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Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Sherry Budziak at.orgSource talked with Tom Morrison, CEO of the Metal Treating Institute, about how his organization respects tradition while embracing innovation and change.
Membership Monday Hear about an innovative member onboarding program designed to carefully curate the initial 90 days of a member’s journey with your organization. Hear about the future of work for association professionals and how CIOs are leveraging data analytics to drive innovation and enhance member value. Host: WorkerBee.TV
Membership Monday: EmailMarketing Tips and Tricks for Associations Ambers done 40 email platform audits on association accounts this past year, and there’s one consistent theme: they all needed to apply email design best practices and do testing to ensure it’s what their members want. More info/register.
Hear about real-world examples for leveraging data from your emailmarketing, community, AMS, educational programs, and more. SEO to Sales: The Organic Way to Turn Search into Revenue Hear about an organic SEO strategy that fuels real business growth (without relying on paid ads). 1 CAE credit. More info/register. 1 CMP credit.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. From innovative outreach techniques to cultivating long-term relationships, hear practical tips you can implement right away. Tax reform threat. 1 CMP credit.
The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.
James Young at Product Community shares ten revenue-generating product ideas. Each class features a live review of real association marketing collateral, along with recommendations for improvement. Innovation culture. She shares tips for fostering a culture of experimentation that balances innovation and reality.
Learn from innovators who are pushing the boundaries of what’s possible. Take a deep dive into the trends and groundbreaking innovations powering hybrid work and driving exceptional customer experiences. Why Authentication Matters: An EmailMarketer’s Crash Course in DMARC, SPF, and DKIM. More info/register.
5 Secrets of EmailMarketing Geniuses. Learn the secrets of emailmarketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an emailmarketing campaign, and 6 emailmarketing mistakes to avoid. It’s Time to Innovate: Member Engagement in the Post-COVID Age.
. – Find Hidden Gems in Your Data & Discover New Revenue Opportunities. Beneath data, lies hidden gems (aka insights) that can be monetized to bring in more revenue—as long as you know where to look and how to dig them out. How to Leverage Healthcare Data to Add Member Value and Increase Revenue. 1 CAE credit. 1 CAE credit.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Host: Sinch Email Tue 9/24 at 12 p.m. AI for associations. 1 CAE credit.
To avoid declines in membership, engagement, and revenue, its critical to recognize the warning signs that indicate your association may be falling behind. Our team designs innovative, tech-forward campaigns to help associations connect with members in meaningful ways. This slows down operations and increases the risk of errors.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Tue 8/23 at 9 a.m.* – 10 Website Design and EmailMarketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and emailmarketing design and call-to-action trends. Increase Engagement and Drive Revenue with Marketing Automation. More info/register.
The Online News Association is turning their conference into a virtual “ global journalism innovation festival.” Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community. Personalization vs. Control in EmailMarketing Content. Virtual conference of the week.
EmailMarketing in 2017: Trends, Data and Best Practices. See what emailmarketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketingemails. More info/register.
EmailMarketing in 2017: Trends, Data and Best Practices. See what emailmarketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketingemails. More info/register.
Learn new and innovative ways to personalize the member experience. Innovations in Membership Engagement. When a global pandemic canceled conferences and events, associations had to innovate new, creative ways to engage their members and build community. How Hybrid & Virtual Can Dramatically Boost Event Revenues.
Conversation with Membership Marketing Expert Tony Rossell About His Recently Released Book: Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. – How to Personalize 5 Must-Have Email Templates. Joanne Pineda, CEO, Matrix Group. Thu 5/6 at 12 p.m. More info/register.
Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.
LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. 8 Biggest Mistakes EmailMarketers Make and How to Avoid Them. A few years ago I took an excellent online Coursera course, Modern American Poetry. Wed 7/26 at 8:30 a.m. –
Non-dues revenue partners. Association Products | Coffee with Innovators: Association Design Circle Every month, an association leader leads a conversation on an association innovation topic. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m. Our topic this month is product development. More info/register.
No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit emailmarketing is still one of the most powerful ways to reach your members, donors, and audience. Creating a smart (and dare we say innovative!) Is email dead? That’s amazing ROI.
Like most successful businesses, smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Let’s take a look at a few marcomm-focused non-dues revenue opportunities for associations of all sizes. That’s where non-dues revenue comes into play. What’s the No.
