience s . Modernizing its member portal and e-commerce solution was also a priority for NADO. Read NADO’s Full Story (PDF) .
Your basic AMS includes: Member database EmailMarketing Event management Financial Management Data Analytics and Reporting 2. Improved efficiency, effectiveness, and impact A cloud-based AMS enables more collaboration and increased knowledge access, which means more ideation and innovation among your staff.
Offer events that interest your members. Communicate more effectively with members. Discover opportunities to recruit new members. Identify opportunities for technological innovation. Data can improve your member communication strategies in a variety of ways. Respect the communication preferences of members.
Utilizing effective medical association software and technology benefits your organization by enabling: Automation By simplifying and streamlining your processes, your software gives you and your staff the time and energy back to invest in your association’s mission and improve your member engagement and memberexperience.
Event promotion with social media ads A recent Personify survey revealed that 41% of event professionals cite that social media advertising is the most effective method of event promotion , with emailmarketing campaigns following at 35%. Third party and API integrations.
With a focus on membership sites, online courses and coaching programs, Memberium offers various features to help organizations create and manage engaging memberexperiences. With a robust set of features and a user-friendly interface, Kajabi also offers community-building tools to keep members engaged and connected.
EmailMarketing, Strategy & Best Practices (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! . – More info/register. More info/register.
Elevate Your Email Campaigns: Data-Driven Insights for 2025 Hear insights from Higher Logics annual Association Email Benchmark Report, tailored specifically for marketers in associations and nonprofits. Discover key trends and actionable strategies to elevate your emailmarketing and boost member engagement.
These questions address issues that affect the memberexperience, security, data integrity, e-commerce, training and support, reporting, data migration, upgrades, and costs. Memberexperience. Fonta suggests applying the core principles of a good online user experience (UX) to help members take advantage of benefits.
Fast-paced 10-minute presentations followed by Q&A, will show you how to be an online magnet to engage stakeholders, attract prospects, and enhance your members’ experiences. Learn about common email mistakes to avoid, content strategy and targeting tactics, and best practices for copywriting and copy placement.
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