Use it to benchmark your metrics, inspire innovations in chapter management, and start conversations about the future of chapters at your association. WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021.
Some of the highlighted trends are alarming: leaders are out of touch with employees and need a wake-up call, high productivity is masking an exhausted workforce, Gen Z is at risk and will need to be re-energized, and shrinking networks are endangering innovation. Quick hits. Sarah Michel, Velvet Chainsaw Consulting ). Wed 5/19 at 1 p.m. –
A really good list of emailmarketing best practices. 30 Revenue-Generating Ideas in 40 minutes. Uncover new ideas for generating revenue from your events. Explore pricing and marketing practices that will lead to success. Host: Community IT Innovators. Harvard Business Review ). TechCrunch ). 1 CMP credit.
Artificial Intelligence Idea-Thon: Building the Association of the Future Imagine the power of multiple brains collaborating and innovating with one goal in mind: solving the most pressing association challenges using Artificial Intelligence (AI). No plan, no progress. With podcasts, I’m like a ghost in the room. 1 CAE credit. 1 CAE credit.
Top Ways to Skyrocket Revenue in 2019 and Beyond. Learn about the top 5 ways to generate non-dues revenue, pitfalls to avoid when executing these strategies, and how to increase membership while meeting modern member expectations. Technology vs. Innovation: Association Learning Strategies in Practice. Thu 2/21 at 1 p.m. –
Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what emailmarketers and their IT colleagues need to do. More info/register.
Fri 7/7 at 10 a.m.* – Association Products | Coffee with Innovators: Association Design Circle Every month, an association leader leads a conversation on an association innovation topic. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m. That’s why marketing often falls prey to the classic spray and pray model.
Does your emailmarketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Host: Community IT Innovators. Presenter: Matt Eshleman, Chief Technology Officer, Community IT Innovators. Yes, no, maybe so? 1 CAE credit.
Paul Jansen and Helen Hatch at the Stanford Social Innovation Review suggest nonprofits add a Chief Governance Officer (CGO) to their boards. 4 Outdated Email Practices & How to Modernize your EmailMarketing Program. Host: Professionals for Association Revenue. Reenergize Your Event Revenue. CAE credit.
Unrelated Business Income Tax (UBIT) and employment taxes are fertile ground for collecting additional tax revenue. Get a close look at how to use content marketing to support your eLearning programs and what tools are best for promoting participation, engagement and unified learning. 1 CAE credit. More info/register. Host: iCohere.
Hear about the importance of prompt engineering and creating successful prompts, how to use AI to increase member value and revenue streams, and what to do with your data for AI to work most effectively. AI and automation aren’t just the buzz words of 2023, they’re the tools you need to use to lift your marketing efforts today.
WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. – How to Personalize 5 Must-Have Email Templates. Sat 5/8 at 12 p.m.
Research shows that e-commerce sales generated more than $856 billion in revenue in 2022, and approximately 2.64 They mean that, in your search for innovative fundraising strategies to engage your organization’s supporters and boost your revenue generation, you should consider tapping into the power of online shopping!
– How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Alexandria VA). Technology vs. Innovation: Association Learning Strategies in Practice. Clearly, these innovations are promising. Presenter: John S. Foster, Esq., CHME, attorney at Foster, Jensen & Gulley. Wed 2/27 at 12 p.m.
Meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. Learn how to amp up your digital fundraising appeals and increase donations with power targeting and superior emails. 1 CFRE credit.
Marketing 2025: Association Trends, Challenges, and Opportunities Join an engaging, interactive discussion about marketing trends and challenges associations will face in 2025. Share insights, exchange ideas, and tackle pressing questions about the future of association marketing. More info/register (ASAE members only).
If the answer is better email performance, you’re in the right place. We’ve assembled a crack team of Validity Email Strategists who help emailmarketers across the world solve their trickiest email challenges. Drive Deeper Member Engagement While Growing Non-Dues Revenue (NDaP Expert Series). 1 CAE credit.
PropFuel describes why and how this innovative approach to communicating and engaging with members and customers is so successful. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue. Simon Inger, Chief Revenue Officer at Cadmore Media. Julie Stuck, email strategist, Validity.
While it’s true that institutional knowledge can be priceless, associations must balance the impulse toward continuity with innovation or risk being left behind. From social media to emailmarketing, webinars to live streaming, technology has created countless ways to connect with your audience.
Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Innovation in a Hurry.
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